The Steelers 2015 Draft is in the books so the Watch Tower turns its lights to the press coverage of the Steelers draft and all the associated efforts the go with it.
Colbert, Tomlin & the Art of the Informationless Press Conference
Pittsburgh Post-Gazette writer Ed Bouchette once lamented that Mike Tomlin had “mastered the art of the informationless press conference.” Bill Cowher was no better, with John Steigerwald admitting that he stopped asking questions at press conferences five or six years before Cowher departed.
- To a lay person’s view these complaints are a little surprising.
Unlike other NFL teams, the Pittsburgh Steelers severely limit media access to their head coach and general manger. Kevin Colbert doesn’t do interviews during the regular season. Mike Tomlin’s offseason media availability is so limited that Pittsburgh reporters actually have to travel to the NFL owners meetings to get on the record time with Tomlin.
- So you’d think that reporters would welcome whatever on the record interaction with Colbert and Tomlin that they can get.
And they probably do, but pay close enough attention, and you’ll the media’s collective appetite for more is apparent. And prior to the 2015 NFL Draft, independent Pittsburgh sports reporting czar Dejan Kovacevic, offered some insight into why.
In his pre-draft article, Kovacevic argued that cornerback was the Steelers top draft need bar none, and attempted to get Kevin Colbert and/or Mike Tomlin on the record confirming his view point. He then warned his readers “Which, of course, led me to waste everyone’s time by asking this question at the session today:”
Kovacevic didn’t get the answer he wanted, and Colbert’s simile seems to indicate that the General Manager is fully aware of that fact. Kovacevic’s a savvy enough that Colbert’s answer didn’t come as a surprise.
But listening to Colbert and Tomlin’s generic, boiler plate on steroids response has got to be frustrating, especially for a reporter who has probably heard both men give far more informative and perhaps colorful answers in off-the-record settings.
Indeed, it would be refreshing for all, if Colbert had said something like this:
I understand where you’re coming from, but ultimately history has taught us not to lock in on any one player or one position. Think back to the 2012 draft, when many thought cornerback a priority need for us, and it probably was. But look what happened. David DeCastro, a guy who most experts had going in the top ten, fell right into our laps. Now guard wasn’t as urgent of a need as corner and some other positions at the time, but we thought that DeCastro had the type of talent that you simply cannot pass on. So we drafted David DeCastro and he’s growing into the stud we thought he would right before our eyes. So to answer your question, yes, corner’s on our want list going into this draft, but we’re simply not going to commit to addressing it in any particular round.
OK, perhaps Colbert wouldn’t have been quite so explicit, but this was an accurate description of what happened in 2012, and such an answer would have set the stage for what happened in the 2015 draft.
Needed More Press Coverage on Steelers Scouting Operations
Kovacevic’s (and other reporters) frustration with the dearth of hard information coming out of the Steelers pre-draft press conferences represents a symptom of a deeper problem:
- The workings of the Steelers scouting and evaluation process are almost a complete mystery.
OK, neither the Steelers nor is any other NFL teams going to publish their equivalent of trade secrets to the public at large. Nor should they. But much the same can be said for game planning and offensive and defensive strategies, and yet the press does provide the public with valuable insights on those fronts. Without doing any exhaustive research, here are a few morsels freely available for public consumption:
- At first, Mike Tomlin granted his coordinators far greater autonomy than Bill Cowher did
- Pre Bruce Arians comments, Tomlin took some of that autonomy away on the offensive side
- Word is Tomlin will play a greater role in defensive game planning, implying LeBeau’s autonomy remained intact
Peek back into further history and you’ll discover other examples:
- It was Chan Gailey and not Ron Erhardt who fathered the 5 wide out spread during the run to Super Bowl XXX
- Jed Hughes went over Tony Dungy’s head to push Aaron Jones ill-fated move from defensive end to outside linebacker
Contrast that with what we know about the Steelers scouting processes, player evaluation, and decision making processes. Very little is known indeed. The Watch Tower commended Ed Bouchette for getting Bill Cowher on the record, describing Dan Rooney’s process for achieving pre-draft consensus between his head coach and Directors of Football Operations.
- That was an incredible piece of insight on its own merits that whose value was enhanced by its rarity.
The historic Steelers draft hauls of the 1970’s spawned plenty of stories from inside the Steelers draft rooms that gave us Joe Greene, Terry Bradshaw, John Stallworth, Franco Harris and other legends. But since then the landscape has been pretty barren. Yes, we know that Myron Cope convinced coaches to pick Carlton Haselrig in the 12th round of the Steelers 1989 Draft. If memory serves, word filtered out that Dan Rooney Jr. found both Anthony Wright and Willie Parker.
More recently, we know that Maurkice Pouncey knocked the socks off of Mike Tomlin and Kevin Colbert at the 2010 NFL Scouting Combine. But there’s far more that Steelers Nation doesn’t know about the Steelers scouting operation that it does know.
Some of this is logical. While the Steelers may restrict official press access to their position coaches, beat writers see them on a daily basis, and undoubtedly engage in all sorts of off-the-record chats at water coolers, in elevators, and heck probably while in the john. In contrast, scouts are out in the field… scouting.
Nonetheless, the Watch Tower calls on the credentialed scribes in Steelers Nation to provide the fan base with deeper insight into this critical facet of the Pittsburgh Steelers operation.
Steelers 2015 Draft Day Bragging Rights for Kovacevic, Kaboly, Lolley & Wexell
Mock drafts and draft predictions seem to have grown to the point where they’re an industry all of their own (just Google 2016 Mock draft and you’ll see) and the scribes of Steelers Nation are no exception.
Unlike 2015, when Jim Wexell nailed the Steelers pick of Ryan Shazier, no one had Pittsburgh picking Bud Dupree. That’s because everyone projected Dupree as a top 10 pick. Nonetheless, Dejan Kovacevic correctly read the Kevin Colbert tea leaves, and sensed that the Steelers were leaning towards pass rush.
So kudos to Kovacevic for being the one to say “pass rusher” when everyone else was still saying corner (for the record Kovacevic took stark exception to the Bud Dupree pick, and gives the Colbert/Tomlin first round picks a collective D+ grade.)
Kudos are also in order for The Pittsburgh Tribune Review’s Mark Kaboly who had the Steelers picking Senquez Golson (albeit a round later) and Jesse James in the 5th round. Dale Lolloy also had the Steelers picking Senquez Golson, although he projected Golson as a 4th rounder, so Lolloy also gets some bragging rights.
Bragging rights are also in order for Steel City Insider’s Jim Wexell who not only projected the Steelers picking Anthony Chickillo in the 6th round, he also correctly slotted Chickillo as a compensatory pick.