Watch Tower: Gerry Dulac on Dri Archer, Lolley on Shamarko Thomas, Coolong Returns to Steelers Wire & More

It has been a long time since the Watch Tower has shown its lights, but that is because of lack of time and certainly not a lack of material. Today’s edition focuses on some odds and sods from previous months, as well as more recent developments and changes from the Steelers press box.

Gerry Dulac (Almost) Right on Dri

The Pittsburgh Steelers ended the Dri Archer experiment two weeks ago when they cut their 2014 3rd round pick in favor of Jacoby Jones. The move was anticipated, at least in part, by the Pittsburgh Post-Gazette’s Gerry Dulac, who indicated that the Steelers were trying to trade Dri Archer in order to create space for Le’Veon Bell.

The Steelers of course didn’t trade Dri Archer, but the fact that they cut him almost as soon as the trading deadline passed lends a lot credibility to Dulac’s report.

Lolley Gets the Scoop on Shamarko Plus Odds and Sods

One of the biggest disappointments of the Steelers 2015 season is the failure of Shamarko Thomas to emerge into anything but a solid special teams player. While it was clear that he was struggling in preseason, he still remained the starter. That changed once the Steelers began preparing for the Patriots, when they decided to bench Shamarko Thomas, and Dale Lolley beat the rest of his colleagues to the story.

  • The Watch Tower will also take this opportunity to recognize several other writers who beat their competition to the punch.

Ed Bouchette was the first writer, to suggest that the Steelers had prior knowledge of Martavis Bryant’s drug issues. That has since been confirmed, but Bouchette broke it so he gets Watch Tower kudos. The Watch Tower likewise gives a nod to Bouchette for being one of the first journalists to suggest that Steelers Nation would see more of Landry Jones in action shortly after Ben Roethlisberger went down, but before Michael Vick’s struggles became apparent under center.

Likewise, Neal Coolong, then writing for DKPittsburghSports, also had the first full-length feature story on the Steelers signing Michael Vick, although ESPN’s Adam Schefter Tweet came out moments before it was published (link unavailable.)

Coolong Leaves DKonPIttsburghSports, Kudos to Kovacevic for Transparency

Another major change in the Steelers press box occurred when Neal Coolong left DKPittsburghSports to expand his role at USA Today’s Steelers Wire. (Full disclosure, Coolong has asked yours truly to be an occasional contributed to Steelers Wire.)

The move comes as somewhat of a surprise considering Coolong only joined Dejan Kovacevic’s staff a few months ago prior to Steelers training camp. Kovacevic announced the move, expressed well-wishes for Coolong but did discuss it in greater detail. For his part, Coolong simply confirmed to the Watch Tower that his move is part of a plan by the Steelers Wire to aggressively expand the scope of the site.

  • What’s notable, and commendable, about the move is that Kovacevic announced it in the first place.

Kovacevic’s transparent attitude stands in stark contrast to the almost Stalinist-like disappearances of Alan Robinson from the Pittsburgh Tribune Review and Scott Brown from; in both instances, the writer’s byline simply disappeared from their respective sites without any explanation to readers.

Whether Kovacevic had these Steelers-specific examples in mind is unclear, but he did not that “Most media companies don’t share that much information about internal moves….” In contrast, Kovacevic chose to treat his readers as adults and update them on a change and for that he wins Watch Tower Kudos.

Lolley Takes From the NFL Sidelines to Observer-Reporter Site

[Note, an earlier version of this article reported that Lolley’s blog had been put behind a paywall, but that was incorrect. The Watch Tower apologizes for the mistake and thanks Mr. Lolley himself for pointing out the error.]

The Steelers on-line community saw another change in early October when veteran journalist Dale Lolley announced that the Observer-Reporter was moving his “NFL from the Sidelines” on to the paper’s site, and behind its pay wall.

While the move hardly comes as a surprise – paywalls are becoming the norm as newspapers struggle to survive as advertisers migrate to digital, pay-per-click properties – it is nonetheless a disappointment.

What made Lolley’s site distinct was its no-frills approach.

  • it used a basic blogger template, provided no images,
  • had no overt attempt at SEO or backlinking to previous articles,
  • had no advertising
  • he rarely even linked to his features published on the Observer-Reporter’s site.

But what Lolley lacked in frills, he made up with succinct but highly informative summaries of Steelers related news.

Indeed, a reader on the go who lacked time to browse through major sites could simply turn to Lolley’s NFL from the Sidelines, and get readily updated whatever important was going on with the Steelers. The other nice thing about NFL from the Sidelines is that it has a chronological index, making it very easy to research past stories.

In announcing the move, Lolley also shed light on one issue that has long perplexed the Watch Tower, namely why was a print publication that had its own website hosting a blog outside its platform.

  • Lolley confirmed in a comment that the Observer-Reporter lacked the capacity to handle the traffic.

He also made the shocking revelation that NFL from the Sidelines had over a million hits per year, and astonishing number consider its lack of an apparent SEO strategy (for example, the words “Shamarko Thomas” didn’t even appear in the title, let alone the URL of the story on his benching.)

Click here to visit the new home of Dale Lolley’s NFL from the Sidelines.

A Word about Paywalls

While Dale Lolley’s NFL from the Sidelines blog is not currently behind a paywall nor do page views counts appear to be monitored/limited the way they are on the rest of the site, had his publication decided to put the blog behind the paywall it hardly would have been a surprise. As implied above, the Watch Tower, which very much wishes to see the newspaper industry survive in some form or fashion, respects that paywalls are a fact of life.

Nonetheless, they do complicate the Watch Tower’s ability to do meaningful media analysis of Steelers press coverage. For one thing, paywalls, or even limits on free views, make it hard to verify and fact check stories. It also makes it harder to read and compare nuances behind different versions of the same story.

The Watch Tower is all about attempting to understand what makes the press that cover the Steelers tick, and Kovacevic’s story was perfect, and perhaps could have been the subject of an entire Watch Tower article.

Alas, the Watch Tower had no time to write about it when it was published, and since then Kovacevic has tightened his paywall and no longer allows any free views. Its probably a wise business decision on Kovacevic’s part, but its an example of how paywalls make it difficult for the Watch Tower to do its job.

Nonetheless, the Watch Tower plans to continue offer its analysis as best it can.

Click here to read more analysis of Steelers press coverage.

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