Hidden Risk? Do Art Rooney’s “Time to Get Some Playoff Wins” Comments Set the Bar Too Low?

Pittsburgh Steelers President Art Rooney II gave his annual end-of-the year press conference this and there was one quote that landed as music in the ears of many citizens of Steelers Nation.

James Harrison, Art Rooney II, James Harrison Art Rooney Handshake, James Harrison 2nd retirement

Art Rooney II & James Harrison shake after the Steelers 2017 playoff win over the Chiefs. Photo Credit: Steelers.com

When asked about the Steelers historic playoff drought, Rooney bluntly declared:

Yeah, I think there’s an urgency. I think everybody, myself, Mike, guys that have been on the team for a while, T.J., Cam, everybody, we’ve had enough of this. It’s time to get some [playoff] wins.

Art Rooney II seldom speaks to the press. When he does he says very little. But those words carry a tremendous impact – after all, after the 2004 season ended in another AFC Championship loss it was Rooney who declared it was time for a Super Bowl. And the 2005 Steelers brought the Lombardi back to Pittsburgh.

The response on social media was swift and decisive. Here’s one example:

And this is understandable.

The Pittsburgh Steelers have not won a playoff game since Chris Boswell kicked them out of Kansas City and into the AFC Championship in January 2017. That’s a long time. To put that in context, even after the Super Steelers faded, Chuck Noll never went more than four years without a playoff win during the 1980s.

  • Yet here’s Mike Tomlin looking at 7 years and counting since his last playoff win.

So while it is good that the Steelers brass embraces the elephant in the room, there is a flaw in Rooney’s response. Notice that Rooney simply said, “It’s time to get some [playoff] wins.”

  • That risks setting the bar too low.

In 1992 when Bill Cowher returned to Pittsburgh to coach the Steelers, he offered a change of pace and he did so immediately by declaring that his goal for his rookie season was to win the Super Bowl.

Chuck Noll had started the 1990 and 1991 seasons saying similar things, talking about having “Championship caliber talent” with players like Rod Woodson, Greg Lloyd, Dermontti Dawson and Merril Hoge in mind. But Cowher delivered his remarks with a difference – he really believed it.

And that caused reporters openly snicker and rolled their eyes.

Yet Cowher’s 1992 Steelers took the league by storm and entered the playoffs as the AFC’s first seed. Those Steelers of course didn’t win the Super Bowl, and Bill Cowher faced a long road litter with AFC Championship losses to get to Super Bowl XL.

  • But his goal remained constant.

And setting winning the Super Bowl as the standard for success paid dividends in 2004 when Ben Roethlisberger arrived. Injuries to Tommy Maddox forced Ben Roethlisberger into the line up in week 2 and the franchise never looked back.

  • When the playoffs arrived, the Super Bowl was the goal and the expectation.

That left no room for a “We’re just glad to have won 14 straight games with a rookie quarterback and be in the AFC Championship” mentality. Winning a Super Bowl was the only success metric.

I’m sure if you asked Rooney a follow up question, he’d affirm that winning the Super Bowl is his goal and he was simply acknowledging that wining playoff games is a perquisite to a Lombardi.

  • So there’s no reason to overact here.

But Rooney and everyone else must be mindful that comments like “its time get some [playoff] wins” can carry unintended consequences.

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