Category Archives: Bill Cowher’s Coaching Career

1999 Pittsburgh Steelers: Cowher Donahoe Feud, Tears Team Apart, Comes to a Head

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The Pittsburgh Steelers opened 1999 in unfamiliar territory:  Instead of playing in the post season, they were watching from home. You can criticize the Steelers brain trust of Bill Cowher, Tom Donahoe and Dan Rooney for many of their 1999 off season decisions.

  • But there is one thing they refused to do following the first losing season of the Cowher era: Panic.

Kordell Stewart struggled mightily in 1998. So the Steelers response of firing Ray Sherman and replacing him with Kevin Gilbride was expected. Giving Stewart a 5-year extension that would pay him 27 million more dollars was decidedly unexpected. Yet that’s just what the Steelers did.

Kordell Stewart had hardly been the only one at fault during the up-and down 7-4 start and the ensuing game season-ending meltdown. The offensive line, secondary, and wide receiver had been weak spots.

So the Steelers let Carnell Lake go, a mainstay in the defensive backfield since 1989, and replaced him with Travis Davis. Former first round wide receiver Charles Johnson was allowed to walk, too. They also brought in not one, but two tackles, Wayne Gandy and Anthony Brown.

  • And, with the 13th pick in the 1999 NFL Draft, the Steelers took wide receiver Troy Edwards.

Today, we know that Troy Edwards was a bust, but the pick was popular at the time. But there’s a backstory behind the pick.

As Troy Edwards’ name was being sent to the podium, the Steelers were on the phone with Jevon Kearse. This factoid only emerged in 2016, but today it tells us something very important about how and why the Steelers 1999 season unfolded the way it did.

Kordell Stewart, Phil Daniels, Wayne Gandy, Steelers vs Seahawks

Philip Daniel sacks Kordell Stewart on 3rd down. Photo Credit: Archie Carpenter, UPI

1st Browns Game Bookend: The Caffeine Laced Sugar High

The Cleveland Browns returned to the NFL after a 3-year hiatus on September 12th 1999 against the Pittsburgh Steelers. The city of Cleveland was ecstatic. The Browns were back!

Richard Huntley, Steelers vs Browns

Richard Huntley runs over the Browns. Literally. Photo Credit: Steelers.com

  • The celebration ended quickly.

The Steelers amassed a 20 to 0 zero half time lead, which became a 27 to 0 3rd quarter lead after the first two series. Bill Cowher pulled Kordell Stewart in favor of Mike Tomczak and then Pete Gonzalez. Jerome Bettis gave way to Richard Huntley and then Amos Zereoue. The Steelers won 43 to 0, registering their first shutout in two years.

ESPN commentator Joe Theismann went so far as to compare the 1999 Steelers offense to the 1995 edition which had taken them to Super Bowl XXX.

  • The new Browns were an expansion team, so a Steelers’ victory was expected.

But Pittsburgh made it look easy, incredibly easy. Was the 1998’s 0-5 implosion  just a mirage?

2nd Browns Game Bookend:  The Bottom Falls Out

Three Rivers Stadium welcomed the Browns for the first time in 3 years in week 9 of the 1999 season. The Steelers were on a 3 game winning streak. Cleveland came to Pittsburgh seeking its first win.

  • The Browns opened with a touchdown drive.

During the entire first half, the Steelers could only muster a meager Kris Brown field goal in response. But at least the Browns hadn’t sniffed another score. Kris Brown booted another field goal to start the first half. Then, with victory in their grasp, the Steelers made two critical errors:

  • Richard Huntley scored a touchdown midway through the 3rd quarter.
  • Yet Bill Cowher opted to go for two and the Steelers failed.

So instead of 13 to 7, the Steelers led 12 to 7.

Still, the Steelers kicked another field goal to start the 4th quarter, making it 15 to 7. That made the lost point inconsequential. Didn’t it?

With about 7 minutes left, the Steelers forced a Browns punt and simply had to kill the clock. Yet after Jerome Bettis gained 6 yards, Kordell Stewart misfired to Mark Bruener. Then he tried a bubble screen to Troy Edwards.

Phil Dawson, Steelers vs Browns

Phil Dawson kicks the game winner in 1999. Photo Credit: Browns.com

  • But John Thierry blew by Wayne Gandy and intercepted Stewart’s pass.

The Browns scored a touchdown 3 plays later, but their 2 point conversion failed leaving the game tied. This time the Steelers tried pounding the ball, calling 7 straight running plays but were forced to punt at the 2-minute warning. The Browns milked all but 2 seconds off of the clock before kicking the game winning field goal.

The Steelers had opened the season by welcoming the Browns back to the NFL by wiping the floor with them. Nine weeks later they were wiping egg off of their faces after giving the Browns their first win since 1995.

After the game, team leader Levon Kirkland confessed, “I’m not going to say it’s the most embarrassing loss, because you never know what’s going to come up next.”

The worst part of it all? Kirkland was right.

In Between the Browns Bookends: Torment and Tease

So what happened in between those Browns bookend games? The Steelers followed their opening day romp over the Browns with a lackluster win over a middling Ravens team. The Steelers returned to Three Rivers Stadium to suffer a 5-interception blowout loss to the Seahawks, followed by 17-3 home loss to the Jaguars that saw free agent tackle Wayne Gandy give up sacks on back-to-back drives that resulted in safeties.

Doug Flutie, Jeremy Staat, Steelers vs Bills

Jeremy Staat closes in on Doug Flutie. Photo Credit: Post-Gazette.com

  • The Steelers followed that with a 24-21 loss to the Bills

After the game Bill Cowher commented that Kordell Stewart could have benefited from seeing Doug Flutie in action. This was ironic, because Stewart’s success in 1997 helped pave the way for Flutie’s NFL return.

For as bleak as things looked during those three losses, the Steelers rebounded with three straight wins. Their win on Monday Night Football against the defending NFC Champion Falcons ended with not one, but two “Who wants it more?” 4th quarter goal line stands.

Pittsburgh followed that with a 27-6 road win over the San Francisco 49ers and by all appearances, the Steelers had done what so many previous Bill Cowher teams had done before them: Right themselves after stumbling early.

Wrong. The Steelers had only set themselves up for a bigger fall.

Worst 8 Game Stretch Since 1969

The 1999 Steelers fulfilled Levon Kirkland’s worst fears by losing 7 of their next 8 games and in the process looked worse than any Steelers team had looked since 1969. Chuck Noll’s 1986 and 1988 teams had finished 6-10 and 5-11, but at least both of those squads were playing their best football by season’s end.

But The 1999 Steelers found new ways to get worse as fall faded into winter.

Qadry Ismail, Steelers vs Ravens, Dwyane Washington

Quadry Ismail scorches Steelers. Photo Credit: Post-Gazette.com

The bottom fell out of the defense. On the road against the Titans, Chris Sanders hauled in a 46- yard reception as Travis Davis and Scott Shields essentially “watched.” Two weeks later Qadry Ismail came to Pittsburgh and scorched the Steelers secondary for 258-yard, 3-touchdown game.

During a loss to a terrible Bengals team Bill Cowher benched Kordell Stewart. Fans cheered as Mike Tomczak took the field, but the results were the same.

The Steelers did secure a post-Christmas win over the Carolina Panthers. But that win came by way of Shar Pourdanesh replacing the inept Anthony Brown and Chris Conrad who’d been alternating at right tackle, and some mid game snow that inspired Jerome Bettis to a 100-yard game.

Chad Scott, Steelers vs Panthers, Fred Lane

Chad Scott stuffs Fred Lane for a 3 yard loss. Photo Credit: Steelers.com

The season ended with a sloppy 47-36 loss to a Tennessee Titans backup squad that featured Bobby Shaw flashing a Superman shirt in front of cameras following a garbage-time touchdown, yet another safety and Levon Kirkland getting muscled out of bounds by Neil O’Donnell following an interception. Worse yet, although the Steelers started at the Titans 5-yard line and ran 6 plays, they still failed to score.

For the record, the 1999 Steelers final record was 6-10, but this was by far the worst Steelers squad since Chuck Noll’s 1-13 1969 team.

Cowher-Donahoe Feud Comes to a Head

The 1999 Steelers finished 6-10, and looked a lot worse than their 7-9 1998 predecessors in doing so. But the difference wasn’t driven by talent: The 1999 team was rotting at its core.

The feud between head coach Bill Cowher and Director of Football Operations Tom Donahoe that had been simmering for years was consuming the team. Donahoe’s “flat” comment following Fog Bowl II first exposed the tensions between the two men but by 1999, things had become unmanageable.

Dan Rooney, Dan Rooney decisions, Tom Donahoe, Bill Cowher, Tom Modark, Steelers 1992 Draft

Tom Donahoe, Tom Modark, Dan Rooney and Bill Cowher in the Steelers 1992 draft room. Photo Credit: Steelers.com

The fact that the front office and head coach weren’t even on the same page regarding the first round draft reveals just how deep the dysfunction sank.

  • Things regressed as the season wore on.

In the week leading up to the Bengals loss, 3 separate national stories reported that Bill Cowher was planning to leave the team. Tom Donahoe had strong relations with the press, and could have swatted it down with an off-the-record denial.

Steel Curtain Rising has zero evidence to suggest that he declined an opportunity to do so. But after the Steelers laid an egg against the Bengals, Donahoe was on the record and his tongue was particularly sharp as he quipped, “Let me say this, I think we’re more talented than Cleveland and Cincinnati.”

A few days later, Cowher insisted that he was staying, and retorted, “I know what my responsibilities are to this football team and what I’m here to do. That’s to coach a football team, to coach the players I have.”

Late in the season as losses cascaded into bigger, uglier losses, Lee Flowers called out his teammates for “loafing.”

  • Flowers was right. The circus atmosphere of the season finale proved it.

Normally, when players quit on a losing team, it is an indictment of the head coach. But by 1999, this wasn’t a “normal” Steelers team. In his self-titled autobiography, Dan Rooney reveals that Bill Cowher barred Donahoe from attending coaching meetings because he thought he was a “spy.”

Cowher’s instincts were correct. After the season it was revealed that Tom Donahoe had been privately bashing Cowher to the press.

  • Front office-coaching tension is normal and, in the right dosage, healthy.

But even the most brilliant football minds can’t function successfully if they can’t cooperate. The Pittsburgh Steelers are anything but immune. Art Rooney, Jr. led the greatest scouting team pro football has or ever will see. Chuck Noll was one of the greatest coaches in the game.

  • Yet, by the mid-80’s the two men couldn’t function together.
  • By 1999 Bill Cowher and Tom Donahoe had reached the same juncture.

Dan Rooney again had a decision to make. And once again, Dan backed his coach over the front office and fired Tom Donahoe.

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1998 Pittsburgh Steelers: The Black & Gold Crashes Down to Earth

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The 1997 Steelers finished a handful of plays away from winning the AFC Championship. The silver lining was that they had proven they could defy gravity. Pittsburgh had replaced over a dozen Super Bowl XXX starters and  come within a whisker of making Super Bowl XXXII.

  • And they’d done it with Kordell Stewart, a first year starting quarterback.

Sure, Kordell’s twin end zone interceptions had flipped momentum in Denver’s favor. But those were just growing pains. Weren’t they?

The Steelers lost left tackle John Jackson and wide receiver Yancey Thigpen in free agency. Jackson had been a mainstay since Chuck Noll’s time and Thigpen was a playmaking wide out. But big name free agents left Pittsburgh throughout the 1990’s, and the Steelers kept winning.

  • Why would 1998 be any different?

In fact, when two “defectors” Rod Woodson and Eric Green, got cut by their new teams and asked to return to Pittsburgh, Tom Donahoe quipped, “We’re not the Salvation Army.”

  • Steelers Nation snickered.

So did most of the rest of the NFL as one preseason publication (Street and Smiths?) projected Pittsburgh as the NFL’s 3rd best. Sure, cornerback Chad Scott had torn an ACL during OTAs ending his season in May, but the Steelers would compensate. They always did. Right?

By the summer of 1998 everyone just assumed that “The Steelers Way” meant automatically fielding a contender.

The 1998 season would challenge a lot of assumptions about the Steelers.

Greg Jefferies & Robert Porcher bring Jerome Bettis down. Photo Credit: Julian Gonzalez, Detroit Free Press

Preseason Danger Sign: Premium Draft Picks Not Panning Out

Bill Cowher and Tom Donahoe hid their “secret” for surviving annual free agent exoduses in plain sight: Anticipate departures and draft accordingly. The duo’s first two picks in the 1992 NFL Draft were Leon Searcy and Levon Kirkland. When Tunch Ilkin and Hardy Nickerson left as free agents in the spring of 1993, Searcy and Kirkland took their places.

Levon Kirkland, Frank Reich, Steelers vs Lions

Levon Kirkland closes in on Frank Reich. Photo Credit: Steelers.com

  • The plan functioned to near perfection through the mid-1990’s.

But it was Bob Smizik of the Pittsburgh Post-Gazette who sensed that something was amiss as preseason ended. He could have focused on the Steelers looking less than stellar that summer. But he didn’t.

  • Instead he focused on two critical position battles at offensive line and wide receiver.

The Steelers had drafted Will Blackwell in 1997 to replace Yancey Thigpen, yet Blackwell couldn’t beat out Courtney Hawkins, who’d been brought to in ’97 Pittsburgh as a 3rd wide receiver. At least that contest had a winner.

At right tackle, Bill Cowher had staged a battle between Jamain Stephens and Paul Wiggins. When neither man stepped up, he injected Chris Conrad into the competition. Conrad failed to grab the opportunity, forcing Cowher to move Will Wolford to left tackle, shifting Justin Strzelczyk from guard to right tackle and starting Roger Duffy in his place while rookie Alan Faneca got ready to start.

  • Stephens, Blackwell, Wiggins, and Conrad represented 1st, 2nd and two 3rd round picks from the ’96, ’97 and ’98 drafts.

None of them were ready to start. Factor in the ACL tear that cornerback Chad Scott, 1997’s first round pick, had suffered during OTAs ending his season in May.

This was not in the plan…..

Veteran Leadership Sorley Lacking for the Steelers

Looking back, the first month of the Steelers 1998 season offered several touchstones that signaled disaster:

  • There were the two lackluster wins over the Ravens and Bears to start the season
  • In week 3 the Dolphins dealt the franchise suffered its first shutout loss in 5 years
  • Kordell Stewart suddenly  looked tentative and was unable, or unwilling, to throw deep

All troubling trends, to be sure, but they were just symptoms of a root problem that was on display in a week 5 loss to the Bengals in Cincinnati.

Carl Pickens, Dwayne Washington, Steelers vs Bengals

Carl Pickens burns Steelers Dwyane Washington. Photo Credit: Post-Gazette

The Steelers had fought a back-and-forth game, with Kordell Stewart leading a comeback just inside the 2 minute warning, only to see the Bengals comeback to win with no time outs. The play that everyone remembers was Neil O’Donnell faking a spike with 2 minutes left and instead hitting Carl Pickens for the go ahead touchdown.

  • The play stung to be sure, but the more telling play come a minute earlier.

The Bengals had started their drive at their own 7. After a few plays, the Steelers defense had the Bengals at 4th and 12 from their own 15, only to see Neil O’Donnell complete a 50 yard pass to Carl Pickens.

The scene screamed for a Greg Lloyd or Rod Woodson to rally the troops – Cincinnati still had 50 yards to go in under a minute and the clock was ticking.

But Lloyd was in Carolina and Woodson in Baltimore, and instead of steeling themselves to make the stop, Pittsburgh’s defenders stood pouting, with their hands on their hips. Given that attitude it is no surprise that that O’Donnell could steal the game by fooling them so easily.

Steelers Tantalize Fans with “Tease Wins” at Midseason

By capitulating to Cincinnati at the final gun the 1998 Steelers had accomplished a rare feat during the Cowher era: They lost a close game. To that point, Bill Cowher’s teams had been blown out and embarrassed plenty of times, but they’d almost always found ways to win the close ones.

  • Although, that was about to change, the 1998 Steelers would not go gently into this good night.

Far from it. Over next the six weeks the 1998 Steelers would tantalize their fans with a series of tease wins. The month of October would see the Steelers drop two decisions to the Tennessee Oilers in the span of 3 weeks.

  • But those losses were staggered by Steelers wins on Monday Night Football over the Chiefs and Packers.
Courtney Hawkins, Steelers vs Packers

Courtney Hawkins advances against the Packers on MNF. Photo Credit: Rick Stewart, Allsport

Both victories came over contenders. Both wins were convincing. Jerome Bettis ran for 100 yards in both games. Kordell Stewart played competent, if unspectacular football. Rookie Hines Ward even completed a pass to Stewart in the Chiefs win.

  • The 2nd loss to the Oilers set up a AFC Central show down at Three Rivers Stadium with the Jacksonville Jaguars.

The Steelers were ready. Dwayne Washington opened and closed the game with 58 and 74 yard pick sixes. In between, Norm Johnson booted 3 field goals and Mark Bruener scored a touchdown to deliver a convincing, 30 to 15 win over the division leader.

The 1998 Steelers were now 7-4 and heading into a short week and a trip to Detroit for what looked to be a little more than a Thanksgiving layup against a 4-7 Lions team. To boot, Detroit was Jerome Bettis’ hometown and his mother welcomed the team with a Thanksgiving dinner.

What could go wrong?

Thanksgiving Coin Toss Exposes 1998 Steelers as Turkeys

Thanksgiving 1998 is a day that will live in infamy within Steelers Nation.

After a sloppy 4 quarters of football, the Steelers had blown a 13-3 lead only have Norm Johnson kick a last second field goal to force overtime. Jerome Bettis and Carnell Lake took the field. The Bus called “tails.” The coin landed on tails.

  • Phil Luckett awarded the ball to the Lions.

Even the Lions captain Robert Porcher stood dumbfounded. But if this was one of the most egregious examples of an officiating error impacting the outcome of a game, Dan Rooney called it straight when he declared that it never should have come to overtime. The 1998 Detroit Lions were bad team. The Steelers had botched multiple opportunities to put them away.

But just as the Thanksgiving game never should have gone to overtime, a bad coin toss never should have unraveled the entire Steelers 1998 season.

But it did.

Steelers Close 1998 with Total Implosion

The 1998 Steelers didn’t field a championship caliber roster, but they certainly had a playoff caliber team. You’d never know it after watching the final 5 weeks of the season.

A week after the Thanksgiving debacle, the Patriots came to Pittsburgh. The Steelers defense responded to New England going up 23-9 early in the 4th quarter with a 46 yard Earl Holmes interception return that took Pittsburgh to the Patriots 22, with 4 minutes and change remaining. Here’s what followed:

  • Kordell Stewart threw 7 passes, yet couldn’t find the end zone.
  • The Steelers defense forced a 3 and out.
  • Kordell took the Steelers to the 10 yard line, then he threw an interception.

The Patriots had tried to give the Steelers the game, but Pittsburgh refused to accept their gift.

A week later Bill Cowher lost control. Early in the 3rd quarter during a deluge in Tampa, Bill Cowher pulled Kordell Stewart in favor of Mike Tomczak. Kordell Stewart protested, getting in his coach’s face. Next, Kordell was seen crying on the bench.

Back on the field, Mike Tomczak was busying fumbling the ball on his third play in the game, and then he throwing an interception on his second pass. Meanwhile, hurricane force rains continued to pour.

  • Stephen King couldn’t have scripted a more horrific scene had he tried.

A beleaguered Bill Cowher reinserted Kordell Stewart. To no one’s surprise, Kordell failed to rally the team. The downward spiral continued. Steelers fans scapegoated Kordell Stewart. That was both ugly and unfair. He had plenty of help.

Offensive Coordinator Ray Sherman was in over his head. Beyond having no idea of what to do with Kordell Stewart his play calling was so predictable that on 3rd and 7, patrons of Baltimore’s Purple Goose Saloon would call out, “Weak side pitch to Fred McAfee.” Invariably at the snap, McAfee would get a pitch, run to the weak side, and make it about 6 yards before getting clobbered.

  • The defense, which had carried the team, collapsed.
  • But worse of all, the Steelers quit on Cowher.
Jon Witman, steelers running back jon witman, Jerome Bettis, Steelers vs Jaguars 1990's

Jon Witman blocks for Jerome Bettis. Photo Credit: Statesman Journal

Certainly, not players like Levon Kirkland, Dermontti Dawson and Jerome Bettis. But they were exceptions. The Post Gazette’s Ron Cook went as far as to call out Carnell Lake for “playing so poorly with such little passion down the stretch.”

By the time they reached their 1998 season finale against the Jacksonville Jaguars, Pittsburgh was playing for pride.

  • They’d already been eliminated from the playoffs.
  • Bill Cowher had stripped Ray Sherman of play calling duties.
  • The Jaguars playoff position was set
  • Tom Coughlin started third string quarterback Jonathan Quinn.

Each of those factors flowed in Pittsburgh’s favor. But they were formalities. The Steelers lost 21-3. Bill Cowher suffered his first losing season as the 1998 Steelers finished 7-9.

And Pittsburgh, learned the hard lesson that in the NFL gravity could only be defied for so long.

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1997 Pittsburgh Steelers: Defying Gravity with Cowher and Kordell

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Gravity is the universe’s inescapable force. In football gravity has always taken the forms of age, injury and the NFL draft. With 1992’s Freeman McNeil verdict, gravity gained a new form to its NFL repertory: Free Agency.

  • Free agency was supposed to destroy the Pittsburgh Steelers.

The Steelers, stuck in a small, shrinking rustbelt market and locked into an unfavorable lease in an old utility stadium, could never compete with the likes of Jerry Jones and Edward DeBartlo.

  • And besides, as any fan would have told you in the 1990’s, Dan Rooney was cheap.

And so it was that every spring saw a free agent exodus out of Pittsburgh. It wasn’t backups and/or secondary starters that left, but first round picks, long time starters, perennial Pro Bowlers, a starting Super Bowl quarterback, future Hall of Famers and, in one off season, 2/3rds of the starting defensive line.

  • All of those losses came before 1997.

That spring the Steelers lost two starting-caliber wide receivers, a starting defensive end, and their TOP THREE cornerbacks. Did we mention that one of those corners was franchise icon Rod Woodson? Departures also extended to the coaches, as Dick LeBeau returned to the Cincinnati Bengals.

And by the way, the Steelers had just handed the reigns of the offense to Kordell Stewart, giving them their third new starting quarterback in 3 years.

1997 would be the season when gravity finally sucked the Pittsburgh Steelers down. Or would it….?

Bill Cowher, Kordell Stewart, Steelers vs Broncos

Bill Cowher and Kordell Stewart in the 1997 AFC Championship Game. Photo Credit: AP, via the Tribune-Review

Steelers Affirm Core Cowher Belief

In Heart and Steel, Bill Cowher declares that the 1997 Steelers were his best team. That may not be the case, but the 1997 team certainly proved one of Cowher’s core beliefs: Teams define themselves during the season’s first 4 to 6 weeks.

To that end, the Dallas Cowboys came to Pittsburgh and put 37 unanswered points on the board until Kordell Stewart and Mark Bruener hooked up for a face-saving, garbage-time touchdown. Commentators rushed to take this as confirmation of the impending disaster foreshadowed in Fog Bowl II during the ’96 playoffs.

Really, opening day embarrassments were par for the course in Pittsburgh, and the Steelers stuck to the script by bouncing back with a convincing win against Washington in week 2.

A week later, the Steelers traveled to Jacksonville. They got embarrassed in the first half, clawed their way back into position to win at the buzzer, only to lose on a blocked field goal. The rollar coaster continued the next week against the Ravens at Memorial Stadium as Kordell Stewart would throw 3 interceptions in the first half.

  • Throwing 3 picks is never pretty, but each interception was uglier than the one before.

But Kordell Stewart shook it all off by throwing 3 touchdown passes and rushing 74 yards for another one in the 2nd half, as the Steelers pulled out a 42-34 win. The victory evened the 1997 Steelers record to 2-2, but more importantly, it established an identity: This team got right back up whenever it got knocked down.

Greg Lloyd, Steelers vs Ravens,

Greg Lloyd in his only trip to Baltimore’s Memorial Stadium. Photo Credit: RVR Photos, USA TODAY Sports

Thriving on the Edge

As the first month of the season illustrated, gravity had the power to suck the 1997 Steelers to the edge. But in 1997, that was perfect for Pittsburgh, because the 1997 Steelers weren’t just a team that lived on the edge, it thrived on it. Consider:

  • The 1997 Steelers played in overtime 3 times during the year, winning each time
  • Their win over the 3-13 Indianapolis Colts came down to a missed field goal
  • Twice in overtime situations, Bill Cowher opted to ride The Bus to the end zone, rather than kick a field goal
  • When the Steelers lost Greg Lloyd in late November, they responded with 3 straight wins

Greg Lloyd’s loss, in many ways, epitomized the 1997 season.

Greg Lloyd had been a dominate player and a fan favorite for the Steelers since the late 1980s. He’d lost his 1996 season to injury, and suffered a slow start to 1997. But he’d registered a sack in each of the three games leading up to the Eagles game in late November. But just when Greg Lloyd was recovering his playmaking form, he suffered a staph infection on the turf of Veterans Stadium.

But the team took the loss in stride. Former 7th round pick Carlos Emmons stepped into the starting role and while he wasn’t a superstar, he held his own. And so it was across the depth chart.

Neither free agent Cortney Hawkins nor rookie Will Blackwell were quite as good as Ernie Mills and Andre Hastings had been, but both authored strong seasons on smaller contracts. The same can be said for defensive end Nolan Harrison.

At cornerback, Chad Scott had a pretty strong rookie year, and Bill Cowher liked “the look in his eye.” After Scott, things got tricky at cornerback, but that helped keep the team on the edge, which is exactly where they needed to be.

In that vein, the NFL schedule makers actually did the 1997 Steelers a favor by scheduling four of their final five games on the road.

Comebacks Against Broncos, Patriots Highlight ’97 Regular Season

Letting Rod Woodson go as a free agent is one of the worst personnel decisions in Steelers history – and this from a franchise that cut Johnny Unitas. What makes that decision even dumber is the fact that they tried to replace him with Donnell Woolford.

  • Wolford struggled along as a starter for 12 weeks during the 1997 regular season.
  • The Steelers then went 1-1 on the first two road games of their season ending.

But week 15 brought the Denver Broncos to Three Rivers Stadium and Wolford had no hope of containing John Elway, who’d been burning offenses with Shannon Sharpe, Rod Smith and Ed McCaffrey.

  • So Bill Cowher did what he’d done in 1995 – he moved Carnell Lake to cornerback and started Myron Bell at safety.

For the first time in memory, the Steelers held closed practices and when Bill Cowher was asked where Carnell Lake would play, his response was “defense.”

Not that it seemed to matter at first, as Kordell Stewart started off erratically missing open receivers while John Elway abused W0olford, then relegated to slot corner, to open a 21 to 7 lead in the first 20 minutes. But Stewart rallied throwing two touchdown strikes to Yancey Thigpen to tie at the half, and he then followed with two more runs for touchdowns in the second half.

Yancey Thigpen, Ray Crockett, Steelers vs Broncos

Yancey Thigpen advances on Ray Crockett. Photo Credit: Steelers.com

  • Jerome Bettis took over the game in the 2nd half, rumbling for 125 yards on 25 carries.

The defense limited Denver to 3 points, and Myron Bell and Carnell Lake helped scuttle the Broncos’ comeback attempts with an interception and a sack.

In the season’s penultimate contest, the Steelers traveled to New England to take on Pete Carroll’s Patriots. This was about as even as a match up as you can find in the NFL. But for most of the evening, the Patriots were getting the better of the Steelers.

  • Holding an 8-point lead with one play before the 2-minute warning, the Patriots only needed to covert a 3rd and 7 for victory.

Drew Bledsoe dropped back to pass. In a Textbook-Zone Blitz move, Kevin Henry slid back into coverage. Bledsoe fired a pass to his left, never seeing Henry who intercepted the ball and took it 37 yards down field.

With two minutes remaining and no time outs, the Steelers ran 6 plays, including one on 4th and 7. With less than 40 seconds left, Kordell Stewart hit Mark Bruener for a touchdown, making it 20-19. Next Kordell connected with Yancey Thigpen for the 2-point conversion, tying the game.

The Steelers won the toss, as Courtney Hawkins and Mark Bruener made critical catches to bring the Steelers to the Patriots 13-yard line where Norm Johnson split the uprights.

The win improved the Steelers’ record to 12-5 and allowed Bill Cowher to rest his starters heading into the playoffs

1997 Playoffs – The Chess Match and the AFC Championship that Got Away

The 1997 Steelers record earned them a first-round bye in the playoffs, but that didn’t save them from a rematch against the New England Patriots. This time the Patriots had to travel to Three Rivers Stadium which is good because the Steelers needed every advantage they could get.

  • Fantasy Football owners moan about games like this, but the truth is it was a textbook defensive chess match.
Mike Vrabel Steelers, Mike Vrabel sack Drew Bledsoe, Steelers vs Patriots divisional playoff

Mike Vrabel strip-sacks Drew Beldsoe to seal the win in he ’97 AFC playoffs. Photo Credit: Christopher Horner, Tribune Review

The Steelers drew blood on their first possession, as Kordell Stewart ran for a 40-yard touchdown. The Patriots tacked on an Adam Vinatieri field goal in the 2nd and another in the 4th. And that was it for the scoring.

The game was so tight that Bill Cowher opted to go for it on 4th and goal at the one with less than 2 minutes playing instead of kicking a field goal. The Patriots stopped them, but rookie Mike Vrabel stripped Drew Bledsoe of the ball 8 plays later, sealing the win and bringing Denver back to Three Rivers Stadium for an AFC Championship rematch.

The Steelers jumped to a 14-10 lead early in the 2nd quarter and with just under 5 minutes remaining before half time, consolidated their lead, having moved to Denver’s 35 with a 3rd and 2 to convert.

  • Rather than ram the ball through with Jerome Bettis, Chan Gailey opted to pass
  • Rather than take a safe throw, Kordell Stewart looked to the end zone
  • Rather than throw it away Kordell tried to force it into double coverage by Steve Atwater and Ray Crockett

Yancey Thipgen never had a chance as Crockett intercepted. The Broncos capitalized going up 17-14 inside the 2-minute warning. The Steelers then went 3 and out, burning 68 seconds off of the clock, leaving Denver with 43 to score. John Elway only needed 30 of those to find Ed McCaffrey.

John Elway, Nolan Harrison, Steelers vs Broncos

John Elway torched the Steelers in the 1997 AFC Championship. Photo Credit: Brian Bahr, Getty Images

  • In less than 5 minutes the Denver Broncos had transformed a 14-10 deficit to a 24-14 lead.

Kordell Stewart and Jerome Bettis opened the second half by marching down the field, executing a methodical clock-consuming drive. This is exactly what the Steelers needed to do to take control of the game. Yet on 2nd and 5 Chan Gailey again opted to pass, and again Kordell Stewart made the wrong decision, hitting Allen Aldridge instead of Charles Johnson.

The Steelers defense forced 4 straight punts, including one on a drive that came following a lost fumble. Kordell Stewart rallied Pittsburgh late in the 4th quarter, connecting with Charles Johnson with 2:46 left.

  • If the defense could force another punt, Pittsburgh had a chance.

Alas, the defense that had kept the Steelers Super Bowl hopes alive during the second half could not stop John Elway from killing the clock. The Denver Broncos won 24-21 and went on to the Super Bowl, ending the Steelers 1997 season.

  • Conference championship losses are disappointing by definition.

One person who wasn’t down was Bill Cowher, who told his team, “We’ll be back.” Who could argue?

In just 2 years the Steelers had replaced at least 12 starters from their Super Bowl XXX squad, and all that separated them from another Super Bowl appearance were a first-year starting quarterback’s growing pains.

The 1997 Pittsburgh Steelers had proven that they could defy gravity.

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1996 Pittsburgh Steelers: The Bus Arrives in the Steel City!

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“I want to retire here, Coach.” “I want you to retire here because this is your bleepin’ city, and you’re my bleepin’ guy!” – Jerome Bettis and Bill Cowher on the sidelines of Three Rivers Stadium, fall 1996

The Steelers entered the 1996 offseason on the heels of their greatest campaign since the glory days of the 1970s when they won four Super Bowls in six seasons. While Bill Cowher had led Pittsburgh to its first Super Bowl in 16 years, however, the Steelers 1995 season ultimately ended in disappointment thanks to a 27-17 loss to the juggernaut Dallas Cowboys in Super Bowl XXX.

Rebounding from a Super Bowl loss is never easy, but the 1996 Steelers had some unusual challenges to master.

Jerome Bettis, Steelers vs Rams, Leslie O'Neal, Jon Witman

Jerome Bettis steamroll the Rams. Photo Credit: Peter Diana, Post-Gazette

Free Agent Exodus from Pittsburgh Continues – With a Twist

As is often the case in the salary cap era, the Steelers would see significant roster turnover during the ’96 offseason. Some notable departures included starting quarterback Neil O’Donnell, who left for the Jets as a free agent; outside linebacker Kevin Greene, who inked a deal with the expansion Carolina Panthers; and right tackle Leon Searcy who signed with the rival Jacksonville Jaguars.

Greene’s shoes would be filled by Jason Gildon, a third-round pick in the 1994 NFL Draft. Jim Miller, a sixth-round pick out of Michigan State in ’94, would ultimately beat out veteran Mike Tomczak and youngster Kordell Stewart in training camp and be named the starting quarterback for the start of the ’96 season.

Another departure was unexpected; I’m talking about promising young running back, Bam Morris, who was cut after pleading guilty to a felony charge for marijuana possession.

While the Steelers still had Erric Pegram, they would need to find a replacement and that’s where history was made.

The Bus Arrives in Pittsburgh

You might remember the 1996 NFL Draft as the one where the Steelers selected offensive tackle Jamain Stephens in the first round… if you immediately went into a coma the moment Stephens’ name was called.

However, if you’re like most Steelers fans, you probably recall the ’96 draft as the one in which Pittsburgh sent a second-round pick to the Rams in exchange for some guy nicknamed The Battering Ram. That was Jerome Bettis‘ moniker when he was a rookie phenom in Los Angeles. However, Bettis had already fallen out of favor with his Rich Brooks by the time the Rams moved to St. Louis for the 1995 season, which was basically a lost one for the third-year back from Notre Dame.

There were questions about Bettis’s dedication, attitude and work ethic. Fortunately for the Steelers, the Rams were intent on drafting Nebraska running back, Lawrence Phillips, a young man who had already been in trouble for far worse things than a lack of dedication — including physically assaulting his ex-girlfriend while at Nebraska.

Bill Cowher and Tom Donahoe did their due diligence and ultimately traded a 2nd round pick and 4th round pick for the Rams 3rd round pick and Jerome Bettis

Opening Day Disaster Strikes the Steelers. Again. 

So how would the Steelers follow up their 1995 AFC Championship season?

  • Would they suffer a Super Bowl hangover, an affliction that often affects the previous year’s Lombardi runner-ups?
  • Would they take it one step further and finally grab that One for the Thumb?

If you simply went by the first game of the season, a 24-9 road loss to an expansion Jaguars team that had already proven to be a thorn in the Steelers’ side a year earlier, you may have thought the ’96 season would be a long one.

Not only was Jim Miller bad in his starting debut; he was so bad, Bill Cowher replaced him at halftime with Mike Tomczak — a move that would prove to be permanent. Things got worse for the Steelers. Their most fierce pass-rusher and the soul of their defense — legendary outside linebacker Greg Lloyd — was lost for the year with a torn patella tendon.

Uncertainty at quarterback. Both Quiver and Quake, the two main cogs in the Steelers Blitzburgh defenses of 1994 and 1995, were now absent. Jerome Bettis’ debut amounted to 57 yards on 14 carries. The Steelers suffered so many injuries at linebacker that coaches talked about moving to a 4-3.

  • It seemed like the Steelers ’96 campaign was quickly spiraling out of control.

The last three opening day games had been total disasters, with thing getting progressively worse for Pittsburgh. Yet, the Steelers bounced back each time. Could they do it again?

The Bus Roars and the Steelers Rumble

Jerome Bettis, Steelers vs Chiefs

Jerome Bettis rushes in the Steelers 17-7 win over the Chiefs. Photo Credit: Steelers.com

Fortunately the Steelers were ready to do it again. They righted the ship and won nine of their next 11 games.

Jerome Bettis quickly proved to be the ideal running back for Bill Cowher, the Steelers and the city of Pittsburgh. His size, running style and body type was the perfect formula for Cowher’s Smashmouth philosophy. Bettis himself recognized this, proclaiming that running behind the Steelers offensive line was “like running down hill.”

  • Jerome Bettis returned to his Pro Bowl form by rushing for 1,431 yards and scoring 11 touchdowns.

Bettis was such a sensation, Myron Cope, the late, great former radio analyst, aptly named him “The Bus,” a nickname that would stick with him forever. If there were questions about Bettis’s character, they were erased well before the ’96 season was over. Perhaps the most notable victory during Pittsburgh’s 9-3 start was a 42-6 thrashing of the Rams, Bettis’s former team, on November 3 at Three Rivers Stadium. The Steelers jumped out to a 14-0 lead on two touchdowns by Bettis — including a tough three-yard score and a 50-yard touchdown where the big guy outran the entire Rams’ defense.

  • Bettis wasn’t the only star for the Steelers season, however.

Rod Woodson, who was lost in Week 1 of the ’95 campaign with a torn ACL, returned to his Pro Bowl and All-Pro form in ’96. But perhaps the biggest surprise was the contributions of Chad Brown, an inside linebacker by trade, who was forced to slide over to outside linebacker to replace the injured Greg Lloyd. Not only did Chad Brown, a second-round pick in 1993, fill Lloyd’s shoes, he sprinted in them to the tune of 13 sacks. Those numbers coupled with Jason Gildon’s seven sacks made the absences of both Lloyd and Greene much more palatable.

  • Thankfully, Mike Tomczak was up to the task of managing the Steelers’ offense efficiently.

He wasn’t great by any stretch, but he was just the kind of veteran presence a conservative young coach like Cowher could heavily lean on. Stewart, the young quarterback who was lovingly dubbed “Slash” for his ability to fill many different roles — including passer, receiver, runner and even occasional punter — returned to serve as same all-around weapon that he was during his 1995 rookie campaign.

Maybe it was because the novelty had worn off, maybe it was because he was feeling the pressure, but the “Slash” phenomenon simply didn’t feel as magical.

  • You could say the same for the 1996 Steelers as a whole.

They did win the old AFC Central again — by one game over the upstart and playoff-bound Jaguars — but were denied a bye thanks to a 1-3 slump to close out the regular season.

Patriots Puncture “Flat” Steelers in ’96 Playoffs 

The 10-6 Steelers entered the postseason as the number three seed, and who would their opponents be on Wild Card Weekend? The same Cinderella Colts team that narrowly lost a thriller in the AFC title game at Three Rivers the season before. After falling behind 14-13 at the half, thanks in part to a pick-six thrown by Tomczak, the Steelers dominated the final two periods, scoring 29 unanswered points in a 42-14 victory that allowed the home folks to breathe much easier this time around.

  • Victory came at a price however, as Jerome Bettis injured his groin during this game

The Steelers would miss Jerome Bettis a week later in the AFC Divisional Playoff game at New England. This was one of those games when something just wasn’t right. Fog engulfed old Foxboro Stadium leading to the name Fog Bowl II. 

Mike Tomczak had started and won Fog Bowl I while at Chicago, but both Tomczak and the entire team played the entire game as if they were in some sort of a fog. Tom Donahoe would describe the performance as “flat” providing the first public glimpse a rift between Cowher and Donahoe. 

The Steelers fell behind 21-0 in the first half. In the second half, Bill Cowher inserted Kordell Stewart, as he’d done in the season finale against Carolina and then again against the Colts in the playoffs.

Rod Woodson, Terry Glenn, Steelers vs Patriots, Fog Bowl II

Rod Woodson can’t stop Terry Glenn in his final game as a Steeler. Photo Credit: CBS Sports.com

In both cases Kordell had sparked the Steelers offense, alas he could not summon the magic a third time, as the Steelers only managed a field goal in the third quarter.

The Steelers defense was little better, while it held the Patriots offense in check for much of the 2nd half, it failed to make any game-changing plays. 

  • Ultimately, the 1996 Steelers season would end with them to Parcells Patriots 28-3. 

While the Steelers 1996 campaign never quite carried the mystique as the previous two seasons that ultimately ended in the AFC Championship Game and Super Bowl, Bill Cowher deserves credit for managing the loss of his starting quarterback, losing his best defensive player on opening day, seeing his starting running back get arrested, and dealing with additional unrest at the quarterback position all the while keeping his team on track as a Super Bowl contender.

Impressive as those accomplishments are, they over overshadowed by something far more important:  

  • The arrival of Jerome Bettis “The Bus” in Pittsburgh.

Early in 1996 it was clear that Jerome Bettis was the franchise running back that Pittsburgh had tried and failed to find when drafting the likes of Walter Abercrombie and Tim Worley. By the end of the season it was evident that that Jerome Bettis was a “face of the franchise” type of transformational in the mold of Franco Harris.

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1995 Pittsburgh Steelers: Return to Super Bowl, but Trophy “Two Interceptions Too Far”

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The 1994 Pittsburgh Steelers Super Bowl hopes crashed 3 yards short of the goal in the AFC Championship  loss to the San Diego Chargers. Heartbreaking though it was, it did lead to the “3 More Yards” off season rallying cry.

  • Alas, the Steelers didn’t start 1995 3 yards short of the Super Bowl, however.

Quite the contrary. In 1995, Bill Cowher would need the Steelers to harness every ounce of energy within the franchise to find those final 3 yards.

Steelers Colts AFC Championship, Aaron Bailey, Randy Fuller, Jim Harbaugh Hail Mary AFC Championship

Randy Fuller bats a pass away from Aaron Bailey. Photo Credit: Steelers.com

1995 Off Season – Tempting Fate

When a franchise falls a hair short of the Super Bowl, its instinct is generally to keep the same team intact. Yet, the Steelers did the opposite in 1995.

Neil O'Donnell, Barry FosterBarry Foster and Eric Green had powered the offense in the Cowher Era, earning a third of the yards and scoring 40% of the touchdowns. The Steelers let Eric Green walk in free agency and sent Barry Foster to Carolina for a song.

  • Yes, their production dipped in 1994, but the moves carried enormous risk.

Pittsburgh replaced Green with Mark Bruener, a first round tight end who “Had no plans to hold a Super Bowl rap video.” Bam Morris’ emergence in 1994 and the arrival of free agent Erric Pegram in 1995 gave the Steelers the comfort they needed to trade the talented, but testy Barry Foster. On defense, the Steelers let Tim McKyer and Gerald Williams depart via the expansion draft, figuring they had enough depth to make up the difference.

These were calculated risks and in May 1995, it looked like the Steelers had lost their gamble when starting cornerback Deon Figures took a stray bullet in the knee while driving through Los Angeles.

  • However, Figures recovered quickly enough to play on opening day.

It seemed that the Steelers had tempted Fate and escaped. As they would soon learn, Fate was in fact a temptress, and one who did not appreciate being scorned.

Season Starts – Fate’s Vengeance Carries a Stiff Price

The Steelers opened the 1995 season in Pittsburgh on Sunday September 3rd with Three Rivers Stadium awash in brilliant sunshine. All was well as the Steelers sat on a 3-0 lead with 1:19 remaining in the 1st quarter as the Lions tried to convert a 3rd and 7.

  • Scott Mitchell passed to Barry Sanders in the flat.
  • Rod Woodson pivoted to make the tackle.

No one remembers now or cared then that Sanders converted the 3rd down because Rod Woodson tore his ACL on the play. Fourteen plays later, Neil O’Donnell converted a third down with a throw to Ernie Mills, then was seen holding his hand after handing off to Bam Morris.

Mike Tomczak was warming up after the TV time out as announcers informed that Neil O’Donnell had broken his hand.

The 1995 season was barley a quarter old, and the Steelers had lost their Hall of Fame cornerback and the starting quarterback. Fate’s vengeance carried a stiff price.

“3 More Yards” Is the Problem, Not the Solution

Although, Pittsburgh rallied to win on opening day on a last second Norm Johnson field goal, the Steelers would play some of their worst football of the Cowher era over the next six weeks.

Sure, Andre Hastings, Carnell Lake, Willie Williams, and Alvoid Mays all made splash plays on special teams and defense to score critical touchdowns that supplied the Steelers with 2 more wins.

Willie Williams, Myron Bell,

Willie Williams and Myron Bell. Photo Credit: Steelers.com

  • But those performances were exceptions, and not the rule.

While they were in route to a 3-4 start, the Boston Globe’s William McDonough argued that Pittsburgh was hopeless without their four best players from the previous year. The legendary columnist was wrong.

  • Oh, talent deficiencies were hurting hurt the Steelers.

Bam Morris struggled to crack the 3 yards a carry mark and hadn’t sniffed a 100-yard game. Bill Cowher benched Mike Tomcazk twice in favor of Jim Miller, but Miller didn’t give The Chin any reason to stick with him.

But talent really wasn’t the core issue bedeviling the 1995 Steelers as revealed by a simple fact: Their two worst losses came following O’Donnell’s return, first to the expansion Jaguars and second to Bengals.

The problem? Pittsburgh’s was playing with the attitude of a team that actually thought it only needed 3 yards to reach the Super Bowl:

  • Tackles were sloppy
  • Routine passes got dropped
  • Games were lost with balls thrown into traffic while receivers roamed uncovered in the end zone

Focus seemed to be everywhere except on the fundamentals. After 7 games the Steelers were 3-4.

9 Changes for a 9 Game Season

The lasting images of the Steelers Thursday Night Football loss to the Bengals were Alvoid Mays getting tortured and torched by Jeff Blake and Bill Cowher screaming on the sidelines. From a distance, The Chin appeared to be losing control.

Appearances deceive. Bill Cowher was actually asserting control.

Bill Cowher declared it a 9-game season and, as if to prove a point, he made 9 lineup changes:

  • At left tackle Justin Strzelczyk replaced injured John Jackson
  • Rookie Brendan Stai took Strzelczyk’s place starting at right guard
  • John Williams, returned to health, replaced Steve Avery at fullback
  • Bam Morris got benched, replaced by Erric Pegram
  • Jerry Olsavsky stepped in for Chad Brown, who’d suffered a high ankle sprain
  • Brentson Buckner slid over to replace the suspended Joel Steed, and Kevin Henry took his place
  • Myron Bell became the new starter at strong safety

Making 8 lineup changes in one week in the NFL is dramatic. But Bill Cowher’s 9th change bordered on revolutionary: Carnell Lake, who played linebacker at UCLA and started strong safety since 1989, move over to cornerback. This was a bold move, as Lake had never played cornerback, outside of a few series during the 1991 preseason (don’t believe me? Check the August 1991 Steelers Digest editions).

Change came in the locker room. The Steelers held a players-only meeting, banning pagers (Google it) and cellphones from meetings and practices with Greg Lloyd promising to smash the next one he saw.

  • All of this was public knowledge. But Bill Cowher had another change up his sleeve that he was saving for the field.

And this was as electrifying as it was innovative.

“Slash” Is Born!

The following week the Steelers attacked the Jacksonville Jaguars with laser like focus, going up 21-0 at the half and closing with a 24-7 win. The win was impressive and needed. But the real lesson was tucked  into the end of the 1st quarter, when on 3rd and 2, the 4th string quarterback entered the game under center and ran for 16 yards.

Kordell Stewart, Kordell Stewart Slash, Steelers vs Jaguars

Kordell Stewart lines of up his first NFL carry. “Slash” was about to be born. Photo Credit: Steelers.com

  • It seemed like a gimmick. Instead, it signaled a revolutionary change for the Steelers offense.

But before starting the revolution, the Steelers needed to travel to Chicago, and play a 6-2 Bears team that had been one of the NFL’s best. It wasn’t easy. The Steelers fought the Bears for every blade of grass in a contest that saw the lead change 11 times.

In the end, the Steelers tied the game late in the 4th quarter, snuffed out a Bears comeback attempt with a Willie Williams interception, lost the toss in overtime, forced a punt but kicked a field goal to win it.

  • Against the Bears, Kordell Stewart had run once for two yards and caught another pass for 27.

Although both of those converted 3rd downs, Kordell’s contributions remained largely in the background.

That changed the following week on Monday Night Football, when Kordell Stewart stood under center at the goal line, scrambled from one end of the backfield to the next before connecting with Ernie Mills for his first NFL touchdown pass.

“Slash” was born.

While Neil O’Donnell remained entrenched as the starter, Kordell Stewart’s ability to run, throw and catch gave Pittsburgh’s offense a dynamic weapon that opposing defenses could not cope with. Lest anyone doubt how potent Pittsburgh’s offense became with Slash take a look here (tweet courtesy of Steel City Star):

This wasn’t just a 71-yard touchdown pass, it was the go-ahead score in a game that saw the Steelers start the 2nd half down 13 to 31. The offense evolved in other ways, as Kordell would sometimes join Yancey Thigpen, Ernie Mills, Charles Johnson and Andre Hastings to form an empty set formation which was rare in the NFL in those days, and unheard of in Pittsburgh.

The Steelers stacked wins. Some, like the 20-17 road win over the Browns, were more workman like than others. But most importantly, the Steelers took it in stride, with the implicit understanding that each win was simply a necessary stepping stone toward the playoffs.

Lessons of ’94 Serve Steelers Well in 1995 Playoffs

When the 1994 playoffs arrived, both the Steelers and Steelers Nation regarded the Divisional and AFC Championship games as formalities. The San Diego Chargers had disabused Pittsburgh of such fantasies.

The divisional round brought the Buffalo Bills to Three Rivers Stadium. The Steelers jumped out to a steady, 23 to 7 half time lead. They tacked on another field goal to make it 26 to 7. But then the Bills, alternating between Alex Van Pelt and Jim Kelly, scored a second and then a third touchdown.

  • Yet there was no panic on the Steelers sidelines when the Bills made it 21-26 with 12 minutes left to play.

Levon Kirkland, Steelers vs Bills, 1995 AFC Divisional Playoffs, Myron Bell, Darren Perry

Levon Kirkland intercepts Jim Kelly. Photo Credit: Doug Pensinger, Getty Images, via Heavy.com

The Steelers responded with an 11-play drive that burned 5 minutes off the clock and ended with a Bam Morris touchdown. Jerry Olsavsky and Levon Kirkland ended the next two Bills drives with interceptions, allowing Bam Morris to score an insurance touchdown for a 40 to 21 win.

Instead of the euphoria that had engulfed Three Rivers Stadium a year earlier, Greg Lloyd held up 2 fingers, for two more games, as he entered the tunnel, confirming that the Steelers were taking nothing for granted.

  • As the next week would prove, that attitude would serve the entire team well.

Like the Chargers a year before them, the 1995 Indianapolis Colts weren’t supposed to have made it this far. But they upset the AFC favorite Kansas City Chiefs and their demeanor made clear that the Colts arrived in Pittsburgh with every intention of doing the same to the Steelers.

  • The two teams slogged it out in a defensive chess match that lasted three quarters.

Going into the 4th quarter the Steelers held a 13 to 9 lead, having scored the only touchdown in the first half. With about 8 minutes left, Jim Harbaugh hit Floyd Turner for a 47-yard touchdown and a 16 to 13 lead.

  • Steelers Nation uttered a collective, “Here we go again.”

What followed was perhaps the most intense 8 minutes of the decade. Every man on each team, left it all on the field. With just over 3 minutes to play, the Colts had a 3rd and one. A first down would likely allow them to kill the clock. Willie Williams responded; rushing from the opposite side he covered the entire width of the field making an improbable tackle of Lamont Warren for no gain.

You can see Willie William’s tackle here courtesy of Steel City Star (it is number 4, coming @ the 1:26 mark):

Williams’ tackle forced the Colts to punt. Here’s what followed:

  • The Steelers got the ball back but struggled, being forced to convert a 4th and three.
  • Then Neil O’Donnell hit Ernie Mills for a 37-yard hookup that put Pittsburgh at Indy’s 1.
  • Bam Morris ran for no gain. Indy took a time out.
  • Bam Morris ran again, this time scoring, giving the Steelers a 20 to 16 lead.

The Colts had a minute 34 and were far from finished. Jim Harbaugh converted 3rd and 4th downs as he moved the Colts to the Steelers 29 with time for one throw. He heaved it towards the end zone. It found Aaron Bailey through a crowd and landed on his lap.

Bailey closed on the ball for a second, but Randy Fuller knocked it away.

Time expired and the Steelers were heading to Super Bowl XXX.

Super Bowl XXX – Two Interceptions Too Far

The Dallas Cowboys were undeniably the dominate team of the early 1990’s. The only thing keeping them from winning more Super Bowls was Jerry Jones’ ego and insistence on Barry Switzer over Jimmy Johnson.

Rod Woodson, Michael Irvin, Steelers vs Cowboys, Super Bowl XXX

Rod Woodson beats Michael Irvin in Super Bowl XXX. Photo Credit: @Sports Pics, via Behind the Steel Curtain

  • It says here that Vegas odds makers were right to favor Dallas in this game.

But was 17 points too much?

For the first 26 minutes of the game, that margin seemed about right. The Steelers played with stage fright and quite frankly, were lucky to hold the Cowboys to 13 points. But late in the 2nd quarter, Tory Aikman tried to hook up with Michael Irvin on third down only to have Rod Woodson knock the ball away.

Woodson’s presence alone was a medical miracle, let alone a play such as that against a fellow Hall of Famer.

The Steelers went to work and clawed their way down the field. The first half closed with Neil O’Donnell connecting with Yancey Thigpen for a touchdown. The Steelers were down 13 to 7 but had put themselves back into the game by halftime.

…Unfortunately, Neil O’Donnell almost took them back out of the game when early in the 3rd quarter he threw directly to Larry Brown who returned the ball 30 yards, setting up an easy Cowboys touchdown.

The Steelers refused to fade or fold.

They opened the 4th quarter with a Norm Johnson field goal, followed by a surprise-on-sides kick that Deon Figures recovered. Pittsburgh was not only going to continue to play, it was playing to win.

Larry Brown, John L. Williams, Steelers vs Cowboys, Larry Brown interception Super Bowl XXX, Larry Brown pick six Super Bowl XXX

Larry Brown en route to end zone in Super Bowl XXX. Photo Credit: Al Belo, Getty Images via surgexsportsblitz.com

O’Donnell quickly moved the team down the field, and in just 3 minutes, Bam Morris was in the end zone, making it a 20 to 17 game. The Steelers forced the Cowboys to punt on a drive that featured their only sack of the game, an 8-yard drop by Levon Kirkland.

  • The Steelers got the ball back.

To this day, people argue whether Andre Hastings ran the wrong route or not, but what is clear is that Neil O’Donnell again threw it directly to Larry Brown. And again Larry Brown returned into the Steelers Red Zone. And again, Emmitt Smith did what he did so well – score touchdowns.

  • The final score read Cowboys 27 Steelers 17.

Bill Cowher’s Steelers opened the season by losing their best player. By midseason they were facing an abyss. The effort of the 1995 Steelers in turning the season around is worthy of story and song.

But at the end of the day, the truth is that Pittsburgh had glimpsed the Mountain Top, but it was two interceptions too far.

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1993 Pittsburgh Steelers: Bill Cowher’s Boys Not Ready for Prime Time

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“You should expect to win on Sunday.” – Billy Cowher prior to the 1992 season.

In the blink of an eye in 1992 Bill Cowher catapulted the Pittsburgh Steelers from an NFL afterthought to a contender. His secret? Cowher believed in his roster when no one else did. More importantly, Bill Cowher convinced his players to believe in themselves and to “expect to win on Sunday.”

Confidence is critical to championships, yet the story of the 1993 Steelers shows that Cowher’s players took his words a little too closely to heart.

Mark Royals, Keith Cash, Steelers vs Chiefs, Steelers Chiefs 1993 AFC Wild Card

Former Steeler Keith Cash gets revenge, blocking Mark Royal’s punt in the playoffs. Photo Credit: John Sleezer, Kansas City Star

Zen Arrives in Pittsburgh with the 1993 Steelers Yin and Yang

The 1993 Steelers either played Super Bowl Championship-caliber football or football worthy of a team contending for draft position. There were no in betweens.

Hyped as a possible Super Bowl preview, the Steelers opened at home against the San Francisco 49ers, and Pittsburgh promptly lost.  The 24 to 13 final was never as close as the score suggests. But Mike Tomczak played most of the game for Neil O’Donnell who was fighting tendonitis, so no one sounded the alarm.

  • No such excuses existed a week later however when the lowly Los Angeles Rams delivered Steelers their first shutout since 1989.

The Steelers rebounded by winning its next two games, and then authored what appeared to be statements victories over San Diego and New Orleans.

Kevin Greene, Stan Humpheries, 1993 Steelers free agents, 1993 Steelers free agency

Kevin Greene sacks Stan Humphries in 1993. Photo Credit: AP, via al.com

The Steelers defense dominated the San Diego Chargers so thoroughly that future Hall of Famer Kevin Greene declared:  “This is like the WWF or something.” Even though the final score read 16-3, San Diego never had a chance.

Next New Orleans brought a 5-0 record to Pittsburgh, but left only making 3 first downs in the first 3 quarters. Rod Woodson played a career game that day, waiting just 90 seconds to take Wade Wilson’s opening pass 63 yard for a touchdown.  He then intercepted Wilson two series later. The Steelers sacked Wade Wilson 5 times, held him to 6 of 23 passing.

In keeping with the season’s character, the Steelers traveled to the cursed confines of Cleveland Stadium and dominated in every statistical category possible, only to lose due to an inability to stop Eric Metcalf on not one, but two punt returns.

On Monday November 15th, 1993 the reigning AFC Alpha Male, the Buffalo Bills brought their 7-1 record to Three Rivers Stadium. One play tells the story (video courtesy of Steel City Star):

Gary Jones’ hit on Don Beebe, which would be illegal today, and it only marks the tip of the iceberg. The Steelers defense also knocked Jim Kelly out of the game with a concussion and broke Andre Reed’s wrist in a 23-0 shutout.

The Monday Night Football ass-kicking the Steelers delivered to the Bills seemingly signaled the passing of the torch for AFC dominance.

Instead, the win proved Bill Cowher’s young Steelers couldn’t handle success. Six days later the Broncos smashed the Steelers 37 to 14 in Denver. Unfortunately, the manic-depressive character of the 1993 Steelers wasn’t the only problem Pittsburgh faced.

Losing Foster Orphans 1993 Steelers Offense

For reasons unknown, Chuck Noll had played Foster sparingly despite his elite talent. Bill Cowher did the opposite. In 1992 Bill Cowher had unleashed Barry Foster as the focal point of the Steelers offense, and Foster delivered, smashing Franco Harris’ single season rushing record.

Leroy Thompson, Dermontti Dawson, Steelers vs Bills, Steelers Bills MNF 1993

Leroy Thompson runs for over 100 yards vs the Bills. Photo Credit: Steelers.com

When in doubt, he fed Foster the ball. The formula of “Get Foster his 100 and get a win” while fallible, worked well.

Unfortunately, Foster had torn ligaments in his left ankle during the Bills’ game and was done for the season. As he’d done against New Orleans, back up Leroy Thompson stepped up to the plate and rushed for 100 yards.

  • Those were the only and final 100 yard games of Thompson’s career.

Thompson was a quality backup, but the starting role was too big for him. Worse yet, for long stretches, coaches would seem to “forget” that Merril Hoge ran the ball very well.

In Washington, WMAL’s Ken Beatrice reminded Steelers fans, “Leroy Thompson isn’t going to make anyone forget he’s not Barry Foster.” Yet Thompson was vocal about trying to do just that, signaling another problem….

Enter the Locker Room Lawyers

In the third week of September 1993 the Steelers did something they haven’t done since: they signed  Rod Woodson and Barry Foster to new contracts during the season.

  • Locking up their best offensive and defensive player made sense.

But the rest of the Steelers locker room wanted theirs too.

Starting defensive ends like Donald Evans and Kenny Davidson vocally criticized management, with tight end Adrian Cooper even suggested his contract situation impacted his performance. Even players like Hoge, whose work ethic remained beyond question, admitted that contract squabbles were a distraction. The Steelers broke off all contract negotiations during the middle of the season, but the damage had been done.

Buddy Ryan, Waiting in the Weeds

Buddy Ryan had arrived as the Houston Oilers defensive coordinator in 1993 and that posed a problem for Pittsburgh. While few noted it in the Steel City, during the 1980’s Buddy Ryan’s Philadelphia Eagles defense had enjoyed a pretty good run of success against Bill Parcell’s offenses. And those offenses had been  coached by Ron Erhardt who was now coaching the Steelers offense….

After entering 1993 as division favorites, the Oilers started 1-4. By the time the Steelers first faced them on Sunday Night Football after Thanksgiving, the Oilers had clawed back to 6-4.

  • The Steelers-Oilers series would decide the AFC Central and for one night, the Houston Astrodome was again the House of Pain.

Houston defenders sacked Neil O’Donnell and Mike Tomczak 6 times, with Pittsburgh coaches pulling O’Donnell, admitting that they feared injury. They were wise, as one melee saw Michael Barrow rip off Tomczak’s helmet, put him in a headlock and punch him with relish.

In a play that painfully symbolizes the season, a pass hit Jeff Graham’s hands, bounced off his face mask, and then went  through his hands again, all while he was untouched in the end zone. The final score read 23-3 Oilers. The Steeler response was, “We’ll see you 3 weeks.”

In the intervening two weeks the Steelers notched narrow, escape-variety victories against the Patriots and the Dolphins. (Note, Merril Hoge logged 16 carries in those wins – coincidence? I think not.)

Gary Brown, Levon Kirkland, Warren Moon, Steelers vs Oilers, Steelers Oilers 1993 Pittsburgh

Gary Brown runs over Steelers. Photo Credit: Rick Stewart, Getty Images, via Houston Sports

Perhaps Gary Anderson’s deep opening kickoff was Pittsburgh’s highlight in the Three Rivers Stadium rematch with Houston. Garbage time glory provided window dressing to 26-17 contest where the Oilers simply spanked the Steelers.

Again, the Oilers sacked O’Donnell and Tomczak 6 times, while O’Donnell threw a pick six. The Steelers lost Greg Lloyd in a game that had seen him deliver Gary Brown a full force hit that failed to even slow the one-season wonder.

Buddy Ryan bragged, “I thought Pittsburgh would play more physical than they did. All the talk they do, they just don’t walk the walk.”

Greg Lloyd Wills 1993 Steelers to Playoffs

The next week, a wounded, flu-stricken Steelers team played Seattle on the day after Christmas where, a running back named Jon Vaughn, who’d never done anything before or since, ran for 138 yards.

Going into the season finale, an 8-7 Steelers team needed a win over Bill Belichick’s 7-8, playing for pride, the Cleveland Browns held  Pittsburgh to 9-3 at half time.

  • Greg Lloyd exploded at halftime, challenging the offense to do its part.

He led by example, forcing  two fumbles and racing down field for an open-field tackle – all on a bum hamstring.  With Lloyd leading the way, the Steelers shut out the Browns in the 2nd half scoring 13 unanswered points. The 1993 Steelers finished 9-7 and got the help they needed.

Pittsburgh was headed to the playoffs!

1993 Playoffs: Coming Up Short in Kansas City

The Steelers traveled to Kansas City to play the Chiefs in the 1993 AFC Wild Card in a fever-pitched back-and-forth battle. Thing started badly for Pittsburgh when cornerback D.J. Johnson got ejected during the first series, but the Steelers struck first on a Neil O’Donnell to Adrian Cooper touchdown.

From there, the lead would change five times, with the game’s pivotal moment coming after Neil O’Donnell’s go-ahead touchdown to Eric Green late in the 4th quarter. The Steelers defense stoned the Chiefs to force a 3 and out, giving Pittsburgh a chance to kill the clock inside the 2 minute warning.

  • Unfortunately, Chief’s defense turned the tables, forcing a punt after just 3 plays.

Keith Cash, a player Bill Cowher had cut in training camp, blocked Mark Royal’s punt and the Chief’s returned it to Pittsburgh’s nine-yard line. Two plays later Joe Montana connected with Tim Barnett to tie the score.

The Steelers offense suffered another three and out, and Pittsburgh braced as a Nick Lowery field goal sailed wide right. After trading punts in overtime, Joe Montana hit Keith Cash to bring Kansas City to the Steelers 32-yard line.  Six plays later Nick Lowery was kicking the game winning field goal.

After their Monday Night shut out of the Bills the Pittsburgh had gone 3-4 and now Bill Cowher was 0-2 in the playoffs. The 1993 season and proven that Bill Cowher’s Pittsburgh Steelers simply weren’t ready for Prime Time.

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1992 Pittsburgh Steelers: Cowher Power Awakens Steelers Nation

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“There’s a big opportunity to win here. I think the tradition, the stability, the credibility of the front office and the wealth of talent on this team is exciting to any football coach….” – Bill Cowher, on his first day as Steelers head coach.

“…And Mark Royals standing at his own 40, the rush – and he’s passing down field and he completes the pass pulled in by Warren Williams…” – Jack Fleming during the Steelers 1992 opening day victory vs. the Houston Oilers

Bold words backed by bold actions – Bill Cowher began his tenure as the Pittsburgh Steelers head coach by defining a single success metric: winning the Super Bowl.

It may have taken 15 years for him to do that, but Bill Cowher’s confidence inspired the 1992 Steelers, the city of Pittsburgh, and the team’s nationwide legion of fans. Steel Curtain Rising’s look at the Bill Cowher years starts where it all began, with the Steelers 1992 season.

Bill Cowher, Rod Woodson

Bill Cowher and Rod Woodson cerca 1992

1992 Opener vs Oilers: Bold Words, Bolder Actions

Bill Cowher’s declaration shocked reporters, who rolled their eyes at Cowher’s contention that the Steelers had a “wealth of talent” and “no glaring weakness.” A Pittsburgh Post-Gazette preseason reprint from the book Cowher Power, argued that the 1992 Steelers would be lucky to post a winning season while assailing nearly every position on Pittsburgh’s roster.

  • Bill Cowher’s confidence stood on a solid foundation, but perhaps the press’ cynicism can be forgiven.

Just three years earlier the 1989 Steelers storybook season had ignited hope that the Steel Curtain was finally rising again. Chuck Noll openly spoke of “Championship talent.” The Emperor felt he could win big again. But the playoffless, 9-7 1990 Steelers season effort earned the Steelers an “Underachieving” label. By the time Noll retired after a 7-9, 1991 campaign, most NFL observers, inside and outside of Pittsburgh, wrote the Steelers roster off as mediocre at best.

Bill Cowher saw things very differently, and early on, he refused to flinch when challenged to prove it.

Cowher Power Takes the NFL by Storm

And so it was, that the 1992 Steelers began the Bill Cowher era in Houston, taking on the division rival Houston Oilers in the Astrodome. Bill Cowher’s 1992 Steelers had looked “OK” in preseason, but preseason means nothing.

Lore has it that, rather than discuss the challenge presented by the 11-point underdog Steelers, the Houston Chronicle focused most of its Sunday morning opening day coverage how it was imperative that the Oilers secure home field advantage during the playoffs.

  • Early events appeared to vindicate the wisdom of the Houston Chronicle editors

The Steelers fumbled away their first two possessions, in effect spotting the Oilers 14 easy points to start the first quarter. But then, on 4th and 15 at the Oilers’ 45, Bill Cowher ordered punter Mark Royals – who’d never thrown an NFL pass before, to go for it. Warren Williams caught Royals’ pass and scampered 44 yards, setting up a Barry Foster touchdown.

  • From that point on, the Steelers and Oilers fought tooth and nail.

Larry Griffin, rookie Darren Perry and Rod Woodson picked off Warren Moon 5 times, and in the process ended two would-be game-willing drives by the Oilers. Dwight Stone ran reverses twice, including one on third and long. When it ended, the Pittsburgh Steelers stood as 29-24 victors in a game no one gave them a chance of contesting, let alone winning.

  • NFL history proves that opening day upsets aren’t difficult, sustaining momentum from them is.

Bill Cowher’s Steelers sustained their momentum, with a home opening win over the New York Jets that saw Barry Foster run for 190 yards, followed by a road victory of the San Diego Chargers. In the blink of an eye, the Pittsburgh Steelers had shot from afterthought to the talk of the NFL. The Steelers fell in their next game to Brett Favre’s debut and lost the following week to Cleveland, setting up a critical mid-season stretch.

Something Special Happening with the Steelers

The 1992 Steelers snapped their 2 game losing streak with an impressive shutout of the Cincinnati Bengals on Monday Night Football, giving them a 4-2 record heading into a critical 3 game stretch against the Kansas City Chiefs, the Houston Oilers, and the Buffalo Bills.

As Steelers Digest editor Bob Labriola observed at the time, a win over any of these teams would still be considered “an upset.”

This three game stretch would define the 1992 Steelers as contenders or pretenders. The Steelers traveled to Arrowhead Stadium, then considered an extremely difficult place to play, and blindsided the Chiefs to the tune of 27 to 3. In the process, Bill Cowher not only bettered his mentor Marty Schottenheimer, but also managed to keep Derrick Thomas and Neil Smith off of Neil O’Donnell, while the Steelers defense racked up 3 interceptions and Greg Lloyd added two sacks.

  • Following the win, Bob Labriola proclaimed that the Steelers could be counted on to defeat any NFL team at any time.

No, this wasn’t the “On any given Sunday credo,” but rather a reflection of the reality that 1992 Steelers had proven they were for real. Although it’s been almost a quarter century since I read the words in Steelers Digest, the memory of Labriola’s words still raises the hair on my arm. I’ll paraphrase that passage here:

Something very special is happening to this team and this city. A win next week over the Houston Oilers will give the Steelers sole possession of the AFC Central; energize the city and galvanize their nationwide legion of fans. The possibility of playoff games at Three Rivers Stadium will become a reality for the first time in a decade.

Rod Woodson, Warren Moon

Rod Woodson after sacking Warren Moon.

The Houston Oilers refused to go gently into the good night, as they held a 20 to 7 lead going into the 4th quarter.

But the Steelers fought back, and twin touchdown passes from Neil O’Donnell to Adrian Cooper put Pittsburgh into the lead. Houston made one final stab at victory, racing to midfield with the clock ticking. Assistant coaches implored Bill Cowher to use the Steelers time outs. Cowher balked, saying, “He’s going to miss the field goal.”

Walking into the locker room, Rod Woodson proclaimed, “We OWN the division baby!” He was right. The 1992 Steelers took possession of the AFC Central lead that day never looked back, winning their first AFC Central title since 1984.

The Playoffs Return to Three Rivers Stadium

The 1992 Steelers won five of their next eight games to finish 11-5. Nationwide, fans took notice. As Ed Bouchette reports in Dawn of a New Steel Age, when the Steelers would arrive at their hotels for road games, they were suddenly greated by thongs of fans cheering “Here We Go Steelers! Here We Go!” Veterans like Tunch Ilkin had seen a little of this in 1980 but never since.

Although they weathered some close calls and an injury to Neil O’Donnell combined with two subpar games from Bubby Brister, they qualified as only bumps in the road: The 1992 Steelers entered the playoffs as the AFC’s number one seed.

  • The cover of Steelers Digest said it all, “A Run for the Ring.”

There’s something electric about a home playoff game played in front of a fan base that believes in your team, and even on TV, it was evident that the fans at Three Rivers Stadium believed.

  • History shows that Bill Cowher’s 1992 Steelers weren’t quite cut out to be champions.

Cowher started Neil O’Donnell. O’Donnell wasn’t fully healthy and it is a decision Cowher now regrets. The Steelers crossed mid-field over a half dozen times, yet could only score 3 points. 4th string cornerback Richard Shelton infamously dropped an interception that had pick six written all over it.

But the fact that the Steelers Digest could even discuss a Super Bowl run revealed just how thoroughly Bill Cowher’s arrival had transformed the Pittsburgh Steelers.

  • The transformation went beyond the city of Pittsburgh.

And that’s the real achievement of Bill Cowher’s first season: The 1992 Steelers didn’t succeed in winning the Super Bowl, but Cowher Power had succeeded in awakening Steelers Nation.

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Introduction: Bill Cowher’s Steelers Coaching Career, A Season-by-Season Retrospective

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“Our goal this year is to put a fifth trophy in the case outside in the hall.”

Bill Cowher launched his tenure as Pittsburgh Steelers head coach with those words at Three Rivers Stadium on January 21st, 1992.

  • Things were different in 1992.

Around the world, the Commonwealth of Independent States had just “replaced” the Soviet Union. The World Trade Center formed an indelible mark on the Manhattan skyline. Or so we thought. Bell Atlantic sold bricks with antennas and ran ads reminding customers that they could use their “car phones” outside the car.

In the NFL, five days stood between Joe Gibbs and his third Super Bowl, which seemingly cemented Washington’s status as a dominate franchise. A year into his “retirement,” Bill Parcells worked as an NBC commentator. The “Run ‘N Shoot” offense supposedly signaled the future of football.

In Pittsburgh, both The Press and Post-Gazette circulated. The Carrick Village Dairy operated as the neighborhood greasy spoon, and at least one patron was getting his 3 squares a day there. Everyday. Further down Brownsville Road, Ravita’s butcher shop still booked numbers and sold fresh meats on the side.

And down at 300 Stadium Circle, someone other than Chuck Noll held the title of “Pittsburgh Steelers head coach” for the first time since 1969.

Bill Cowher, Pittsburgh Steelers

January 21st, 1992, Bill Cowher introduced as Pittsburgh Steelers head coach

Bill Cowher dropped a gauntlet with his opening declaration. Pittsburgh had only made the playoffs once in 7 years and hadn’t held “contender” status since the Houston Oilers ended the Super Steelers run on dreary early December evening in 1980.

  • All new head coaches espouse optimism, but Bill Cowher conveyed his with a difference: The Chin meant it.

Few bought Bill Cowher’s bravado. The “wealth of talent” Cowher saw on his roster prompted eye rolls instead of “nods.” Yet Cowher forced critics to eat a slice of humble pie by taking the league by storm, starting 3-0.

In many ways, Bill Cowher defied definition. Regarded as a “players coach” whose players adored him, Cowher reported had abrasive relations with everyone else in the Steelers organization not named Rooney. In a league where players are said to “tune out” head coaches quickly, Bill Cowher recycled the same speeches so frequently that his veterans could often finish them.

  • Yet, Cowher’s ability to motivate served as perhaps his greatest asset.

Howie Long once labeled Cowher as the ultimate coach for his “Tough Guy team.” Bill Cowher preached and practiced tough, physical football on defense, and bruising in-between- the- tackles rushing on offense. “Conservative” best described his coaching style. But which decisions defined the trajectory of Cowher’s coaching career? How about these:

  • Calling a fake punt in his first game as coach when on the road and down by 14.
  • Deploying a 5 wide receiver formation that included Kordell Stewart as a “Slash” quarterback/wide receiver
  • Going for an on-sides kick in the 4th quarter of Super Bowl XXX when down 10-20
  • Icing victory in Super Bowl XL by calling a fake reverse option pass

Hines Ward, Super Bowl XL, Steelers Super Bowl XL, Antwaan Randle El Hines Ward Super Bowl XL

Hines Ward seals the win in Super Bowl XL. Photo Credit: Bill Frakes, Sports Illustrated

None of the above serve as examples of “Going by the book.”

When Bill Cowher stepped down as Steelers head coach on January 5th, 2006 the world had changed.

No one remembered that the Commonwealth of Independent States had ever existed, but Vladimir Putin was working to restore Russia’s military might. September 11th had obliterated Twin Towers from the New York skyline while burning their silhouette into our collective memory. Everyone owned a cellphone and Verizon now ran commercials reminding customers NOT to text and drive.

In the NFL, Joe Gibbs had returned as Redskins coach after watching 5 other men cycle through Washington’s coaching carousel. Bill Parcells coached the Dallas Cowboys, but would soon “retire” for good or until Miami offered him control of its front office in two year’s time, whichever came first. No one remembered the Run ‘N Shoot offense.

In Pittsburgh, Richard Mellon Scaife subsidized the Tribune-Review’s money-losing effort to topple the Post-Gazette, which had long ago absorbed the Pittsburgh Press. The Carrick Village Dairy had closed. Its 3 squares-a-day patron had long since taken up permanent residence down the road at St. Joseph and St. George’s cemetery. Further yet down Brownsville Road, Ravita’s had closed, but the neighborhood moved on.

Downtown, Three Rivers Stadium had imploded with Heinz Field and PNC Park taking its place. That forced the Steelers to relocate to 3400 South Water Street, South Side, on ground where J&L’s massive steel works had once stood. Something else had changed too.

  • The Steelers had added 5th trophy to their case.

It took Bill Cowher 15 years and 261 games to do it, but in Super Bowl XL he finally succeeded in handing One for the Thumb to Dan Rooney.

With the help of staff writer Tony Defeo, Steel Curtain Rising has told the story of Bill Cowher and his Steelers, season-by-season:

Steelers 1992 Season: Cowher Power Awakens Steelers Nation
Steelers 1993 Season: Cowher’s Boys Not Ready for Prime Time
Steelers 1994 Season: Over Confidence is Cowher’s Achilles Heel
Steelers 1995 Season: Return to Super Bowl, but Trophy “Two Interceptions Too Far”

Steelers 1996 Season: The Bus Arrives in the Steel City!
Steelers 1997 Season: Defying Gravity with Cowher and Kordell

Steelers 1998 Season: The Black and Gold Crashes Down to Earth
Steelers 1999 Season: Cowher-Donahoe Feud Tears Team Apart, Comes to a Head

Steelers 2000 Season: Setting the Tone for the 2nd Super Bowl Era
Steelers 2001 Season: Contenders Again, as Playoff Drought Ends
Steelers 2002 Season: The Rise of Tommy Gun
Steelers 2003 Season: The Final Chapter of a Strange Era

Steelers 2004 Season: The Ben Roethlisberger Era Begins
Steelers 2005 Season: Bill Cowher Finally Hands Dan Rooney the Lombardi Trophy
Steelers 2006 Season: Super Bowl Hangover and the Chin Hangs it Up

Conclusions on the Cowher Era: How Steelers Nation Grew Up, Matured with The Chin

 

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