When Art Rooney II Meets Antonio Brown, He Must Keep His Grandfather’s Advice in Mind

The Steelers soap opera with Antonio Brown continues. In this latest installment, Antonio Brown in the course of about two hours flip flopped from refusing to meet with Steelers President Art Rooney II to agreeing to the meeting “Out of respect” per Ian Rapport’s reporting.

All of it makes for tantalizing social media copy (although one might expect that Steelers PR director Burt Lauten would beg to differ) but it brings up a fundamental question:

  • Why does Art Rooney II want to meet with Antonio Brown in the first place?

Antonio Brown stormed out of Steelers practice either because of a dispute with Ben Roethlisberger or out of Jealousy over JuJu Smith-Schuster winning the 2018 Steelers MVP award and hasn’t been heard from since. Well, maybe, as Antonio Brown’s agent Drew Rosenhaus has indicated there has been some communication.

Antonio Brown’s refusal of phone calls form Art Rooney II, Mike Tomlin and teammates is well documented. Based on Ed Bouchette of the Pittsburgh Post-Gazette’s reporting, the Steelers were already inclined to trade Antonio Brown before Antonio Brown made his trade request this week.

  • So what does Art Rooney II have to gain by meeting with Antonio Brown?

Perhaps this is simple due diligence. After all, it was only two years ago that Art Rooney II signed Brown to a 5 year contract. Perhaps Rooney, as a business man and a leader feels you don’t cut ties without at least talking to Brown face-to-face. No qualms with that.

Art Rooney Sr., Art Rooney Sr. Sons, Dan Rooney

Art Rooney Sr. and his sons at Three Rivers Stadium in 1975. Photo Credit: Art Rooney Jr. Com

It is also possible that a Rooney-Brown meeting could help facilitate a trade. Brown’s antics, from his domestic dispute to trolling the Steelers on social media, with or without James Harrison, serve as bright red buyer beware flags for every other NFL General Manager to see.

A Brown-Rooney II meeting ending in an amicable divorce with both parties doing and saying all the right things might not increase Brown’s trade value, but it should stop the bleeding.

Its also possible that Art Rooney II wants to meet Antonio Brown because he feels he must exhaust every last possible chance to keep the Hall of Fame talent within the fold. Given all we know, that possibly seems incredibly remote.

  • And, accepting any Antonio Brown assurances that “It’ll never happen again” would seem hoplessly naïve.

But there’s something to be said for meeting a man face-to-face, looking in his eye, and taking his measure. Fair enough.

But should the conversation take a turn towards reconciliation, Art Rooney II would be wise to take to heart the critical piece of advice that Art Rooney Sr. repeated offered his sons: “Never let them mistake your kindness for weakness.”

 

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Even The Super Steelers Of The 70’s Needed Help Making The Playoffs From Time To Time

Judging by the title of this article, you probably think I’m going to recount all of the previous times the Steelers entered the final week or weeks of the regular season needing help from teams playing other teams in stadiums not occupied by the Steelers in-order to make the playoffs.

Sort of, but not really.

It is true that the 1989, 1993, 2005 and 2015 Steelers teams all needed help heading into the final regular season weekend, and they all got that help. But, then again, the 2000, 2009 and 2013 editions also needed other teams to be charitable, but the good will sadly wasn’t forthcoming (thank you, Ryan Succop).

steelers vs cowboys, super bowl xiii, super bowl 13, terry bradshaw, mike webster

Terry Bradshaw behind Mike Webster in Super Bowl XIII. Photo Credit: Al Messerschmidt

Yeah, so while many are bullish on the new Cleveland Browns and their chances of going to Baltimore this Sunday and taking out the Ravens at M&T Bank Stadium (let’s not forget the Steelers have some business of their own against the Bengals at Heinz Field to take care of), Pittsburgh’s playoff chances are clearly hanging by the proverbial thread–and that is a precarious spot to be in.

  • Although, I will say this about the Browns: if any team is equipped mentally to perform this task, it’s them.

They’re not just some team that is used to barely finishing out of the playoffs–believe it or not, at 7-7-1, this is actually true for them. They’re likely not just another team looking forward to a tropical destination this January. They’re probably not even playing for pride–this is what veteran teams do. They’re a team full of youngsters who may actually be drunk on winning.

The Browns won a grand total of one game over the previous two seasons. These Browns are new to this whole winning thing, and I’m sure they’d like nothing more than to hold onto the feeling–even for just one more week. This is Cleveland’s Super Bowl. This is Cleveland’s chance to prove to the whole world that they’re a force to be reckoned with, both this Sunday and many future Sundays to come.

OK, that’s enough rationalizing for one article. Let’s get back to the task at hand: the 2018 Steelers need help this Sunday in-order to make the playoffs. How pathetic, right? Honest to God, this is the third time in the past six seasons Pittsburgh, despite the presences of studs like Ben Roethlisberger, Antonio Brown and Cam Heyward, has AGAIN found itself in this position. How can this keep happening?

  • I’ll tell you how: life in the NFL. This is nothing unique to the Steelers.

In fact, most teams and most fan bases need a hand up and a handout from time to time…even the Steelers of the 1970’s, arguably the greatest football dynasty of all time.

That’s right. The Super Steelers team featuring Hall of Famers Terry Bradshaw, Franco Harris, Lynn Swann, John Stallworth, Mike Webster, Joe Greene, Jack Ham, Jack Lambert and Mel Blount needed help making the playoffs.

In the middle of their run of four Super Bowl titles in a six year span, the Steelers actually needed the help of others in-order to keep their playoff streak that would eventually reach eight years straight between 1972-1979 from being interrupted.

While the nine-game winning streak to close out the 1976 regular season was legendary–the defense yielded a grand total of 28 points over that span as the team rebounded from a 1-4 start to begin the year–Pittsburgh wouldn’t have made the postseason and wouldn’t have had a chance to win a third-straight Super Bowl if the Raiders, the team’s biggest rival of the 1970’s, wouldn’t have defeated the Bengals in the penultimate game.

The Steelers were Oakland’s biggest obstacle to championship success at that time, and with an 11-1 record and nothing much to play for, it would have been easy to roll over and allow Cincinnati to seize the old AFC Central Division title. But to the Raiders credit, they took care of business, paving the way for a postseason rematch with Pittsburgh–a rematch in-which the Silver and Black came out victorious on the way to their first Lombardi trophy.

A year later, Pittsburgh entered its final regular season game needing a victory and, again, a Cincinnati loss in-order to make the playoffs. The Bengals were playing fellow AFC Central rivals, the Oilers. Unlike the Raiders a year earlier, Houston had absolutely nothing at stake and nothing to play for. A victory by the Bengals would improve their record to 9-5 and earn them a division title over Pittsburgh based on a tiebreaker.

  • To their credit, the Oilers took care of Cincinnati, and the Steelers were once again AFC Central Division champions and playoff bound.

You might not think it’s that big a deal that Pittsburgh almost missed the playoffs a couple of times back in the ’70’s. But, remember, the “Same Old Steelers” days of the 1960’s weren’t that far in the rear-view mirror.

Even though Dan Rooney was now running the team and not his father, owner Art Rooney Sr., the legendary lovable loser who took care of things for the better part of 40 miserable seasons, it may have been easy to panic and revert back to the old ways of doing business–for example, firing head coach Chuck Noll, who had just been sued by the Raiders George Atkinson for his “criminal element” comment, a comment that eventually led to Noll, under oath, admitting that Mel Blount and some other Steeler players were also part of that element.

  • You may also think I’m being a bit disingenuous with this article.

After all, only four teams made the playoffs from each conference in those days, and it was easier to miss out from time to time. True, but teams didn’t have to deal with free agency or a salary cap, either.

Point is, parity has been a part of the NFL since the days of Pete Rozelle, the legendary commissioner, and not even the Steelers of the 1970’s were immune to it.

It’s just plain hard to make the playoffs in the NFL, and even a dynasty needs some help from time to time.

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Celebrating the Immaculate Reception – Franco Harris and the “Big Bang” that Created Steelers Nation

Terry Bradshaw and Franco Harris connected through the Immaculate Reception on December, 23rd 1972, combining to make the most spectacular play in football history.

  • That fateful day came precisely one week before my 4 month birthday, making me a member of Steelers Nation’s post Immaculate Reception generation.

Understanding just what that means requires knowing what came before, experiencing what followed, and appreciating the almost super natural aspect of what occurred on that day. Scroll down or click on the links below to reach each thread of the story behind the Big Bang the created Steelers Nation.

Immaculate Reception, Franco Harris, Jimmy Warren, Steelers vs Raiders

Franco Harris making the Immaculate Reception. Photo Credit: Harry Cabluck, AP

The Post Immaculate Reception Steelers

While the 1972 Steelers lost in the following week to Don Shula’s perfect 1972 Dolphins team, the Immaculate Reception ushered in an unheralded era of pro football prosperity. Since that fateful the Pittsburgh Steelers have:

  • Won 6 Super Bowls, a record the Steelers set in Super Bowl XLIII and that has only been tied since
  • Played in 8 Super Bowls, tying for 2nd in most championship appearances
  • Achieved a winning record in 35 of those 46 years, again, more than anyone else
  • Posted an .621 winning percentage in that time – better than any other NFL team
  • Sent 78 players on the NFL’s All Pro Teams,
  • Never once did they win fewer than 5 games something that no one else in the NFL can say

These stats have been updated, but originally they came courtesy of Tim Gleason, author of From Black to Gold, whose article on the Immaculate Reception on Behind the Steel Curtain is simply one of the best articles on the Pittsburgh Steelers I have ever read.

Pittsburgh measures success in Super Bowls. Few other NFL cities can make that claim. Its often said that Steelers fans are spoiled, and to a large extent that’s true.

No other NFL franchise can match the Steelers record of success, stability and sustained since that day in December 1972.

The Pre-Immaculate Reception Steelers

The Immaculate Reception was also the Steelers first playoff victory.

  • That’s hard for many fans to fathom, just as it was hard for me to grasp as a child.

The morning after the Penguins ’09 Stanley Cup victory, I declared that Pittsburgh was once again the City of Champions.

In doing so, I shared memories of seeing framed copies of the Sports Illustrated cover featuring Terry Bradshaw and Willie Stargell adorning walls that overlooked barbershop counters where Iron City Steelers Championship cans were proudly displayed.

An unremarkable memory, until you consider the fact that Dino’s barbershop lay in Aspen Hill, Maryland, which sits about 10 miles from the DC border.

steelers fans, maryland, dinos, aspen hill

But to a 7 year old all of this was “normal.” Neither of my parents followed sports closely, but as a child I naturally asked them if they’d similarly been Steelers fans growing up.

“You don’t understand, the Steelers and Pirates were terrible when we were growing up,” was the response.

The Pirates did have their moments in the sun, but the Pittsburgh Steelers were a paragon to futility for 40 years. Aside from failing to win a playoff game, the pre-Immaculate Reception Steelers could “boast” of:

  • A single playoff appearance (a 1962 loss to Detroit)
  • A mere 8 winning seasons and 5 more seasons at .500
  • Not even allowing Johnny Unitas, perhaps the best quarterback ever to play, to throw a pass in practice before giving him his walking papers
  • Cutting Len Dawson, future Super Bowl Champion and NFL Hall of Famer
  • Trading Bill Neilson away for nothing to the arch-rival Cleveland Browns where he’d appear in two NFL Championships
  • Passing on future Hall of Famers Bill Schmidt and Lenny Moore opting to pick dud Gerry Glick in the later case
  • Stubbornly sticking to the obsolete Single Wing formatting deep into the 50’s

The pre-Immaculate Reception Pittsburgh Steelers also suffered their share of bad luck.

Legendary Pitt coach Jock Sutherland coached the Steelers two winning seasons following World War II, but unfortunately died after the 1947 season on a scouting trip. Joe Bach was also making progress towards building a winner, until health problems forced him form the game.

Then there was Gene Lipscomb aka “Big Daddy” tragic death to heroin in 1963. Former Colorado stand out Byron White led the NFL in scoring, rushing, and total offense in 1938, but decided to study for a year at Oxford and played for Detroit in 1940. (White later went on to the US Supreme Court.)

The Steelers just couldn’t seem to get a break.

The Immaculate Reception — A Franchise’s Fortunes Change

The root of many if not all of the Steelers ills for those 40 years was the simple fact that Art Rooney Sr., for as decent and honorable of a man he was, was as bad at picking coaches as he was good at handicapping horses.

Dan Rooney began to take over control of the Steelers in the 1960’s while Art Rooney Jr. began building the scouting department. Rooney in fact influenced his father’s decision to fire the mercurial Buddy Parker, yet could not persuade The Chief to ignore Vince Lombardi’s advice to hire Bill Austin.

Austin failed after just two seasons, and Art Rooney Sr. finally relented in allowing Dan to conduct a thorough coaching search. Then, things began to change for the Pittsburgh Steelers:

  • Dan Rooney hired Chuck Noll, the first and as yet only NFL coach to win four Super Bowls
  • The city of Pittsburgh agreed to build Three Rivers Stadium, giving the Steelers a modern home
  • Noll selected future NFL Hall of Famer Joe Greene with his first pick in 1969 NFL Draft
  • Terry Bradshaw, a future Hall of Famer, came to Steelers in the next year as the number one overall pick in the 1970s NFL Draft
  • Jack Ham, another future NFL Hall of Famer followed in the second round of the 1971 NFL Draft

Chuck Noll entered the 1972 NFL Draft actually wanting to draft Robert Newhouse. But Art Rooney Jr. and Dan Radakvoich and prevailed on him to ignore Newhouse and instead take Penn State fullback Franco Harris.

  • Finally, reason intervened in the draft room and tipped the scales in the Steelers favor to another Hall of Famer.

Still, when Harris first joined the Steelers, team capital Andy Russell feared he wouldn’t make it, as Harris seemed to shy from hitting holes.

Yet, in his first exhibition game start off tackle to the left, found nothing, planted his foot, and cut back to the right, exploding for a 75 yard touchdown. After the play Noll offered his running backs coach, Dick Hoak a simple instruction:

  • “Dick, don’t over coach him.”

At 6’2” 220 lbs., Franco Harris was a big back for his day. Yet he was fast. He was also cerebral.

According to The Ones Who Hit the Hardest Harris once confided to NFL Films that “The art of running is being able to change and do things because what you thought would be there is not there.”

  • That ability served Franco Harris, the Pittsburgh Steelers, and Steelers Nation extremely well on December 23rd 1972.

The Raiders and Steelers staged the first of many hard-fought battles those two teams would fight throughout the 1970’s. The score stood at 0-0 at the half, and the fourth quarter found the Steelers clinging to a 3 point lead.

John Madden benched starter Daryl Lamonica for of “The Snake” Ken Stabler. With just over a minute to play, Stabler exploited the weakness of a the Steeler Curtain without Dwight White, and ran 30 yards for a touchdown.

  • Art Rooney Sr. had waited 40 years to taste playoff victory, and the Chief concluded he’d have to wait one more, heading to the locker room to console his team.

The Steelers got the ball back, but only advanced to their 40 by the time 22 seconds remained. The call was “66 Circle Option Play” to Barry Pearson.

Terry Bradshaw faded back. The Raiders laid in the blitz. Bradshaw evaded. Bradshaw stepped up. Bradshaw fired a missile downfield to Frenchy Fuqua. The ball soared downfield carrying with the momentum of 40 years of losing.

As the ball reached about the 30 it slammed into a wall created by a hellacious collision between Jack Tatum and Frency Fuqua ricocheting it backwards.

And in that instant, the fortunes of the Pittsburgh Steelers changed (available as of 12/23/16):

Certainly no one diagrammed “66 Circle Option Play” to end that way.

Was it luck or did a divine hand intervene to push the ball in Franco’s direction? I’ll lean towards the later, but you decide that question for yourself.

  • But there was nothing super natural about Franco being in the right place at the right time.

Franco Harris role in “66 Circle Option Play” was to block the outside linebacker. He wasn’t even supposed to be downfield. But when the linebacker didn’t appear, Franco took off feeling he might contribute elsewhere.

  • As Chuck Noll explained, “Franco hustled on every play.”

The Immaculate Reception – The Big Bang the Created Steelers Nation

Fortune’s hand, in one form or fashion, opened the door between winning and losing for Pittsburgh, but it was Franco’s dedication and determination that drove the Steelers through it.

  • That confluence of forces on the banks of the Allegheny, Monongahela and the Ohio formed the Big Bang that created Steelers Nation.
  • And for 40 plus years the franchise has continued moving forward.

Since then more Steelers seasons have ended at the Super Bowl than have ended as losing efforts.

Since that fateful day, “Steelers” has been synonymous with success, winning, and championships for an entire generation within Steelers Nation. You can simply call us Generation Immaculate Reception.

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Are 2018 Steelers Regressing to the Mean or is Pittsburgh Primed for a Breakout?

Sometimes a week can feel like a lifetime in the NFL. Seven days ago the Pittsburgh Steelers were set to play at home, in Prime Time, against another AFC heavyweight and with a viable shot at an AFC bye. Today, things are very different:

  • The Steelers are clinging to a ½ game lead in the AFC North
  • They’re heading to a venue that has tortured Pittsburgh in the past.
  • They also have games against New England and New Orleans awaiting them.

Oh, and on top of that, James Conner is out, threatening to push an offense that was already a little pass-happy, into one that is plainly one-dimensional. This type of ebb and flow is normal in the NFL, where a single game carries the impact of 10 baseball games or 5 NBA or NHL games.

By this point in 1974, Joe Gilliam, Terry Hanratty and Terry Bradshaw had all taken turns as “the starter” while Joe Greene had come very close to walking out on the team. Yet, that season ended with Pete Rozelle handing Art Rooney Sr. the Lombardi Trophy.

JuJu Smith-Schuster, A.J. Bouye, Steelers vs Jaguars

JuJu Smith-Schuster. Photo Credit: Karl Rosner, Steelers.com

Which doesn’t predict that the 2018 season will end with Roger Goodell handing Art Rooney II a piece of hardware, but rather reminds us that reality unfolds at its own pace in the NFL. Which begs the question:

  • Are the 2018 Steelers regressing to the mean or is Pittsburgh primed for a breakout?

That might seem like an odd question coming from a writer who concluded that the loss to the Chargers made the Steelers look more like pretenders than contenders. Accordingly, we’ll look at the case for regressing to the mean first.

Case for Regressing to the Mean

The Steelers stunk in September. They finished 1-2-1. Their tie against Cleveland came by virtue of T.J. Watt’s blocked field goal and their lone win against Tampa Bay felt more like an escape than a victory. The Steelers looked like a team worthy of contending for a top ten-draft pick in losses to the Chiefs and Ravens.

The September Steelers defense looked just as lost as it had without Ryan Shazier during the balance of 2017. Their offense was playing with no confidence, and the WiFi between Ben Roethlisberger and Antonio Brown was on the fritz.

  • Then came October, and where the Steelers authored a 6 game winning streak.

Sure, several last second comebacks were needed, but with each passing week, the Steelers improved.

On defense, Jon Bostic, while no Ryan Shaizer, proved himself to be a competent replacement. Terrell Edmunds began showing some playing ability, and the shift of Sean Davis to free safety was paying dividends. Bud Dupree was making waves.

On offense, Antonio Brown’s production might have been “down” outside of scoring touchdowns, but JuJu Smith-Schuster proved that he can burn defenses just as badly. Vance McDonald, while not quite rising to the level of being Pittsburgh’s Gronk, showed he could be a weapon. With each passing week James Conners was making fans ask, “Le’Veon Who?” Behind it all, was the Steelers offensive line who was playing at an elite level.

However, the second half of November brought several yellow flags:

  • The Steelers run defense started giving up yards in double-digit chunks on a regular basis
  • By plan or happenstance, the Steelers offense leaned heavily towards the pass increasing turnovers
  • The Steelers defense consistently failed respond by securing turnovers of their own
  • Chris Boswell began missing kicks again

Combined those tendencies above with the critical plays that the Steelers failed to make against the Chargers and you get a portrait of a 2018 Pittsburgh Steelers team that is settling in at room temperature after starting cold and then getting red hot for a spell.

The Case for the Steelers Breaking Out

Commentators who know their X’s and O’s far better than I do have interpreted the outcome of the Chargers game in just the opposite way.

Penalties should have negated the Chargers 1st and 3rd touchdowns. The off sides penalties on Joe Haden and Artie Burns that led to three field goal attempts are hard, if not impossible to find on film.

  • Sure, the Steelers gave up a 16 point lead, but piss poor officiating essentially spotted the Chargers 16 points.

You can expect most mediocre NFL teams to win when you spot them 16 points. Spot a team with a Hall of Fame quarterback 16 points and it’s almost metaphysically impossible to beat them. In that light, the fact that the Steelers took the game to the wire is a sign of strength rather than weakness.

The Danger of Over Interpreting “Almost Wins”

There’s a compelling case to be made that Pittsburgh remains primed for a breakout during the rest of December.

But almost one year ago there were those who were suggesting the same thing after the Steelers loss to the Patriots: Even without Antonio Brown, the only thing separating the Steelers from victory was a botched call on a Jesse James TD.

  • It seemed like the Steelers proved they could play with anyone, but that illusion got smashed with the simple roar of a Jaguar.

These types of paradoxes are what make December football so much fun: The odds appear to be stacked against them, yet the Steelers hold their destiny in their own hands.

So perhaps it is fitting that they travel to Oakland today to take on the Raiders. The Raiders might only be a 2-10 team, but the Steelers have suffered some of the worst losses of the Roethlisberger era in Oakland’s Black Hole.

If you think that signals some sort of doom take heart: The last time the Steelers won in Oakland was in 1995 in a season that ended in Super Bowl XXX.

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Ed Bouchette’s Dawn of a New Steel Age, an Iconic Tale of the Birth of Cowher Power

What is it like to witness the end of one era and the beginning of another? Every journalist  dreams of the opportunity.  Fate afforded the Pittsburgh Post-Gazette’s Ed Bouchette the chance to do just that in 1992 when Pittsburgh Steelers transitioned from Chuck Noll to Bill Cowher.

  • Except there was a “catch.”

The devastating 1992 pressman and drivers’ strike that shut down the Pittsburgh Press and Post-Gazette left Ed Bouchette without a paper to print his stories. Fortunately, the Post-Gazette kept Ed Bouchette employed as part of their skeleton staff, and Sagamore Publishing approached him about chronicling both the end of Chuck Noll’s tenure and the beginning of Bill Cowher’s.

  • The result was Dawn of a New Steel Age, a 214 page volume published in 1993.

Dawn of a New Steel Age, Ed Bouchette, Bill Cowher

Bill Cowher on the cover of Ed Bouchett’s Dawn of a New Steel Age.

In a market awash with books on the Pittsburgh Steelers, you’ll find some that are excellent (think Their Life’s Work and/or His Life’s Work), some that are good (think The Ones that Hit the Hardest), others that are average (think the Greatest 50 Plays in Pittsburgh Steelers Football History) and some that are downright awful (think Jack Lambert: Tough As Steel.)

  • Then there are the iconic books, ones that serve as a touchstone for their respective generations.

Think Roy Blount’s Three Bricks Shy of a Load. Truthfully, people don’t discuss Dawn of a New Steel Age in such reverential tones as they do with Three Bricks.  Perhaps they should, because Bouchette’s book really is that good.

Dawn Deftly Weaves Steelers Present with Steelers Past

I remember reading Steelers Digest’s profile of Dawn in 1993, but in those pre-Amazon days getting a copy outside of Pittsburgh was hard. However, I spied a copy at Station Square just before the Steeler ’96 home game against the Bengals, and it has served as a reference book ever since.

Bouchette divides his book neatly into 20 chapters, seamlessly weaving a tale where each chapter tells an independent story that contributes its unique elements to a unified narrative.

One critique of journalistic prose is that it too often sacrifices historical context for immediacy In contrast, too many history books offer dry recitations of fact that fail to convey a sense of present, or the flavor of the moments they’re recounting.

  • Bouchette’s Dawn of a New Steel  Age does the opposite.

A reader who picks up the book today can follow the progression of the 1992 Steelers and gain what it was like to experience the birth of Cowher Power as it happened, while understanding just how those moments fit into the context of Steelers history.

Bill Cowher, 1992 Steelers

Bill Cowher in 1992. Photo Credit: thisisopus.com

That’s a more difficult feat that it may seem. Jim O’Brien’s books on the Steelers deliver excellent insights, yet they often read like collections of individual stories that don’t from a central narrative.

  • Read today, Bouchette’s approach provides a refreshing contrast to our Twitterized communication landscape.

Another writer charged with telling the same tale could have easy fallen back on “The game passed Noll by and Bill Cowher offered a breath of fresh air.” But Bouchette doesn’t do that, and because of that the Dawn of a New Steel Age succeeds in making  unique contributions to Steelers history.

Chuck Noll, Mark Malone

Chuck Noll and Mark Malone.

Why DID the Steelers slip into mediocrity in the 1980s? Poor drafting is the answer, but Dawn of a New Steel Age delivers insights into WHY the Steelers drafting slipped so badly. Art Rooney Jr. touched on this a bit in his book Ruanaidh, as did Michael MacCambridge and Gary Pomerantz.

  • Bouchette arrived sooner, however, and in many ways still tells a more complete story than those who follow.

For his own part, Bouchette isn’t ready to describe that part of the book as “ground breaking,” but upon re-reading this chapter he asserts, “I will say that maybe some of Noll’s best coaching jobs were during the strike of 1987 and the 1989 season.”

While a Dawn of a New Steel Age offers the appropriate deference to what Noll accomplished with limited talent in the 1980’s, one thing stands out: the implicit criticisms made of Noll that many of Bouchette’s subjects offer.

And that’s another strength of the book. The breadth and depth Bouchette’s interviews are unparalleled.  Bouchette managed to talk to  the ball boys to lesser known Rooney brothers and everyone in between.

When asked if he would get similar access should he try to write a similar book today, Bouchette explains explaining, ‘No, I would not get nearly the access. We all had open access to all the assistant coaches and could sit down with them in their offices and chat. Same with guys like Tom Donahoe. Dan Rooney always was great.”

Bouchette continues, “Today, I might be limited to the players and a few interviews with Art Rooney and Mike Tomlin, perhaps Kevin Colbert.”

Bill Cowher Arrives in Pittsburgh

As the title suggests, Dawn of a New Steel Age doesn’t focus on the 80’s, but rather on the birth of the Cowher-era. And the insights Bouchette delivers on the 1992 Steelers are just as rich as his reflections on the 80’s. To that end, Bouchette devotes full chapters to the 1992’s key actors:  Rod Woodson, Greg Lloyd, Hardy Nickerson, Neil O’Donnell, and Barry Foster.

Bill Cowher, Dan Rooney, 1992 Steelers

Bill Cowher & Dan Rooney, January 1992. Photo Credit: Steelers.com

  • Bouchette also offers one of the first profiles of Art Rooney II.

Art Rooney II is now of course the face of the Rooney family, a role he’s occupied since Dan Rooney left to serve as ambassador to Ireland in 2009. But in 1992 Art Rooney II had only recently assumed the title of Vice President of the Steelers and still maintained an active law practice.

Bouchette also had the presence of mind to foreshadow the 2008 Steelers ownership restructuring. As he explains, “I also wanted to look into the crystal ball to see what might become of the Steelers franchise because Dan Rooney and I had talked about it previously.”

Even in the early 1990’s, the Rooney brothers “… did not want to see ownership splinter among all their kids and grandkids.” To that end, Bouchette got Pat Rooney on the record predicting, “’Art’s going to have to buy out the partners,’ and I wrote that sources said Dan is preparing to do just that. So, I would say I came damn close to predicting what would happen 15 years later.”

Bill Cowher, Perhaps as Steelers Nation has Never Seen Him

Bill Cowher is of course the protagonist in a Dawn of a New Steel Age. And Cowher’s presence and influence on the momentous events of the Steelers 1992 season are evident on every page of Bouchette’s book.

  • Bouchette quotes Cowher liberally, and fans who remember the rest of the 90’s or the 00’s will find a more affable Cowher in the pages of Dawn.

Bill Cowher, Three Rivers Stadium

Bill Cowher at Three Rivers Stadium. Photo Credit: NFL via WTAE.com

When asked if 1992 represented a sort of honeymoon between the press and Bill Cowher, Bouchette agrees, detailing, “… The newspaper strike helped, as Cowher so often points out. We had our moments, especially in 1993. Bill was an interesting coach to cover. He had a range of emotions and did not hide them.”

In his autobiography Dan Rooney observed hiring a new coach almost forces a franchise to start from zero.  He would know. Dan Rooney watched in agony has as Art Rooney Sr. cycled through 11 head coaches while failing to win a playoff game in 4 decades.

  • Dan followed by winning 6 Super Bowls with 3 coaches in 4 decades.

The 1992 Pittsburgh Steelers surprised the NFL. Many pre-season publications ranked them in the mid-20’s in an era when the league only had 28 teams. Bouchette was surprised however, submitting that “The Steelers of 1990 and 1991 were not terrible and I believe we all recognized the disconnect between the coaching staff and players during that period.”

  • Bill Cowher may not have reset the franchise to zero, but he did author a new era for Steelers football.

A Dawn of a New Steel Age captures that process in real time. Bill Cowher’s arrival spurred changes from top to bottom in the Steelers organization, including their approach to the draft, the way they practiced, even how players conditioned. Bouchette documents it all.

When asked what a Steelers fan can gain by reading Dawn of a New Steel Age in 2018, Bouchette suggests “A perspective because it is now a history book. I thought I detailed pretty well the end of Noll’s coaching career and why it came to an end, the start of Cowher’s career as a head coach, the culture of the Steelers and how they were to survive into the future.”

  • That’s an accurate self-assessment, but perhaps one that does not go quite far enough.

After the 1992 Steelers upset road win over the Kansas City Chiefs, Steelers Digest editor Bob Labriola declared, “Something special is happening to this team and this city.” He was right. 1992 was a special time to be a Steelers fan.

Dawn of a New Steel Age is a special book because its pages capture and preserve the energy that awoke Steelers Nation in 1992 for all who read it.

Editor’s note, as of this posting, copies of Dawn of a New Steel Age appear to be available on Amazon.

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Perhaps the Pittsburgh Steelers Simply Aren’t Suited for Splash Free Agency Signings

Are the Steelers suited for splash free agency? That question came to mind when news broke late Friday that the Steelers were indeed planning to cut Mike Mitchell for salary cap reasons.

  • The impending decision to cut Mike Mitchell, paired with the Ladarius Green experiment along with an article by Simon Chester reminded me of a poem I once read.

Yes, a poem penned by Jimmy Carter (yes, that “Jimmy Carter,” but fear not, politics remains a verboten topic on this site) and told of how, when his father first succeeded in the peanut business, he mail ordered an expensive suit only to have it fit badly when it arrived. He titled the poem “Prosperity Doesn’t Suit Everyone.”

Might the same lesson apply to the Steelers and free agency, at least under Kevin Colbert and Mike Tomlin’s watch?

  • Well, it certainly feels that way now.

Mike Mitchell, Jordan Howard, Steelers vs Bears

Mike Mitchell fails to stop Jordan Howard’s touchdown. Photo Credit: Charles Palla, via Twitter

The Pittsburgh Steelers have never been big players in free agency. In the 1990’s fans would howl over the Steelers decision to devote their salary cap dollars to resigning stars like Rod Woodson, Dermontti Dawson and Greg Lloyd, while opting to let other teams over pay players like Yancey Thigpen and John Jackson.

The opening of Heinz Field in 2001 gave the Steelers the resources to keep more of their own players. And victories Super Bowl XL and Super Bowl XLIII validate the Steelers approach.

Yet One for the Thumb and the Lombardi Six Pack haven’t stopped fans from lamenting the fact that Dan Rooney’s team doesn’t act more like Daniel Snyder’s team the off season Lombardi race.

  • Yet, the Steelers started free agency with a bang during two of the last four off seasons.

In 2014 it meant signing Mike Mitchell to replace Ryan Clark, and in 2016 it meant signing Ladarius Green to replace Heath Miller. Both were day one, big money deals which were decidedly out of character for the franchise.

Sure, the Steelers opened free agency in 2010 by signing Antwaan Randle El, Larry Foote, Will Allen, Jonathan Scott and Arnz Battle. But those modest contracts were completely consistent with Pittsburgh’s free agency philosophy even if the timing wasn’t.

The Difference with the Mitchell and Green Signings

The signings of Mike Mitchell and Ladarius Green were different. While they certainly weren’t Albert Haynesworth break-the bank blowup the salary cap type contracts, they also weren’t the type of bargain hunting/best-bang for the buck type free agent the Steeler are known for.

  • And both Mike Mitchell and Ladarius Green were disappointments.

In his six games with the Steelers Ladarius Green delivered the “field flipping” capability that Mike Tomlin brought him to Pittsburgh to provide. But the Steelers signed him to a 4 year contract, so they were expecting another 58 games or so. Ladarius Green remains out of football either because his ankle never healed correctly, because of concussions or because of both.

  • Mike Mitchell is a little different.

Mike Mitchell earned the wrath of Steelers Nation during 2014, even though he was playing with an groin injury throughout the season. He also failed to jell with Troy Polamalu, which is why the Steelers defense closed 2014 on a high note with Will Allen starting alongside Mitchell.

In 2015 Mike Mitchell made a number of plays, including a few drive killing interceptions in the Red Zone. Mitchell didn’t make as many “Splash” plays in 2016, but his tackle and pass defensed numbers were on par with 2017.

  • Consensus by analysts both inside and outside Pittsburgh concludes that 2017 was a disaster for Mike Mitchell. He defensed a total of two passes, and his tackle count was down by more than a third.

Mitchell might unfairly get scapegoated by fans for more things than are actually his fault, but clearly he hasn’t delivered as the Steelers expected, or needed.

What Do the Mitchell and Green Disappointments Tell Us?

A few weeks ago on Simon Chester, the best writer on staff at The Steelers Wire, opined that “Steelers history with free agency far from inspiring.” It certainly feels that way now, given how badly the Ladarius Green experiment failed and how uneven Mike Mitchell’s tenure in Pittsburgh was.

Yet Chester’s analysis literally began with Greg Clark, one of the first free agents the Steelers signed and one who never saw the final roster and wasn’t overly colored by recent events.

  • Nonetheless, to declare the Steelers history with free agency as uninspiring is an over reaction.

The Steelers have acquired the services of future Hall of Famer Kevin Greene and perennial Pro Bowlers James Farrior, Jeff Hartings and Ryan Clark through free agency. They’ve also found quality starters like fullback John Williams, defensive end Ray Seals and offensive lineman like Will Wolford and Tom Newberry. And they’ve excelled at finding backups who deliver like starters when called upon, with Arthur Moats and Mewelde Moore providing recent examples.

  • But there’s a common thread to all of these free agent moves.

Almost none of them were considered “splash free agency signings.” The Steelers only signed Kevin Greene after the Chargers offered an inane one year restricted free agent tender to Jerrol Williams. The Steelers only signed James Farrior after getting wind that Earl Holmes was shopping Pittsburgh’s offer to the Browns.

In the spring of 1994, Steelers Nation was clamoring for Pittsburgh to poach Daryl Johnson and Alvin Harper  from the Cowboys — John L. Williams and Ray Seals were consultation prizes. When the Steelers drafted Anthony Smith in the 2nd round of the 2006 NFL Draft, they planned for him and not Ryan Clark, the free agent they’d signed earlier, to be the long term starter at safety.

  • Its not that the Steelers can’t hit home runs in free agency — the can and they have — but it almost seems like they’re more likely to hit them without trying.

Maybe its just coincidence, but its hard not to think of this and remember the lesson that Art Rooney Sr. tried to teach his kids when he admonished them to drive a Buick instead of a Cadillac  “Never put on the dog.”

Perhaps its a lesson his grandson would do well to remember as the Steelers approach free agency this spring.

Has Steelers free agency left you scrambling? Click here for our Steelers 2018 Free Agent tracker or click here for all Steelers 2018 free agency focus articles.

 

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Problem with the Steelers Inaugural Hall of Honor Class? Its Too Big

The Pittsburgh Steelers inaugural Hall of Honor Class became official last week and the selection committee chose to dive head first launching the Steelers Hall of Honor by naming 27 members to be inducted this week:

Contributors: Art Rooney Sr., Dan Rooney, Chuck Noll

Steelers from the pre-Chuck Noll era: Walt Kiesling, Johnny “Blood” McNally, Bill Dudley, Bobby Layne, Ernie Stautner, Jack Butler, John Henry Johnson, Dick Hoak

Chuck Noll Era Steelers: Joe Greene, Terry Bradshaw, Franco Harris, Mike Webster, Lynn Swann, John Stallworth, L.C. Greenwood, Mel Blount, Donnie Shell, Jack Ham, Jack Lambert, Andy Russell

Cowher Era Steelers: Rod Woodson, Dermontti Dawson, Kevin Greene, Jerome Bettis

Going forward, the plan is to induct 2-4 new members to the Steelers Hall of Honor every year. The Steelers Hall of Honor 2017 Class will take their place Alumni Weekend (Nov. 25-26), and they be recognized during halftime of that weekend’s game between the Steelers and Packers.

Fair enough. It will be a spectacle to celebrate in Black and Gold. But there’s a problem with the Steelers inaugural Hall of Honor class: It is too big.

Steelers Inaugural Hall of Honor Class, Steelers Hall of Honor, Stan Starvan, Art Rooney II, Bob Labriolia, Mel Blount

Stan Starvan, Art Rooney II, Bob Labriola & Mel Blount announce the Steelers Inaugural Hall of Honor Class. Photo credit: Steelers.com

Steelers Inaugural Hall of Honor Class Simply Too Large

As a life-long Steelers fan and armature Steelers historian, yours truly can’t quibble with any of the selections, save for Walter Kesiling, the coach who cut Johnny Unitas without some much as given him a practice snap.

But perhaps Wiesling does deserve induction, and the rest of the members certainly do.

In this light, the selection committee consisting of Art Rooney II, Joe Gordon, Bob Labriola, Stan Savran and Tony Quatrini chose to operate on the philosophy of “They’re going ot make it eventually, so why not induct them now?” Bob Labriola more or less seem to be speaking to that point, when he said the Steelers Inaugural Hall of Honor Class was more about recognition, then about competition.

Andy Russell, Steelers Hall of Honor Inaugural Class

Steelers linebacking legend Andy Russell. Photo Credit: Andy Russell.org

To that end, you can see the Steelers MO in selecting members from the Chuck Noll era: All of the Hall of Famers earned induction, as well as Donnie Shell, Andy Russell and L.C. Greenwood – three players whom the franchise also think are Hall of Fame worthy, but denied recognition because of the “Already too many Steelers in Canton” mentality.

  • But if the Steelers are going to take that approach to the Hall of Honor, then what about Larry Brown?

Larry Brown is the one player that Chuck Noll adamantly argued deserves Pro Football Hall of Fame honors, and will certainly find his way in to the Steelers Hall of Honor but was left out of the inaugural class. Ditto Rocky Bleier. Dan Rooney argued that Bleier deserves to be in the Pro Football Hall of Fame and he will certainly make it to the Hall of Honor, but he will have to wait. For that matter, no one would argue that Art Rooney Sr., Dan Rooney and Chuck Noll deserve recognition in the Steelers Hall of Honor as contributors.

  • But why induct several of his players, while keeping Bill Cowher on the outside looking in?

By the same token, Bill Nunn Jr. Myron Cope, and Art Rooney Jr. certainly belong and will find their way into the Steelers Hall of Honor as contributors. So why not put them in now?

While this “debate” is little more than background noise for most citizens of Steelers Nation, the arguments stand on their own merits. And by taking a “recognition over competition” approach, the selection committee unwittingly opened themselves to the competition argument.

Steelers Inaugural Hall of Honor Class Should Have Taken a Rushmore Approach

So what would the alternative be? Truthfully, when you have a franchise that is as stories as the Pittsburgh Steelers and you try to launch a Hall of Honor 85 years into your existence, you’re never going to make anyone happy.

  • A better way to from the Steelers Inaugural Hall of Honor Class would have been to take the “Rushmore Approach.”

We know the Rushmore approach thanks to the rise of the internet, which demands you fill web pages with “content” 365 days a year, every year. (Hence, you see sites that not only debate “Steelers Rushmore” but “Steelers Assistant Coaches Rushmore” “Steelers coaches Rushmore” and probably for that matter, “Steelers backup tight ends Rushmore.”)

Here’s how Steel Curtain Rising’s Steelers Rushmore would shape up:

  • Ernie Stautner, to represent the Steelers pre-Chuck Noll era
  • Joe Greene, whose arrival effected the franchise’s pivot from perennial loser to perennial contender and frequent champion
  • Franco Harris, who authored the Immaculate Reception the Big Bang that created Steelers Nation
  • Hines Ward, because he forms the bridge between the Bill Cowher and Mike Tomlin Eras

It is far to argue that a player like Troy Polamalu, who had once in a generation talent, would be more deserving than Ward, but players need to be retired for at least 3 years before they can enter the Hall of Honor, and Polamalu doesn’t make that cut.

But Hines Ward is a franchise great by any measure, likely won’t make it to the Pro Football Hall of Fame, and would give the class balance between offense and defense as well as representation of all franchise eras.

  • And as a contributor, Art Rooney Sr. would enter as well, because there’s no way you launch a Steelers Hall of Honor without The Chief.

The selection committee, however, didn’t ask this sites opinion. They made their own choices. These men who form the Inaugural Steelers Hall of Honor class have done far more than yours truly ever would or could to build the Pittsburgh Steelers legacy, and we celebrate in their recognition for those accomplishments. But nonetheless, we suggest that the process should have been more gradual.

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Steelers Summer Reading Poll: Michael MacCambridge Finds Lots of Love; Jim O’Brien? Not So Much

As the Steelers approach the mid-point in their 2017 preseason campaign, its time to check in on the results of our Steelers Summer Reading Poll.

We launched the poll back in June, with the aim of serving a precursor to a series of full-length book reviews a good chunk of the books mentioned in the poll. The idea was to fill the Dead Zone in Steelers coverage with in depth discussion of some of the better books written about the franchise we all love.

Alas, the individual book reviews never came, but you can read capsule profiles of most of the books listed in our poll.

Chucky Noll biography, Art Rooney Sr. Biography, Steelers books, Steelers summer reading

Biographies of Chucky Noll and Art Rooney Sr. bookend our Steelers Summe Reading Poll

A quick look at the results thus far reveals two observations – There’s a lot of love for Michael MacCambridge’s authorized biography of Chuck Noll; not so much for the work of Jim O’Brien.

Since first posting the poll, yours truly has had a chance to read MacCambridge’s His Life’s Work cover-to-cover, and this is one book that has truly earned every word of praise that has been heaped upon it. Was there ever a football coach less interested in promoting himself than Chuck Noll? Probably not. That didn’t make MacCambridge easy, but he tackled it with the effectiveness of Joe Greene participating in his first training camp Oklahoma Drill at St. Vincent’s.

While we’re at it, let’s add in a good word for Jim O’Brien. It’s true that his books aren’t as well known, and perhaps come across as collections of individual essays or profiles, but O’Brien clearly understand the Pittsburgh Steelers organization and culture, and he conveys that in his writing. And his books contain valuable insights into Rod Woodson’s departure from the team, Dan Rooney’s relationship with Al Davis, and much, much more.

Their Life’s Work, Gary Pomerantz is also finding a lot of love, not unsurprisingly, as are the books authored by Dan Rooney and Art Rooney Jr., as is Three Bricks Shy of a Load, which was a write in entry.

Myron Cope’s Double Yoi, Jim Wexell’s Steeler Nation, and Steelers Take Aways, another write in, are showing respectably, but after that pickings get pretty slim.

To that end, we’ll had add a quick clarification. Our recap of Jim Wexell’s Men of Steel read like this:

Men of Steel by Jim Wexell contains capsule profiles of Pittsburgh Steelers from the Mike Tomlin era all the way back to portraits of men who played for the likes of Jock Sutherland and Walt Kiesling. While the book’s overall quality does take a hit due to some surprising factual errors, its individual portraits form veritable mosaic that depicts franchise as a whole.

Men of Steel by Jim WexellWhen Jim Wexell read this, he inquired as to what the errors were, which led to some back and forth with the author. While I’ll stand by my initial assessment of the book, I will also emphasize that the book’s strength’s certainly outweigh any weaknesses, as any book that pieces together a cohesive narrative encompassing the likes of Lynn Chandnois, Jack Butler, Dick Hoak, Jack Lambert (yes, Wexell scored a rare interview with Lambert), Dwayne Woodruff, Bubby Brister, Kevin Greene, Hines Ward and Ben Roethlisberger (among others) would.

Which isn’t to say that these are the only books worth investing the time to read. From Dawn of a New Steel Age, to the Ones that Hit the Hardest, to the other books mention, there’s something their for Steelers fans of any era to enjoy.

So take time out and vote for your favorites and do it quickly as we’ll be closing the poll before the sun sets on the summer, hopefully making way for a fall and winter that sees the Steel Curtain Rise once again!

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Steelers 2017 Summer Reading Recommendations & Poll

Memorial Day weekend has arrived, and with it the unofficial beginning of summer. Neighborhood pools are opening, kids are looking towards the end of school, backyard barbecues are getting fired up and…

  • …The NFL’s true off season is about to begin.

While the Steelers still have a few more weeks of OTA’s and minicamp, we’re rapidly approaching the one time of the year when there really is no real football news to be had. Once upon a time that was the norm, form February to March, with the exception of the NFL Draft. But the world’s changed, and Steelers Nation now demands its dose of Steelers news on a daily basis.

  • That’s dosage will be hard to get pretty soon.

Every off season since this sites founding, yours truly has thought fill the void with reviews of the books we’ve read on the Steelers. Well, that hasn’t happened yet, and probably won’t happen this year. But this year we thought we’d take a mini-step in that direction by publishing our Steelers Summer Reading Poll, with capsule summaries of each of the books in our library.

Steelers 2017 Summer Reading, Their Life's Work, The Ones Who Hit the Hardest, Dawn of a New Steel Age

Image via Pittsburgh Magazine

Take a look at the list below and vote for your favorites:

[yop_poll id=”52″]

Dan Rooney’s self-titled autobiography is a must read for any serious Steelers fan and includes all kinds of insights, including the revelation that Dan, haunted by missing out on Dan Marino, push to draft Ben Roethlisberger.

Ruanaidh has been described as a giant love letter by Art Rooney Jr. to his father. That’s accurate. Another excellent “Fly on the Wall” read from a man who helped architect the Pittsburgh Steelers rise from NFL doormat, to the best football team the league has or ever will see.

Sports Illustrated once described Myron Cope as the soul of the Pittsburgh Steelers and here the Steelers soul tells his tale in Double Yoi a book filled with insights about various Pittsburgh Steelers from the glory years until the Kevin Colbert and Bill Cowher Era including chapters devoted to Terry Bradshaw, Kordell Stewart, Dwight White and Ernie Holmes.

  • Their Life’s Work by Gary Pomerantz isn’t as good as all the hype the book got when it was published in 2013 – it is far better.

Pomerantz give a detailed look at the Life and Times of Joe Greene, Mike Webster, Franco Harris and the rest of the Super Steelers. While Pomerantz clearly holds deep admiration for his subjects, the author pulls no punches with frank discussions of the toll that steroids and head trauma took and continue to take on Pittsburgh’s heroes.

Chuck Noll, His Life's Work Michael MacCambridge’s

His Life’s Work is one I’ve only thumbed through, but Michael MacCambridge’s work is the first and certainly to be the only authorized biography of Chuck Noll. One only needs to glance through this historic book to see that MacCambridge has unearthed unparalleled insights into the man known as the Emperor while unearthing a trove of facts about his time with the Steelers.

Steeler Nation documents the road trip Jim Wexell took in 2007 in a quest to understand the phenomenon that is Steelers Nation and is truly a work of art. His interview with legendary Steelers linebacker Greg Lloyd is worth the purchase price alone.

In The Ones Who Hit the Hardest Chad Millman and Shawn Coyne prove that sports books can go a level deeper, as they detail the Steelers and Cowboys rivalries by comparing the two team’s on the field rivalry with the social and economic transformations that both communities were experiencing in the 1970’s. Click here for a full review by Behind the Steel Curtain founder Michael Bean.

Cowher Power is a compilation of articles published by the Pittsburgh Post-Gazette from 1992 to 2005, published by the newspaper following the Steelers victory on Super Bowl XL. A nice table book which unfortunately contains more than a few factual errors which really weaken its quality.

From Black to Gold is the only book on this list to get a full review here. Written by Tim Gleason, aka Mary Rose from the Golden Age of Behind the Steel Curtain, From Black to Gold is an excellent book that succeeds in covering ground that professional writers have missed.

Andy Russell, Jack Ham, Jack Lambert, Steelers Linebacker 70's

Jack Ham, Jack Lambert and Andy Russell. Photo via SteelersUK.com

Andy Russell’s A Steeler Odyssey balances tales of the Pittsburgh Steelers transformation under Chuck Noll, with stories about Russell’s travels around the world with Ray Mansfield, Lynn Swann, and Mel Blount as well as Russell’s stories about his attempts to build his business. Another book that is a worthy investment of your time and money.

Dawn of a New Steel Age is the book Pittsburgh Post-Gazette writer Ed Bouchette wrote during the crippling 1992 Pittsburgh newspaper strike which describes the end of the Chuck Noll era and the beginning of Bill Cowher’s reign, including profiles on players such as Hardy Nickerson, Rod Woodson, and Neil O’Donnell. In the late 1990’s I saw a review of this book that described it as “The best insider book ever.” The observation is probably more correct today than it was then.

Men of Steel by Jim Wexell contains capsule profiles of Pittsburgh Steelers from the Mike Tomlin era all the way back to portraits of men who played for the likes of Jock Sutherland and Walt Kiesling. While the book’s overall quality does take a hit due to some surprising factual errors, its individual portraits form veritable mosaic that depicts franchise as a whole.

Bill Cowher, Kordell Stewart

Bill Cowher and Kordell Stewart. Photo Credit AP Gene Puskar

Dare to Dream and Keep the Faith were penned in 1996 and 1997 by Jim O’Brien and contain stories both about the Steelers from the Cowher-Donahoe era as well as stories about the Super Steelers. O’Brien’s book, The Chief, tells the story of Art Rooney Sr. though the words of those who he touched, and includes rare profiles of Tim, John and Patrick Rooney.

Just Watch the Game by John Steigerwald goes into detail about all three major Pittsburgh sports teams and its media landscape. Steigerwald pulls no punches and pointedly refuses to genuflect at the altar of political correctness. Even if you disagree with much of Steigerwald’s political world view, he offers valuable insights on the Steelers and he is an accomplished writer.

Matt Lode’s 100 Things that Every Steelers Fans Should Know and Do Before They Die’s title is self-explanatory. It also lists Steel Curtain Rising as one of the best Steelers blogs out there, so that alone makes it a great book!

Share Your Steelers Summer Reading Recommendations

There are obviously a lot of other books written about the Pittsburgh Steelers, some good, some bad and some in between. Please take a moment to share your Steelers summer reading recommendations either by writing your choices in the poll or leaving a comment.

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10 Critical Dan Rooney Decisions that Shaped the Pittsburgh Steelers

Long time Steelers Chairman Dan Rooney passed away in April 2017, leaving a unprecedented legacy of matching excellence with humility.

As part of our on-going tribute to the man who transformed the Steelers into champions, Steel Curtain Rising reviews the 10 critical Dan Rooney decisions that shaped the modern Pittsburgh Steelers and continue to impact the franchise to this day.

Dan Rooney, Dan Rooney decisions, Dan Rooney Lombardi Trophies, Dan Rooney obituary

Dan Rooney sitting in front of the Steelers 5 Lombardi Trophies. Photo Credit: Steelers.com

1965: Accepting Buddy Parker’s Resignation

Art Rooney Sr. was a noble human being, a terrific odds-maker of horses, and a terrible Pro Football owner. But The Chief’s hire of Buddy Parker was one of his better moves. Parker arrived in Pittsburgh with a 47-23 record with the Detroit Lions which included two NFL Championships.

Buddy Parker, Steelers head coach Buddy Parker, Dan Rooney decisions

Buddy Parker as head coach of the Pittsburgh Steelers. Photo Credit: Behind the Steel Curtain

  • Once in Pittsburgh, Parker led the Steelers to 5 non-losing seasons in 8 tries, and finished with a .520 record.

At that point in the Steelers dismal history, such a record should have earned Parker a bust on the franchise’s Rushmore wall. But as Dan Rooney observed in his self-titled autobiography, “Parker could be unpredictable on and off the field.” He had no use for rookies and consequently traded away draft picks in favor of veteran players.

By 1964, Art Rooney Sr. had ceded much of the day-to-day control of the Steelers over to Dan, and Dan warned Buddy Parker not to make cuts or trades without his approval. Parker balked at the order, and often went to The Chief to get what he wanted.

Finally, during the 1965 preseason, Parker wanted to trade Ben McGee (who later went to two Pro Bowls) and Dan refused. Parker offered his resignation, Dan accepted, but asked him to reconsider and discuss the matter in the morning. Dan discussed it with The Chief, and convinced his father this was the way to go. The next morning when Parker threatened to resign, Dan gladly accepted.

  • The Steelers would go 2-12 during the 1965 season with Mike Nixon as their head coach.

But Dan Rooney had put his foot down and made the franchise’s first significant shift away from Art Rooney Sr.’s arbitrary decision making and towards Dan’s methodical mindset.

1966: Luring Bill Nunn Jr. away from the Pittsburgh Courier

Bill Nunn Jr. covered football extensively as a columnist for the Pittsburgh Courier, then one of the most influential black newspapers in the country. But he didn’t devote much coverage to the Steelers, in part because he didn’t like the way the Steelers did business.

Art Rooney Sr. was certainly no racist – Ray Kemp was an original Steeler and the NFL’s first African American player in 1933. But the same cannot be said for some of the other people in his employ (think Bill Austin).

Bill Nunn Jr., Bill Nunn Steelers, Bill Nunn Steelers draft room, Dan Rooney decisions, Dan Rooney hires Bill Nunn

Bill Nunn inside the Steelers draft war room. Photo Credit: SteelersGab.com

When Dan Rooney learned of Nunn’s attitude, he asked for a one-on-one meeting, and convinced Nunn to begin working as a scout for the Steelers on a part-time basis beginning in 1966.

By 1969, Bill Nunn was working as a full time scout for the Steelers. While Paul Brown had been one of the few NFL coaches to actively scout African American players prior to the civil rights era, Bill Nunn had an extensive network of connections to the Historically Black Colleges. Those connections paid off in the form of Ernie Holmes, Joe Gilliam, Glen Edwards, Frank Lewis, Donnie Shell, L.C. Greenwood, Mel Blount, and John Stallworth.

  • Note, you have two Hall of Famers and at least one (L.C. Greenwood) should be Hall of Famers and perhaps a fourth (Donnie Shell.)

Dan Rooney’s views on racial equality were founded in his deeply rooted sense of justice and his decision to hire Bill Nunn at a time when there were few, if any African American scouts, coaches or front office personnel in the game, symbolized the Steelers commitment to treating everyone fairly and judging them on their contribution to the team, regardless of where they came from, what their last name was or what they looked like.

The Six Lombardi Trophies in the lobby at the South Side demonstrate the practical impact of what many would still write off as wistful “idealism.”

1969: Hiring Chuck Noll

This decision speaks for itself. Prior to 1969 the Pittsburgh Steelers set records for professional football futility. Today the Pittsburgh Steelers have more championships than any other franchise.

  • You can trace that shift to the moment Dan Rooney introduced Chuck Noll as head coach in 1969.

On the day he took the job in January 1969, Chuck Noll proclaimed that “Losing has nothing to do with geography.” Ten years later, rival Houston Oiler’s coach Bum Philip lamented that “The road to the Super Bowl runs through Pittsburgh.”

Ironically, both men and both statements were absolutely right.

1986: Firing Art Rooney Jr. as Head of the Scouting Department

Dan Rooney stuck with Chuck Noll through a very mediocre stretch in the 1980’s, just as he stood behind Bill Cowher despite The Chin’s chronic stumbles in AFC Championship games. More than a few talking heads took that as a sign that Dan Rooney was “soft.”

  • What they failed realize is that the so-called softie Dan Rooney made a tough as nails decision in 1986 to fire his brother Art Rooney Jr. as head of scouting.

Dan Rooney decisions, Dan Rooney, Art Rooney Jr., Dan Rooney fires Art Rooney Jr., Dan Rooney fires brother

Dan Rooney and his brother Art Rooney Jr. at St. Vincents in Latrobe. Photo Credit: Steelers.com

The quality of the Steelers drafting took a nose dive in the latter half of the 1970’s and Pittsburgh’s drafting didn’t get any better as the Steelers drafting position dropped as trips to the playoffs became rare in the 80s. There are a lot of reasons for this, and it would be horrendously unfair to scapegoat Art Rooney Jr. for the decline.

  • But it is also clear that by the mid-1980’s Chuck Noll and Art Rooney Jr. could no longer effectively function as a team.

That forced Dan Rooney into a terrible decision – do you fire your brother or do you fire the man that you and your wife respect so much you’d trust him to raise your kids? Dan opted to fire his brother, dropping the hammer in January 1986. In his 1993 must read book Dawn of a New Steel Age, Ed Bouchette concluded that firing Art Rooney Jr. didn’t improve communication between Chuck Noll and the scouting department.

Perhaps the move wasn’t a panacea, but Chuck Noll did pick future Hall of Famers Rod Woodson and Dermontti Dawson in his next two drafts. And his next three drafts brought Hardy Nickerson, Greg Lloyd, Thomas Everett, Merril Hoge, John Jackson, Carnell Lake and Jerry Olsavsky to the Steelers.

  • Anyone of those players represents an improvement over any player not named Louis Lipps that the Steelers drafted between 1984 and 1986.

Art Rooney Sr. was a man of integrity whose ability to treat everyone he met with dignity, kindness and respect was legendary. He passed those qualities on to his kids, but he did so with the admonition to “…never let them mistake your kindness for weakness.”

Dan Rooney was a kind man but a tough man, tough enough to fire his own brother.

1988: Managing the Christmas Coaching Crisis with Chuck Noll

In 1988 Steelers finished at 5-11, giving them their worst season since 1970. Chuck Noll himself quipped that his team would struggle to beat a grade school team. After one particularly egregious loss, Dan Rooney decried the “Stupid play calling.”

That 1988 Steelers squad set several new standards for franchise ineptitude, but Dan Rooney had enough wisdom to see he needed a surgeon’s scalpel and not a sledgehammer to set things right. The ’88 Steelers had, after all, finished 3-1 after Thanksgiving and prior to that tested several playoff teams to the wire.

  • Rooney determined that several assistant coaches, including Chuck Noll’s favorite Jed Hughes, had to go.

This was the first time Dan Rooney had never questioned one of Noll’s staffing decisions. Noll resisted Rooney when they discussed the subject before the season, and after Christmas The Emperor went as far as to inform his assistants he that was intent on resigning. Joe Greene alerted Rooney to Noll’s intentions, and Rooney and Noll agreed to continue discussions.

Dan Rooney decisions, Dan Rooney, Chuck Noll, Dan Rooney Chuck Noll Hall of Fame

Dan Rooney and Chuck Noll at Noll’s Hall of Fame induction in 1993. Photo Credit: Steelers.com

Noll ultimately agreed to fire several assistants, although he saved a job or two in the process per Ed Bouchette’s reporting, and Dan Rooney in turn offered to make him a lifetime employee of the team.

  • Dan Rooney’s deft handling of a delicate situation remains important for several reasons.

First, he proved that “The Steelers Way” – a middle path between the extremes that normally govern most franchise operations – worked. Second, he also showed that it was possible to honor loyalty and tradition while forcing difficult changes. Third, move also saw the elevation of Tom Donahoe’s profile in the organization, which would be critical to the Steelers success in the 1990’s.

1992: Hiring Bill Cowher

NFL owners face a daunting task when forced to replace a legendary NFL coach. There are a lot more Richie Petitbons and Ray Handleys than there are Jimmy Johnsons. But replacing a legend was just what Dan Rooney needed to do after Chuck Noll stepped down on December 26th 1991.

Rooney left the day-to-day mechanics of the search to Tom Donahoe, but the Steelers employed a methodical approach that saw the Steelers interview well over a dozen candidates. Rooney wanted, although he didn’t insist on, a candidate who had a link to the city. He also made it clear he didn’t want to consider re-tread coaches.

  • The process of course ended with Dan Rooney selecting Crafton native Bill Cowher.

The move proved, once again, that Dan Rooney was an owner who was capable of moving outside of his comfort zone. Chuck Noll was about as stoic as an NFL head coach can be, while Bill Cowher was an extrovert’s extrovert.

Dan Rooney decisions, Dan Rooney, Bill Cowher, Dan Rooney hires Bill Cowher

Bill Cowher and Dan Rooney after Cowher’s signing as Steelers head coach in 1992. Photo Credit: Steelers.com

Likewise, Rooney’s decision dispensed with any illusion that sentimentality guided his decision making. Joe Greene had entered the process as a favorite, but Rooney set aside the tremendous affection and respect he holds for Joe Greene, and determined that Mean Joe wasn’t ready to be a head coach.

While some fans might still insist that Dan Rooney was too patient with Bill Cowher’s repeated AFC Championship losses, a little 20/20 hindsight shows that Bill Cowher’s ability to make it that far with a rookie quarterback once and Kordell Stewart twice is a testament to Cowher’s coaching acumen.

The Steelers won more games during Bill Cowher’s tenure than any other NFL team and of course brought the Lombardi Trophy back to Pittsburgh in Super Bowl XL.

2000: Replacing Tom Donahoe with Kevin Colbert

As hinted above, Tom Donahoe certainly deserves more credit than he gets for the Steelers reclaiming the mantel of contender in the 1990’s. In the days before Heinz Field was built, the Steelers struggled to compete in free agency. Tom Donahoe helped map out the Steelers strategy of resigning key free agents before their contracts expired, and he uncovered under the radar free agency signings such as Kevin Greene, John Williams and Ray Seals.

Dan Rooney, Dan Rooney decisions, Tom Donahoe, Bill Cowher, Tom Modark, Steelers 1992 Draft

Tom Donahoe, Tom Modark, Dan Rooney and Bill Cowher in the Steelers 1992 draft room. Photo Credit: Steelers.com

Likewise, Donahoe’s ability to find mid and late round draft gems allowed the Steelers to continually reload in the face of annual free agent exoduses of the mid-90’s.

  • But, as the breakdown between Noll and Art Rooney Jr. illustrated, having a great coach and a great front office matters not if the two men don’t get along.

Bill Cowher and Tom Donahoe worked well together at the beginning, but their relationship quickly deteriorated. The rift became public after Fog Bowl II and, by 1999, they were barely speaking to each other. Dan Rooney had to make a choice, and he chose Cowher over Donahoe, a move that was extremely unpopular both inside and outside the South Side.

  • For the record, my own first reaction was that Rooney had chosen the wrong man.

But Tom Donahoe floundered as president of the Buffalo Bills, while Kevin Colbert gave Cowher his second wind.

Want to know why the Steelers were champions in the 00’s but only contenders in the ‘90’s? Look no further than Kevin Colbert’s 15-1-1 record with first round draft picks and his uncanny ability to uncover undrafted rookie free agents such as Willie Parker and James Harrison. Clearly, Dan Rooney knew more than his critics.

2004: Drafting Ben Roethlisberger

After the 2002 season, the Steelers thought they had a Super Bowl quarterback in Tommy Maddox. While Maddox struggled in 2003, quarterback wasn’t perceived as a major area of need heading into the 2004 NFL Draft.

And, when the Steelers turn came to draft, the focus was on picking Arkansas tackle Shawn Andrews. But Rooney, haunted by the ghosts of the 1983 draft and the team’s two decade struggle to replace Terry Bradshaw, steered the conversation toward Ben Roethlisberger.

Like his choice of Chuck Noll, this decision speaks for itself. There are 3 quarterbacks in this era who wear multiple Super Bowl rings. Roethlisberger is one of them for a reason.

2007: Signing Off on Mike Tomlin’s Hire

You’ll find no shortage of fans in Steelers Nation who’ll disagree with this one. They’re entitled to their opinions of course. The facts however speak for themselves.

  • Taking over a Super Bowl contender is no sure bet to success (just ask Ray Handley or Mike Martz for that matter.)

But Mike Tomlin took an 8-8 2006 Steelers squad and brought home an AFC North Division title in his first season, and bagged Lombardi Number Six in his second in Super Bowl XLIII.

Dan Rooney, Dan Rooney Decisions, Mike Tomlin, Ben Roethlisberger, Dan Rooney decisons

Ben Roethlisberger, Mike Tomlin and Dan Rooney celebrate the Steelers victory in Super Bowl XLIII. Photo Credit: Steelers.com

Two years later he got the team back to the Super Bowl but fell short. Since then has overseen a rebuilding effort without going under .500, and included and an almost heroic turnaround from a disastrous 2-6 start in 2013.

By all accounts, it was Art Rooney II who made the decision to hire Mike Tomlin in 2008, but Dan Rooney signed off on the choice.

2009: Accepting the Ambassadorship to Ireland

Dan Rooney’s decision to accept his country’s call to service at age 77 to work as the United States ambassador to Ireland speaks volumes about his character and his commitment to serving the greater good.

  • But it also had an important impact on the Steelers.

Accepting the ambassadorship meant that Dan Rooney had to relinquish any formal role with the Steelers and the NFL. While Art Rooney II had been given the role of “President” of the Steelers in 2004 and had been groomed to take control of the team in since the early 1990’s, he would now need to go it alone.

  • Art Rooney, in effect, had a chance to do what few in his position would ever get a chance to do: He got to test drive running the Steelers on his own.

When asked about Steelers issues while he was ambassador to Ireland, Dan Rooney routinely rebuffed and redirected questions to his son. While that was to be expected, if press accounts are accurate, Rooney really did remove himself from decision making.

He did, however, resume his role as Chairman in 2012, and you can imagine that he and Art II had plenty of discussions over what went right and what went wrong during his absence and this can only help Art Rooney II make better decisions moving forward.

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