Mike Tomlin’s Press Conference Walkout Follows Noll & Cowher’s Footsteps

Chuck Noll did it. Bill Cowher sort of did it. And now Mike Tomlin has followed suit.

Bill Cowher, Mike Tomlin, Chuck Noll, Steelers Six Lombardi Trophies, Mike Tomlin Bill Cowher photo

Bill Cowher interviews Mike Tomlin. Photo Credit: Steelers.com

In case you’re a Steelers fan sitting under a rock or something, following the loss to the Bills in the 2023 AFC Wildcard game, Mike Tomlin abruptly ended his news conference when asked if he’d be back with the team next year.

It was ESPN’s Brooke Pryor who asked the question. Here’s Tomlin’s response:

There’s a temptation to label this as unprecedented, but in fact it has a rich precedent.

During the depths of the Steelers 5-11 1988 season, a reporter, most likely from the Pittsburgh Press asked Noll “What would determine whether or not you should come back, would it be something so bad…”

As you can see, Noll says with a smile, “I don’t even answer that…” but leaves the conference with the slight hint of a glare as he turns away. The move was reported nationally at the time, and thanks to Steel City Star we have video.

  • Bill Cowher also did something similar.

Speculation abounded about Bill Cowher’s future with the Steelers after the dismal 1999 season.

Eleven days after the Steelers 1999 finale, Bill Cowher met for 75 minutes with both Dan and Art Rooney II. While he wasn’t schedule to speak to the press he abruptly walked past reporters with what the Post-Gazette’s Bob Smizik described as a scow on his face.

Another reporter in an article that’s been lost to the internet’s oblivion, described him as a coach who looked like he’d just been fired. When asked if he had indeed lost his job, Cowher declined to answer simply stating that “Ron has the release.” (Ed Bouchette’s article doesn’t provide that depth of detail but confirms the basics.)

Those were big stories at the time. And had social media existed at the time, you’d undoubtedly be seeing memes of them now.

  • But what happened with the dust settled?

Dan Rooney extended Chuck Noll’s contract after the 1988 season and essentially guaranteed him life time employment when he decided to step down from coaching (the Steelers listed Noll as “Administration Advisor” until his death in 2014.)

And just minutes after Cowher’s abrupt hallway encounter with reporters, the Steelers issued a press release where Dan Rooney not only clarified that Cowher would be back, but so would his assistants.

  • Speculation about Mike Tomlin’s future has been a hot topic.

His confidant Jay Glazer has suggested that Tomlin may wish to seek other opportunities. Both Ed Bouchette and Vic Ketchman speculated on a recent Steel City Insider podcast that this would be Tomlin’s final year. The Post-Gazette’s Gerry Dulac, the Pittsburgh reporter with access to some of the best sources in the Steelers organization, didn’t do anything to dissuade people of this notion, tweeting:

And Ed Thompson also pointed out on X that, unlike in past years, the Steelers had not schedule one final, season ending press conference with Mike Tomlin.

However, if reports are correct, Mike Tomlin will also mimic his predecessors, by returning to the Steelers after cutting off the press when asked if that was what he would do.

At 5:44 Eastern NFL Network’s Mike Garafolo’ reported that Mike Tomlin had told players he would return. ESPN’s Broke Pryor made a similar report and Gerry Dulac chimed in with this about 2 hours later:

Mike Tomlin has one year remaining on his contract. If the news of his return is indeed correct, expect him to sign an extension during the off season.

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Pat Rooney, Former Steelers Minority Owner, Passes Away at Age 84

Patrick J. Rooney, Pat Rooney, Pat Rooney brother of Dan, Pat Rooney obituary

Pat Rooney stands in front of a portrait of his father Art Rooney, Sr. Photo Credit: Richard Garulich, The Palm Beach Post

Patrick J. Rooney, former minority owner and son of Steelers founder Art Rooney Sr. has passed away at the age of 84. Of all of the Rooney brothers, Pat Rooney kept the lowest profile when it came to his association with the Steelers.

Dan Rooney of course ran the team for over 50 years, guiding it from NFL laughing stock to one of the most successful pro sports franchises in history. Dan’s decisions continue to shape the Steelers today. Art Rooney, Jr. ran the scouting department and, along with Bill Nunn and Dick Haley, oversaw some of the greatest drafts in league history.

Tim Rooney never held a formal role with the franchise, yet he was the one who penned the letter to “The Chief” imploring him to force head coach Walt Kiesling to keep Johnny Unitas. (The Chief balled the letter up and threw it in the trash, explaining to his sons, “There can only be one boss.”) John Rooney, Pat’s twin, never held a role with the team either, but he helped keep the Steelers in Rooney hands when Stanley Druckenmiller tried to buy the team in 2008.

But, as Pat Rooney explained to Jim O’Brien in his 2002 book The Chief, maintained few ties to the Steelers:

The last connection I had with the Steelers’ front office, aside from my brother Dan, was Mary Regan, who had been my dad’s secretary all those years. When they left Three Rivers Stadium for the new set-up on the South Side, Mary Regan retired. When I went in there before Mary Regan was the only one who knew me. I don’t know who to see now. That’s the way it is.

That may have been the way it was, but that was a pretty remarkable comment from a man who owned a 16% stake in the team and sat on its Board of Directors.

Pat Rooney ran the Palm Beach Kennel Club when the family bought it in 1970 and he moved to Florida to run it full time in 1984.

Although he was the first brother move as far away as Florida, Pat Rooney always remained true to his roots, recounting to O’Brien how he and his brothers would give out season ticket flyers outside the steel mills during shift changes, back when season tickets cost $25 or $30 dollars.

And Rooney remained close to his brothers, as he explained to O’Brien, “I talk to John every day. I talk to Tim about three or four times a week. I talk to Art several times a week. I talk to Dan now and then. John talks to Dan almost every day, and he tells me what Dan said. I talk to Art II.”

Like Dan Rooney, Pat was involved in the America Ireland Fund and even maintained a home in County Clare for a decade, where he’d spend approximately 2 months a year.

One of Pat Rooney’s chief initiatives was to bring slot machines to the family’s race tracks. That brought the family into conflict with the NFL’s gambling regulations (oh, how times have changed), which forced the Rooney brothers to divest their interests in the race tracks.

Pat Rooney along with his brother Tim wanted to accept Stanley Druckenmiller’s offer, however his other brother’s wishes prevailed. Although Pat didn’t quite get his way, events ultimately validated his wisdom.

In Ed Bouchette’s iconic 1992 volume Dawn of a New Steel Age, when talking about the possibility of keeping the Steelers within the family, Pat Rooney predicted, “Realistically Art’s going to have to buy out the partners.”

Dan and Art Rooney II kept control of the team, with Tim and Pat completely divesting their shares as part of their estate planning, while Art Jr. and John maintained small stakes.

Patrick was predeceased by his brothers Dan and John and is survived by wife Sandra Sully Rooney and their seven children, several grandchildren and one great grandchild. Steel Curtain Rising offers them our thoughts and our prayers.

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When Christmas Came Every Friday: Missing the Days of Steelers Digest

A new entry from the Mexican WhatsApp Mesa de Acero feed made my phone buzz at 2:47 pm, local time in Buenos Aires on Thursday afternoon. I glanced down. Instantly the image of the latest Steelers Digest issue transported me back 35 years and 6000 miles away.Steelers Digest, Greg Lloyd, Greg Lloyd Darth Vader

It was the summer of 1989 and I was in the magazine aisle at Superfresh (aka A&P) in Aspen Hill’s Northgate Shopping Center. There I rummaged through preseason football magazines, searching for my fix on Steeler news. In Street & Smith’s, opposite an article on the Steelers, I saw it – an advertisement for something called Steelers Digest.

  • I didn’t subscribe to Steelers Digest that year, and it’s a decision I still regret.

(If you know the 1989 Steelers story, you’ll understand.) I don’t remember why. I probably didn’t have enough money on me to buy Street and Smiths and maybe it was gone by the time I could get back.

But I made sure to subscribe to the Steelers Digest for the next season and remained a subscriber until 2012 or 2013.

  • In those days before the internet, Steelers Digest was a lifeline.

Although I was fortunate enough to live in places that had solid sports pages, Steelers Digest offered the lone source of Black and Gold centric-coverage.

The Digest typically arrived on Fridays, following a familiar format. Bob Labriola led with a full page column. A summary of the past week’s game followed along with statics. Then came interviews with players. Each week had at least one feature story tied to the season. Myron Cope had a half page column titled “Coping” until he lost his wife Mildred in 1994.

Chuck Noll, Mark Malone

Chuck Noll and Mark Malone.

Other features were tucked further in. Vic Ketchman might have a feature on Steelers history – those were always clip and save stories. Former players such as Andy Russell and even Mark Malone would publish stories there. A Catholic Church on the North Side used to advertise mass schedules designed around Steelers games. Teresa Varley often did profiles on players or human interest stories that were always “can’t miss.”

At the end was The Overview, where Bob Labriola would print reader letters, offering what information he could about Steelers bars and responding to other questions just the way he does today in “Asked and Answered.”

Things were different then. The idea of getting a newspaper on Friday focused on last Sunday’s games seems quaint today. But back then, even though you knew the game’s results, like a fine wine, the in-depth, Steelers-focused analysis countered for its lack of freshness with maturity. In fact, the Digest’s arrival was highlight of the week.

  • Differences extended beyond the timing and delivery.

The Digest got creative in ways that would backfire in the social media age. If memory serves, when my very first Steelers Digest arrived my mom announced, “There’s something in the mail for you that called ‘Steelers Digest’ with a guy in a Superman suit on it.”

  • Sure enough, Rod Woodson was on the cover, outfitted in a Superman suit.

Can you imagine the reaction if Steelers.com tried to do something similar with T.J. Watt or Minkah Fitzpatrick today?

Yet, that wasn’t a one off for the Digest. As you can see above, another they led with a picture of Greg Lloyd with a Darth Vader helmet. In the fall of 1990, they featured Woodson, Carnell Lake, D.J. Johnson and Thomas Everett standing in the end zone at Three Rivers Stadium with orange barrels, stop signs and road blocks – that week’s feature was on Dave Brazil’s defense who were enjoying a phenomenal run in limiting touchdown passes (the run lasted for 15 games, until Cody Carlson torched them in the season finale at the Astrodome).

  • The Digest also served as a means for differentiating serious Steelers fans from casual ones.

Living in the DC area, Baltimore (pre-Ravens), Boston and later Cincinnati, people would often see me wearing Steelers stuff, prompting spontaneous high fives. After that, the conversation evolved in one of two ways.

Terry Bradshaw, Franco Harris, Lynn Swann, Steelers, Steelers of the 70s

Franco Harris, Terry Bradshaw, Lynn Swann

You’d say something like, “Man, I LOVE Merril Hoge, I honestly think that they upgraded at fullback by bringing John L. Williams in” and the fan would either say, A. “Ah, man, I love the Steelers, but I’m not that up on today’s players. I just loved like Terry Bradshaw, Franco Harris, Lynn Swann,” or B. he’d dive into debating the nuances of the Hoge vs Williams dynamic.

  • Group B fans were almost always Steelers Digest readers.

I continued subscribing to Steelers Digest, even after the advent of “the world wide web” provided access to papers like the Post-Gazette and Tribune-Review and later Steelers blogs. The Digest still offered exclusive features by writers like Mike Prisuta, Jim Wexell or Dale Lolley or exclusive interviews with Dan Rooney, Tom Donahoe or Kevin Colbert.

As time passed many if not most of those exclusives found their way on to Steelers.com – once as I was performing my Saturday night ritual of reading Bob Labriola’s column I realized it was the same column that he’d published on Monday after the game.

  • And that’s when I allowed my subscription to lapse.

And that’s OK. Times change. Today a serious fan, from any corner on the globe, literally has a choice of hundreds, if not thousands of articles, videos or other forms of “content” about the Steelers. Quality may suffer in that sea of quantity, but you can still find it, if you look for it.

Would I go back if I could? Consider this: My first view of Bill Cowher came several days after he was hired when I spied a rumpled copy of the USA Today sitting on the floor of my dorm room at Loyola Maryland (Wynnwood Towers 905E if you must know.) In 2007, in the evening after work, I watched an on-line recording of Cowher’s retirement press conference from my apartment in Buenos Aires, Argentina.

  • So no, I wouldn’t go back if I could.

But is it possible that for all we’ve gained, maybe we’ve also lost something too? I don’t know.

But I do know this: I miss the days when Christmas came in my mail box every Friday thanks to the Steelers Digest.

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Grading Omar Khan’s First Year as Steelers General Manager – A Khan Artist? Or Just a Risk Taker?

Omar Khan’s first year as Pittsburgh Steelers General Manager has drawn praise from through out Steelers Nation. He’s been called a “Khan” artist. Some of the Black and Gold Faithful are already fitting him for a Gold Hall of Fame Blazer.

Khan addressed the media at St. Vincents, in Latrobe as Mike Tomlin and his staff began their first practices with the team.

With that in mind, it’s time to take an objective look at Khan’s first year on the job and ask, is Omar really a “Khan Artist?”

Omar Khan, Pittsburgh Steelers General Manager Omar Khan

Pittsburgh Steelers General Manager Omar Khan, Photo Credit: Nola.com

A Subtle, but Important Shift on Contract Extension Timing

The under Tom Donahoe and Dan Rooney, Steelers were pioneers in targeting key players for contract extensions before they hit the free agent market. Kevin Colbert continued Donahoe’s policy.

  • However, Colbert was a bit more cautious, particularly in the Tomlin era.
Troy Polamalu, Troy Polamalu Interception Ravens, Troy Polamalu Interception AFC Championship Game, Troy Polamalu pick six AFC Championship

Troy Polamalu’s pick six vs Ravens the 2008 AFC Championship Game. Photo Credit: Post-Gazette.com

Colbert typically waited to finalized contract negotiations shortly before the regular season began. James Farrior, Troy Polamalu, Stephon Tuitt and Cam Heyward were all players who inked deals at the tail end of summer.
While this injected some “will so-and-so get his deal” uncertainty into the summer, it did allowed the Steelers to hedge against injury.

  • Omar Khan hasn’t hedged when it comes to contracts.

Last year the Steelers signed Minkah Fitzpatrick, Chris Boswell and Diontae Johnson to extensions early or before training camp. This year they got Alex Highsmith’s name on a long-term contract.

Injuries can and do happen during training camp and preseason (think Senquez Golson and/or Sean Spence) so Khan’s approach does carry a bit of extra risk. But it also provide certainty and helps ensure roster continuity.

Taking the Steelers Out of Their Comfort Zone on Free Agents

The Steelers were aggressive players in free agency during the spring of 2023, but that continued a trend Kevin Colbert started during the spring of 2022. And that new found aggressiveness is probably due to the fact that the team both doesn’t have a franchise quarterback’s contract to carry and didn’t have a lot of veterans to resign.

  • But under Khan, the Steelers did slide a bit out of their free agent comfort zone.

Entering the off season, resigning Cam Sutton seemed like almost a no brainer. Sutton wanted to stay, the Steelers said they wanted up. Yet, they were never able to get a deal done. The happened a few times under Kevin Colbert.

  • What makes Khan unique is the way he reacted.

The Steelers replaced Cam Sutton by signing Patrick Peterson, who will be 33 this year. Giving a major free agent contract to such an old player was almost unheard of under Kevin Colbert.

Khan also moved out of his comfort zone when it came to injuries, making major signings with Cole Holcomb and Keanu Neal who were either coming off of injuries or had significant injury history.

Khanning Others with Trades?

What’s really earned Khan his title of “Kahn Artist” is his work with trades.

First he traded Chase Claypool for the 32nd pick in the 2023 NFL draft and then watch from afar as Claypool make 14 catches for 140 yards over the last 7 games of the season. Today, trading Chase Claypool for Joey Porter Jr. looks like a very, lopsided deal.

Next he swapped 7th round picks to bring veteran receiver Allen Robinson to Pittsburgh from the Los Angeles Rams – with LA agreeing to pay 10 million of the 15 million he’s owed during the final year of his contract.

He also traded up to get Brodrick Jones in the 2023 NFL Draft, and then swapped 3rd round picks with the Panthers and got Carolina’s 4th round pick, getting them back into that critical depth round.

Even if we accept the obvious caveat that every trade carries risk, Khan has shown incredible negotiating savvy with these moves.

  • But credit for Khan’s savvy here doesn’t come as the result of comparisons to Colbert.

Kevin Colbert’s first major trade brought Troy Polamalu to Pittsburgh. His next major trade bagged Santinio Holmes, who was MVP of Super Bowl XLIII. He also suckered a 3rd round pick out of the then Oakland Raiders for Martavis Bryant (after declaring that he wasn’t available for trade). And Colbert committed highway robbery by getting a 3rd and a 5th for Antonio Brown.

Conclusion? Not a “Khan Artist” but Rather a Risk Taker

In his first year as Steelers General Manger, Omar Khan has shown himself as someone who can both live by the “Steelers Way” while acting as his own man.

And in that respect, he shown himself to be more of a risk taker, than a “Khan Artist.”

During these next three weeks on the fields at St. Vincents we’ll start see if those risks pay off.

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Myron Cope was Right about Daniel Snyder. The NFL Should Have Listened 23 Years Ago

The NFL owners voted unanimously to approve the sale of the Washington Commanders from Daniel Snyder to Steelers minority owner Josh Harris, thus ending one of the most ignominious ownership tenures in league history.

You know what? If they’d have listened to Myron Cope 23 years ago they could have saved everyone a ton of trouble.

How’s that? Follow along and find out.

Myron Cope

Myron Cope: Long time radio voice and soul of the Pittsburgh Steelers. Photo Credit: Christopher Horner, Tribune Review

Red Flags Flash Early in the Snyder Era

In 1999 Daniel Snyder bought the then Washington Redskins after winning the second round an auction held by the late Jack Kent Cooke’s estate. NFL owners were not pleased. They’d already pressured Daniel Milstein and Snyder to withdraw a previous bid. John Kent Cooke, Jack’s son, had come in second in the and, if memory serves, Dan Rooney openly asked if the NFL owners could consider both proposals.

  • They could not. Snyder got the team.

Snyder got control of the team in May and could do little ahead of the upcoming season. Except fire a bunch of secretaries, administrative employees and other low-level office staffers as a way of showing he was in charge.

  • Snyder made it clear he was going to be more demanding than John Kent Cooke.

Fans and the press liked that. Yet, a friend of mine told me how a business associate of his had been called to the team facilities in Ashburn to do some work on the field. He crossed paths with Snyder, one-on-one in a quiet corridor, extend his hand saying, “Mr. Snyder, I’m a longtime fan. And I just want to say that I love what you’re doing with the team.” Snyder ignored him, said nothing and left him hanging as he walked by.

Contrast that with Art Rooney Sr.’s encounter with Craig Wolfley and Tunch Ilkin shortly after the 1980 NFL Draft. The Chief stopped by in the main waiting room at Three Rivers Stadium, and chatted with the guys as he emptied ashtrays. They thought Rooney was a janitor, not realizing he was the owner who’d just bagged his 4th Lombardi Trophy.

Yeah, that was the first sign that Daniel Snyder would be the anti-Dan Rooney. But not the last.

The Snyder Era’s First Rendezvous with the Steelers

True to his word, Snyder “applied some pressure” and Washington made the playoffs and even won a wild card game, its first since Super Bowl XXVI in 1991. As Washington started the 2000 off season on a high note, Danny was licking his chops.

With Snyder at the helm, Washington hit the free agent market with reckless abandon, spending 100 million dollars on free agents.

  • Others had tried and failed to “Buy a Lombardi,” but both fans and press in Washington drank to Kool-Aid.

Listeners called into Sports Talk 980 WTEM predicting an undefeated season. In late May at a barbecue in the DC suburbs, fans needled yours truly, pointing to the Steelers dismal 1999 effort and predicting disaster for the Steelers December match up against Washington, the final game at Three Rivers Stadium. Then to rub a little salt into the wound, one sheepishly asked, “I wonder if we signed Deion today?” (When they actually signed Dieon a few days later, the Washington Post ran a front page article and devoted a quarter of the Sports section to the deal.)

Days before the season opener against the Carolina Panthers, the owner of the Wheaton Athletic Club quipped, “…I’m tried of people speculating what it means if he [long forgotten Panthers player] plays or not. A win is going to be a win.”

“Yeah, just like a Super Bowl is gonna be a Super Bowl!” a patron responded.

Washington won that first game, but quickly showed themselves as a middling team while Snyder showed himself to be a meddling owner, complete with ESPN zooming in on a sideline phone labeled “Mr. Snyder” – Danny didn’t hesitate to call Norv Turner during the game when he wasn’t happy.

And Danny was often unhappy, firing Turner after a 7-9 loss to the Giants, two weeks before Washington was set to travel to Pittsburgh where Myron Cope would offer the result of the league advice that they’d have been wise to take.

Franco Harris, Jerome Bettis after the final game at Three Rivers Stadium

Jerome Bettis & Franco Harris @ Final Game at Three Rivers Stadium. Photo Credit: Matt Freed, Post-Gazette

Myron Cope loved nicknames, and decided going into the week that Washington would be the “Wash Redfaces.” With the Steelers leading 17-3 at the half in their Three Rivers Stadium finale (oh, was it such a pleasure to see Jerome Bettis steamroll Deion Sanders) Snyder sent someone from his PR team instructing Myron Cope to stop using the term Redfaces.

As Cope explained in Double Yoi, as soon as the commercial break was over, he informed listeners “You’re not going to believe what I’m going to tell you.” He then shared the news of Snyder’s demand, assuring listeners, “If that boy billionaire thinks he can shut me up, he should stick his head in a can of paint.”

As Tom Boswell of the Washington Post opined afterwards, “Like it or not, Myron Cope was speaking for America. And the Redskins should listen.”

Alas, they did not.

Nearly 23 years later, you can rest assured that the NFL wishes it had taken the advice of the late, great Myron Cope a lot sooner.

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II Art Rooney Remembering His Roots Evident as Steelers Oppose Thursday Night Flexing

A few weeks back when the Steelers voted against the NFL’s decision to flex Thursday night games during weeks 13-17, I wondered, “Maybe Franco told Art Rooney about Mateo?”

Franco Harris, Art Rooney II,

Art Rooney II announces retirement of Franco Harris’ jersey. Photo Credit: Karl Roser, Steelers.com

Mateo Labriola (no relation to Bob, or so he insists) is an Argentine Steelers fan who was fortunate enough to meet Franco Harris on a while visiting the Pro Football Hall of Fame. I shared their story in my eulogy for Franco. Here’s the digest version:

It was December 2017 and Mateo was visiting the United States to see the Steelers. He was at Paul Brown Stadium the night Ryan Shazier’s career ended.

But Mateo’s journey wasn’t making a one-act show.

He had tickets to see the Steelers vs the Ravens at Heinz Field the following week. In between, he stopped in Canton to visit the Pro Football Hall of Fame, where fortune brought him together with Franco Harris. It’s a good thing for Mateo that there was no flexing of Thursday night games back in December 2017, or otherwise their encounter may never have happened.

Had the NFL, in their infinite greed, been able to flex either of those games, Mateo would have been forced reprogram his entire trip. Fate could have easily forced him to sacrifice his trip to Canton.

Franco Harris, Mateo Labriola, Steelers Argentina

Franco Harris with Argentine Steelers fan in Canton, Ohio, 2017.

And truthfully, that would have been the least of his problems. In December 2017 the Argentine peso US Dollar exchange rate was 17.4 to 1 (today it is 250.5 to 1 – the black market rate is nearly twice that, but that’s another story.) Rebooking hotel rooms and travel could have easily been cost prohibitive.

  • He even might have been forced to miss one of the games.

Mateo is hardly the only international Steelers fan to scrimp and save to make pilgrimage to see the Steelers. Shortly after news of the decision to flex Thursday night games broke, I got this in a WhatsApp feed hosted by Mexican Steelers fans.

Mexican Steelers Fans, Mexican Steelers fans 2023 trip

For those who don’t speak Spanish, this is a flyer advertising a trip to see the Steelers December 3rd and December 7th games against the Cardinals and the Patriots, with a return flight to Mexico on December the 8th.

This seems like a petty good deal, but those games fall on weeks 13 and 14, inside the NFL’s Thursday night flex window. That means if both the Cardinals and Steelers are hot late in the season, the NFL could decide to pull that game to Thursday night.

Conversely, if either the Steelers or that Patriots are struggling come December, the NFL could simply decide to push their Thursday night game to Sunday.

I asked friend who knows organizers of the trip and he replied, “…No tienen plan B” – they don’t have a plan B. So  if the NFL decides to flex either of those games, then I guess those Mexican fans will simply be SOL.

Sure, they’ll be 28 days advanced notice before a game is flexed to Thursday night, but changing international flight plans will still be an expensive nightmare.

  • I opened this article with a bit of a while lie.

Yes, I did think of Mateo when I heard about flexing Thursday night games. But no, I don’t really think that Franco Harris mentioned anything about meeting Mateo to Art Rooney II. He didn’t need to.

Like his father Dan Rooney and his grandfather Art Rooney Sr. before him, Art Rooney II understand that the fans who bust their asses day in and day out, the ones who revel in tailgating, the ones who wouldn’t dream of trading in an Iron City and seat in Section 188 for chardonnay and a spot in the luxury box are what make the NFL the power house it is.

That’s the same sentiment that led Dan Rooney to buy hundreds of delivery pizzas for fans waiting in the snow to buy tickets to the 1995 Steelers AFC Championship game.

In that light, it is fitting that the New York Giants, New York Jets, Chicago Bears, Las Vegas Raiders, Detroit Lions, Cincinnati Bengals joined Pittsburgh Steelers in opposing Thursday Night flexing.

With the exception of the Jets, those teams make up what’s left of the league’s “old guard owners” – owners of teams who have enough institutional memory to recall a time when the NFL didn’t dominate popular culture, when the NFL had to fight for the attention, loyalty and and yes, the money of the “average fan.”

That’s something the other 25 NFL owners now take for granted.

They should not.

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Former Steelers Personnel Director Dick Haley, 1937-2023, Embodied the “Steelers Way”

Former Pittsburgh Steelers Director of Player Personnel Dick Haley passed away at the age of 85 on Friday March 10, 2023. Haley, along with Art Rooney Jr. and Bill Nunn Jr. architected the most dominant dynasty that the NFL has ever seen.

In many ways Dick Haley’s story is the antidote to the “me” centeredness that plagues modern narratives of organizational success.

Dick Haley, Chuck Noll, Steeler Training Camp 1991

Dick Haley and Chuck Noll at St. Vincents in 1991. Photo Credit: George Gojkovich, Getty Images via FOX News.

To hone in on what I’m talking, just think of how the smart advice to job hunters today is to be ready to show the value that you added to company and to always use the word “I” aned never “we” during interviews. Scaling up a bit, think of how the story of every successful tech startup gets tethered to the biography of entrepreneur who gets credit for it all. If you doubt this then ask if the names “Jobs,” “Musk,” “Gates” or “Brandsen” ring a bell.

For the last 50 years the Pittsburgh Steelers have been one of the most successful organizations in professional sports, and it certainly is tempting to apply this same “who is the singular genius behind it all” mentality to them.

  • Tempting, but ultimately unsuccessful.

I once asked Ed Bouchette during a Post-Gazette on-line chat, “Who was most responsible for the scouting success of the 70’s? Art Rooney Jr., Bill Nunn or Dick Haley.” Bouchette’s response was unequivocal: Each one of them always insisted that it was a team effort.

How refreshing.

Refreshing, if not surprising, because this emphasis of team over the individual is the very essence of the Steelers Way.

Dick Haley’s Role in Architecting the Steelers Dynasty

Art Rooney Jr. professionalized the Steelers scouting organization. Bill Nunn used his connections with the HSB network to give the Steelers “Ace in the Hole” on draft day. But Dick Haley’s contributions were equally critical.

Sure, Rooney spotted Jack Lambert pulling cinders out of his skin while practicing on Kent State parking lot, just as Nunn got near-exclusive access to John Stallworth’s tapes from Alabama A&M. But Dick Haley validated the evaluations of both players.

John Stallworth, Super Bowl XIII, Steelers vs Cowboys, Lynn Swann, Benny Barnes, Charlie Waters

Super Bowl XIII: John Stallworth is headed to the end zone. Benny Barnes and Charlie Waters can only look on. Photo Credit: Focus on Sport/Getty Images via FanSided

Art Rooney introduced the use of computers, making the Steelers one of the first NFL teams to bring IT into the scouting department. But Dick Haley balanced the quantitative with the qualitative by trusting his eyes.

As he explained to Pittsburgh Sports‘ Ron Lippock in 2012, “Yeah…I say it often I know – ‘Don’t tell me how fast or big a player is, just tell me how good he is.’ Just big and fast won’t work. Big, fast and good….we’ll take that player!”

He further detailed to Lippock, “Lambert was a good example. He was only 202 pounds in training camp. He was 6’5″. Ham was 209 pounds. Webster was only 250 pounds – tell Webster he wasn’t big enough.”

The results of this team driven approach to scouting speak for themselves:

  • 4 Super Bowls in 6 years
  • 73 Pro Bowl selections during the 70’s
  • 2 Super Bowl victories over a 2-time Super Bowl Champion, the team to accomplish that
  • The 1974 Draft yielding 4 Hall of Famers plus 1 undrafted rookie free agent Hall of Famer
  • 10 Hall of Famers

Dick Haley’s role in architecting that dynasty should be enough to earn him a spot in Canton alongside Bill Nunn (Art Rooney Jr. belongs in the Pro Football Hall of Fame too.) But Haley’s contribution to the Steelers legacy extends beyond the 70’s. And since its seldom discussed elsewhere we’ll do it here.

Steelers of the 80’s: Friction Between Coaching and Scouting = Stagnation

Business analysts love to talk about “process.” And Pittsburgh’s process for building the dynasty of the 70’s was simple: Art Rooney Jr., Bill Nunn, Dick Haley, Tim Rooney and other Steelers scouts would evaluate prospects and build the draft board, and Chuck Noll would draft the players.

  • Peek back at the bullet points above to see how well it worked.

But then in 1976 the NFL moved the draft from just after the Super Bowl to March. In theory the extra time should have helped an organization like the Steelers.

  • Instead, the exact opposite occurred.

The increased time allowed Chuck Noll to start micromanaging the process. He started challenging draft board rankings. He got his assistant coaches more involved in scouting. As Art Rooney Jr, declared in his book Ruanaidh, some of them weren’t up to it.

The organization also began to outthink itself. They’d pass on guys whom they’d rated highly thinking, “How’s he gonna beat out Stallworth or Lynn Swann?” or “Is this kid really gonna push Greenwood or Mean Joe for playing time?”

David Little, Mel Blount, Marcus Allen, 1983 AFC Divisional Playoffs

David Little helps Mel Blount bring down Marcus Allen

At its best, that led to the Steelers trying to replace guys like Lambert and Ham with the likes of David Little and Bryan Hinkle. At it its worst it produced draft picks like Darryl Sims.

  • That created tension and communication dysfunction between Art Rooney Jr. and Chuck Noll.

By the 1986 season tension got so bad that Dan Rooney had to make a decision, and he fired his brother, leaving Dick Haley as head of scouting.

Haley’s Role in Building the “Blitzburgh” Teams of the ‘90s

The quick and easy take away from Dan Rooney’s decision to fire his brother is to look at what happened next and say, “Well, that I didn’t work.” After all, Chuck Noll only won one more playoff game (but man, it was a heck of a win) followed by deeply disappointing campaigns in 1990 and 1991.

  • However, communication did improve between scouting and coaching, for a while at least.

In both 1987 and 1988 Chuck Noll drafted Hall of Famers in the form of Rod Woodson and Dermontti Dawson. And while the Steelers did need a lot of luck to land Woodson, those weren’t isolated examples.

Greg Lloyd, Greg Lloyd Steelers Career

Greg Lloyd during the Steelers 1995 playoff win over Browns. Photo Credit: Getty Images, via Zimbo.com

The Steelers 1987 draft also delivered Thomas Everett, Hardy Nickerson, Greg Lloyd and Merril Hoge. 1988 brought John Jackson to Pittsburgh. The Steelers 1989 draft featured Carnell Lake, Jerrol Williams, D.J. Johnson, Jerry Olsavsky and Carlton Haselrig.

And it is true that by 1990 some of the same communication breakdowns between scouting and coaching resumed, but even those drafts delivered players like  Justin Strzelczyk, Neil O’Donnell and Ernie Mills who helped the 1995 Steelers reach Super Bowl XXX.

Dick Haley left the Steelers after Dan Rooney promoted Tom Donahoe to Director of Football Operations when Chuck Noll retired. Haley worked as the New York Jets Director of Player Personnel from 1992 to 2000, and then served as their General Manager during 2000 and 2001.

But even if Dick Haley left Pittsburgh in 1992, his finger prints are just as much a part of the success first part of the Cowher Era as they are of the first Super Bowl Era of 1970s.

No, when they write the story of Super Bowl XXX, they don’t list a tally of players from the Dick Haley era just as they don’t do a tally of Tom Donahoe players on the Super Bowl XL and Super Bowl XLIII squads. Nor should they.

  • Because each front office executive’s success = the Steelers success.

Indeed, the late Dick Haley was a walking embodiment of “The Steelers Way.” May he rest in peace.

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Steelers Retain Matt Canada – No the Hindenburg Hasn’t Been Sent to Rescue the Titanic

It is official. Mike Tomlin has retained Matt Canada as the Steelers offensive coordinator for at least one more season. Predictably, Steelers Nation is acting like the Hindenburg has just been sent to rescue the Titanic.

It is not.

Steelers fans love to revile their offensive coordinator. It’s an annual pastime. Thanks to marriage of Madden and Fantasy Football, everyone seems to think that working an as offensive coordinator is easy.

  • Full disclosure: I am no exception.

I’ve railed against Joe Walton, Ray Sherman and Bruce Arians. Yet, as the “FIRE MATT CANADA” cries reached a fever pitch, I’ve largely kept my silence, even when joining the chorus would have delivered plenty of clicks.

There are several reasons for this, reasons why Tomlin’s decision isn’t a disaster and might even be a good thing. Let’s look at why.

Matt Canada, Hindenburg, Titanic

Steelers retaining Matt Canada ISN’T akin to sending the Hindenburg to rescue the Titanic.

“You Have to Have the Players.” – Dan Rooney

Dan Rooney routinely made this statement whenever he was asked to explain the Steelers continued success. The Steelers record, headlined by 6 Super Bowls, since he took control of the team from Art Rooney Sr. in the 60’s vindicates the late Chairman.

  • The Steelers offense under Matt Canada had hardly been the Greatest Show on turf.

In 2020 the Steelers posted a 9-7-1 record that featured 7 come from behind wins. The offense was at its best when Ben Roethlisberger was in the 2 minute drill, calling his own plays.

Ben Roethlisberger, Matt Canada

Ben Roethlisberger and Matt Canada. Photo Credit: Karl Roser, Steelers.com

“A damning critique of Canada” you quip?

Not exactly. Ben Roethlisberger was a bad fit for Canada’s offense. This old dog wasn’t going to learn any new tricks. And Roethlisberger was playing behind a make-shift offensive line, with a rookie running back and a rookie tight end.

  • During the first half of 2022 the Steelers offense regressed.

This isn’t opinion. Its fact. The Dr. de Acero commented to me, “Nunca habia visto un ofensa de los Steelers tan inepto” – I’ve never seen a more inept Steelers offense. And he was right. But we’ve also never seen such an inexperienced Steelers offense.

  • Who were the most experienced veterans on the Steelers offense?

Chuks Okorafor, Diontae Johnson and Zach Gentry (and Gentry missed most of 2019 and 2020 in IR.) Outside of those three and Derek Watt, no one had more than 2 years of experience with the Steelers.

Moreover, emerging leaders such as Najee Harris and Pat Freiermuth were in their second years. George Pickens and Connor Heyward were rookies. Mitch Trubisky was in his first year with the team and Kenny Pickett was a rookie.

Assembling an offense on the field is a bit different that designating a week’s starters for Fantasy Football. It takes time for 11 guys to learn to play together. Even Joe Gibbs, who perhaps had the greatest offensive mind in the modern NFL, started in Washington going 1-6 before finishing 8-8.

(And Gibbs had veterans like Joe Theismann, John Riggins and future Hall of Famer rookie Art Monk to lean on.)

“Not Making Change for the Sake of Change” – Mike Tomlin

The quote above was Mike Tomlin’s to questions about whether he would fire Matt Canada midseason after the Steelers got pasted by the Buffalo Bills. Tomlin would be asked that question several other times during the course of the season.

Each time Tomlin would preach the virtues of a systematic as opposed to reactionary approach to coaching.

Tomlin’s philosophy prevailed is illustrated by Mike DeFabo tweet:

That turn around might not have led Fantasy Football owners to scramble to trade for Steelers skill players to add to their team, but those statistics added up to wins.

  • How did Matt Canada and the rest of the offensive staff pull off this turn around?

There’s no secret here. They didn’t execute any massive schematic change (although they did make some tweaks.) Instead, they eliminated the execution errors that had plagued the team earlier in the season and, once that happened, Canada’s system worked.

“But Canada’s Offense Lacks Explosiveness”

This is true. Canada’s offense does lack explosive or “chunk” plays. Even taking into account the turn around in the 2nd half of the season, under Matt Canada, the Steelers remain bottom feeders when it comes to passes longer than 20 yards.

George Pickens, Steelers vs Ravens

George Pickens makes a clutch catch. Photo Credit: Chaz Palla, Tribune-Review

  • But how much of this is by design and how much of this is Canada’s “fault?”

Perhaps a little of both. As Steel City Insider film reviewer D.I. Davis has pointed out since week 1, the Steelers might lack long passing gains, but the deep routes have been there and receivers have been open.

  • If you doubt that look no further than to George Pickens’s tantrum during the middle of the season.

Mitch Trubisky tried to get aggressive in relief of Pickett against the Ravens and his 3 interceptions likely kept the Steelers out of the playoffs. Pickett too stuck with the short passes, particularly early on. As the season progressed, he got a bit more adventurous downfield, albeit with mixed results.

  • On the flip side, Matt Canada’s offense clearly favors ball control.

That might not be exciting, but as the wins over Carolina and Cleveland proved, if you ball control combined with drives that end in touchdowns instead of field goals can be downright lethal.

Tale of 4 Offensive Coordinators

As mentioned above, I too was a harsh critic of former Steelers offensive coordinators Joe Walton, Ray Sherman and Bruce Arians.

Joe Walton, Louis Lipps, 1991 Steelers

Joe Walton and Louis Lipps in 1991. Photo Credit: Getty Images, via Sporting News.

Walton’s tenure was a disaster and his last NFL job (although he did excel at Robert Morris). Ray Sherman’s was arguably worse, lasted one year and he only had one more season as an NFL coordinator.

I also defended Sherman’s predecessor, Chan Gailey for his aggressiveness in the 1997 AFC Championship loss to the Broncos. As the seasons and AFC Championships mounted between 1997 and 2005, I began to regret his decision to put the game in Kordell Stewart’s rather than Jerome Bettis’ hands.

  • Which brings us to Bruce Arians.

A good chunk of this sites content during our first year in 2008 was directed at criticizing Arians. Then came the playoffs and Super Bowl XLIII where Arians’ offense excelled. And of course Arians enjoyed tremendous success since leaving Pittsburgh.

  • The moral of this stroll down memory lane is two-fold.

First, Matt Canada may not be Pittsburgh’s next Bruce Arians, but he has earned the chance to try. Second, Mike Tomlin is far more qualified to make that judgement than I am.

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Still Believe in Yesterday? 20th Anniversary of Tommy Maddox Playoff Rally Shows Need for Prudence with Pickett

January 5th certainly is a momentous day in Steelers history. Thanks to the magic of social media yesterday I was reminded that January 5th was:

  • Chuck Noll’s birthday (he’d have been 91 on January 5th 2023
  • The anniversary of Tommy Maddox‘s dramatic playoff comeback vs the Browns at Heinz Field in 2003
  • The day Bill Cowher resigned in 2007 after the Steelers 8-8 2006 season

All three events were important in shaping the Pittsburgh Steelers as we know them today. All three are worthy of memory and celebration.

But one offers an important lesson for Steelers fans, if not the organization itself today in January 2023. And that is Tommy Maddox’s playoff rally.

Tommy Maddox, Jerome Bettis, Alan Faneca, Steelers vs Browns

Tommy Maddox drops back in the 2002 Steelers playoff game against the Browns. Photo Credit: Steelers.com

The Tommy Gun Story: Digest Version

For a full accounting of the Tommy Maddox, aka “Tommy Gun” story click here to read Tony Defeo’s retrospective on the Steelers 2002 season. If you don’t have time, here’s the digest version:

  • Tommy Maddox was a first round pick in 1992, who’d washed out with the Broncos, Giants and Falcons
  • Maddox played the 2001 edition of the XFL and quarterbacked Los Angeles Xtreme to the championship
  • The Steelers signed Maddox in the summer of 2001, and Maddox won the backup job

Kordell Stewart had quarterbacked the 2001 Steelers to the AFC Championship game and won team MVP honors after stepping up following Jerome Bettis‘ midseason injury. So Kordell appeared set as the starter going into 2002.

However, the Steelers started 0-2, Kordell looked bad, and Bill Cowher opted to bench Stewart in favor of Maddox in week three in the name of giving the team a proverbial “spark.”

Maddox led the team to a win in overtime, Cowher opted to stick with a hot hand, and the 2002 Steelers won their final first AFC North crown, brining up a wild Wild Card game at Heinz Field.

Maddox’s Playoff Rally at Heinz

Bill Cowher’s Steelers defenses of the 1990’s had carried a reputation for their “shut down secondaries.” But Bill Belichick and Tom Brady opened the 2002 season exposing the Steelers secondary as a shell of its former self (hence Kevin Colbert trading up to get Troy Polamalu that next spring, but that’s another story.)

The Browns exploited that weakness to jump ahead 14-0 and kept it a two score game for the first 45 minutes of play. They opened the 4th quarter with a 27 to 14 lead, and held 33 to 21 lead with just over ten minute left.

Tommy Maddox went to work.

  • First he led a 14 play drive that ended with a Hines Ward touchdown
  • The Steelers defense forced a 3 and out
  • Maddox led an 8 play drive where he completed 4 of 5 passes, setting up Chris Fuamatu-Ma’afala 3 yard touchdown

An Antwaan Randle El pass complete to Jerame Tuman completed the 2 point conversion, the Steelers defense held on for what Dan Rooney described as one  of the most exciting playoff wins in Steelers history.

Chris Fuamatu-Ma'afala, Steelers vs Browns

Chris Fuamatu-Ma’afala scores the game winning touchdown. Photo Credit: Steelers.com

And it was exciting. It also seemed to cement Tommy Maddox’s status as the Steelers franchise QB. Dan Rooney, per Bob Labriola, seed to have come to a similar conclusion, after spending much of the game “Making a list” which he balled up and threw away at after the Steelers beat the odds with their comeback win.

For my money, I thought the game proved that Tommy Maddox had the most important intangible quality a quarterback can have — mental toughness. Heck, according to urban legend, Maddox himself stood in the huddle, down two scores with 5:30 left to play and said, “Alright. We got ’em where we want ’em.”

Lesson? Remain Prudent with Pickett

But of course Tommy Maddox wasn’t the Steelers answer at quarterback. He had a rough go of it as the Steelers struggled throughout the 2003 season, leading Pittsburgh to draft Ben Roethlisberger in 2004.

Kenny Pickett, Steelers vs Ravens

Kenny Pickett drops back. Photo Credit: Karl Roser, Steelers.com

Kenny Pickett has had a tremendous rookie year. The poise and acumen he’s show in orchestrating game winning drives against the Colts, Raiders and most impressively the Baltimore Ravens on the road at M&T Bank Stadium IS impressive.

  • Those drives show not only mental toughness, but an instinctive, innate playmaking ability that can’t be taught.

Mike Tomlin and Omar Khan should proceed into the 2023 off season with the assumption that the Steelers have found their franchise QB in Kenny Pickett. Fans should also keep that in mind whenever the Steelers decline to make some sort of inane trade with Green Bay should Aaron Rodgers throw one of his “I’m not sure I want to be a Packer anymore” tantrums.

But fans should also remember the lesson Tommy Maddox left us – the true test of a quarterback isn’t whether he can author on successful season but several.

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Despite a Low Profile, the Late John Rooney Played Key Role in Shaping Steelers

John Rooney, Pittsburgh Steelers minority owner and youngest son of founder Art Rooney Sr., passed away last week at the age of 83.

Of the five Rooney brothers, John Rooney held one of the lowest profiles with respect to the franchise. Yet, despite that low profile, John Rooney did play an important role in shaping the Pittsburgh Steelers that we know today.

Here we’ll take a look at that role as well as his larger life.

John Rooney, Pittsburgh Steelers minority owner, John Rooney Obituary

The late John Rooney. Photo Credit: Post-Gazette.com

John Rooney – Teacher Turned Business Man

John Rooney is the youngest son of Steelers founder Art Rooney Sr. and his wife Kass, having been born in 1939, the second of twins. John, like his brothers Dan, Art Jr., Tim and his twin Pat, when to the North Sides’s St. Peter’s Catholic School and then to North Catholic (where Tom Donahoe and Kevin Colbert also graduated.)

John and his brother Pat studied at Mt. St. Mary’s College, in Emmittsbrug, Maryland, graduating in English. From there he went on to teach English in Plum Boro. John later revealed to author Jim O’Brien for his book 2002 The Chief:

Teaching was the most rewarding job I ever had. I never had another job where you got a rush every day about what you were doing to compare with that. You looked into the faces of the students and you saw that something was coming through. Some learning was taking place. You didn’t get that same sort of rush in business.

But as the father needing to support six kids, Rooney was forced to go into business. He moved to Philadelphia to work in the family’s race tracks, coming home in the summer to help with Steelers training camp.

Rooney admitted to O’Brien that, he like his other brothers wanted to work for the Steelers, “But the door wasn’t really open to anyone but Dan. The rest of us knew – it was made pretty clear to us – that we had to find something different to do.”

  • This is hardly surprising.

Art Rooney Sr. knew that sports franchises could hold the allure of a narcotic. As Ed Bouchtte detailed in Dawn of a New Steel Age, when Art Sr. once asked his son Pat “What are you doing here?” when he saw him show up at Three Rivers Stadium for a Steelers game, reminding him that his part of the family business was in Philadelphia.

  • Indeed. Art Rooney Jr. only entered the scouting department after an unsuccessful foray as an actor.

And while Art Jr. oversaw some of the most successful drafts in NFL history, including the 1974 draft that netted 4 Hall of Famers, communications breakdowns between Chuck Noll and Art Jr. forced Dan to fire his brother in 1986.

Art backed Dan’s decision, true to his “There can only be one boss,” philosophy, but as John confided to O’Brien, “It was difficult for the rest of us when Dan decided that Art didn’t fit into the football picture anymore. That was difficult for my father to accept.”

Although he had no other formal involvement of running of the Steelers, John did inherit 16% of the team when Art Rooney Sr. died in 1988,  setting up to play an important, if not critical role in shaping the structure of the franchise today.

John Rooney’s Role in the 2008 Ownership Restructuring

While the Rooneys are known for their association with the Steelers, they’ve long been dominant players in the race track business. John Rooney helped run tracks in Philadelphia and then Florida along with his brother Tim. And, as John admitted to O’Brien, the tracks were more profitable than the Steelers in the 60’s and 70’s.

  • As gambling laws eased during the 1990’s and the 00’s, the Rooneys added video poker to some of their tracks.

This ran afoul of the NFL’s anti-gambling bylaws (my, how times change) leading Roger Goodell to force the Rooneys restructure the team’s ownership to get into compliance.

  • That’s where things got sticky.

Dan Rooney made his brothers an initial offer, and when they didn’t find that satisfactory, they sought outside investors. Stanley Druckenmiller leapt at the chance to get a piece of his favorite team, and made the four Rooney brothers an offer.

When it came time to make a decision in the fall of 2008, the brothers couldn’t reach a consensus, but that John Rooney “’argued for his brothers to take Dan Rooney’s offer at their meeting, but no decision was made on that matter.’”

The brothers did eventually come to an agreement to the bulk of their shares to Dan and his son Art II and it is certainly possible, perhaps probably that they would have done so anyway, but John’s steadfast support of his older brother certainly helped ensure the franchise’s stability in the face of Druckenmiller’s takeover attempt.

The final deal saw John Rooney retain and 8% stake in the franchise, which was further reduced to 1% in 2015.

  • Nonetheless, John retained his seat on the Steelers Board of Directors until his death.

John Rooney is survived by his wife JoAnn, his kids Sean, Mary Jo, Alice, Peter, and Matt. He was predeceased by his son Jimmy, whom he lost in a car accident. Our thoughts and prayers are with the entire Rooney family.

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