Change swept the Steelers as the 21st century began. Dan Rooney didn’t do knee-jerk reactions, but after twin losing seasons in 1998 and 1999 Tom Donahoe was out, and Bill Cowher was in.
Art Rooney II, Dan’s son, assumed a more prominent role in the running the team. Equally important was the choice of Kevin Colbert as Donahoe’s replacement, and Rooney’s clarification that Cowher and Colbert stood at an equal level on the org chart.
At the time, however, reporters were more interested in mocking Rooney for conducting a national search only to pick the candidate who happened to be another North Catholic alum.
But in the winter and spring of 2000, some of Colbert’s personnel choices seemed curious, to say the least.
Jerome Bettis leads the 2000 Steelers to first win in Jacksonville. Photo Credit: Steelers.com
The Colbert Effect
If it were possible to hold a tournament to determine low-keyiness, Kevin Colbert would draw a very good seed. Yet, he made an immediate impact on the Steelers.
Kevin Colbert in 2000. Photo Credit: Post-Gazette.com
Kordell Stewart had regressed further in 1999, but the Steelers initial MO going into free agency was to resign Mike Tomczak. Instead, Colbert steered them towards Kent Graham, someone who could ostensibly push Stewart for the starting job.
People expected the Steelers to use the 8th pick overall to draft Chad Pennington, the top quarterback in the draft; Colbert and Cowher instead drafted Plaxico Burress. He also signed Brent Alexander, cut guard Brendan Stai and replaced him with Rich Tylski.
Joel Steed whose faltering knees fueled defensive declines in late 1998 and 1999, retired, replaced by Kimo von Oelhoffen. All of these free agent signings were seen as decidedly unsexy.
The Steelers had moved into their new digs on the South Side, no longer practicing at Three Rivers Stadium. What’s more, the Steelers went 3-2 in the 2000 preseason, which if nothing else, looked and felt better than their 1-3 mark just one summer before.
- So as August settled into September, much had changed in Pittsburgh.
But would change result in anything new?
Down But Not Defeated – Steelers Start 2000 0-3
The Steelers opened the 2000 season by hosting the Baltimore Ravens for their final visit to Three Rivers Stadium. The Ravens returned their hospitality by subjecting the Steelers to their first home shutout since the 1989 Steelers got blanked by the Chicago Bears.
The final score read 16-0, but honestly, the game was never close. The Ravens dominated. The only time the Steelers threatened to score late in the 4th quarter, Bill Cowher pulled Kent Graham in favor of Kordell Stewart at the goal line, who managed to fumble a snap on 3rd and 1.
Courtney Brown sacks Kent Graham. Photo Credit: Jami Yanak, AP, via Cleveland.com
After the game, Bill Cowher reminded his team that they’d only lost one round of a 16-round fight, but Shannon Sharpe’s comments about “turmoil” inside the Steelers’ locker room stole the headlines.
It fell to Rod Woodson to land what felt like the knockout blow. When reflecting on the Steelers lone, 4th-quarter visit to the Red Zone, he insisted that the Ravens couldn’t let that happen “against a good team.”
After the game Lee Flowers told Ed Bouchette of the Post-Gazette, “This is starting to be the same thing every week. You might as well keep the same quotes from last year, man.”
Things got worse. The Steelers next traveled to Cleveland and blew a chance to tie the game at the tail end when Kent Graham took a sack, preventing the field goal unit from setting up.
- Losing is a lonely man’s game in the NFL.
So it’s understandable that no one noticed during the two hours and 56 minutes of football they played after opening day blow out to the Ravens, the Steelers were actually doing some things well.
- Run blocking was improving.
- Jerome Bettis was proving the doubters to be wrong.
- Some semblance of a vertical passing game had returned.
And the defense, some ugly 4th-quarter touchdowns notwithstanding, looked much better, even if its pass rush lacked. And in week 3 against the defending AFC Champion Tennessee Titans, the Steelers seemed to find their pass rush.
After taking a 20-16 lead midway through the 4th quarter the Steelers had the Titans on the ropes. With just over 3 minutes left to play, Jason Gildon slammed Neil O’Donnell to the turf for a 5-yard loss on 2nd down. A bloodied O’Donnell limped from the field.
- The Steelers were not only going to get an upset win, but also exact revenge on Neil O’Donnell!
Not. So. Fast. Steve McNair came in and with 3 passes and 1 run put the Titans ahead for good. The Steelers had started 0-3 and now had lost 17 of their last 23 games at Three Rivers Stadium. Bill Cowher was on the verge of tears. To the outside eye, this looked, and felt, like the kind of defeat that breaks a team’s will.
Just when things couldn’t get any worse, they did. Late in the day on the Friday before their next game, the word was that Kent Graham had broken a finger in practice and wouldn’t play. Kordell Stewart would start on the road against the AFC favorite Jacksonville Jaguars.
And everyone knew what Kordell starting meant….
Steelers 2000 Road Trip to Jacksonville – A Hinge of Fate
No one expected anything of the Steelers that Sunday. So it hardly came as a surprise when they won the toss and went three and out. Josh Miller suffering the first blocked punt of his career only added to the comedy of errors. The Jaguars had the ball on Pittsburgh’s 4 with not even 4 minutes elapsed.
Then something unexpected happened. The Steelers held, forcing the Jaguars to settle for a field goal.
- It was the last time the Jaguars would lead the entire day.
It didn’t matter that Kordell Stewart would toss an interception on his next possession – the Steelers defense held. Before the 1st quarter was over, Chris Fuamatu-Ma’afala rumbled into the end zone for a lead.
The Steelers defense neutered Fred Taylor and Jimmy Smith, while pummeling Mark Brunell, sacking him seven times, as players like like Aaron Smith, Desha Townsend and Joey Porter introduced themselves to the NFL.
With their backs against the wall, Bill Cowher’s 0-3 Steelers had entered a stadium they’d never won in before and dominated the presumptive AFC favorite! Was there substance behind those 2000 Steelers, or was the Jacksonville game only a walking example of the “On Any Given Sunday” phenomenon?
Digging Out from 0-3
The 2000 Steelers followed with four straight victories. Kordell Stewart remained the starter as the Steelers knocked off the undefeated New York Jets. By the time Pittsburgh defeated the eventual Super Bowl Champion Baltimore Ravens at home, the Steelers had:
- Recorded back-to-back shutouts of AFC Central rivals at Three Rivers Stadium
- Re-established Kordell Stewart as their starting quarterback
- Forced opposing teams to pull their starting quarterback 3 times
- Started their third fullback Dan Kreider, who’d go on to start 66 more games
- Logged 5 games without giving up a non-garbage time touchdown
- Begun to watch Hines Ward, and not Plaxico Burress nor Troy Edwards separate himself at wide out
Indeed, it was Hines Ward’s ability to come up with a 45 yard-3rd quarter touchdown catch that was the difference maker against the Ravens, dealing Baltimore its final loss of their Super Bowl season.
As he closed his news conference, Bill Cowher asked reporters to assure Shannon Sharpe that everything was “Fine” in the Steelers locker room.
Mark Bruener gets grabbed by Adrian Ross. Photo Credit: Tom Pidgeon, via FanSided/Allsport
The win over the Ravens had given the 2000 Steelers a 5-3 record and 2nd place in the AFC Central. The Tennessee Titans, the division leaders, were their next opponent. Could the Steelers knock off the division leaders and win 5 straight?
- No. The Titans prevailed 9-6.
After the game, Bill Cowher confided that his players were more disappointed after this loss than the earlier ones, because they expected to win. That was a taken as a good sign, but good signs would be in short supply for the next 10 quarters of football.
The Steelers gave up a 4th quarter lead and then lost in overtime to the Eagles at home. Then dropped a 34 to 24 decision to the Jaguars in a game where Fred Taylor ran for 234 yards.
- A week later, they traveled to Cincinnati to play the 2-9 Bengals.
The Bengals went toe-to-toe with the Steelers. This game had the all too familiar feel of similar games in 1998 and 1999, where the Steelers had let a lesser team hang around long enough to find a way to win.
For much of the first half at Paul Brown Stadium, those earlier four straight wins started to look like tease victories.
Kordell Sparks Resurgence
Late in the 2nd quarter something clicked for Kordell Stewart and remained “on” until at least the 2001 AFC Championship. He played with confidence, threw with authority, and made good decisions.
His go-ahead touchdown to Mark Bruener sparked the defense, who re-discovered their aggressiveness. The Steelers won that week, setting up a final Three Rivers Stadium show down with the AFC leading Raiders.
- If this Steelers-Raiders contest lacked the star power of the ‘70’s, it compensated with intensity.
Kordell Stewart got the Steelers off to a strong start by connecting with Bobby Shaw for a touchdown. But he got injured and left the game. Kent Graham only threw 3 passes, but managed to get sacked 3 times while throwing a pick six.
Kordell shrugs off injury to lead 2nd half rally. Photo Credit: Getty Images via Twitter
The Raiders took a 17 to 7 lead into half time; when announcers pronounced Kordell Stewart as “doubtful” for the second half, all appeared to be over. When the 2nd half started, Kordell was seen talking with Tee Martin. Might Cowher be making a change?
- Cowher did change quarterbacks – Kordell reentered the game.
Kordell led a comeback for the ages. He not only threw the ball with authority, he took off and ran, leading two touchdown drives in the process. He connected with Mark Bruener, who willed himself into the end zone, and Kordell then ran for another touchdown.
The defense did its part by keeping the Raiders out of the end zone. Even though the officials tried to give Oakland an extra down, the Steelers held on for the win.
The next week, piss poor special teams, foreshadowing events to come, would deal a sharp blow to Pittsburgh’s playoff hopes in a loss to the Giants.
Undaunted, the Steelers closed their home season with a rousing 24-3 pasting of the Washington Redskins in the final game at Three Rivers Stadium. The game featured Dieon Sanders shying away from tackling a roaring Jerome Bettis, the Steelers forcing Jeff George from the game, and Myron Cope telling off Daniel Snyder on the open air.
Jerome Bettis & Franco Harris @ Final Game at Three Rivers Stadium. Photo Credit: Matt Freed, Post-Gazette
Going into their Christmas Eve season finale, the Steelers needed to beat the San Diego Chargers, needed the Ravens to beat the Jets, and the Vikings to beat the Colts. The Ravens smashed the Jets, and the Vikings, while starting strong against the Colts, lost Daunte Culpeper.
His replacement was none other than Bubby Brister, who in an ironic twist of fate, could only manage to set the Vikings up for 1 Gary Anderson field goal in nearly 3 quarters of play. The Vikings lost, and the 2000 Pittsburgh Steelers finished 9-7.
Eight years after he left Pittsburgh and in his final NFL game, Bubby Brister had again kept the Steelers out of the playoffs.
Setting the Tone for the Decade, Second Super Bowl Era
As the year without even a trip to the playoffs, the 2000 season was probably the most consequential non-playoff season for the Steelers.
Even if he never led the team to a championship, Kordell Stewart’s rebound validated the Steelers decision not to reach for a quarterback in the draft. Jerome Bettis dispelled any doubts that the Bus still had plenty of tread on his tires and gas in the tank. The offensive line was back. So was the defense.
While no one noticed outside of Pittsburgh, Aaron Smith, Alan Faneca, Hines Ward, Joey Porter, Marvel Smith, Desha Townsend were emerging as Super Bowl caliber players and leaders.
There’s a reason why an entire sub-section earlier in this article is dedicated to one steamy afternoon in Jacksonville and titled “Hinge of Fate.” That’s because a 0-3 team went into hostile territory and trashed a conference-favorite. In doing so they set the tone for not just the season, but the entire decade:
Back the Pittsburgh Steelers into a corner at your peril.
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