2003 Pittsburgh Steelers: The Final Chapter of a Strange Era

Coming off back-to-back playoff runs that ended short of the crown, both Steelers Nation and the Steelers organization entered 2003 re-energized. Bill Cowher had weathered a turbulent three-year period from 1998-2000 and rebuilt his team into the same bona fide contender it had been in the early-to-late-’90s.

  • But of course the goal is to be a champion, not a contender.

Hope that the Steelers could finally do that in 2003 had been given new life thanks to Tommy Maddox. Maddox had come out out of nowhere to help rescue a 2002 Steelers season that was quickly imploding. “Tommy Gun” was the toast of the town for his guts, his bravado and his ability to lead a passing attack the likes of which hadn’t really been seen in Pittsburgh since Terry Bradshaw’s time.

With Kordell Stewart‘s departure in the offseason, there was no doubt who the Steelers starting signal-caller would be in 2003.

The Steelers had thrown that lot in with Maddox, and the season would rise and fall with his success.

Tommy Maddox, Ed Hartwell, Steelers vs Ravens

Ed Hartwell brings Tommy Maddox down. Photo Credit: Doug Pensinger, Getty Images via the Bleacher Report

Critical Seeds Planted During the 2003 Off Season

Other than Stewart, there weren’t any notable departures. Outside of adding tight end Jay Riemersma, you could say the same for free-agent acquisitions, as Pittsburgh would be entering the ’03 campaign with the roster that won back-to-back division titles mostly intact.

Troy Polamalu draft

Troy Polamalu. Photo Credit: WTAE.com

The 2003 NFL Draft was noteworthy for the fact that the Steelers, in a rare move for the organization, took a huge gamble and traded up 11 spots from 27 in order to select USC safety Troy Polamalu with the 16th pick. Polamalu appeared to be the prototypical strong safety for the Steelers 3/4 zone-blitz defense, so trading up seemed like a calculated risk worth taking.

Because Pittsburgh had to give up a few picks in the trade with the Chiefs–in addition to the Steelers’ first-round pick, Kansas City also received a 2003 third and sixth-round pick–the 2003 draft class consisted of just five players, with other notable members being outside linebacker Alonzo Jackson (second round, Florida State) and cornerback Ike Taylor (fourth round, Louisiana-Lafayette).

In training camp news, Amos Zereoue, in a development that seemed to be inevitable based on the previous season, beat out the very popular Jerome Bettis in a battle for the starting running back spot. It was certainly a great opportunity for Zereoue, a third-round pick out of West Virginia in 1999, and perhaps signified the beginning of the end for the 31-year old Bettis, who had been battling injuries the previous few seasons.

Tragedy nearly struck the organization at the tail-end of training camp, when outside linebacker Joey Porter was shot outside a Denver nightclub while in town to watch his alma mater, Colorado State, take on rival Colorado in an early-season college matchup. Fortunately, Porter wasn’t critically wounded, as the bullet entered his buttock and lodged in his thigh. Porter’s recovery time was brief, and he actually appeared in 14 games in ’03.

Steelers Open 2003 with “Ominous” Win

With the Porter incident behind them, the Steelers opened up the season with an impressive 34-15 victory over the division-rival Ravens at Heinz Field. Tommy Maddox passed for 260 yards and three touchdowns on the day –including two to receiver Hines Ward — as the offense, specifically the passing attack, appeared to pick right up where it left off the previous season.

  • 2003 marked the first opening day win for the Steelers since the 1999 season.

Both the 1999 and 1998 seasons had opened with wins but ended with ugly implosions. Could and opening day win be an ominous sign? 

After splitting their next two games on the road — including a 41-20 loss to the Chiefs at Arrowhead Stadium that was a little closer than the final score indicated and a win over the Cincinnati Bengals — the Steelers were sitting at 2-1.

With both victories coming against AFC North foes, Pittsburgh looked poised to win its third-straight division title.

Injuries and Miscalculations Doom 2003 Steelers

Then the wheels fell off.

The Steelers lost their next five games to fall to 2-6 at the halfway mark of the season. Perhaps the most noteworthy losses during this streak were the two that started it — back-to-back blowout home defeats at the hands of the Titans and Browns, respectively.

Andre Davis, Chad Scott, Steelers vs Browns 2003

Andre Davis scores a touchdown as Chad Scott is too late. Photo Credit: Gene Puskar, AP, Via USA Today

The offense wasn’t clicking. The defense was failing. This included the rookie Troy Polamalu, who certainly wasn’t the phenom he would one day become, as he struggled to grasp the Steelers’ very complicated zone-blitz scheme.

As for Amos Zereoue and his starting opportunity, it was an epic fail; he started just six games and rushed for a total of 433 yards. Bettis won back his starting job by season’s end and tallied 811 yards, while also eclipsing the 12,000-yard mark for his legendary career.

Perhaps the biggest reason for the Steelers’ failures in ’03 had to do with a sudden love affair with the passing game.

While Tommy Maddox wasn’t necessarily horrible in his first full year as a starter–he passed for 3,414 yards while throwing 18 touchdowns and 17 interceptions — he clearly wasn’t capable of carrying an offense, especially one that would go on to finish 31st in rushing — a result that seemed inexplicable for a Cowher coached team.

Jerome Bettis, Nick Ferguson, Steelers vs Broncos

Nick Ferguson forces a Jerome Bettis fumble. Photo Credit: Michael Martin, Getty Images, via the Denver Post.

  • This result was inexplicable even if you factor in the injuries decimated the offensive line. 

A neck injury cost left tackle Marvel Smith most of the season. During training camp Kendall Simmons experienced a sudden weight loss and was diagnosed with diabetes which disrupted his ability to play. Things got so bad that by mid season, Bill Cowher had to move Alan Faneca from guard to tackle for a few games, and in a few other contests Faneca was rotating between the two positions depending on which down it was. 

But even if injuries made the Steelers offensive line into a liability, the team simply lacked a commitment to the run, as evidenced by Mike Mularkey’s decision to call 38 pass plays on the in near blizzard like conditions in a road game against the New York Jets — which the Steelers lost 6 to 0.

A False Shot at the Playoffs and a False Prophecy

Even as the Steelers languished near the bottom of the AFC North, there was hope. Hope because the AFC North was one of the NFL’s worst divisions that year. After a thrilling 13-6 road victory over the Browns on November 23,  The Steelers sat at 4-7 and were just two games behind the Ravens, with a Week 17 matchup between the two rivals still on the horizon.

Curtis Martin, Ike Taylor, Steelers vs Jets

Ike Taylor tries to tackle Curtis Martin. Photo Credit: Corey Sipkin/NY Daily News Archive via Getty Images and JetsFactor.com

  • In other words, believe it or not, the Steelers still had a shot at the playoffs. 

Unfortunately, those hopes were quickly dashed thanks to losses in two of the next three games — including a last-second defeat against the Bengals at Heinz Field the following week and the fore-mentioned infamous 6-0 loss to the Jets at Giants Stadium on December 14.

The Steelers and Ravens still met on Sunday Night Football to close the season. And although neither team had anything to play for, both teams fought as if a playoff berth were on the line. In fact, Bill Cowher opened the 2nd half by calling a fake punt, which tied the score, and then the Steelers went ahead late in the fourth.

  • The Ravens tied the game with a 46 yard field goal and then one it in over time with another 47.

The Steelers would ultimately finish third in the division with a 6-10 record, as Baltimore captured the North with a 10-6 mark.

For Bill Cowher, it was his fourth playoff-less season in six years and the second time his teams finished 6-10 since 1999. In many ways, the 2003 campaign felt like the final chapter of a wacky, unstable and topsy turvy era that began with the five-game losing streak that closed out the 1998 season.

Indeed, in the pages of the Steelers Digest Bob Labriola cautioned fans to look at 2003’s disappointments the way one would view someone with a weight problem — who didn’t gain that weight over night, nor would they lose it overnight.

Sure, the 6-10 finish earned Pittsburgh the 11th overall pick in the 2004 NFL Draft, but its not the Steelers were only one player away from re-opening their Super Bowl window, were they? 

Yes, the Steelers 2003 season felt like an end to an era. That feeling turned out to be true. 

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2002 Pittsburgh Steelers: The Rise Of Tommy Gun

Coming off one of the most successful regular seasons in recent memory, coupled with yet another disappointing home loss in the AFC title game — this time, to the eventual Super Bowl-winning New England PatriotsBill Cowher and the Steelers entered the 2002 campaign in the old familiar position of trying to take it one or two steps further and finally capture the Super Bowl title that had proven to be so elusive during the 1990s.

  • Cowher and company had been down that road before.

Yet during the 2002 season the path that Bill Cowher would lead the Steelers on would take twists and turns that few, if any, could have anticipated.

Tommy Maddox, Jerome Bettis, Alan Faneca, Steelers vs Browns

Tommy Maddox drops back in the 2002 Steelers playoff game against the Browns. Photo Credit: Steelers.com

Heinz Field Helps Bring Stability to the 2002 Off Season

Free agent exoduses out of Pittsburgh had been a huge part of the Steelers story in the 1990s. Dan Rooney and Steelers management argued taht the team simply lacked the finances without a new stadium. Fans simply called the Rooney’s “cheap.”

  • However, when Heinz Field opened in 2001, the Rooneys kept their word and invested those new revenues into the roster. 

In fact, the only notable departures of the Steelers 2002 offseason were receiver Troy Edwards, who was traded to the Rams after three rather disappointing seasons for 13th overall pick of the 1999 NFL Draft; and kicker Kris Brown, another member of the 1999 draft class, who mysteriously lost his touch after the Steelers moved to Heinz Field in 2001.

Earl Holmes, a linebacker taken by the Steelers during the 1996 NFL Draft also departed. But it was his departure that paved the way for one of the most important free agency signings in franchise history.

James Farrior, Steelers vs Browns

James Farrior in the Steelers September 2002 overtime win over the Browns. Photo Credit: Steelers.com

The Steelers had wanted to retain Holmes and made him a generous offer. But when Holmes decided to shop that offer, Dan Rooney was not happy and told Kevin Colbert and Bill Cowher to “Sign the other guy.”  That other guy was James Farrior, a former first-round pick of the Jets, who would switch from outside linebacker to inside linebacker and is easily one of the franchise’s best free agency signings.

Other free agent pick ups included kicker Todd Peterson, receiver Terance Mathis and quarterback Charlie Batch, a Pittsburgh native, were some of the most notable signings.

The 2002 NFL Draft was a rather successful one for the Steelers, even if it wouldn’t prove to be totally fruitful for a few more years. Some members did make immediate impacts, however. First-round pick, Kendall Simmons, a guard from LSU, started 14 games, while second-round pick, Antwaan Randle El, a receiver who played quarterback at Indiana, was a major contributor right away on offense, with 47 receptions.

Randle El even completed seven of eight passes when called upon to play quarterback in specialty packages. Randle El was also a dynamic return specialist, averaging nearly seven yards per punt return and returning a kickoff 99 yards for a touchdown in a game against the Bengals on October 13.

To reiterate, the 2002 Steelers were mostly the same team from the previous season and one looking to get over the hump. In order to do so, they would need quarterback Kordell Stewart, an embattled player who had a bit of a career resurgence in 2001, to up his game a little more after struggling mightily in the title game loss to New England.

Fortunately for Stewart, he would have help in the form of a receiving corps that included Hines Ward and Plaxico Burress, along with a ground attack led by veteran running back, Jerome Bettis, and fourth-year man, Amos Zereoue. As for the defense, it was expected to be its usual dominant self, following an ’01 campaign where it finished first in total yards and registered 55 sacks.

Steelers “Dread the Spread” as 2002 Season Starts

Unfortunately, things couldn’t have started off worse for the Steelers, Stewart and even the defense.

Pittsburgh opened its ’02 campaign with a blowout road loss to the defending champions, a Patriots team that christened its new home, Gillette Stadium, with a 30-14 victory. Stewart struggled, sure, but so did a defense that had no answers for Tom Brady and New England’s passing attack.

In the second-to-last game of the 2001 season, an overtime road loss to the Bengals, former Steelers defensive coordinator, Dick LeBeau and former Steelers wide recievers coach Bob Bartowski successfully exploited their old team’s zone-blitz defense — one that he helped to develop–by spreading it out and utilizing quick passes.

The Patriots used this blueprint to frustrate Pittsburgh’s defense all night long. The following week, in the team’s home-opener vs. the Raiders on Sunday Night Football, quarterback Rich Gannon took it a step further by completing 43 of 64 passes for 403 yards in a 27-17 victory. While Stewart wasn’t totally horrible in this game, he did turn the ball over twice — including an interception and a fumble.

  • All-in-all, Pittsburgh committed five turnovers on the night, as the team dropped to 0-2.

With the Steelers already heading into their bye, they now had two weeks to stew in their nightmarish start.

The Tommy Gun Era Begins

How would Stewart and the team respond when the Browns came to Heinz Field in Week 4? Much the same — at least for Stewart. While the defense managed to have its best game to date, Stewart struggled to get much of anything going, and the team trailed, 13-6, late in the fourth quarter.

It was at this point that Cowher decided to insert Tommy Maddox, a veteran signed to be the backup the year before, into the starting lineup. Maddox immediately ignited the offense and produced the game-tying touchdown on a 10-yard strike to Burress with 2:05 remaining. The game ultimately went into overtime, where Peterson gave the Steelers their first win with a 31-yard field goal. In under a quarter of action, Maddox completed 11 of 13 passes for 122 yards, a touchdown and an interception.

Cowher decided to go with Maddox, the former first-round pick by the Broncos who was getting another chance in the NFL after re-starting his football career in the XFL and Arena Football League, as his starter the following week and never looked back. Unfortunately, the defense struggled again in a 32-29 loss to the Saints, and Pittsburgh sat at 1-3 after four games.

Thankfully, the newly-christened AFC North Division was a rather mediocre one, and the Steelers still had a chance to get back into the race, which they did thanks to a four-game winning streak — including three victories over divisional rivals.

Terry Bradshaw Heinz Field

Terry Bradshaw embraced at Heinz Field. Photo Credit: Post-Gazette.com

After feuding with his old coach, Chuck Noll, as well as the fans of Pittsburgh for nearly two decades following his retirement, quarterback Terry Bradshaw was honored at halftime of a 28-10 victory over the Colts on Monday Night Football. The folks in attendance at Heinz Field gave Bradshaw a standing ovation and let him know that they loved and appreciated him more than he ever realized.

It was a fitting night to honor Bradshaw, because Tommy Maddox, aka “Tommy Gun” helped to change the offense’s identity and led a passing attack the likes of which hadn’t been seen in Pittsburgh since perhaps the Blond Bomber’s heyday of the late-’70s.

One week after a surreal 34-34 home tie against the Falcons in a game in which Pittsburgh led, 34-17, in the fourth quarter, Maddox was seriously injured in a 31-23 loss to the Titans at Adelphia Coliseum. Maddox was temporarily paralyzed following a hit and had to be taken to a nearby hospital.

Tommy Maddox, Steelers vs Titans

Tommy Maddox suffers a spinal contusion in 2002. Photo Credit: Tribune-Review

Thankfully for Maddox, the injury turned out to be a spinal contusion; he would be okay and would ultimately miss just two games.

  • In the meantime, the Steelers stood at 5-4-1, and their season was clearly at a crossroads.

The Steelers would have to turn back to Kordell Stewart, the quarterback the fans had completely divorced themselves from emotionally, to get their season back on track. Muddying the waters, even more, were the struggles of Peterson, who had only connected on 12 of 21 field goals through 10 games and was cut after missing two attempts against the Titans. The Steelers had to hold kicking tryouts right in the middle of a season that looked to be spiraling out of control.

  • Jeff Reed, an unknown who played his college ball at North Carolina, won the job and was the Steelers new kicker.

Kordell Stewart quietly guided the Steelers to two late-season victories over the Bengals and Jaguars, respectively (Reed, in just his second game, kicked a 50-yard field goal late in the fourth quarter that provided the winning points in the win over Jacksonville), and had them sitting at 7-4-1 for Maddox’s return to the lineup in a home date vs. the expansion Houston Texans on December 8. In a surreal turn of events the Steelers outgained Houston on the day, 422-47, but lost, 24-6, thanks to three turnovers by Maddox — including a fumble and two interceptions–that were returned for scores.

The Steelers rebounded from what could have been a devastating December home loss and won their last three regular-season games to capture the first  AFC North title with a 10-5-1 record.

Maddox passed for 2,836 yards, 20 touchdowns and 16 interceptions after being inserted into the lineup, numbers that helped earn him the nickname, Tommy Gun.

Plaxico Burress, Steelers vs Browns

Plaxico Burress scores the game trying touchdown in the Steelers OT win over the Browns. Photo Credit: Steelers.com

Hines Ward became the first receiver in franchise history to catch 100 passes when he reeled in 112 for 1,329 yards and 12 touchdowns. Plaxcio Burress added 1,325 receiving yards on 78 catches, as Pittsburgh finished eighth in the league in passing.

Despite taking a backseat to the passing attack, Pittsburgh’s ground game still managed to produce, finishing ninth in the league with 2,120 yards. Amos Zereoue actually paced the rushing attack with 762 yards, while Jerome Bettis added 666.

  • The defense rebounded from that horrific start, finishing seventh in total yards and recording another 50 sacks.

The defense did struggle on third down all season long, however –something that would haunt it in the playoffs–and finished 27th in that category.

The Steelers didn’t capture the first or even the second seed. Instead, they would begin their postseason journey on Wildcard Weekend as the third seed in a matchup against Cleveland at Heinz Field.

Wild Card: Steelers Browns Fight in Barn Burner at Heinz Field

Things looked bleak for most of the game, as the sixth-seeded Browns opened up a 24-7 lead early in the third quarter and led, 33-21, late into the final period. With Heinz Field mostly empty, however, Maddox led an historic comeback.

Chris Fuamatu-Ma'afala, Steelers vs Browns

Chris Fuamatu-Ma’afala scores the game winning touchdown. Photo Credit: Steelers.com

Not long after finding Hines Ward for a five-yard touchdown pass with 3:06 remaining, Maddox and the offense were back on the field, as Cleveland failed to pick up a first down that would have iced the game. With just 54 seconds left in the game, reserve running back, Chris Fuamatu-Ma’afala, scored from three yards out to give Pittsburgh a 34-33 lead. Randle El then hit tight end Jerame Tuman for the two-point conversion to make it 36-33. The Browns desperately tried to drive down the field to get in position for a game-tying field goal but ultimately ran out of time.

Divisoinal Playoffs: “…And the Oscar Goes to Joe Needley

Six days later, it was onto Tennessee to take on a Titans squad that had given Pittsburgh fits over the years.

This was mainly due to quarterback Steve McNair, a man who was a bit of a precursor to Brady, in that he had a knack for making Pittsburgh’s defense look foolish.

Sure enough, the defense struggled, so did Maddox, as Tennessee jumped out to an early 14-0 lead. The Steelers fought back, however, and scored 20 unanswered points and finally took the lead early in the third quarter on a 31-yard touchdown run by Amos Zereoue.

It was a back-and-forth affair from there, with Pittsburgh taking a 31-28 lead on a 40-yard field goal by Reed midway through the final period.

After the Titans soon tied the score on a field goal by Joe Nedney, it looked like the Steelers were in prime position to complete another comeback when an unnecessary roughness penalty set them up at the Tennessee 40 yard line with less than two minutes left in regulation. Unfortunately, Pittsburgh couldn’t advance another inch and ultimately needed a Nedney missed field goal from 48 yards out to send the game into overtime.

Dwyane Washington, Joe Nedney, Steelers vs Titans

Dwayne Washington in the act of “roughing the kicker.” Photo Credit: Post-Gazette.com

  • The Titans won the toss and never relinquished possession.

After driving deep into Pittsburgh territory, the Titans sent Nedney out to end things from 31 yards away. He missed. Only problem was, cornerback Dewayne Washington was called for running into the kicker. The call was questionable, but Nedney got another chance from five yards closer. He didn’t miss this one, and the Steelers fell, 34-31.

  • It was an emotional end to one of the most up-and-down seasons of Bill Cowher’s coaching career.

Despite its soul-crushing conclusion, however, the Steelers ’02 campaign will always be remembered as the year a journeyman quarterback came out of nowhere to save a season that may have otherwise ended long before the divisional round of the NFL playoffs.

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Pittsburgh Steelers 2001 Season: Contenders Again as Playoff Drought Ends

You know that whole “He won with Cowher’s players” thing people like to use to diss Steelers head coach Mike Tomlin when discussing his team’s Super Bowl XLIII victory following the 2008 season?

  • I doubt many of those Steelers fans thought they’d ever show that kind of reverence for Bill Cowher in early 2001.

Not after three tumultuous seasons that saw his squad miss the playoffs every year between 1998-2000. Bill Cowher was right smack-dab in the middle of a reality-check after a six-year start to his career as the Steelers coach. That six year stretch saw his very talented and playoff-bound squads came oh so close to getting over the Super Bowl hump, only to come up short at the end each time.

Even if the franchise’s 5th Lombardi remained elusive, the playoffs had almost almost automatic for Pittsburgh. Then suddenly they weren’t. As the Steelers said goodbye to Three Rivers Stadium and opened Heinz Field, what “New normal” would 2001 bring?

Hines Ward, Steeles vs Ravens, 2001 AFC Divisional Playoffs, first playoff game Heinz Field

Hines Ward flexes his muscles in the playoffs against the Ravens. The Steelers were back!. Photo Credit: Steelers.com

Ignoring the Skeptics, Dan Rooney Doubles Down on Bill Cowher

The late-’90s were an ugly time in Steelers’ history.

Thanks to one-too-many free-agent defections, Pittsburgh went from a perennial contender to a level just above doormat status. The Steelers dropped 18 of 24 games during a span that lasted from late-’98 through early-2000.

The “My buddy’s the cop” rumors about his personal life were disturbing and cruel. Nor was Bill Cowher was immune, as rumors of  an extra-marital affair circulated in 1999. Add that as a backdrop to the power struggle between Cowher and Tom Donahoe and by the end of the 1999 season the Steelers were an organization in disarray. 

  • Dan Rooney backed Bill Cowher, but that didn’t mean the fans and media agreed.

In fact, many questioned how the organization could give Cowher a contract extension following the Steelers 2000 season one that saw the Steelers miss the postseason for a third-straight year.

  • But it was a sound decision by the Steelers.

Even though the organization was struggling during those years, the roster was slowly being rebuilt and replenished. During these lean times, future core players like Alan Faneca, Hines Ward, Deshea Townsend, Joey Porter, Aaron Smith and Marvel Smith were being drafted and developed.

History was made on February 11, 2001, when Three Rivers Stadium, the host of both professional football and baseball since 1970, was imploded to make way for Heinz Field and PNC Park, two state-of-the-art facilities that would be the new digs for the Steelers and Pirates, respectively.

Chuck Noll was never shy about the role that having Three Rivers Stadium played in turning the franchise’s fortunes around, could Heinz Field have the same effort for is successor?

Colbert Influence Deepens During 2001 Off Season

Kevin Colbert, the Pittsburgh native hired replace Tom Donahoe, inked a deal with veteran guard, Jeff Hartings, who came to Pittsburgh after five seasons with the Lions. Hartings may have been a guard by trade, but he was brought to Pittsburgh to take the place of Dermontti Dawson, the legendary center, who retired after an injury-riddled 2000 campaign.

Jeff Hartings, Kordell Stewart

Jeff Hartings and Kordell Stewart at St. Vincents. Photo Credit: Post-Gazette.com

The Steelers went into the 2001 NFL Draft needing a Joel Steed-type to be the nose tackle of their 3-4 defense. They found just that and more in Casey Hampton, the man his teammates would affectionately nickname “Big Snack.” Hampton would make an immediate impact, same with Pittsburgh’s second-round pick, Kendrell Bell, an inside linebacker, who would go on to be named the AP NFL Defensive Rookie of the Year.

Veteran running back, Jerome Bettis signed a second contract extension stay in Pittsburgh his sixth season.

The Steelers also locked up Hines Ward with a contract extension, after Ward had finally established himself as a starting receiver alongside Plaxico Burress, the team’s number one pick a year earlier.

Make no mistake, though, the Steelers’ chances of being contenders again in 2001 hinged on the talents of Kordell Stewart, the beleaguered and embattled quarterback, a man that had been through the wringer the previous few seasons; he was yanked in and out of the starting lineup, saddled with two offensive coordinators who didn’t know what to do with him, and even banished to the receivers room at one point.

Thankfully, something clicked for Stewart when he won back the starting job midway through the 2000 season and nearly guided Pittsburgh to the playoffs after an 0-3 start. Mike Mularkey, the team’s tight ends coach the previous five years, was promoted to offensive coordinator in ’01 and would ultimately prove to be Stewart’s greatest offensive ally since the days of Chan Gailey.

Steelers 2001 Season Starts Ugly – In More Ways that One

Unfortunately for the Steelers, the start of their 2001 campaign would be ugly in more ways than one.

Just days after a listless 21-3 Week-1 road loss to the Jacksonville Jaguars, tragedy struck the nation on September 11, 2001, when thousands of Americans lost their lives in a series of terrorist attacks that took place in New York City, Washington, D.C. and Shanksville, Pa., a small town just 80 miles from Pittsburgh, where a hijacked commercial airliner crashed into the ground, killing everyone on board.

Obviously, football — any kind of pastime, really — was the last thing on anyone’s mind, as the country tried to find its bearings, process what happened and heal.

  • With that in mind, the NFL postponed its ’01 campaign for three weeks.
Kordell Stewart, Steelers vs Bengals

The Steelers defeated the Bengals in their first game at Heinz Field. Photo Credit: Tom Pidgeon, Getty Images via Bleacher Report

The Steelers’ season finally resumed on September 30, with a 20-3 victory over the Bills at Ralph Wilson Stadium. The Steelers made their regular-season debut at Heinz Field the following week and ushered in their new home with a 16-7 victory over Cincinnati.

  • Pittsburgh would continue to roll from there, winning 11 of its next 12 games.

The only loss during that stretch was a home defeat at the hands of the defending Super Bowl-champion Ravens, a game in which struggling kicker, Kris Brown, missed four field goals — including one at the end of regulation that would have sent the game into overtime.

The Steelers got their revenge many weeks later with a 26-21 road victory over the Ravens on Sunday Night Football. Not only did Pittsburgh exact revenge over its division rival, it clinched its 15th and final AFC Central crown (the division was rechristined the AFC North the following season after realignment).

Despite an upset road loss to the Bengals two weeks later, the Steelers clinched the number one seed and would go on to finish with a 13-3 record — their best regular season record since 1978.

2001 Banner Year for Stewart, Bettis, Ward and Steelers Defense

Kordell Stewart finished the regular season with 3,109 passing yards, 14 touchdowns and 11 interceptions. He also contributed with his legs to the tune of 537 rushing yards and five touchdowns. For his efforts, Stewart was named NFL Offensive Player of the Year and was voted team MVP.

2001 was the year Hines Ward became a star and the leader of the wide-outs, as he caught 94 passes for 1,003 yards and four touchdowns. Plaxico Burress added 66 catches for 1,008 yards and six touchdowns, elevating this receiving duo to one of the most potent in the NFL.

It was another productive year for Jerome Bettis, who eclipsed the 1,000-yard mark for the sixth-straight year (1,072), even though he missed the final five games with a groin injury.

  • With The Bus leading the way, the Steelers  ground attack finished first in the NFL with 2,774 yards.

As for the defense, it was lights out. It was dominant. It was Super Bowl-ready. The unit finished first in yards allowed and was the most stout against the run. With 12 sacks, outside linebacker Jason Gildon led a pass-rush that would tally a whopping 55 sacks on the season.

The Steelers headed into the postseason with the look of a team that was ready to get over the hump and capture the franchise’s fifth Lombardi trophy. Could Stewart, Bettis, Ward and a retooled defense accomplish what O’Donnell, Foster, Thigpen and Blitzburgh had tried and failed to do a half decade earlier? It was time to find out.

Steelers Roast Ravens in 1st Playoff Game at Heinz Field

First up for Pittsburgh was an AFC Central rematch, as the Ravens came to town for a divisional round  in Heinz Field’s first ever playoff game. There was a bit of fear that Baltimore, a team that proved to be a fierce road warrior a year earlier on the way to a Super Bowl title, would march into town with its swaggar turned up at full blast after a resounding road victory over the Dolphins on Wildcard Weekend.

Hines Ward, Rod Woodson, Jerame Tuman, Steelers vs Ravens, First playoff game Heinz Field

Jerame Tuman gives Rod Woodson a warm “welcome” back to Heinz Field. Photo Credit: Steelers.com

The Steelers got some disturbing news right out of gate when it was reported that Bettis would have to miss the game due to complications from a pain-killling injection to help him manage his nagging groin issue.

Thankfully, Amos Zereoue, a third-round pick out of West Virginia in the 1999 NFL Draft, was up to the task, rushing for 63 yards on 24 carries.

  • Zereoue scored two one-yard touchdowns to help Pittsburgh jump out to a 17-0 first-half lead.

Jermaine Lewis gave the home folks a reason for concern when he returned a Josh Miller punt 88 yards for a touchdown midway through the third quarter to make the score 20-10. Fortunately, Kordell Stewart and Plaxico Burress quickly put those fears to rest when they connected on a 32-yard touchdown early in the fourth quarter to basically put the game out of reach.

Special Teams Scuttle Steelers as Tom Brady Era Begins 

It was on to the AFC title game for the first time in four seasons and a home matchup against an upstart Patriots team led by some coach named Bill Belichick and quarterbacked by some guy named Tom Brady, who was starting in place of the veteran Drew Bledsoe after he suffered an early-season injury and never got back in the lineup.

The Steelers were favored by 10 points, and nobody outside of New England gave the visitors much of a chance. That may seem funny now, but Bill Cowher owned Bill Belichick when the latter was coach of the Browns in the early 1990’s.

  • But there’s a reason why we play game.
Troy Brown, Steelers vs Patriots, 2001 AFC Championship Game

Troy Brown smokes the Steelers for a 55 yard 1st quarter touchdown punt return. Photo Credit: SBnation.com

Special teams had been a thorn in the Steelers’ side dating back to the 2000 season, and that thorn would feel quite painful late in the first quarter when Troy Brown returned a Josh Miller punt 55 yards for a score. Making matters worse was the fact that Miller was re-kicking thanks to an illegal procedure penalty on receiver Troy Edwards that nullified the previous one.

Tom Brady got injured late in the second quarter, but the Patriots didn’t miss a beat as Bledsoe entered the game helped to further stun the home crowd with an 11-yard touchdown pass to David Patten to put Pittsburgh in a 14-3 hole at the half.

Things got even worse early in the third quarter when Kris Brown’s 34-yard field goal was blocked by Brandon Mitchell and returned for a touchdown by Troy Brown to make it 21-3.

Pittsburgh mounted a furious comeback and cut the lead to four thanks to touchdowns by Jerome Bettis and Amos Zereoue, respectively.

Unfortunately, the Steelers would get no closer, as Stewart threw interceptions on successive drives with the team trailing by seven late in the fourth quarter.

  • It was the third home loss in the AFC title game for Bill Cowher, and the second where his team was a huge favorite.

While the loss was deeply deeply disappointing end to a promising 2001 campaign, it was clear that Bill Cowher and Kevin Colbert had rebuilt a roster that would be able to compete for a Super Bowl title for many for years to come.

After a three-year stretch of chaos and uncertainty, Bill Cowher and the Pittsburgh Steelers were contenders again.

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Pittsburgh Steelers 2000 Season: Setting the Tone for the 2nd Super Bowl Era

Change swept the Steelers as the 21st century began. Dan Rooney didn’t do knee-jerk reactions, but after twin losing seasons in 1998 and 1999 Tom Donahoe was out, and Bill Cowher was in.

Art Rooney II, Dan’s son, assumed a more prominent role in the running the team. Equally important was the choice of Kevin Colbert as Donahoe’s replacement, and Rooney’s clarification that Cowher and Colbert stood at an equal level on the org chart.

At the time, however, reporters were more interested in mocking Rooney for conducting a national search only to pick the candidate who happened to be another North Catholic alum.

  • Kevin Colbert has vindicate Rooney’s wisdom time and time again.

But in the winter and spring of 2000, some of Colbert’s personnel choices seemed curious, to say the least.

Jerome Bettis, Steelers vs Jaguars

Jerome Bettis leads the 2000 Steelers to first win in Jacksonville. Photo Credit: Steelers.com

The Colbert Effect

If it were possible to hold a tournament to determine low-keyiness, Kevin Colbert would draw a very good seed. Yet, he made an immediate impact on the Steelers.

Kevin Colbert

Kevin Colbert in 2000. Photo Credit: Post-Gazette.com

Kordell Stewart had regressed further in 1999, but the Steelers initial MO going into free agency was to resign Mike Tomczak. Instead, Colbert steered them towards Kent Graham, someone who could ostensibly push Stewart for the starting job.

People expected the Steelers to use the 8th pick overall to draft Chad Pennington, the top quarterback in the draft; Colbert and Cowher instead drafted Plaxico Burress. He also signed Brent Alexander, cut guard Brendan Stai and replaced him with Rich Tylski.

Joel Steed whose faltering knees fueled defensive declines in late 1998 and 1999, retired, replaced by Kimo von Oelhoffen. All of these free agent signings were seen as decidedly unsexy.

The Steelers had moved into their new digs on the South Side, no longer practicing at Three Rivers Stadium. What’s more, the Steelers went 3-2 in the 2000 preseason, which if nothing else, looked and felt better than their 1-3 mark just one summer before.

  • So as August settled into September, much had changed in Pittsburgh.

But would change result in anything new?

Down But Not Defeated – Steelers Start 2000 0-3

The Steelers opened the 2000 season by hosting the Baltimore Ravens for their final visit to Three Rivers Stadium. The Ravens returned their hospitality by subjecting the Steelers to their first home shutout since the 1989 Steelers got blanked by the Chicago Bears.

The final score read 16-0, but honestly, the game was never close. The Ravens dominated. The only time the Steelers threatened to score late in the 4th quarter, Bill Cowher pulled Kent Graham in favor of Kordell Stewart at the goal line, who managed to fumble a snap on 3rd and 1.

Kent Graham, Courtney Brown, Steelers vs Browns

Courtney Brown sacks Kent Graham. Photo Credit: Jami Yanak, AP, via Cleveland.com

After the game, Bill Cowher reminded his team that they’d only lost one round of a 16-round fight, but Shannon Sharpe’s comments about “turmoil” inside the Steelers’ locker room stole the headlines.

It fell to Rod Woodson to land what felt like the knockout blow. When reflecting on the Steelers lone, 4th-quarter visit to the Red Zone, he insisted that the Ravens couldn’t let that happen “against a good team.”

After the game Lee Flowers told Ed Bouchette of the Post-Gazette, “This is starting to be the same thing every week. You might as well keep the same quotes from last year, man.”

Things got worse. The Steelers next traveled to Cleveland and blew a chance to tie the game at the tail end when Kent Graham took a sack, preventing the field goal unit from setting up.

  • Losing is a lonely man’s game in the NFL.

So it’s understandable that no one noticed during the two hours and 56 minutes of football they played after opening day blow out to the Ravens, the Steelers were actually doing some things well.

  • Run blocking was improving.
  • Jerome Bettis was proving the doubters to be wrong.
  • Some semblance of a vertical passing game had returned.

And the defense, some ugly 4th-quarter touchdowns notwithstanding, looked much better, even if its pass rush lacked. And in week 3 against the defending AFC Champion Tennessee Titans, the Steelers seemed to find their pass rush.

After taking a 20-16 lead midway through the 4th quarter the Steelers had the Titans on the ropes. With just over 3 minutes left to play, Jason Gildon slammed Neil O’Donnell to the turf for a 5-yard loss on 2nd down. A bloodied O’Donnell limped from the field.

  • The Steelers were not only going to get an upset win, but also exact revenge on Neil O’Donnell!

Not. So. Fast. Steve McNair came in and with 3 passes and 1 run put the Titans ahead for good. The Steelers had started 0-3 and now had lost 17 of their last 23 games at Three Rivers Stadium. Bill Cowher was on the verge of tears. To the outside eye, this looked, and felt, like the kind of defeat that breaks a team’s will.

Just when things couldn’t get any worse, they did. Late in the day on the Friday before their next game, the word was that Kent Graham had broken a finger in practice and wouldn’t play. Kordell Stewart would start on the road against the AFC favorite Jacksonville Jaguars.

And everyone knew what Kordell starting meant….

Steelers 2000 Road Trip to Jacksonville – A Hinge of Fate

No one expected anything of the Steelers that Sunday. So it hardly came as a surprise when they won the toss and went three and out. Josh Miller suffering the first blocked punt of his career only added to the comedy of errors. The Jaguars had the ball on Pittsburgh’s 4 with not even 4 minutes elapsed.

Then something unexpected happened. The Steelers held, forcing the Jaguars to settle for a field goal.

  • It was the last time the Jaguars would lead the entire day.

It didn’t matter that Kordell Stewart would toss an interception on his next possession – the Steelers defense held. Before the 1st quarter was over, Chris Fuamatu-Ma’afala rumbled into the end zone for a lead.

The Steelers defense neutered Fred Taylor and Jimmy Smith, while pummeling Mark Brunell, sacking him seven times, as players like like Aaron Smith, Desha Townsend and Joey Porter introduced themselves to the NFL.

With their backs against the wall, Bill Cowher’s 0-3 Steelers had entered a stadium they’d never won in before and dominated the presumptive AFC favorite! Was there substance behind those 2000 Steelers, or was the Jacksonville game only a walking example of the “On Any Given Sunday” phenomenon?

Digging Out from 0-3

The 2000 Steelers followed with four straight victories. Kordell Stewart remained the starter as the Steelers knocked off the undefeated New York Jets. By the time Pittsburgh defeated the eventual Super Bowl Champion Baltimore Ravens at home, the Steelers had:

  • Recorded back-to-back shutouts of AFC Central rivals at Three Rivers Stadium
  • Re-established Kordell Stewart as their starting quarterback
  • Forced opposing teams to pull their starting quarterback 3 times
  • Started their third fullback Dan Kreider, who’d go on to start 66 more games
  • Logged 5 games without giving up a non-garbage time touchdown
  • Begun to watch Hines Ward, and not Plaxico Burress nor Troy Edwards separate himself at wide out

Indeed, it was Hines Ward’s ability to come up with a 45 yard-3rd quarter touchdown catch that was the difference maker against the Ravens, dealing Baltimore its final loss of their Super Bowl season.

As he closed his news conference, Bill Cowher asked reporters to assure Shannon Sharpe that everything was “Fine” in the Steelers locker room.

Mark Bruener, Steelers vs Bengals

Mark Bruener gets grabbed by Adrian Ross. Photo Credit: Tom Pidgeon, via FanSided/Allsport

Growing Pains

The win over the Ravens had given the 2000 Steelers a 5-3 record and 2nd place in the AFC Central. The Tennessee Titans, the division leaders, were their next opponent. Could the Steelers knock off the division leaders and win 5 straight?

  • No. The Titans prevailed 9-6.

After the game, Bill Cowher confided that his players were more disappointed after this loss than the earlier ones, because they expected to win. That was a taken as a good sign, but good signs would be in short supply for the next 10 quarters of football.

The Steelers gave up a 4th quarter lead and then lost in overtime to the Eagles at home. Then dropped a 34 to 24 decision to the Jaguars in a game where Fred Taylor ran for 234 yards.

  • A week later, they traveled to Cincinnati to play the 2-9 Bengals.

The Bengals went toe-to-toe with the Steelers. This game had the all too familiar feel of similar games in 1998 and 1999, where the Steelers had let a lesser team hang around long enough to find a way to win.

For much of the first half at Paul Brown Stadium, those earlier four straight wins started to look like tease victories.

Kordell Sparks Resurgence

Late in the 2nd quarter something clicked for Kordell Stewart and remained “on” until at least the 2001 AFC Championship. He played with confidence, threw with authority, and made good decisions.

His go-ahead touchdown to Mark Bruener sparked the defense, who re-discovered their aggressiveness. The Steelers won that week, setting up a final Three Rivers Stadium show down with the AFC leading Raiders.

  • If this Steelers-Raiders contest lacked the star power of the ‘70’s, it compensated with intensity.

Kordell Stewart got the Steelers off to a strong start by connecting with Bobby Shaw for a touchdown. But he got injured and left the game. Kent Graham only threw 3 passes, but managed to get sacked 3 times while throwing a pick six.

Kordell Stewart, Steelers vs Raiders

Kordell shrugs off injury to lead 2nd half rally. Photo Credit: Getty Images via Twitter

The Raiders took a 17 to 7 lead into half time; when announcers pronounced Kordell Stewart as “doubtful” for the second half, all appeared to be over. When the 2nd half started, Kordell was seen talking with Tee Martin. Might Cowher be making a change?

  • Cowher did change quarterbacks – Kordell reentered the game.

Kordell led a comeback for the ages. He not only threw the ball with authority, he took off and ran, leading two touchdown drives in the process. He connected with Mark Bruener, who willed himself into the end zone, and Kordell then ran for another touchdown.

The defense did its part by keeping the Raiders out of the end zone. Even though the officials tried to give Oakland an extra down, the Steelers held on for the win.

The next week, piss poor special teams, foreshadowing events to come, would deal a sharp blow to Pittsburgh’s playoff hopes in a loss to the Giants.

Undaunted, the Steelers closed their home season with a rousing 24-3 pasting of the Washington Redskins in the final game at Three Rivers Stadium. The game featured Dieon Sanders shying away from tackling a roaring Jerome Bettis, the Steelers forcing Jeff George from the game, and Myron Cope telling off Daniel Snyder on the open air.

Franco Harris, Jerome Bettis, Three Rivers Stadium,

Jerome Bettis & Franco Harris @ Final Game at Three Rivers Stadium. Photo Credit: Matt Freed, Post-Gazette

Going into their Christmas Eve season finale, the Steelers needed to beat the San Diego Chargers, needed the Ravens to beat the Jets, and the Vikings to beat the Colts. The Ravens smashed the Jets, and the Vikings, while starting strong against the Colts, lost Daunte Culpeper.

His replacement was none other than Bubby Brister, who in an ironic twist of fate, could only manage to set the Vikings up for 1 Gary Anderson field goal in nearly 3 quarters of play. The Vikings lost, and the 2000 Pittsburgh Steelers finished 9-7.

Eight years after he left Pittsburgh and in his final NFL game, Bubby Brister had again kept the Steelers out of the playoffs.

Setting the Tone for the Decade, Second Super Bowl Era

As the year without even a trip to the playoffs, the 2000 season was probably the most consequential non-playoff season for the Steelers.

Even if he never led the team to a championship, Kordell Stewart’s rebound validated the Steelers decision not to reach for a quarterback in the draft. Jerome Bettis dispelled any doubts that the Bus still had plenty of tread on his tires and gas in the tank. The offensive line was back. So was the defense.

While no one noticed outside of Pittsburgh, Aaron Smith, Alan Faneca, Hines Ward, Joey Porter, Marvel Smith, Desha Townsend were emerging as Super Bowl caliber players and leaders.

There’s a reason why an entire sub-section earlier in this article is dedicated to one steamy afternoon in Jacksonville and titled “Hinge of Fate.” That’s because a 0-3 team went into hostile territory and trashed a conference-favorite. In doing so they set the tone for not just the season, but the entire decade:

Back the Pittsburgh Steelers into a corner at your peril.

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1999 Pittsburgh Steelers: Cowher Donahoe Feud, Tears Team Apart, Comes to a Head

The Pittsburgh Steelers opened 1999 in unfamiliar territory:  Instead of playing in the post season, they were watching from home. You can criticize the Steelers brain trust of Bill Cowher, Tom Donahoe and Dan Rooney for many of their 1999 off season decisions.

  • But there is one thing they refused to do following the first losing season of the Cowher era: Panic.

Kordell Stewart struggled mightily in 1998. So the Steelers response of firing Ray Sherman and replacing him with Kevin Gilbride was expected. Giving Stewart a 5-year extension that would pay him 27 million more dollars was decidedly unexpected. Yet that’s just what the Steelers did.

Kordell Stewart had hardly been the only one at fault during the up-and down 7-4 start and the ensuing game season-ending meltdown. The offensive line, secondary, and wide receiver had been weak spots.

So the Steelers let Carnell Lake go, a mainstay in the defensive backfield since 1989, and replaced him with Travis Davis. Former first round wide receiver Charles Johnson was allowed to walk, too. They also brought in not one, but two tackles, Wayne Gandy and Anthony Brown.

  • And, with the 13th pick in the 1999 NFL Draft, the Steelers took wide receiver Troy Edwards.

Today, we know that Troy Edwards was a bust, but the pick was popular at the time. But there’s a backstory behind the pick.

As Troy Edwards’ name was being sent to the podium, the Steelers were on the phone with Jevon Kearse. This factoid only emerged in 2016, but today it tells us something very important about how and why the Steelers 1999 season unfolded the way it did.

Kordell Stewart, Phil Daniels, Wayne Gandy, Steelers vs Seahawks

Philip Daniel sacks Kordell Stewart on 3rd down. Photo Credit: Archie Carpenter, UPI

1st Browns Game Bookend: The Caffeine Laced Sugar High

The Cleveland Browns returned to the NFL after a 3-year hiatus on September 12th 1999 against the Pittsburgh Steelers. The city of Cleveland was ecstatic. The Browns were back!

Richard Huntley, Steelers vs Browns

Richard Huntley runs over the Browns. Literally. Photo Credit: Steelers.com

  • The celebration ended quickly.

The Steelers amassed a 20 to 0 zero half time lead, which became a 27 to 0 3rd quarter lead after the first two series. Bill Cowher pulled Kordell Stewart in favor of Mike Tomczak and then Pete Gonzalez. Jerome Bettis gave way to Richard Huntley and then Amos Zereoue. The Steelers won 43 to 0, registering their first shutout in two years.

ESPN commentator Joe Theismann went so far as to compare the 1999 Steelers offense to the 1995 edition which had taken them to Super Bowl XXX.

  • The new Browns were an expansion team, so a Steelers’ victory was expected.

But Pittsburgh made it look easy, incredibly easy. Was the 1998’s 0-5 implosion  just a mirage?

2nd Browns Game Bookend:  The Bottom Falls Out

Three Rivers Stadium welcomed the Browns for the first time in 3 years in week 9 of the 1999 season. The Steelers were on a 3 game winning streak. Cleveland came to Pittsburgh seeking its first win.

  • The Browns opened with a touchdown drive.

During the entire first half, the Steelers could only muster a meager Kris Brown field goal in response. But at least the Browns hadn’t sniffed another score. Kris Brown booted another field goal to start the first half. Then, with victory in their grasp, the Steelers made two critical errors:

  • Richard Huntley scored a touchdown midway through the 3rd quarter.
  • Yet Bill Cowher opted to go for two and the Steelers failed.

So instead of 13 to 7, the Steelers led 12 to 7.

Still, the Steelers kicked another field goal to start the 4th quarter, making it 15 to 7. That made the lost point inconsequential. Didn’t it?

With about 7 minutes left, the Steelers forced a Browns punt and simply had to kill the clock. Yet after Jerome Bettis gained 6 yards, Kordell Stewart misfired to Mark Bruener. Then he tried a bubble screen to Troy Edwards.

Phil Dawson, Steelers vs Browns

Phil Dawson kicks the game winner in 1999. Photo Credit: Browns.com

  • But John Thierry blew by Wayne Gandy and intercepted Stewart’s pass.

The Browns scored a touchdown 3 plays later, but their 2 point conversion failed. This time the Steelers tried pounding the ball, calling 7 straight running plays but were forced to punt at the 2-minute warning. The Browns milked all but 2 seconds off of the clock before kicking the game winning field goal.

The Steelers had opened the season by welcoming the Browns back to the NFL by wiping the floor with them. Nine weeks later they were wiping egg off of their faces after giving the Browns their first win since 1995.

After the game, team leader Levon Kirkland confessed, “I’m not going to say it’s the most embarrassing loss, because you never know what’s going to come up next.”

The worst part of it all? Kirkland was right.

In Between the Browns Bookends: Torment and Tease

So what happened in between those Browns bookend games? The Steelers followed their opening day romp over the Browns with a lackluster win over a middling Ravens team. The Steelers returned to Three Rivers Stadium to suffer a 5-interception blowout loss to the Seahawks, followed by 17-3 home loss to the Jaguars that saw free agent tackle Wayne Gandy give up sacks on back-to-back drives that resulted in safeties.

Doug Flutie, Jeremy Staat, Steelers vs Bills

Jeremy Staat closes in on Doug Flutie. Photo Credit: Post-Gazette.com

  • The Steelers followed that with a 24-21 loss to the Bills

After the game Bill Cowher commented that Kordell Stewart could have benefited from seeing Doug Flutie in action. This was ironic, because Stewart’s success in 1997 helped pave the way for Flutie’s NFL return.

For as bleak as things looked during those three losses, the Steelers rebounded with three straight wins. Their win on Monday Night Football against the defending NFC Champion Falcons ended with not one, but two “Who wants it more?” 4th quarter goal line stands.

Pittsburgh followed that with a 27-6 road win over the San Francisco 49ers and by all appearances, the Steelers had done what so many previous Bill Cowher teams had done before them: Right themselves after stumbling early.

Wrong. The Steelers had only set themselves up for a bigger fall.

Worst 8 Game Stretch Since 1969

The 1999 Steelers fulfilled Levon Kirkland’s worst fears by losing 7 of their next 8 games and in the process looked worse than any Steelers team had looked since 1969. Chuck Noll’s 1986 and 1988 teams had finished 6-10 and 5-11, but at least both of those squads were playing their best football by season’s end.

But The 1999 Steelers found new ways to get worse as fall faded into winter.

Qadry Ismail, Steelers vs Ravens, Dwyane Washington

Quadry Ismail scorches Steelers. Photo Credit: Post-Gazette.com

The bottom fell out of the defense. On the road against the Titans, Chris Sanders hauled in a 46- yard reception as Travis Davis and Scott Shields essentially “watched.” Two weeks later Qadry Ismail came to Pittsburgh and scorched the Steelers secondary for 258-yard, 3-touchdown game.

During a loss to a terrible Bengals team Bill Cowher benched Kordell Stewart. Fans cheered as Mike Tomczak took the field, but the results were the same.

The Steelers did secure a post-Christmas win over the Carolina Panthers. But that win came by way of Shar Pourdanesh replacing the inept Anthony Brown and Chris Conrad who’d been alternating at right tackle, and some mid game snow that inspired Jerome Bettis to a 100-yard game.

Chad Scott, Steelers vs Panthers, Fred Lane

Chad Scott stuffs Fred Lane for a 3 yard loss. Photo Credit: Steelers.com

The season ended with a sloppy 47-36 loss to a Tennessee Titans backup squad that featured Bobby Shaw flashing a Superman shirt in front of cameras following a garbage-time touchdown, yet another safety and Levon Kirkland getting muscled out of bounds by Neil O’Donnell following an interception. Worse yet, although the Steelers started at the Titans 5-yard line and ran 6 plays, they still failed to score.

For the record, the 1999 Steelers final record was 6-10, but this was by far the worst Steelers squad since Chuck Noll’s 1-13 1969 team.

Cowher-Donahoe Feud Comes to a Head

The 1999 Steelers finished 6-10, and looked a lot worse than their 7-9 1998 predecessors in doing so. But the difference wasn’t driven by talent: The 1999 team was rotting at its core.

The feud between head coach Bill Cowher and Director of Football Operations Tom Donahoe that had been simmering for years was consuming the team. Donahoe’s “flat” comment following Fog Bowl II first exposed the tensions between the two men but by 1999, things had become unmanageable.

Dan Rooney, Dan Rooney decisions, Tom Donahoe, Bill Cowher, Tom Modark, Steelers 1992 Draft

Tom Donahoe, Tom Modark, Dan Rooney and Bill Cowher in the Steelers 1992 draft room. Photo Credit: Steelers.com

The fact that the front office and head coach weren’t even on the same page regarding the first round draft reveals just how deep the dysfunction sank.

  • Things regressed as the season wore on.

In the week leading up to the Bengals loss, 3 separate national stories reported that Bill Cowher was planning to leave the team. Tom Donahoe had strong relations with the press, and could have swatted it down with an off-the-record denial.

Steel Curtain Rising has zero evidence to suggest that he declined an opportunity to do so. But after the Steelers laid an egg against the Bengals, Donahoe was on the record and his tongue was particularly sharp as he quipped, “Let me say this, I think we’re more talented than Cleveland and Cincinnati.”

A few days later, Cowher insisted that he was staying, and retorted, “I know what my responsibilities are to this football team and what I’m here to do. That’s to coach a football team, to coach the players I have.”

Late in the season as losses cascaded into bigger, uglier losses, Lee Flowers called out his teammates for “loafing.”

  • Flowers was right. The circus atmosphere of the season finale proved it.

Normally, when players quit on a losing team, it is an indictment of the head coach. But by 1999, this wasn’t a “normal” Steelers team. In his self-titled autobiography, Dan Rooney reveals that Bill Cowher barred Donahoe from attending coaching meetings because he thought he was a “spy.”

Cowher’s instincts were correct. After the season it was revealed that Tom Donahoe had been privately bashing Cowher to the press.

  • Front office-coaching tension is normal and, in the right dosage, healthy.

But even the most brilliant football minds can’t function successfully if they can’t cooperate. The Pittsburgh Steelers are anything but immune. Art Rooney, Jr. led the greatest scouting team pro football has or ever will see. Chuck Noll was one of the greatest coaches in the game.

  • Yet, by the mid-80’s the two men couldn’t function together.
  • By 1999 Bill Cowher and Tom Donahoe had reached the same juncture.

Dan Rooney again had a decision to make. And once again, Dan backed his coach over the front office and fired Tom Donahoe.

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1998 Pittsburgh Steelers: The Black & Gold Crashes Down to Earth

The 1997 Steelers finished a handful of plays away from winning the AFC Championship. The silver lining was that they had proven they could defy gravity. Pittsburgh had replaced over a dozen Super Bowl XXX starters and  come within a whisker of making Super Bowl XXXII.

  • And they’d done it with Kordell Stewart, a first year starting quarterback.

Sure, Kordell’s twin end zone interceptions had flipped momentum in Denver’s favor. But those were just growing pains. Weren’t they?

The Steelers lost left tackle John Jackson and wide receiver Yancey Thigpen in free agency. Jackson had been a mainstay since Chuck Noll’s time and Thigpen was a playmaking wide out. But big name free agents left Pittsburgh throughout the 1990’s, and the Steelers kept winning.

  • Why would 1998 be any different?

In fact, when two “defectors” Rod Woodson and Eric Green, got cut by their new teams and asked to return to Pittsburgh, Tom Donahoe quipped, “We’re not the Salvation Army.”

  • Steelers Nation snickered.

So did most of the rest of the NFL as one preseason publication (Street and Smiths?) projected Pittsburgh as the NFL’s 3rd best. Sure, cornerback Chad Scott had torn an ACL during OTAs ending his season in May, but the Steelers would compensate. They always did. Right?

By the summer of 1998 everyone just assumed that “The Steelers Way” meant automatically fielding a contender.

The 1998 season would challenge a lot of assumptions about the Steelers.

Greg Jefferies & Robert Porcher bring Jerome Bettis down. Photo Credit: Julian Gonzalez, Detroit Free Press

Preseason Danger Sign: Premium Draft Picks Not Panning Out

Bill Cowher and Tom Donahoe hid their “secret” for surviving annual free agent exoduses in plain sight: Anticipate departures and draft accordingly. The duo’s first two picks in the 1992 NFL Draft were Leon Searcy and Levon Kirkland. When Tunch Ilkin and Hardy Nickerson left as free agents in the spring of 1993, Searcy and Kirkland took their places.

Levon Kirkland, Frank Reich, Steelers vs Lions

Levon Kirkland closes in on Frank Reich. Photo Credit: Steelers.com

  • The plan functioned to near perfection through the mid-1990’s.

But it was Bob Smizik of the Pittsburgh Post-Gazette who sensed that something was amiss as preseason ended. He could have focused on the Steelers looking less than stellar that summer. But he didn’t.

  • Instead he focused on two critical position battles at offensive line and wide receiver.

The Steelers had drafted Will Blackwell in 1997 to replace Yancey Thigpen, yet Blackwell couldn’t beat out Courtney Hawkins, who’d been brought to in ’97 Pittsburgh as a 3rd wide receiver. At least that contest had a winner.

At right tackle, Bill Cowher had staged a battle between Jamain Stephens and Paul Wiggins. When neither man stepped up, he injected Chris Conrad into the competition. Conrad failed to grab the opportunity, forcing Cowher to move Will Wolford to left tackle, shifting Justin Strzelczyk from guard to right tackle and starting Roger Duffy in his place while rookie Alan Faneca got ready to start.

  • Stephens, Blackwell, Wiggins, and Conrad represented 1st, 2nd and two 3rd round picks from the ’96, ’97 and ’98 drafts.

None of them were ready to start. Factor in the ACL tear that cornerback Chad Scott, 1997’s first round pick, had suffered during OTAs ending his season in May.

This was not in the plan…..

Veteran Leadership Sorley Lacking for the Steelers

Looking back, the first month of the Steelers 1998 season offered several touchstones that signaled disaster:

  • There were the two lackluster wins over the Ravens and Bears to start the season
  • In week 3 the Dolphins dealt the franchise suffered its first shutout loss in 5 years
  • Kordell Stewart suddenly  looked tentative and was unable, or unwilling, to throw deep

All troubling trends, to be sure, but they were just symptoms of a root problem that was on display in a week 5 loss to the Bengals in Cincinnati.

Carl Pickens, Dwayne Washington, Steelers vs Bengals

Carl Pickens burns Steelers Dwyane Washington. Photo Credit: Post-Gazette

The Steelers had fought a back-and-forth game, with Kordell Stewart leading a comeback just inside the 2 minute warning, only to see the Bengals comeback to win with no time outs. The play that everyone remembers was Neil O’Donnell faking a spike with 2 minutes left and instead hitting Carl Pickens for the go ahead touchdown.

  • The play stung to be sure, but the more telling play come a minute earlier.

The Bengals had started their drive at their own 7. After a few plays, the Steelers defense had the Bengals at 4th and 12 from their own 15, only to see Neil O’Donnell complete a 50 yard pass to Carl Pickens.

The scene screamed for a Greg Lloyd or Rod Woodson to rally the troops – Cincinnati still had 50 yards to go in under a minute and the clock was ticking.

But Lloyd was in Carolina and Woodson in Baltimore, and instead of steeling themselves to make the stop, Pittsburgh’s defenders stood pouting, with their hands on their hips. Given that attitude it is no surprise that that O’Donnell could steal the game by fooling them so easily.

Steelers Tantalize Fans with “Tease Wins” at Midseason

By capitulating to Cincinnati at the final gun the 1998 Steelers had accomplished a rare feat during the Cowher era: They lost a close game. To that point, Bill Cowher’s teams had been blown out and embarrassed plenty of times, but they’d almost always found ways to win the close ones.

  • Although, that was about to change, the 1998 Steelers would not go gently into this good night.

Far from it. Over next the six weeks the 1998 Steelers would tantalize their fans with a series of tease wins. The month of October would see the Steelers drop two decisions to the Tennessee Oilers in the span of 3 weeks.

  • But those losses were staggered by Steelers wins on Monday Night Football over the Chiefs and Packers.

Courtney Hawkins, Steelers vs Packers

Courtney Hawkins advances against the Packers on MNF. Photo Credit: Rick Stewart, Allsport

Both victories came over contenders. Both wins were convincing. Jerome Bettis ran for 100 yards in both games. Kordell Stewart played competent, if unspectacular football. Rookie Hines Ward even completed a pass to Stewart in the Chiefs win.

  • The 2nd loss to the Oilers set up a AFC Central show down at Three Rivers Stadium with the Jacksonville Jaguars.

The Steelers were ready. Dwayne Washington opened and closed the game with 58 and 74 yard pick sixes. In between, Norm Johnson booted 3 field goals and Mark Bruener scored a touchdown to deliver a convincing, 30 to 15 win over the division leader.

The 1998 Steelers were now 7-4 and heading into a short week and a trip to Detroit for what looked to be a little more than a Thanksgiving layup against a 4-7 Lions team. To boot, Detroit was Jerome Bettis’ hometown and his mother welcomed the team with a Thanksgiving dinner.

What could go wrong?

Thanksgiving Coin Toss Exposes 1998 Steelers as Turkeys

Thanksgiving 1998 is a day that will live in infamy within Steelers Nation.

After a sloppy 4 quarters of football, the Steelers had blown a 13-3 lead only have Norm Johnson kick a last second field goal to force overtime. Jerome Bettis and Carnell Lake took the field. The Bus called “tails.” The coin landed on tails.

  • Phil Luckett awarded the ball to the Lions.

Even the Lions captain Robert Porcher stood dumbfounded. But if this was one of the most egregious examples of an officiating error impacting the outcome of a game, Dan Rooney called it straight when he declared that it never should have come to overtime. The 1998 Detroit Lions were bad team. The Steelers had botched multiple opportunities to put them away.

But just as the Thanksgiving game never should have gone to overtime, a bad coin toss never should have unraveled the entire Steelers 1998 season.

But it did.

Steelers Close 1998 with Total Implosion

The 1998 Steelers didn’t field a championship caliber roster, but they certainly had a playoff caliber team. You’d never know it after watching the final 5 weeks of the season.

A week after the Thanksgiving debacle, the Patriots came to Pittsburgh. The Steelers defense responded to New England going up 23-9 early in the 4th quarter with a 46 yard Earl Holmes interception return that took Pittsburgh to the Patriots 22, with 4 minutes and change remaining. Here’s what followed:

  • Kordell Stewart threw 7 passes, yet couldn’t find the end zone.
  • The Steelers defense forced a 3 and out.
  • Kordell took the Steelers to the 10 yard line, then he threw an interception.

The Patriots had tried to give the Steelers the game, but Pittsburgh refused to accept their gift.

A week later Bill Cowher lost control. Early in the 3rd quarter during a deluge in Tampa, Bill Cowher pulled Kordell Stewart in favor of Mike Tomczak. Kordell Stewart protested, getting in his coach’s face. Next, Kordell was seen crying on the bench.

Back on the field, Mike Tomczak was busying fumbling the ball on his third play in the game, and then he throwing an interception on his second pass. Meanwhile, hurricane force rains continued to pour.

  • Stephen King couldn’t have scripted a more horrific scene had he tried.

A beleaguered Bill Cowher reinserted Kordell Stewart. To no one’s surprise, Kordell failed to rally the team. The downward spiral continued. Steelers fans scapegoated Kordell Stewart. That was both ugly and unfair. He had plenty of help.

Offensive Coordinator Ray Sherman was in over his head. Beyond having no idea of what to do with Kordell Stewart his play calling was so predictable that on 3rd and 7, patrons of Baltimore’s Purple Goose Saloon would call out, “Weak side pitch to Fred McAfee.” Invariably at the snap, McAfee would get a pitch, run to the weak side, and make it about 6 yards before getting clobbered.

  • The defense, which had carried the team, collapsed.
  • But worse of all, the Steelers quit on Cowher.

Jon Witman, steelers running back jon witman, Jerome Bettis, Steelers vs Jaguars 1990's

Jon Witman blocks for Jerome Bettis. Photo Credit: Statesman Journal

Certainly, not players like Levon Kirkland, Dermontti Dawson and Jerome Bettis. But they were exceptions. The Post Gazette’s Ron Cook went as far as to call out Carnell Lake for “playing so poorly with such little passion down the stretch.”

By the time they reached their 1998 season finale against the Jacksonville Jaguars, Pittsburgh was playing for pride.

  • They’d already been eliminated from the playoffs.
  • Bill Cowher had stripped Ray Sherman of play calling duties.
  • The Jaguars playoff position was set
  • Tom Coughlin started third string quarterback Jonathan Quinn.

Each of those factors flowed in Pittsburgh’s favor. But they were formalities. The Steelers lost 21-3. Bill Cowher suffered his first losing season as the 1998 Steelers finished 7-9.

And Pittsburgh, learned the hard lesson that in the NFL gravity could only be defied for so long.

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1997 Pittsburgh Steelers: Defying Gravity with Cowher and Kordell

Gravity is the universe’s inescapable force. In football gravity has always taken the forms of age, injury and the NFL draft. With 1992’s Freeman McNeil verdict, gravity gained a new form to its NFL repertory: Free Agency.

  • Free agency was supposed to destroy the Pittsburgh Steelers.

The Steelers, stuck in a small, shrinking rustbelt market and locked into an unfavorable lease in an old utility stadium, could never compete with the likes of Jerry Jones and Edward DeBartlo.

  • And besides, as any fan would have told you in the 1990’s, Dan Rooney was cheap.

And so it was that every spring saw a free agent exodus out of Pittsburgh. It wasn’t backups and/or secondary starters that left, but first round picks, long time starters, perennial Pro Bowlers, a starting Super Bowl quarterback, future Hall of Famers and, in one off season, 2/3rds of the starting defensive line.

  • All of those losses came before 1997.

That spring the Steelers lost two starting-caliber wide receivers, a starting defensive end, and their TOP THREE cornerbacks. Did we mention that one of those corners was franchise icon Rod Woodson? Departures also extended to the coaches, as Dick LeBeau returned to the Cincinnati Bengals.

And by the way, the Steelers had just handed the reigns of the offense to Kordell Stewart, giving them their third new starting quarterback in 3 years.

1997 would be the season when gravity finally sucked the Pittsburgh Steelers down. Or would it….?

Bill Cowher, Kordell Stewart, Steelers vs Broncos

Bill Cowher and Kordell Stewart in the 1997 AFC Championship Game. Photo Credit: AP, via the Tribune-Review

Steelers Affirm Core Cowher Belief

In Heart and Steel, Bill Cowher declares that the 1997 Steelers were his best team. That may not be the case, but the 1997 team certainly proved one of Cowher’s core beliefs: Teams define themselves during the season’s first 4 to 6 weeks.

To that end, the Dallas Cowboys came to Pittsburgh and put 37 unanswered points on the board until Kordell Stewart and Mark Bruener hooked up for a face-saving, garbage-time touchdown. Commentators rushed to take this as confirmation of the impending disaster foreshadowed in Fog Bowl II during the ’96 playoffs.

Really, opening day embarrassments were par for the course in Pittsburgh, and the Steelers stuck to the script by bouncing back with a convincing win against Washington in week 2.

A week later, the Steelers traveled to Jacksonville. They got embarrassed in the first half, clawed their way back into position to win at the buzzer, only to lose on a blocked field goal. The rollar coaster continued the next week against the Ravens at Memorial Stadium as Kordell Stewart would throw 3 interceptions in the first half.

  • Throwing 3 picks is never pretty, but each interception was uglier than the one before.

But Kordell Stewart shook it all off by throwing 3 touchdown passes and rushing 74 yards for another one in the 2nd half, as the Steelers pulled out a 42-34 win. The victory evened the 1997 Steelers record to 2-2, but more importantly, it established an identity: This team got right back up whenever it got knocked down.

Greg Lloyd, Steelers vs Ravens,

Greg Lloyd in his only trip to Baltimore’s Memorial Stadium. Photo Credit: RVR Photos, USA TODAY Sports

Thriving on the Edge

As the first month of the season illustrated, gravity had the power to suck the 1997 Steelers to the edge. But in 1997, that was perfect for Pittsburgh, because the 1997 Steelers weren’t just a team that lived on the edge, it thrived on it. Consider:

  • The 1997 Steelers played in overtime 3 times during the year, winning each time
  • Their win over the 3-13 Indianapolis Colts came down to a missed field goal
  • Twice in overtime situations, Bill Cowher opted to ride The Bus to the end zone, rather than kick a field goal
  • When the Steelers lost Greg Lloyd in late November, they responded with 3 straight wins

Greg Lloyd’s loss, in many ways, epitomized the 1997 season.

Greg Lloyd had been a dominate player and a fan favorite for the Steelers since the late 1980s. He’d lost his 1996 season to injury, and suffered a slow start to 1997. But he’d registered a sack in each of the three games leading up to the Eagles game in late November. But just when Greg Lloyd was recovering his playmaking form, he suffered a staph infection on the turf of Veterans Stadium.

But the team took the loss in stride. Former 7th round pick Carlos Emmons stepped into the starting role and while he wasn’t a superstar, he held his own. And so it was across the depth chart.

Neither free agent Cortney Hawkins nor rookie Will Blackwell were quite as good as Ernie Mills and Andre Hastings had been, but both authored strong seasons on smaller contracts. The same can be said for defensive end Nolan Harrison.

At cornerback, Chad Scott had a pretty strong rookie year, and Bill Cowher liked “the look in his eye.” After Scott, things got tricky at cornerback, but that helped keep the team on the edge, which is exactly where they needed to be.

In that vein, the NFL schedule makers actually did the 1997 Steelers a favor by scheduling four of their final five games on the road.

Comebacks Against Broncos, Patriots Highlight ’97 Regular Season

Letting Rod Woodson go as a free agent is one of the worst personnel decisions in Steelers history – and this from a franchise that cut Johnny Unitas. What makes that decision even dumber is the fact that they tried to replace him with Donnell Woolford.

  • Wolford struggled along as a starter for 12 weeks during the 1997 regular season.
  • The Steelers then went 1-1 on the first two road games of their season ending.

But week 15 brought the Denver Broncos to Three Rivers Stadium and Wolford had no hope of containing John Elway, who’d been burning offenses with Shannon Sharpe, Rod Smith and Ed McCaffrey.

  • So Bill Cowher did what he’d done in 1995 – he moved Carnell Lake to cornerback and started Myron Bell at safety.

For the first time in memory, the Steelers held closed practices and when Bill Cowher was asked where Carnell Lake would play, his response was “defense.”

Not that it seemed to matter at first, as Kordell Stewart started off erratically missing open receivers while John Elway abused W0olford, then relegated to slot corner, to open a 21 to 7 lead in the first 20 minutes. But Stewart rallied throwing two touchdown strikes to Yancey Thigpen to tie at the half, and he then followed with two more runs for touchdowns in the second half.

Yancey Thigpen, Ray Crockett, Steelers vs Broncos

Yancey Thigpen advances on Ray Crockett. Photo Credit: Steelers.com

  • Jerome Bettis took over the game in the 2nd half, rumbling for 125 yards on 25 carries.

The defense limited Denver to 3 points, and Myron Bell and Carnell Lake helped scuttle the Broncos’ comeback attempts with an interception and a sack.

In the season’s penultimate contest, the Steelers traveled to New England to take on Pete Carroll’s Patriots. This was about as even as a match up as you can find in the NFL. But for most of the evening, the Patriots were getting the better of the Steelers.

  • Holding an 8-point lead with one play before the 2-minute warning, the Patriots only needed to covert a 3rd and 7 for victory.

Drew Bledsoe dropped back to pass. In a Textbook-Zone Blitz move, Kevin Henry slid back into coverage. Bledsoe fired a pass to his left, never seeing Henry who intercepted the ball and took it 37 yards down field.

With two minutes remaining and no time outs, the Steelers ran 6 plays, including one on 4th and 7. With less than 40 seconds left, Kordell Stewart hit Mark Bruener for a touchdown, making it 20-19. Next Kordell connected with Yancey Thigpen for the 2-point conversion, tying the game.

The Steelers won the toss, as Courtney Hawkins and Mark Bruener made critical catches to bring the Steelers to the Patriots 13-yard line where Norm Johnson split the uprights.

The win improved the Steelers’ record to 12-5 and allowed Bill Cowher to rest his starters heading into the playoffs

1997 Playoffs – The Chess Match and the AFC Championship that Got Away

The 1997 Steelers record earned them a first-round bye in the playoffs, but that didn’t save them from a rematch against the New England Patriots. This time the Patriots had to travel to Three Rivers Stadium which is good because the Steelers needed every advantage they could get.

  • Fantasy Football owners moan about games like this, but the truth is it was a textbook defensive chess match.

Mike Vrabel Steelers, Mike Vrabel sack Drew Bledsoe, Steelers vs Patriots divisional playoff

Mike Vrabel strip-sacks Drew Beldsoe to seal the win in he ’97 AFC playoffs. Photo Credit: Christopher Horner, Tribune Review

The Steelers drew blood on their first possession, as Kordell Stewart ran for a 40-yard touchdown. The Patriots tacked on an Adam Vinatieri field goal in the 2nd and another in the 4th. And that was it for the scoring.

The game was so tight that Bill Cowher opted to go for it on 4th and goal at the one with less than 2 minutes playing instead of kicking a field goal. The Patriots stopped them, but rookie Mike Vrabel stripped Drew Bledsoe of the ball 8 plays later, sealing the win and bringing Denver back to Three Rivers Stadium for an AFC Championship rematch.

The Steelers jumped to a 14-10 lead early in the 2nd quarter and with just under 5 minutes remaining before half time, consolidated their lead, having moved to Denver’s 35 with a 3rd and 2 to convert.

  • Rather than ram the ball through with Jerome Bettis, Chan Gailey opted to pass
  • Rather than take a safe throw, Kordell Stewart looked to the end zone
  • Rather than throw it away Kordell tried to force it into double coverage by Steve Atwater and Ray Crockett

Yancey Thipgen never had a chance as Crockett intercepted. The Broncos capitalized going up 17-14 inside the 2-minute warning. The Steelers then went 3 and out, burning 68 seconds off of the clock, leaving Denver with 43 to score. John Elway only needed 30 of those to find Ed McCaffrey.

John Elway, Nolan Harrison, Steelers vs Broncos

John Elway torched the Steelers in the 1997 AFC Championship. Photo Credit: Brian Bahr, Getty Images

  • In less than 5 minutes the Denver Broncos had transformed a 14-10 deficit to a 24-14 lead.

Kordell Stewart and Jerome Bettis opened the second half by marching down the field, executing a methodical clock-consuming drive. This is exactly what the Steelers needed to do to take control of the game. Yet on 2nd and 5 Chan Gailey again opted to pass, and again Kordell Stewart made the wrong decision, hitting Allen Aldridge instead of Charles Johnson.

The Steelers defense forced 4 straight punts, including one on a drive that came following a lost fumble. Kordell Stewart rallied Pittsburgh late in the 4th quarter, connecting with Charles Johnson with 2:46 left.

  • If the defense could force another punt, Pittsburgh had a chance.

Alas, the defense that had kept the Steelers Super Bowl hopes alive during the second half could not stop John Elway from killing the clock. The Denver Broncos won 24-21 and went on to the Super Bowl, ending the Steelers 1997 season.

  • Conference championship losses are disappointing by definition.

One person who wasn’t down was Bill Cowher, who told his team, “We’ll be back.” Who could argue?

In just 2 years the Steelers had replaced at least 12 starters from their Super Bowl XXX squad, and all that separated them from another Super Bowl appearance were a first-year starting quarterback’s growing pains.

The 1997 Pittsburgh Steelers had proven that they could defy gravity.

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1996 Pittsburgh Steelers: The Bus Arrives in the Steel City!

I want to retire here, Coach.” “I want you to retire here because this is your bleepin’ city, and you’re my bleepin’ guy!” – Jerome Bettis and Bill Cowher on the sidelines of Three Rivers Stadium, fall 1996

The Steelers entered the 1996 offseason on the heels of their greatest campaign since the glory days of the 1970s when they won four Super Bowls in six seasons. While Bill Cowher had led Pittsburgh to its first Super Bowl in 16 years, however, the Steelers 1995 season ultimately ended in disappointment thanks to a 27-17 loss to the juggernaut Dallas Cowboys in Super Bowl XXX.

Rebounding from a Super Bowl loss is never easy, but the 1996 Steelers had some unusual challenges to master.

Jerome Bettis, Steelers vs Rams, Leslie O'Neal, Jon Witman

Jerome Bettis steamroll the Rams. Photo Credit: Peter Diana, Post-Gazette

Free Agent Exodus from Pittsburgh Continues – With a Twist

As is often the case in the salary cap era, the Steelers would see significant roster turnover during the ’96 offseason. Some notable departures included starting quarterback Neil O’Donnell, who left for the Jets as a free agent; outside linebacker Kevin Greene, who inked a deal with the expansion Carolina Panthers; and right tackle Leon Searcy who signed with the rival Jacksonville Jaguars.

Greene’s shoes would be filled by Jason Gildon, a third-round pick in the 1994 NFL Draft. Jim Miller, a sixth-round pick out of Michigan State in ’94, would ultimately beat out veteran Mike Tomczak and youngster Kordell Stewart in training camp and be named the starting quarterback for the start of the ’96 season.

Another departure was unexpected; I’m talking about promising young running back, Bam Morris, who was cut after pleading guilty to a felony charge for marijuana possession.

While the Steelers still had Erric Pegram, they would need to find a replacement and that’s where history was made.

The Bus Arrives in Pittsburgh

You might remember the 1996 NFL Draft as the one where the Steelers selected offensive tackle Jamain Stephens in the first round… if you immediately went into a coma the moment Stephens’ name was called.

However, if you’re like most Steelers fans, you probably recall the ’96 draft as the one in which Pittsburgh sent a second-round pick to the Rams in exchange for some guy nicknamed The Battering Ram. That was Jerome Bettis moniker when he was a rookie phenom in Los Angeles. However, Bettis had already fallen out of favor with his Rich Brooks by the time the Rams moved to St. Louis for the 1995 season, which was basically a lost one for the third-year back from Notre Dame.

There were questions about Bettis’s dedication, attitude and work ethic. Fortunately for the Steelers, the Rams were intent on drafting Nebraska running back, Lawrence Phillips, a young man who had already been in trouble for far worse things than a lack of dedication — including physically assaulting his ex-girlfriend while at Nebraska.

Bill Cowher and Tom Donahoe did their due diligence and ultimately traded a 2nd round pick and 4th round pick for the Rams 3rd round pick and Jerome Bettis

Opening Day Disaster Strikes the Steelers. Again. 

So how would the Steelers follow up their 1995 AFC Championship season?

  • Would they suffer a Super Bowl hangover, an affliction that often affects the previous year’s Lombardi runner-ups?
  • Would they take it one step further and finally grab that One for the Thumb?

If you simply went by the first game of the season, a 24-9 road loss to an expansion Jaguars team that had already proven to be a thorn in the Steelers’ side a year earlier, you may have thought the ’96 season would be a long one.

Not only was Jim Miller bad in his starting debut; he was so bad, Bill Cowher replaced him at halftime with Mike Tomczak — a move that would prove to be permanent. Things got worse for the Steelers. Their most fierce pass-rusher and the soul of their defense — legendary outside linebacker Greg Lloyd — was lost for the year with a torn patella tendon.

Uncertainty at quarterback. Both Quiver and Quake, the two main cogs in the Steelers Blitzburgh defenses of 1994 and 1995, were now absent. Jerome Bettis’ debut amounted to 57 yards on 14 carries. The Steelers suffered so many injuries at linebacker that coaches talked about moving to a 4-3.

  • It seemed like the Steelers ’96 campaign was quickly spiraling out of control.

The last three opening day games had been total disasters, with thing getting progressively worse for Pittsburgh. Yet, the Steelers bounced back each time. Could they do it again?

The Bus Roars and the Steelers Rumble

Jerome Bettis, Steelers vs Chiefs

Jerome Bettis rushes in the Steelers 17-7 win over the Chiefs. Photo Credit: Steelers.com

Fortunately the Steelers were ready to do it again. They righted the ship and won nine of their next 11 games.

Jerome Bettis quickly proved to be the ideal running back for Bill Cowher, the Steelers and the city of Pittsburgh. His size, running style and body type was the perfect formula for Cowher’s Smashmouth philosophy. Bettis himself recognized this, proclaiming that running behind the Steelers offensive line was “like running down hill.”

  • Jerome Bettis returned to his Pro Bowl form by rushing for 1,431 yards and scoring 11 touchdowns.

Bettis was such a sensation, Myron Cope, the late, great former radio analyst, aptly named him “The Bus,” a nickname that would stick with him forever. If there were questions about Bettis’s character, they were erased well before the ’96 season was over. Perhaps the most notable victory during Pittsburgh’s 9-3 start was a 42-6 thrashing of the Rams, Bettis’s former team, on November 3 at Three Rivers Stadium. The Steelers jumped out to a 14-0 lead on two touchdowns by Bettis — including a tough three-yard score and a 50-yard touchdown where the big guy outran the entire Rams’ defense.

  • Bettis wasn’t the only star for the Steelers season, however.

Rod Woodson, who was lost in Week 1 of the ’95 campaign with a torn ACL, returned to his Pro Bowl and All-Pro form in ’96. But perhaps the biggest surprise was the contributions of Chad Brown, an inside linebacker by trade, who was forced to slide over to outside linebacker to replace the injured Greg Lloyd. Not only did Chad Brown, a second-round pick in 1993, fill Lloyd’s shoes, he sprinted in them to the tune of 13 sacks. Those numbers coupled with Jason Gildon’s seven sacks made the absences of both Lloyd and Greene much more palatable.

  • Thankfully, Mike Tomczak was up to the task of managing the Steelers’ offense efficiently.

He wasn’t great by any stretch, but he was just the kind of veteran presence a conservative young coach like Cowher could heavily lean on. Stewart, the young quarterback who was lovingly dubbed “Slash” for his ability to fill many different roles — including passer, receiver, runner and even occasional punter — returned to serve as same all-around weapon that he was during his 1995 rookie campaign.

Maybe it was because the novelty had worn off, maybe it was because he was feeling the pressure, but the “Slash” phenomenon simply didn’t feel as magical.

  • You could say the same for the 1996 Steelers as a whole.

They did win the old AFC Central again — by one game over the upstart and playoff-bound Jaguars — but were denied a bye thanks to a 1-3 slump to close out the regular season.

Patriots Puncture “Flat” Steelers in ’96 Playoffs 

The 10-6 Steelers entered the postseason as the number three seed, and who would their opponents be on Wild Card Weekend? The same Cinderella Colts team that narrowly lost a thriller in the AFC title game at Three Rivers the season before. After falling behind 14-13 at the half, thanks in part to a pick-six thrown by Tomczak, the Steelers dominated the final two periods, scoring 29 unanswered points in a 42-14 victory that allowed the home folks to breathe much easier this time around.

  • Victory came at a price however, as Jerome Bettis injured his groin during this game

The Steelers would miss Jerome Bettis a week later in the AFC Divisional Playoff game at New England. This was one of those games when something just wasn’t right. Fog engulfed old Foxboro Stadium leading to the name Fog Bowl II

Mike Tomczak had started and won Fog Bowl I while at Chicago, but both Tomczak and the entire team played the entire game as if they were in some sort of a fog. Tom Donahoe would describe the performance as “flat” providing the first public glimpse a rift between Cowher and Donahoe. 

The Steelers fell behind 21-0 in the first half. In the second half, Bill Cowher inserted Kordell Stewart, as he’d done in the season finale against Carolina and then again against the Colts in the playoffs.

Rod Woodson, Terry Glenn, Steelers vs Patriots, Fog Bowl II

Rod Woodson can’t stop Terry Glenn in his final game as a Steeler. Photo Credit: CBS Sports.com

In both cases Kordell had sparked the Steelers offense, alas he could not summon the magic a third time, as the Steelers only managed a field goal in the third quarter.

The Steelers defense was little better, while it held the Patriots offense in check for much of the 2nd half, it failed to make any game-changing plays. 

  • Ultimately, the 1996 Steelers season would end with them to Parcells Patriots 28-3. 

While the Steelers 1996 campaign never quite carried the mystique as the previous two seasons that ultimately ended in the AFC Championship Game and Super Bowl, Bill Cowher deserves credit for managing the loss of his starting quarterback, losing his best defensive player on opening day, seeing his starting running back get arrested, and dealing with additional unrest at the quarterback position all the while keeping his team on track as a Super Bowl contender.

Impressive as those accomplishments are, they over overshadowed by something far more important:  

  • The arrival of Jerome Bettis “The Bus” in Pittsburgh.

Early in 1996 it was clear that Jerome Bettis was the franchise running back that Pittsburgh had tried and failed to find when drafting the likes of Walter Abercrombie and Tim Worley. By the end of the season it was evident that that Jerome Bettis was a “face of the franchise” type of transformational in the mold of Franco Harris.

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1995 Pittsburgh Steelers: Return to Super Bowl, but Trophy “Two Interceptions Too Far”

The 1994 Pittsburgh Steelers Super Bowl hopes crashed 3 yards short of the goal in the AFC Championship  loss to the San Diego Chargers. Heartbreaking though it was, it did lead to the “3 More Yards” off season rallying cry.

  • Alas, the Steelers didn’t start 1995 3 yards short of the Super Bowl, however.

Quite the contrary. In 1995, Bill Cowher would need the Steelers to harness every ounce of energy within the franchise to find those final 3 yards.

Steelers Colts AFC Championship, Aaron Bailey, Randy Fuller, Jim Harbaugh Hail Mary AFC Championship

Randy Fuller bats a pass away from Aaron Bailey. Photo Credit: Steelers.com

1995 Off Season – Tempting Fate

When a franchise falls a hair short of the Super Bowl, its instinct is generally to keep the same team intact. Yet, the Steelers did the opposite in 1995.

Neil O'Donnell, Barry FosterBarry Foster and Eric Green had powered the offense in the Cowher Era, earning a third of the yards and scoring 40% of the touchdowns. The Steelers let Eric Green walk in free agency and sent Barry Foster to Carolina for a song.

  • Yes, their production dipped in 1994, but the moves carried enormous risk.

Pittsburgh replaced Green with Mark Bruener, a first round tight end who “Had no plans to hold a Super Bowl rap video.” Bam Morris’ emergence in 1994 and the arrival of free agent Erric Pegram in 1995 gave the Steelers the comfort they needed to trade the talented, but testy Barry Foster. On defense, the Steelers let Tim McKyer and Gerald Williams depart via the expansion draft, figuring they had enough depth to make up the difference.

These were calculated risks and in May 1995, it looked like the Steelers had lost their gamble when starting cornerback Deon Figures took a stray bullet in the knee while driving through Los Angeles.

  • However, Figures recovered quickly enough to play on opening day.

It seemed that the Steelers had tempted Fate and escaped. As they would soon learn, Fate was in fact a temptress, and one who did not appreciate being scorned.

Season Starts – Fate’s Vengeance Carries a Stiff Price

The Steelers opened the 1995 season in Pittsburgh on Sunday September 3rd with Three Rivers Stadium awash in brilliant sunshine. All was well as the Steelers sat on a 3-0 lead with 1:19 remaining in the 1st quarter as the Lions tried to convert a 3rd and 7.

  • Scott Mitchell passed to Barry Sanders in the flat.
  • Rod Woodson pivoted to make the tackle.

No one remembers now or cared then that Sanders converted the 3rd down because Rod Woodson tore his ACL on the play. Fourteen plays later, Neil O’Donnell converted a third down with a throw to Ernie Mills, then was seen holding his hand after handing off to Bam Morris.

Mike Tomczak was warming up after the TV time out as announcers informed that Neil O’Donnell had broken his hand.

The 1995 season was barley a quarter old, and the Steelers had lost their Hall of Fame cornerback and the starting quarterback. Fate’s vengeance carried a stiff price.

“3 More Yards” Is the Problem, Not the Solution

Although, Pittsburgh rallied to win on opening day on a last second Norm Johnson field goal, the Steelers would play some of their worst football of the Cowher era over the next six weeks.

Sure, Andre Hastings, Carnell Lake, Willie Williams, and Alvoid Mays all made splash plays on special teams and defense to score critical touchdowns that supplied the Steelers with 2 more wins.

Willie Williams, Myron Bell,

Willie Williams and Myron Bell. Photo Credit: Steelers.com

  • But those performances were exceptions, and not the rule.

While they were in route to a 3-4 start, the Boston Globe’s William McDonough argued that Pittsburgh was hopeless without their four best players from the previous year. The legendary columnist was wrong.

  • Oh, talent deficiencies were hurting hurt the Steelers.

Bam Morris struggled to crack the 3 yards a carry mark and hadn’t sniffed a 100-yard game. Bill Cowher benched Mike Tomcazk twice in favor of Jim Miller, but Miller didn’t give The Chin any reason to stick with him.

But talent really wasn’t the core issue bedeviling the 1995 Steelers as revealed by a simple fact: Their two worst losses came following O’Donnell’s return, first to the expansion Jaguars and second to Bengals.

The problem? Pittsburgh’s was playing with the attitude of a team that actually thought it only needed 3 yards to reach the Super Bowl:

  • Tackles were sloppy
  • Routine passes got dropped
  • Games were lost with balls thrown into traffic while receivers roamed uncovered in the end zone

Focus seemed to be everywhere except on the fundamentals. After 7 games the Steelers were 3-4.

9 Changes for a 9 Game Season

The lasting images of the Steelers Thursday Night Football loss to the Bengals were Alvoid Mays getting tortured and torched by Jeff Blake and Bill Cowher screaming on the sidelines. From a distance, The Chin appeared to be losing control.

Appearances deceive. Bill Cowher was actually asserting control.

Bill Cowher declared it a 9-game season and, as if to prove a point, he made 9 lineup changes:

  • At left tackle Justin Strzelczyk replaced injured John Jackson
  • Rookie Brendan Stai took Strzelczyk’s place starting at right guard
  • John Williams, returned to health, replaced Steve Avery at fullback
  • Bam Morris got benched, replaced by Erric Pegram
  • Jerry Olsavsky stepped in for Chad Brown, who’d suffered a high ankle sprain
  • Brentson Buckner slid over to replace the suspended Joel Steed, and Kevin Henry took his place
  • Myron Bell became the new starter at strong safety

Making 8 lineup changes in one week in the NFL is dramatic. But Bill Cowher’s 9th change bordered on revolutionary: Carnell Lake, who played linebacker at UCLA and started strong safety since 1989, move over to cornerback. This was a bold move, as Lake had never played cornerback, outside of a few series during the 1991 preseason (don’t believe me? Check the August 1991 Steelers Digest editions).

Change came in the locker room. The Steelers held a players-only meeting, banning pagers (Google it) and cellphones from meetings and practices with Greg Lloyd promising to smash the next one he saw.

  • All of this was public knowledge. But Bill Cowher had another change up his sleeve that he was saving for the field.

And this was as electrifying as it was innovative.

“Slash” Is Born!

The following week the Steelers attacked the Jacksonville Jaguars with laser like focus, going up 21-0 at the half and closing with a 24-7 win. The win was impressive and needed. But the real lesson was tucked  into the end of the 1st quarter, when on 3rd and 2, the 4th string quarterback entered the game under center and ran for 16 yards.

Kordell Stewart, Kordell Stewart Slash, Steelers vs Jaguars

Kordell Stewart lines of up his first NFL carry. “Slash” was about to be born. Photo Credit: Steelers.com

  • It seemed like a gimmick. Instead, it signaled a revolutionary change for the Steelers offense.

But before starting the revolution, the Steelers needed to travel to Chicago, and play a 6-2 Bears team that had been one of the NFL’s best. It wasn’t easy. The Steelers fought the Bears for every blade of grass in a contest that saw the lead change 11 times.

In the end, the Steelers tied the game late in the 4th quarter, snuffed out a Bears comeback attempt with a Willie Williams interception, lost the toss in overtime, forced a punt but kicked a field goal to win it.

  • Against the Bears, Kordell Stewart had run once for two yards and caught another pass for 27.

Although both of those converted 3rd downs, Kordell’s contributions remained largely in the background.

That changed the following week on Monday Night Football, when Kordell Stewart stood under center at the goal line, scrambled from one end of the backfield to the next before connecting with Ernie Mills for his first NFL touchdown pass.

“Slash” was born.

While Neil O’Donnell remained entrenched as the starter, Kordell Stewart’s ability to run, throw and catch gave Pittsburgh’s offense a dynamic weapon that opposing defenses could not cope with. Lest anyone doubt how potent Pittsburgh’s offense became with Slash take a look here (tweet courtesy of Steel City Star):

This wasn’t just a 71-yard touchdown pass, it was the go-ahead score in a game that saw the Steelers start the 2nd half down 13 to 31. The offense evolved in other ways, as Kordell would sometimes join Yancey Thigpen, Ernie Mills, Charles Johnson and Andre Hastings to form an empty set formation which was rare in the NFL in those days, and unheard of in Pittsburgh.

The Steelers stacked wins. Some, like the 20-17 road win over the Browns, were more workman like than others. But most importantly, the Steelers took it in stride, with the implicit understanding that each win was simply a necessary stepping stone toward the playoffs.

Lessons of ’94 Serve Steelers Well in 1995 Playoffs

When the 1994 playoffs arrived, both the Steelers and Steelers Nation regarded the Divisional and AFC Championship games as formalities. The San Diego Chargers had disabused Pittsburgh of such fantasies.

The divisional round brought the Buffalo Bills to Three Rivers Stadium. The Steelers jumped out to a steady, 23 to 7 half time lead. They tacked on another field goal to make it 26 to 7. But then the Bills, alternating between Alex Van Pelt and Jim Kelly, scored a second and then a third touchdown.

  • Yet there was no panic on the Steelers sidelines when the Bills made it 21-26 with 12 minutes left to play.

Levon Kirkland, Steelers vs Bills, 1995 AFC Divisional Playoffs, Myron Bell, Darren Perry

Levon Kirkland intercepts Jim Kelly. Photo Credit: Doug Pensinger, Getty Images, via Heavy.com

The Steelers responded with an 11-play drive that burned 5 minutes off the clock and ended with a Bam Morris touchdown. Jerry Olsavsky and Levon Kirkland ended the next two Bills drives with interceptions, allowing Bam Morris to score an insurance touchdown for a 40 to 21 win.

Instead of the euphoria that had engulfed Three Rivers Stadium a year earlier, Greg Lloyd held up 2 fingers, for two more games, as he entered the tunnel, confirming that the Steelers were taking nothing for granted.

  • As the next week would prove, that attitude would serve the entire team well.

Like the Chargers a year before them, the 1995 Indianapolis Colts weren’t supposed to have made it this far. But they upset the AFC favorite Kansas City Chiefs and their demeanor made clear that the Colts arrived in Pittsburgh with every intention of doing the same to the Steelers.

  • The two teams slogged it out in a defensive chess match that lasted three quarters.

Going into the 4th quarter the Steelers held a 13 to 9 lead, having scored the only touchdown in the first half. With about 8 minutes left, Jim Harbaugh hit Floyd Turner for a 47-yard touchdown and a 16 to 13 lead.

  • Steelers Nation uttered a collective, “Here we go again.”

What followed was perhaps the most intense 8 minutes of the decade. Every man on each team, left it all on the field. With just over 3 minutes to play, the Colts had a 3rd and one. A first down would likely allow them to kill the clock. Willie Williams responded; rushing from the opposite side he covered the entire width of the field making an improbable tackle of Lamont Warren for no gain.

You can see Willie William’s tackle here courtesy of Steel City Star (it is number 4, coming @ the 1:26 mark):

Williams’ tackle forced the Colts to punt. Here’s what followed:

  • The Steelers got the ball back but struggled, being forced to convert a 4th and three.
  • Then Neil O’Donnell hit Ernie Mills for a 37-yard hookup that put Pittsburgh at Indy’s 1.
  • Bam Morris ran for no gain. Indy took a time out.
  • Bam Morris ran again, this time scoring, giving the Steelers a 20 to 16 lead.

The Colts had a minute 34 and were far from finished. Jim Harbaugh converted 3rd and 4th downs as he moved the Colts to the Steelers 29 with time for one throw. He heaved it towards the end zone. It found Aaron Bailey through a crowd and landed on his lap.

Bailey closed on the ball for a second, but Randy Fuller knocked it away.

Time expired and the Steelers were heading to Super Bowl XXX.

Super Bowl XXX – Two Interceptions Too Far

The Dallas Cowboys were undeniably the dominate team of the early 1990’s. The only thing keeping them from winning more Super Bowls was Jerry Jones’ ego and insistence on Barry Switzer over Jimmy Johnson.

Rod Woodson, Michael Irvin, Steelers vs Cowboys, Super Bowl XXX

Rod Woodson beats Michael Irvin in Super Bowl XXX. Photo Credit: @Sports Pics, via Behind the Steel Curtain

  • It says here that Vegas odds makers were right to favor Dallas in this game.

But was 17 points too much?

For the first 26 minutes of the game, that margin seemed about right. The Steelers played with stage fright and quite frankly, were lucky to hold the Cowboys to 13 points. But late in the 2nd quarter, Tory Aikman tried to hook up with Michael Irvin on third down only to have Rod Woodson knock the ball away.

Woodson’s presence alone was a medical miracle, let alone a play such as that against a fellow Hall of Famer.

The Steelers went to work and clawed their way down the field. The first half closed with Neil O’Donnell connecting with Yancey Thigpen for a touchdown. The Steelers were down 13 to 7 but had put themselves back into the game by halftime.

…Unfortunately, Neil O’Donnell almost took them back out of the game when early in the 3rd quarter he threw directly to Larry Brown who returned the ball 30 yards, setting up an easy Cowboys touchdown.

The Steelers refused to fade or fold.

They opened the 4th quarter with a Norm Johnson field goal, followed by a surprise-on-sides kick that Deon Figures recovered. Pittsburgh was not only going to continue to play, it was playing to win.

Larry Brown, John L. Williams, Steelers vs Cowboys, Larry Brown interception Super Bowl XXX, Larry Brown pick six Super Bowl XXX

Larry Brown en route to end zone in Super Bowl XXX. Photo Credit: Al Belo, Getty Images via surgexsportsblitz.com

O’Donnell quickly moved the team down the field, and in just 3 minutes, Bam Morris was in the end zone, making it a 20 to 17 game. The Steelers forced the Cowboys to punt on a drive that featured their only sack of the game, an 8-yard drop by Levon Kirkland.

  • The Steelers got the ball back.

To this day, people argue whether Andre Hastings ran the wrong route or not, but what is clear is that Neil O’Donnell again threw it directly to Larry Brown. And again Larry Brown returned into the Steelers Red Zone. And again, Emmitt Smith did what he did so well – score touchdowns.

  • The final score read Cowboys 27 Steelers 17.

Bill Cowher’s Steelers opened the season by losing their best player. By midseason they were facing an abyss. The effort of the 1995 Steelers in turning the season around is worthy of story and song.

But at the end of the day, the truth is that Pittsburgh had glimpsed the Mountain Top, but it was two interceptions too far.

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Introduction: Bill Cowher’s Steelers Coaching Career, A Season-by-Season Retrospective

Our goal this year is to put a fifth trophy in the case outside in the hall.

Bill Cowher launched his tenure as Pittsburgh Steelers head coach with those words at Three Rivers Stadium on January 21st, 1992.

  • Things were different in 1992.

Around the world, the Commonwealth of Independent States had just “replaced” the Soviet Union. The World Trade Center formed an indelible mark on the Manhattan skyline, or so we thought. Bell Atlantic sold bricks with antennas and ran ads encouraging customers to use their “car phones” outside the car.

In the NFL, five days stood between Joe Gibbs and his third Super Bowl, which seemingly cemented Washington’s status as a dominate franchise. A year into his “retirement,” Bill Parcells worked as an NBC commentator. The “Run ‘N Shoot” offense supposedly signaled the future of football.

In Pittsburgh, The Press and Post-Gazette circulated. The Carrick Village Dairy operated as the neighborhood greasy spoon, and at least one patron was getting his 3 squares a day there. Everyday. Further down Brownsville Road, Ravita’s butcher shop still booked numbers and sold fresh meats on the side.

And down at 300 Stadium Circle, someone other than Chuck Noll held the title of “Pittsburgh Steelers head coach” for the first time since 1969.

Bill Cowher, Pittsburgh Steelers

January 21st, 1992, Bill Cowher introduced as Pittsburgh Steelers head coach

Bill Cowher dropped a gauntlet with his opening declaration. Pittsburgh had only made the playoffs once in 7 years and hadn’t held “contender” status since the Houston Oilers ended the Super Steelers run on dreary early December evening in 1980.

  • All new head coaches espouse optimism, but Bill Cowher conveyed his with a difference: The Chin meant it.

Few bought Bill Cowher’s bravado. The “wealth of talent” Cowher saw on his roster prompted eye rolls instead of “nods.” Yet Cowher forced critics to eat a slice of humble pie by taking the league by storm, starting 3-0.

In many ways, Bill Cowher defied definition. Regarded as a “players coach” whose players adored him, Cowher reputedly had abrasive relations with everyone else in the Steelers organization not named Rooney. In a league where players are said to “tune out” head coaches quickly, Bill Cowher recycled the same speeches so frequently that his veterans could often finish them.

  • Yet, Cowher’s ability to motivate served as perhaps his greatest asset.

Howie Long once labeled Cowher as the ultimate coach for his “Tough Guy team.” Bill Cowher preached and practiced tough, physical football on defense, and bruising in-between- the- tackles rushing on offense. “Conservative” best described his coaching style. But which decisions defined the trajectory of Cowher’s coaching career? How about these:

  • Calling a fake punt in his first game as coach when on the road and down by 14.
  • Deploying a 5 wide receiver formation that included Kordell Stewart as a “Slash” quarterback/wide receiver
  • Going for an on-sides kick in the 4th quarter of Super Bowl XXX when down 10-20
  • Icing victory in Super Bowl XL by calling a fake reverse option pass

Hines Ward, Super Bowl XL, Steelers Super Bowl XL, Antwaan Randle El Hines Ward Super Bowl XL

Hines Ward seals the win in Super Bowl XL. Photo Credit: Bill Frakes, Sports Illustrated

None of the above serve as examples of “Going by the book.”

When Bill Cowher stepped down as Steelers head coach on January 5th, 2006 the world had changed.

No one remembered that the Commonwealth of Independent States had ever existed, but Vladimir Putin was working to restore Russia’s military might. September 11th had obliterated Twin Towers from the New York skyline while burning their silhouette into our collective memory. Everyone owned a cellphone and Verizon now ran commercials reminding customers NOT to text and drive.

In the NFL, Joe Gibbs had returned as Redskins coach after watching 5 other men cycle through Washington’s coaching carousel. Bill Parcells coached the Dallas Cowboys, but would soon “retire” for good or until Miami offered him control of its front office in two year’s time, whichever came first. No one remembered the Run ‘N Shoot offense.

In Pittsburgh, Richard Mellon Scaife subsidized the Tribune-Review’s money-losing effort to topple the Post-Gazette which had long ago absorbed the Pittsburgh Press. The Carrick Village Dairy had closed. Its 3 squares-a-day patron had long since taken up permanent residence down the road at St. Joseph and St. George’s cemetery. Further yet down Brownsville road, Ravita’s had closed, but the neighborhood moved on.

Downtown, Three Rivers Stadium had imploded with Heinz Field and PNC Park taking its place. That forced the Steelers to relocate to 3400 South Water Street, South Side, on ground where J&L’s massive steel works had once stood. Something else had changed too.

  • The Steelers had added 5th trophy to their case.

It took Bill Cowher 15 years and 261 games to do it, but in Super Bowl XL he finally succeeded in handing One for the Thumb to Dan Rooney.

In the coming days, with the help of staff writer Tony Defeo, Steel Curtain Rising will tell the story of Bill Cowher and his Steelers, season-by-season. As we publish new stories, we’ll add links below.

Steelers 1992 Season: Cowher Power Awakens Steelers Nation
Steelers 1993 Season: Cowher’s Boys Not Ready for Prime Time
Steelers 1994 Season: Over Confidence is Cowher’s Achilles Heel
Steelers 1995 Season: Return to Super Bowl, but Trophy “Two Interceptions Too Far”
Steelers 1996 Season: The Bus Arrives in the Steel City!
Steelers 1997 Season: Defying Gravity with Cowher and Kordell
Steelers 1998 Season: The Black and Gold Crashes Down to Earth
Steelers 1999 Season: Cowher-Donahoe Feud Tears Team Apart, Comes to a Head
Steelers 2000 Season: Setting the Tone for the 2nd Super Bowl Era
Steelers 2001 Season: Contenders Again, as Playoff Drought Ends
Steelers 2002 Season: The Rise of Tommy Gun
Steelers 2003 Season: The Final Chapter of a Strange Era
Steelers 2004 Season: The Ben Roethlisberger Era Begins
Steelers 2005 Season: Bill Cowher Finally Hands Dan Rooney the Lombardi Trophy
Steelers 2006 Season: Super Bowl Hangover and the Chin Hangs it Up

 

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