ESPN Lays off Jerome Bettis. Why Not Park The Bus in Pittsburgh with the Steelers Radio Network?

Thanks to legions of millennia cord cutters, ESPN is laying off people by the droves. And unfortunately, Steelers Hall of Famer Jerome Bettis is the latest victim.

That’s sad but not surprising news for Jerome Bettis, who landed a job with NBC following his retirement after Super Bowl XL. Bettis provided commentary on NBC from 2006 until 2009 but the network did not renew his contract.

Jerome Bettis, Dan Kreider, Super Bowl XL, Jerome Bettis Super Bowl XL

Jerome Bettis at Super Bowl XL. Now that ESPN has laid him off, why not park The Bus in Pittsburgh? Photo Credit: Kathleen Galligan, Detroit Free Press

From their Bettis did a stint on NFL Network, before landing at ESPN in 2013. It is quite common for retired athletes to get into broadcasting, former Steelers Lynn Swann, Terry Bradshaw and Mark Malone have made careers out of it, but those men are the exception, not the rule.

  • Joe Montana only lasted a year at NBC Sports following his retirement. Hines Ward worked for NBC for a year.

Its been speculated that Jerome Bettis will return to the NFL Network and while, that might be a good place for him, dare we ask – Why not park the Bus in Pittsburgh again? Seriously.

Bettis is probably too big of a talent for WTAE, WPXI or even KDKA, but why not add Jerome Bettis to the Steelers broadcast team? Tunch Ilkin and Bill Hargrove do a fine job on their own (although let’s face it, it’s not the same without Myron, but no one could replace Myron Cope.) Bettis would provide a new element to the broadcast.

Bettis would also be the first African American to commentate for the Steelers Radio Network, and the added diversity could only widen the commercial appeal of the broadcast team.

  • Bettis could also join Ilkin and Craig Wolfley on doing video breakdowns for Steelers.com.

Jerome Bettis is one of the most popular Steelers in over a generation. Indeed, when he entered the Hall of Fame, Jerome Bettis had the distinction of having been the face of the franchise. Yet, the ten years have elapsed since Bettis began his “Life’s Work” and the only players who remain from his day are Ben Roethlisberger, James Harrison and Greg Warren. And of course Bill Cowher followed Bettis’ lead a year later.

In other words, while popular and a fan favorite Jerome Bettis can still be counted on to provide objective commentary in the booth. So why not park The Bus in Pittsburgh?

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Historical Perspective: The A+ Steelers 1993 Free Agency Effort Didn’t Look that Way at the Time

Free Agency never fails to stir the passions of Steelers Nation and 2017 has been no exception.

That’s fine, but it is always good to apply a health perspective towards how the Steelers manage free agency and to provide that perceptive, we take a look back, way back, at Pittsburgh’s inaugural foray into free agency by grading the Steelers 1993 Free Agency effort. So here it goes. In the 1993 off season the Pittsburgh Steelers:

  • Lost a perennial Pro Bowl inside linebacker,
  • Lost a veteran starter who provided stability during a long rebuilding phase,
  • Lost a former first round pick edge rusher who never met expectations,
  • Rolled the dice by giving a measly third round restricted free agent tender to a key starter

Sounds ominously familiar, right? Seems like the Steelers got schooled by the harsh reality of NFL free agency?

Kevin Greene, Stan Humpheries, 1993 Steelers free agents, 1993 Steelers free agency

Kevin Greene sacks Stan Humpheries in the Steelers 1993 win over the Chargers. Photo Credit: AP, via al.com

That’s what a lot of people, including both Pittsburgh journalists and national ones such as SI’s Peter King, concluded at the time. So how would you grade would the Steelers 1993 Free Agency effort?

  • How about with an A+ ?

Yes, that’s correct, and to be bluntly honest, one doesn’t and/or shouldn’t have needed 20/20 hindsight to realize the Steelers were on to something.Here’s what the Steelers 1993 Free Agent tracker would have looked like:

1993 Steelers Free Agency, 1993 Steelers Free Agents, 1993 Steelers free agent tracker

Steelers 1993 Free Agency Tracker

The restricted free agent in question was none other than Neil O’Donnell who had done an impressive job as the Steelers starting quarterback in 1992 and was a restricted free agent, whom the Steelers lowballed with a 3rd round tender.

The Tampa Bay Buccaneers smelled blood in the water, and made an offer to Neil O’Donnell setting off a firestorm in Steelers Nation the likes of which was not seen until September 2014 when the Steelers cut Doran Grant….

So, OK, so the Kevin Greene signing worked out pretty well, but even if you take that into account, how could anyone look at that chart above and grade the 1993 Steelers Free agent effort with an A Plus?

It is easy – by looking at the full range of the Steelers activity during that free agency period.

Steelers 1993 Free Agents: The One’s the Got Away….

While fans looked at Hardy Nickerson’s departure and lambasted Dan Rooney for “being cheap,” the truth is that a year earlier the Steelers had made Nickerson a competitive 3 year offer. Nickerson, knowing free agency’s arrival was imminent, balked and insisted on a one year deal.

  • The Steelers didn’t, and don’t do business that way.

They’d also picked Levon Kirkland in the 1992 NFL Draft. While one could run fiery Nickerson vs. Kirkland debate and you might even conclude that Nickerson was the better linebacker, you cannot claim the Steelers downgraded their defense by starting Levon Kirkland in 1993.

You always want a Tunch Ilkin type player to retire in Black and Gold, but when Green Bay made its 2.2 million dollar offer, Bill Cowher informed Ilkin that if he stayed in Pittsburgh, he’d be backing up Leon Searcy for a lot less. Ilkin took the money.

Aaron Jones’ defection amounted to addition by subtraction. Prior to free agency, the Steelers would have been stuck with Jones, instead they were able to upgrade and move on by drafting Kevin Henry. Jones did “OK” in New England, but in no way was worth the 1.8 million dollar two year contract he got.

Steelers 1993 Free Agents, the Ones that Arrived or Stayed

Jerrol Williams had underachieved under Chuck Noll, but flourished during Bill Cowher’s first season in 1992.

The Steelers wanted to keep him, but the San Diego Chargers made a 1.7 million dollar one year restricted free agent offer for Williams, an exorbitant sum at the time which the Steelers had no intent on matching. So instead, they went out and signed Kevin Greene.

L.C. Greenwood, Jack Lambert, Super Bowl XIV

L.C. Greenwood during the Steelers win in Super Bowl XIV. Photo Credit: Bill Smith, NFL via NFL.com

Although Kevin Greene arrived in Pittsburgh with 72.5 sacks to his name, or one less than then franchise record holder L.C. Greenwood had, he wasn’t well known in the NFL. Time would show that NFL Hall of Famer Kevin Greene represented an upgrade over Jerrol Williams, but few fans or sports writers wanted to concede it in the spring of 1993.

Peter King described the Steelers decision to give Neil O’Donnell a low-ball restricted free agent tender as “unwitting” and he was right. The Steelers had wanted to resign O’Donnell, but badly miscalculated by only tendering him $300,000.

  • But if the Steelers mistake quickly became clear, the franchise also refused to panic.

The team gave a long look at keeping Bubby Brister. The also considered bringing in Jeff Hostetler. But Bill Cowher and Ron Erhardt lobbied for Dan Rooney to match the Tampa Bay’s offer and he did, remaining a Steeler until Super Bowl XXX.

If another Steelers free agent pickup, linebacker Greg Clark, didn’t make it out of training camp, Mike Tomczak provided veteran stability at the backup quarterback position for seven straight years.

1993 Steelers Free Agency Complete Picture

While we haven’t finished painting the Steelers 1993 free agency picture yet, it should already be obvious that Pittsburgh clearly didn’t belong in Peter King’s “They Got Hurt” category.

  • And the moves already discussed might not have even been the most important moves the Steelers made.

Weeks after making Kevin Greene the highest paid defensive player in Steelers history, the Steelers did it again, by resigning linebacker Greg Lloyd to a 3 year contract. What was notable about the move wasn’t the money, however it was the timing.

  • In the spring of 1993, Greg Lloyd still had a full year remaining on his contract.

Resigning in your own players before their contracts expire is now common in the NFL, but it wasn’t in 1993. In fact, fans and commentators attacked the Rooneys for failing to grasp that “the point of free agency is to sign other team’s players, not your own.”

Rod Woodson, Steelers 1994 season

Rod Woodson during the 1994 season. Photo Credit: Behind the Steel Curtain

And while the move didn’t come until September, the Steelers did it again with Rod Woodson, reupping the Hall of Famer cornerback a year before he became a free agent. The Steelers also resigned Barry Foster, although that move didn’t work out quite as expected (even if it did indirectly open the door to the Jerome Bettis trade.)

So for those who haven’t kept score, the Steelers 1993 free agency effort saw the franchise:

  • Promote two, lower salaried draft picks in favor of retaining more two more costly starters
  • Practice some addition by subtraction by allowing a chronic under achiever to walk
  • Extend the contract of a legendary linebacker
  • Come to terms with two future Hall of Famers

Although the 2017 free agent signing period is far from over, there’s no shortage of people to passing judgment on the Steelers efforts, ominously observing how Patriots are getting stronger while the Steelers are getting weaker.

That might be the case, but before freaking out remember that in 1993 Peter King ranked the Steelers free agency effort at 24th and there were only 28 teams in the league then. While his number 1 team, the Green Bay Packers certainly helped themselves with Reggie White, he also listed the Falcons, Cardinals, Browns, Buccaneers, and Colts as “Leading the Way.”

  • None of those teams sniffed the playoffs that fall. The 1993 Steelers did.

And, as 1993’s lesson applies to today, James Harrison deserves Hall of Fame consideration, Antonio Brown is building a Hall of Fame worthy resume and Le’Veon Bell clearly has Hall of Fame caliber talent.

And the Steelers have taken steps to keep those 3 players in Pittsburgh. Just Say’in….

Struggling to keep up with Steelers free agency? Click here for our Steelers 2017 Steelers Free Agent tracker and/or click here for all Steelers 2017 free agency focus articles.

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