2005 Pittsburgh Steelers: Bill Cowher Finally Hands Dan Rooney the Lombardi Trophy

We can be a better football team, I can be a better quarterback and not win 15 games…. We can still win a Super Bowl and not win 15 games.” – Ben Roethlisberger August 2005

We would have no way of knowing it at the time, but Ben Roethlisberger was wise beyond his years. You could describe the Steelers 2004 season in many ways, but “Unplanned” might be the most accurate. After a 6-10, 2003 campaign, nothing was expected of the 2004 Steelers. And that was before they lost their starting quarterback.

Rookie Ben Roethlisberger led the Steelers to 15 straight wins, until finally falling to the New England Patriots in the AFC Championship. To Bill Cowher the challenge was to keep maintain “that same look in our eye” now that expectations were high.

Expectations were high. In July none other than Art Rooney II declared “I think for the people who have been around for a while now, I think we all feel like it’s time. We’ve been close and we have to take that last step.”
In other words, “Win the Super Bowl” was the Steelers plan. Ironically, their ability to do that would hinge on their ability to improvise when things did not go as planned.

Bill Cowher, Dan Rooney, Art Rooney II, Super Bowl XL, Steelers vs Seahawks, One for the Thumb, Lombardi Trophy

Bill Cowher hands Dan Rooney the Lombardi Trophy. Photo Credit: AP, via Tribune-Review

Steelers Retooled for a Run

By summer of 2005 the annual exoduses of free agents from Pittsburgh were fading from memory.

Sure the Steelers had lost free agent offensive lineman Oliver Ross and Keydrick Vincent, but Max Starks and Kendall Simmons were essentially upgrades. Chad Scott had gone too, but Ike Taylor was more than ready.

No one was sure, but Randle El was a proven player.

The Steelers also welcomed tight end Heath Miller, their first round pick in the 2005 NFL Draft. Most importantly, Jerome Bettis decided to return for one final shot at Super Bowl instead of retiring

Championship Closeness Combines with Unexpected Developments

When the Steelers arrived at St. Vincents Jerome Bettis passed out “Super Bowl XL Detroit: The Bus Stops” T-shirts. But all eyes were on Hines Ward’s hold out. Ward had a year on his contract. Dan Rooney did not negotiate with hold outs. He hadn’t made an exception for Franco Harris. Ward would be no different.

Jerome Bettis, Hines Ward, Steelers vs Bengals

Jerome Bettis and Hines Ward in the playoff win against the Bengals. Photo Credit: Tony Tribble, AP via Al.com

But Dan Rooney felt this team had “…the closeness that brings championships” and didn’t want a money squabble poisoning camaraderie. With Jerome Bettis’s help, Rooney talked Hines Ward into reporting and delivered on his promise to treat him fairly.

Ward’s return was welcome in football terms too, because yellow flags flashed around both the Steelers running game and passing game during the 2005 preseason. The plan had been for Duce Staley to serve as the bell cow with Jerome Bettis as his backup.

  • But both Staley and Bettis had health issues during training camp. So Bill Cowher turned to Willie Parker, 2004’s preseason wonder.

Ben Roethlisberger had surprisingly struggled during the 2005 preseason, posting a 32.8 passer rating prompting Bill Cowher to confesses “I like this group of guys, but we’re nowhere near where we need to be.”

Was Willie Parker a legit starting running back? Would Roethlisberger prove to be a one-year-wonder? The Steelers were about to find out.

Season Opens as Planned, But NFL = “Not For Long….”

The 2005 Steelers beat the Tennessee Titans and Houston Texans to open the season. Willie Parker ran for 160 yards and 111 yards respectively, while Ben Roethlisberger had an average passer rating of 149.05. The Steelers would be alright with Ben and Willie.

The New England Patriots returned to Pittsburgh on week 3 left as victors yet again, after a 23-21 contest. Next the Steelers traveled to San Diego and defeated the Chargers, but it took a last second Jeff Reed field goal to get them there.

Worse yet, Ben Roethlisberger tweaked his knee during the game.

The Ups and Downs of Understudies

Outsiders have long questions the Steelers practice of keeping 3 quarterbacks but October 2005 would vindicate the franchise’s philosophy.

The Steelers would lose their next game as Tommy Maddox struggled all day, until finally throwing a pick six to Rashean Mathis in overtime.

Big Ben returned, and Pittsburgh rebounded for 2 more wins, but in the 2nd victory over the Ravens, but hetweaked his knee again. Worse yet, both Willie Parker and Jerome Bettis were down with injuries.

And the Steelers were traveling to Lambeau Field, one of the NFL’s most difficult venues to play in.

Troy Polamalu, Brett Favre, Steelers vs Packers

Troy Polamalu strip sacks Brett Favre. Photo Credit: John Biever, SI.com

Fortunately, Bill Cowher had flexibility at backup quarterback and started Charlie Batch started instead. He also had Duce Staley in his bullpen at running back.

  • Neither Duce nor Batch made any fantasy football owners happy that day.
  • Pittsburgh’s best“offensive” play was Troy Polamalu’s 77-yard fumble return for a touchdown.

But that play, combined with just enough plays by Batch and Staley, put the Steelers over the top.

A week later, Charlie Batch did make a lot of plays in quarterbacking the Steelers to a 17-7 halftime lead, but unfortunately going into halftime he broke his finger during a QB sneak for a touchdown. Tommy Maddox struggled again, but midway through the 3rd quarter Ken Whisenhunt improvised by going to his bag of tricks, as Antwaan Randle El tossed a 51-yard touchdown pass on a fake reverse to Hines Ward that all but iced the game.

Unfortunately, no such magic was on tap a week later as Maddox continued to struggle costing the Steelers an overtime loss, this time to the Ravens.

Challenged, Bill Cowher Challenges as Never Before

Ben Roethlisberger returned for a key Monday Night Football matchup against the 2005 undefeated Indianapolis Colts. While the Steelers kept it closer than the score indicates, the Colts won, 26-7.

That was perhaps to be expected. Ben Roethlisberger has typically struggled his first game back after an injury, and this was one of the games that set this trend. But the following week the Steelers came up short 38-31 to the Bengals, leaving Pittsburgh at 7-5 with a three-game distant second in the AFC North.
Jerome Bettis, Steelers vs Bengals

  • A Post-Gazette photo caption went so far as to suggest that Jerome Bettis questioned his decision to return.

With his back to the wall, Bill Cowher called full pads for practice, something that was unheard of in mid-December. He did something equally meaningful in the meeting room. Cowher had always kept a white board filled with stats, facts and figures that he’d chart progress by updating throughout the season.

Cowher erased the board clean.

As Jerome Bettis explained to Ed Bouchette:

I had been there for 10 years and it’s something he did for a long time. It was always there. We come into the team meeting room and he erased all of it. We’re like, ‘Whoa, the season’s not over. We have four games left.’ And all he said was ‘Chicago. This is it. We’re not looking at all of it, just one game: Chicago.’

With 4 games left in the regular season, Bill Cowher had installed a playoff mindset in his team.
Cowher’s gambit worked.

The next week a 9-4 Chicago Bears team came to Heinz Field, and with Jerome Bettis leading the way in the snow, the Steelers dispatched the Bears 18-6. Next, the Steelers knocked off the Vikings on the road, then clobbered the Browns 41-0 in Cleveland.

Jerome Bettis, Brian Urlacher, Steelers vs. Bears, '05 Steelers

Jerome Bettis shows Brian Urlacher who is boss. Photo Credit: Ezra Shaw, Getty Images via The Sun.

Even though the Steelers still needed to win – and needed help going into the final game of the season, Bob Labriola concluded, “The playoffs are coming, and so are the Steelers.”

So there was no panic on the Pittsburgh sidelines as the Lions went up 14-7 in the final week of the season. The Steelers responded with 3 Jerome Bettis touchdowns and stopped a Lion’s comeback attempt with another touchdown to win 35-21.

The Steelers got the help they needed and were in the playoffs, but as the last seed in the AFC. No last seeded team had ever won a Super Bowl.

Wild Card Game: From Columbus to Cincinnati

This suited Bill Cowher perfectly. Bill Cowher was a motivator, yet his repertoire of stories was limited. Veterans could often finish his speeches for him. .

When the playoffs arrived , Bill Cowher shocked his veterans by reminding them that people had told Christopher Columbus that he would sail off of the edge of the earth. Columbus persisted, discovering the New World.

As Bettis recounted to Ed Bouchette, “’My point is, don’t let history dictate your future, let your future make history.’”

  • History remembers the Steelers Wild Card win over the Bengals as a 31-17 blowout.

What it forgets is that, even after Kimo von Oelhoffen inadvertently knocked Carson Plamer from the game, Cincinnati managed to build up a 17-7 2nd quarter lead. The Steelers made it 17-14 before half time, but in the third quarter the Bengals marched directly toto the Steelers 15.

There punter Kyle Larson tried to run bumbled field goal attempt, fumbled and lost 20 yards in the process. As Mike Pruista of the Tribune-Review observed, at this point Cincinnati’s playoff inexperience grabbed them by the throat and never let go.

By the time Ben Roethlisberger was connecting with Cedrick Wilson on a flea flicker to go up 28-17, the Pittsburgh was playing with Cincinnati.

Divisional Playoffs When Imperfection Fights Perfection Imperfection… Wins?

The only thing missing from the legend of Steelers-Colts 2005 AFC Divisional is narration by the late John Facenda.

The 2005 Colts had been perfect, only losing because they rested starters. The tragic suicide of Tony Dungy’s son had the rest of the league pulling for them. The 2005 Steelers, in contrast, had been anything but perfect.

  • Yet, for the first 3 quarters the Steelers had been absolutely perfect in this game.

Then The Fates decided to make it interesting:

Troy Polamalu, Steelers vs. Colts, 2005 AFC Divisional playoffs

Troy Polamalu’s should have been interception. Photo Credit: Steelers.com

Tory Polamalu had a game-sealing interception overturned, which to Colts used to narrow the score to 21-18. Two series later, Joey Porter and James Farrior sacked Peyton Manning on 4th and 6, giving the Steelers the ball on the Colt’s 2. Gary Brackett ended Jerome Bettis’ touchdown attempt with a fumble, and only Ben Roethlisberger’s shoe string tackle saved the day.

  • What everyone remembers after that was Mike Vanderjet’s missed 46-yard field goal.

But Steelers rookie Bryant McFadden authored the critical play on that series. Peyton Manning found Reggie Wayne in the end zone and delivered the ball perfectly. McFadden squared his shoulders, and deflected the pass in what was the best play of his 7 year NFL career.

Perfection fought with imperfection in Indianapolis, and it was an unheralded rookie who swing the balance to the Steelers, sending them to the AFC Championship.

AFC Championship – “Take Me Home!”

Ben Roethlisberger, Steelers vs Broncos, Steelers AFC championship Broncos

Ben Roethlisberger in the 2005 AFC Championship Game. Photo Credit: Denver Post

By the time he traveled to Denver on January 22nd 2006, Bill Cowher had coached in 5 AFC Championships with Jerome Bettis playing in three of those. All of those had been at Three Rivers Stadium or Heinz Field. Cowher had lost 5 of 6 and Bettis all three.

  • If playing at home wasn’t the problem, perhaps getting away from Pittsburgh was part of the solution.

Jerome Bettis grew up in Detroit and he’d never won a championship. The night before the game, he implored his teammates: “Take me home! Take me home.”
The Broncos never had a chance.

Sure, rookie wide receiver Nate Washington turned into a defensive back to make a heads up play to stop a would have been game-changing interception. But that’s precisely the point. Championship teams find ways to make those plays.

When all was said and done, Joey Porter logged a sack, backup lineman Brett Keisel made 2, Larry Foote had an interception, and the Steelers completely neutered the Broncos “Zone Rushing” attack.

On offense, Cedric Wilson, Hines Ward and Jerome Bettis all found the end zone, while Jeff Reed kicked 2 field goals. By the time Ben Roethlisberger rushed for the final score, it really was an insurance touchdown.

  • But the most telling moment of the game came on the sideline.

As Bill Cowher faced Dan and Art Rooney II, shaking hands, his left-hand index finger was raised to form the numeral 1 and he was clearly mouthing, “We’ve still got 1 more game to play!”

Super Bowl XL – the Steelers Make Their Own Fate

You can win Super Bowls several ways. You can dominate out of the gate as the Steelers did to the Vikings in Super Bowl IX. Two fantastic franchises can go toe-to-toe with the best one eking out a win as the Steelers and the Cowboys did in Super Bowl X and Super Bowl XIII. You can make up for inferior talent by outfoxing your opened with better coaching as the Giants did in Super Bowl XXV.

Every coach plans to dominate, probably expects to go toe-to-toe and likely falls back on outfoxing his opponent. But of none of those work one other option remains:

  • Create your own opportunities.

And that’s the route the Steelers took in Super Bowl XL. The Steelers were heavy favorites in Super Bowl XL, but their offense was stuck in 2nd gear for most of the first half. In fact, Seattle held a 3-0 lead for most of the first 30 minutes.

So the Steelers did what they’d done so well all year long – improvise.

Ben Roethlisberger
Ben Roethlisberger was nervous and not playing well. After trying, and failing to connect with Hines Ward through the air, Ben Roethlisberger handed it to him in a reverse. Ward picked up 18 yards. The Steelers didn’t score on that drive, but on the next one they darted around the backfield buying time as Ward made a 37 yard catch that brought the Steelers to the Seahawks 3.

  • When two Jerome Betis runs didn’t get it done, Roethlisberger ran it in himself.

Save the whining Seahawks fans. Sure, the replay is hardly “indisputable,” but the referee who was standing right there had a far better view than the camera angle and he called it a touchdown.

Ken Whisenhunt I
If the Steelers offense had been stalled in the first half, their play calling had forced the Seahawks to adjust their formations, just as Pittsburgh’s coaches expected, as recounted by Alan Faneca in Jim Wexell’s:

“‘Oh, man it worked.” Yes, it did:

That wasn’t “just” a 75 yard run for a touchdown, it was an remains the longest play from scrimmage in Super Bowl history.

Kudos to Ken Whisenhunt.

Ike Taylor
Ben Roethlsiberger would turn over the ball on the Steelers next possession with Kelly Herndon returning it 76 yards. The Seahawks took 4 plays to score. Four series later, Seattle was at it again, driving to Pittsburgh’s 27 yard line, threating to score.

Ike Taylor was a great cornerback who couldn’t hold on to the ball. He had 17 interceptions, regular season and playoffs combined, in his entire 12-year career. Dwayne Woodruff also played 12 years and had 37 in the regular season alone.

  • Matt Hasselbeck thought he had Darrell Jackson open at the five.

Ike Taylor thought better of it, intercepted the ball and returned it 24 yards. Ike didn’t pick off too many passes in his career. But he sure made this one count.

Ken Whisenhunt II
The Steelers got the ball at midfield. A mix and match of runs and short passes earned a first down. Then Ken Whisenhunt went for the knockout punch. Ben Roethlisberger handed to Willie Parker. Parker tossed it to Antwaan Randle El. Randle El kept running his reverse. Ben Roethlisberger threw a block. Hines Ward got open. Randle El released.

The Steelers went up 21-10

Hines Ward, Super Bowl XL, Steelers Super Bowl XL, Antwaan Randle El Hines Ward Super Bowl XL

Hines Ward seals the win in Super Bowl XL. Photo Credit: Bill Frakes, Sports Illustrated

Dicky LeBeau
Seattle still had time. They got the ball back. They advanced to midfield. The Steelers held them, forcing a third down with 8 yards to go. Matt Hasselbeck dropped back to pass. Deshea Townsend came out of nowhere sacking Hasselbeck and forcing a punt.

  • Dick LeBeau’s blitz was a new one, one he’d improvised and installed the night before.

The Steelers fed the ball to Jerome Bettis 7 times on their next 8 plays. Seattle got the ball back but it was too little too late – they turned over on downs.

  • With 3 seconds separating the Steelers from One for the Thumb, Ben Roethlisberger took a final knee.

Minutes later Jerome Bettis and Bill Cowher took tie dais together. Bettis declared “The Bus stops here.”

Bill Cowher finally did what he returned to Pittsburgh to do: He handed Dan Rooney his 5th Lombardi Trophy.

The Pittsburgh Steelers were champions again.

Thanks for visiting. To access our full series on Bill Cowher click here (and scroll up or down).

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