ICYMI, Steelers team captain and defensive mainstay Cam Heyward is supposedly “in trouble.” Why? Well, its that (not so) old evil social media. After the Steelers shellacking at the hands of the Bills, Cam Heyward made the following retweet:
Heyward immediately clarified the situation, labeling it a butt retweet. When that didn’t appease the peanut gallery, Cam doubled down:
Ok let me be clear when I say that was a complete accident. I challenge myself to be better and don’t look to point the finger. These losses I take personal and I need to be better. My head coach and teammates are the ones I care about. I’m on to Tampa see ya Sunday.
— Cam Heyward (@CamHeyward) October 10, 2022
But the “masses” in the Steelers Nation remain unmoved. Just Google “Cam Heyward butt retweet” and you’ll find no shortage of bloggers, social media general managers who insist this is all just a nod and a wink, and that the longest tenured Steeler really wishes to double cross Mike Tomlin.
What to make of all of this? Well, age has proven that in times like these, its best to lean into Sgt Hulka’s* wisdom:
The Steelers are 1-4. Tom Brady is coming to town. Injuries have knee-capped their defense. Pittsburgh stands poised to fall to 1-5. Or worse. This is when things get colorful in the NFL. But Cam’s retweet is anything but colorful.
If you want to see colorful, take a long look back to the dark days of the 1988 Steelers. After the 1-6 Black and Gold lost their sixth straight, starting quarterback Bubby Brister proclaimed “…we may as well punt on first down and get it over with.”
Brister didn’t stop there. The Bubster assailed his own pass rush, calling for “Anybody who rushes the passer, call the stadium. We need help quick.” Although Brister praised Chuck Noll, confirming, “I think he’s a good coach,” the story went national, getting coverage in the Washington Post on WMAL with Ken Beatrice’s “Sports Call.”
But both Noll and Dan Rooney downplayed the comments, affirming that they shared his frustration. According to Ed Bouchete’s Dawn of a New Steel Age, Tom Moore, the Steelers offensive coordinator took Bubby out for a beer after practice and smoothed things over.
- Yes, ‘Twas innocent the age that preceded social media.
(Today Twitter would probably be debating the size of the tip they left.)
The Steelers responded the next Sunday with a rousing 39-21 win over the Denver Broncos, that included a cult-hero status worthy performance by running back Rodney Carter, reverses by Louis Lipps, nearly 100 yards from Merril Hoge, six Gary Anderson field goals and interceptions by Rod Woodson and Cornell Gowdy (who?).
- Alas, the midseason rally was not to be, as the ’88 Steelers lost their next 4 before winning 3 of their final 4.
Circling back to 2022, I’d be shocked if Kenny Pickett made similar comments, even if the Steelers reach 1-6 as they are likely to do. But something Bubby Brister said then rings true today, “With what he has to work with right now, he’s doing the best job he can. It’s going to take another two or three years to rebuild this thing, get young guys some experience…. We need a whole lot of stuff.”
With an injury report that contains Cam Sutton, Ahkello Witherspoon, Levi Wallace, Minkah Fitzpatrick, Montravius Adams, Larry Ogunjobi, Pat Freiermuth and Zach Gentry, few should argue if Pickett made similar comments about Tomlin.
But the hemming and hawing over Cam Heyward’s butt retweet shows that many probably would.
*If you’re a male millennial Steelers fan who is unfamiliar with the Sgt. Hulka clip, find out where to stream Stripes or, if need be, buy the DVD on Amazon, convene your buddies for a “Men’s Night In,” and take in what was the ultimate “guy movie” for both Boomers and Generation X.