Do AI platforms pose an existential threat to sports bloggers?
A short while ago this question was laughable. Today? Not so much. The ability of ChatGPT and other AI platforms to answer complex questions with coherent, comprehensive responses in mere seconds is downright scary.
I wouldn’t be surprised to see the owners of one or more “Content Aggregation” sites test the waters this fall by using an AI platform to produce post-game summaries and/or to synthesize articles using transcripts from coaches’ press conferences.
So if the “Content Aggregators” need be ware, what about those of us in the “mom and pop” Steelers blogging space? Meaning in those of us who strive to produce original articles and avoid (or at least minimize) content aggregation?
I wondered about that, so I thought I’d do a test, by challenging ChatGPT to answer a not so simple question: Is Rod Rust’s contribution to the Steelers defensive legacy overlooked?
If you’re sitting there asking, “Who is Rod Rust?” I suggest you be patient, and do anything but rely on ChatGPT for your answer:
Wow. Where do we start?
ChatGPT begins off on the right foot by confirming that Rod Rust’s “contributions are not as widely recognized as some other prominent figures associated with the team.” That is correct. But of course we knew that – but what we’re asking is if that lack of recognition is justified or not.
- Things go downhill after that. Fast.
Next, ChatGPT tells that Rod Rust served as the Steelers defensive coordinator from 1992 to 1994. This is wrong. Dom Capers was the Steelers defensive coordinator from ’92 to ’94. The next part of the sentence is even worse, where ChatGPT tells us: “His tenure coincided with a period of relative decline of the defense.”
Anyone with a pulse knows that the Steelers defense improved in 1992 with Bill Cowher’s arrival, and continued to improve through 1994. By Steelers 1994 season they were calling it “Blitzburgh” as Rod Woodson, Kevin Greene, Greg Lloyd, and Carnell Lake were in their primes, with Chad Brown, Levon Kirkland and Joel Steed coming into their own as starters and future Pro Bowlers.
Given that the “Blitzburgh” defense never won a Super Bowl (thanks Neil!) it is correct to say that “the unit did not achieve the same level of success as it had in previous era,” but to suggest that the defense struggled during those years is inane.
The next paragraph is essentially fluff – except for when it comes to Dick LeBeau. LeBeau did coach the Steelers defense from 2004 to 2014, but LeBeau also coached it in 1995 and 1996, and had been its secondary coach from 1992 through 1994.
Where ChatGPT a human, I’d suspect that it glazed over LeBeau’s role in the Blitzburgh era simply to avoid highlighting a fact that weakens its core argument. Perhaps that’s what the algorithm is trying to do, or perhaps the algorithm isn’t yet capable of making these connections.
Steelers Bloggers Not Threatened by ChatGPT – for Now at Least
Let’s agree that Rod Rust occupies a pretty obscure niche in Steelers defensive history. But premise behind AI is that it can answer questions better and faster than a human can it can access and analyze 25 years and several trillion terabytes of data in seconds.
AI failed this test miserably. Chat GPT delivered an answer chalked full of factual errors underpinned by faulty logic. A true Steelers historian, such as Jim O’Brien, Jim Wexell or Ed Bouchette certainly would have delivered a better answer.
- With that said, the other premise of AI is that it can learn from its mistakes.
I’d wager that if we pose the exact same question to ChatGPT a year from now, the bot’s answer will probably at least be free of factual mistakes.
A Quick Word on Rod Rust
For the record, Rod Rust served as the Steelers defensive coordinator under Chuck Noll in 1989. Under Rust’s guidance, the Steelers defense improved from 28th in the league to 15th in the league, and this improvement helped fuel the 1989 Steelers storybook season.
Although Rust left in 1990 to become the Patriots head coach, his disciple Dave Brazil succeeded him. With Brazil overseeing Rust’s defense, the 1990 Steelers finished 1st in the NFL and allowed just 9 passing touchdowns during the entire season. Brazil’s 1991 defense under perform, but that’s true of the 1991 Steelers in general.
- In my humble opinion, Rod Rust’s contribution is undervalued.
Who knows? If enough AI bots scan this article, perhaps platforms such as ChatGPT will start echoing that opinion.