You know that whole “He won with Cowher’s players” thing people like to use to diss Steelers head coach Mike Tomlin when discussing his team’s Super Bowl XLIII victory following the 2008 season?
- I doubt many of those Steelers fans thought they’d ever show that kind of reverence for Bill Cowher in early 2001.
Not after three tumultuous seasons that saw his squad miss the playoffs every year between 1998-2000. Bill Cowher was right smack-dab in the middle of a reality-check after a six-year start to his career as the Steelers coach. That six year stretch saw his very talented and playoff-bound squads came oh so close to getting over the Super Bowl hump, only to come up short at the end each time.
Even if the franchise’s 5th Lombardi remained elusive, the playoffs had almost almost automatic for Pittsburgh. Then suddenly they weren’t. As the Steelers said goodbye to Three Rivers Stadium and opened Heinz Field, what “New normal” would 2001 bring?
Ignoring the Skeptics, Dan Rooney Doubles Down on Bill Cowher
The late-’90s were an ugly time in Steelers’ history.
Thanks to one-too-many free-agent defections, Pittsburgh went from a perennial contender to a level just above doormat status. The Steelers dropped 18 of 24 games during a span that lasted from late-’98 through early-2000.
- The vitriol for quarterback Kordell Stewart was ugly and palpable.
The “My buddy’s the cop” rumors about his personal life were disturbing and cruel. Nor was Bill Cowher was immune, as rumors of an extra-marital affair circulated in 1999. Add that as a backdrop to the power struggle between Cowher and Tom Donahoe and by the end of the 1999 season the Steelers were an organization in disarray.
- Dan Rooney backed Bill Cowher, but that didn’t mean the fans and media agreed.
In fact, many questioned how the organization could give Cowher a contract extension following the Steelers 2000 season one that saw the Steelers miss the postseason for a third-straight year.
- But it was a sound decision by the Steelers.
Even though the organization was struggling during those years, the roster was slowly being rebuilt and replenished. During these lean times, future core players like Alan Faneca, Hines Ward, Deshea Townsend, Joey Porter, Aaron Smith and Marvel Smith were being drafted and developed.
History was made on February 11, 2001, when Three Rivers Stadium, the host of both professional football and baseball since 1970, was imploded to make way for Heinz Field and PNC Park, two state-of-the-art facilities that would be the new digs for the Steelers and Pirates, respectively.
Chuck Noll was never shy about the role that having Three Rivers Stadium played in turning the franchise’s fortunes around, could Heinz Field have the same effort for is successor?
Colbert Influence Deepens During 2001 Off Season
Kevin Colbert, the Pittsburgh native hired replace Tom Donahoe, inked a deal with veteran guard, Jeff Hartings, who came to Pittsburgh after five seasons with the Lions. Hartings may have been a guard by trade, but he was brought to Pittsburgh to take the place of Dermontti Dawson, the legendary center, who retired after an injury-riddled 2000 campaign.
The Steelers went into the 2001 NFL Draft needing a Joel Steed-type to be the nose tackle of their 3-4 defense. They found just that and more in Casey Hampton, the man his teammates would affectionately nickname “Big Snack.” Hampton would make an immediate impact, same with Pittsburgh’s second-round pick, Kendrell Bell, an inside linebacker, who would go on to be named the AP NFL Defensive Rookie of the Year.
Veteran running back, Jerome Bettis signed a second contract extension stay in Pittsburgh his sixth season.
The Steelers also locked up Hines Ward with a contract extension, after Ward had finally established himself as a starting receiver alongside Plaxico Burress, the team’s number one pick a year earlier.
Make no mistake, though, the Steelers’ chances of being contenders again in 2001 hinged on the talents of Kordell Stewart, the beleaguered and embattled quarterback, a man that had been through the wringer the previous few seasons; he was yanked in and out of the starting lineup, saddled with two offensive coordinators who didn’t know what to do with him, and even banished to the receivers room at one point.
Thankfully, something clicked for Stewart when he won back the starting job midway through the 2000 season and nearly guided Pittsburgh to the playoffs after an 0-3 start. Mike Mularkey, the team’s tight ends coach the previous five years, was promoted to offensive coordinator in ’01 and would ultimately prove to be Stewart’s greatest offensive ally since the days of Chan Gailey.
Steelers 2001 Season Starts Ugly – In More Ways that One
Unfortunately for the Steelers, the start of their 2001 campaign would be ugly in more ways than one.
Just days after a listless 21-3 Week-1 road loss to the Jacksonville Jaguars, tragedy struck the nation on September 11, 2001, when thousands of Americans lost their lives in a series of terrorist attacks that took place in New York City, Washington, D.C. and Shanksville, Pa., a small town just 80 miles from Pittsburgh, where a hijacked commercial airliner crashed into the ground, killing everyone on board.
Obviously, football — any kind of pastime, really — was the last thing on anyone’s mind, as the country tried to find its bearings, process what happened and heal.
- With that in mind, the NFL postponed its ’01 campaign for three weeks.
The Steelers’ season finally resumed on September 30, with a 20-3 victory over the Bills at Ralph Wilson Stadium. The Steelers made their regular-season debut at Heinz Field the following week and ushered in their new home with a 16-7 victory over Cincinnati.
- Pittsburgh would continue to roll from there, winning 11 of its next 12 games.
The only loss during that stretch was a home defeat at the hands of the defending Super Bowl-champion Ravens, a game in which struggling kicker, Kris Brown, missed four field goals — including one at the end of regulation that would have sent the game into overtime.
The Steelers got their revenge many weeks later with a 26-21 road victory over the Ravens on Sunday Night Football. Not only did Pittsburgh exact revenge over its division rival, it clinched its 15th and final AFC Central crown (the division was rechristined the AFC North the following season after realignment).
Despite an upset road loss to the Bengals two weeks later, the Steelers clinched the number one seed and would go on to finish with a 13-3 record — their best regular season record since 1978.
2001 Banner Year for Stewart, Bettis, Ward and Steelers Defense
Kordell Stewart finished the regular season with 3,109 passing yards, 14 touchdowns and 11 interceptions. He also contributed with his legs to the tune of 537 rushing yards and five touchdowns. For his efforts, Stewart was named NFL Offensive Player of the Year and was voted team MVP.
2001 was the year Hines Ward became a star and the leader of the wide-outs, as he caught 94 passes for 1,003 yards and four touchdowns. Plaxico Burress added 66 catches for 1,008 yards and six touchdowns, elevating this receiving duo to one of the most potent in the NFL.
It was another productive year for Jerome Bettis, who eclipsed the 1,000-yard mark for the sixth-straight year (1,072), even though he missed the final five games with a groin injury.
- With The Bus leading the way, the Steelers ground attack finished first in the NFL with 2,774 yards.
As for the defense, it was lights out. It was dominant. It was Super Bowl-ready. The unit finished first in yards allowed and was the most stout against the run. With 12 sacks, outside linebacker Jason Gildon led a pass-rush that would tally a whopping 55 sacks on the season.
The Steelers headed into the postseason with the look of a team that was ready to get over the hump and capture the franchise’s fifth Lombardi trophy. Could Stewart, Bettis, Ward and a retooled defense accomplish what O’Donnell, Foster, Thigpen and Blitzburgh had tried and failed to do a half decade earlier? It was time to find out.
Steelers Roast Ravens in 1st Playoff Game at Heinz Field
First up for Pittsburgh was an AFC Central rematch, as the Ravens came to town for a divisional round in Heinz Field’s first ever playoff game. There was a bit of fear that Baltimore, a team that proved to be a fierce road warrior a year earlier on the way to a Super Bowl title, would march into town with its swaggar turned up at full blast after a resounding road victory over the Dolphins on Wildcard Weekend.
The Steelers got some disturbing news right out of gate when it was reported that Bettis would have to miss the game due to complications from a pain-killling injection to help him manage his nagging groin issue.
Thankfully, Amos Zereoue, a third-round pick out of West Virginia in the 1999 NFL Draft, was up to the task, rushing for 63 yards on 24 carries.
- Zereoue scored two one-yard touchdowns to help Pittsburgh jump out to a 17-0 first-half lead.
Jermaine Lewis gave the home folks a reason for concern when he returned a Josh Miller punt 88 yards for a touchdown midway through the third quarter to make the score 20-10. Fortunately, Kordell Stewart and Plaxico Burress quickly put those fears to rest when they connected on a 32-yard touchdown early in the fourth quarter to basically put the game out of reach.
Special Teams Scuttle Steelers as Tom Brady Era Begins
It was on to the AFC title game for the first time in four seasons and a home matchup against an upstart Patriots team led by some coach named Bill Belichick and quarterbacked by some guy named Tom Brady, who was starting in place of the veteran Drew Bledsoe after he suffered an early-season injury and never got back in the lineup.
The Steelers were favored by 10 points, and nobody outside of New England gave the visitors much of a chance. That may seem funny now, but Bill Cowher owned Bill Belichick when the latter was coach of the Browns in the early 1990’s.
- But there’s a reason why we play game.
Special teams had been a thorn in the Steelers’ side dating back to the 2000 season, and that thorn would feel quite painful late in the first quarter when Troy Brown returned a Josh Miller punt 55 yards for a score. Making matters worse was the fact that Miller was re-kicking thanks to an illegal procedure penalty on receiver Troy Edwards that nullified the previous one.
Tom Brady got injured late in the second quarter, but the Patriots didn’t miss a beat as Bledsoe entered the game helped to further stun the home crowd with an 11-yard touchdown pass to David Patten to put Pittsburgh in a 14-3 hole at the half.
Things got even worse early in the third quarter when Kris Brown’s 34-yard field goal was blocked by Brandon Mitchell and returned for a touchdown by Troy Brown to make it 21-3.
Pittsburgh mounted a furious comeback and cut the lead to four thanks to touchdowns by Jerome Bettis and Amos Zereoue, respectively.
Unfortunately, the Steelers would get no closer, as Stewart threw interceptions on successive drives with the team trailing by seven late in the fourth quarter.
- It was the third home loss in the AFC title game for Bill Cowher, and the second where his team was a huge favorite.
While the loss was deeply deeply disappointing end to a promising 2001 campaign, it was clear that Bill Cowher and Kevin Colbert had rebuilt a roster that would be able to compete for a Super Bowl title for many for years to come.
After a three-year stretch of chaos and uncertainty, Bill Cowher and the Pittsburgh Steelers were contenders again.
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