“Our goal this year is to put a fifth trophy in the case outside in the hall.”
Bill Cowher launched his tenure as Pittsburgh Steelers head coach with those words at Three Rivers Stadium on January 21st, 1992.
- Things were different in 1992.
Around the world, the Commonwealth of Independent States had just “replaced” the Soviet Union. The World Trade Center formed an indelible mark on the Manhattan skyline, or so we thought. Bell Atlantic sold bricks with antennas and ran ads encouraging customers to use their “car phones” outside the car.
In the NFL, five days stood between Joe Gibbs and his third Super Bowl, which seemingly cemented Washington’s status as a dominate franchise. A year into his “retirement,” Bill Parcells worked as an NBC commentator. The “Run ‘N Shoot” offense supposedly signaled the future of football.
In Pittsburgh, The Press and Post-Gazette circulated. The Carrick Village Dairy operated as the neighborhood greasy spoon, and at least one patron was getting his 3 squares a day there. Everyday. Further down Brownsville Road, Ravita’s butcher shop still booked numbers and sold fresh meats on the side.
And down at 300 Stadium Circle, someone other than Chuck Noll held the title of “Pittsburgh Steelers head coach” for the first time since 1969.
Bill Cowher dropped a gauntlet with his opening declaration. Pittsburgh had only made the playoffs once in 7 years and hadn’t held “contender” status since the Houston Oilers ended the Super Steelers run on dreary early December evening in 1980.
- All new head coaches espouse optimism, but Bill Cowher conveyed his with a difference: The Chin meant it.
Few bought Bill Cowher’s bravado. The “wealth of talent” Cowher saw on his roster prompted eye rolls instead of “nods.” Yet Cowher forced critics to eat a slice of humble pie by taking the league by storm, starting 3-0.
In many ways, Bill Cowher defied definition. Regarded as a “players coach” whose players adored him, Cowher reputedly had abrasive relations with everyone else in the Steelers organization not named Rooney. In a league where players are said to “tune out” head coaches quickly, Bill Cowher recycled the same speeches so frequently that his veterans could often finish them.
- Yet, Cowher’s ability to motivate served as perhaps his greatest asset.
Howie Long once labeled Cowher as the ultimate coach for his “Tough Guy team.” Bill Cowher preached and practiced tough, physical football on defense, and bruising in-between- the- tackles rushing on offense. “Conservative” best described his coaching style. But which decisions defined the trajectory of Cowher’s coaching career? How about these:
- Calling a fake punt in his first game as coach when on the road and down by 14.
- Deploying a 5 wide receiver formation that included Kordell Stewart as a “Slash” quarterback/wide receiver
- Going for an on-sides kick in the 4th quarter of Super Bowl XXX when down 10-20
- Icing victory in Super Bowl XL by calling a fake reverse option pass
None of the above serve as examples of “Going by the book.”
When Bill Cowher stepped down as Steelers head coach on January 5th, 2006 the world had changed.
No one remembered that the Commonwealth of Independent States had ever existed, but Vladimir Putin was working to restore Russia’s military might. September 11th had obliterated Twin Towers from the New York skyline while burning their silhouette into our collective memory. Everyone owned a cellphone and Verizon now ran commercials reminding customers NOT to text and drive.
In the NFL, Joe Gibbs had returned as Redskins coach after watching 5 other men cycle through Washington’s coaching carousel. Bill Parcells coached the Dallas Cowboys, but would soon “retire” for good or until Miami offered him control of its front office in two year’s time, whichever came first. No one remembered the Run ‘N Shoot offense.
In Pittsburgh, Richard Mellon Scaife subsidized the Tribune-Review’s money-losing effort to topple the Post-Gazette which had long ago absorbed the Pittsburgh Press. The Carrick Village Dairy had closed. Its 3 squares-a-day patron had long since taken up permanent residence down the road at St. Joseph and St. George’s cemetery. Further yet down Brownsville road, Ravita’s had closed, but the neighborhood moved on.
Downtown, Three Rivers Stadium had imploded with Heinz Field and PNC Park taking its place. That forced the Steelers to relocate to 3400 South Water Street, South Side, on ground where J&L’s massive steel works had once stood. Something else had changed too.
- The Steelers had added 5th trophy to their case.
It took Bill Cowher 15 years and 261 games to do it, but in Super Bowl XL he finally succeeded in handing One for the Thumb to Dan Rooney.
In the coming days, with the help of staff writer Tony Defeo, Steel Curtain Rising will tell the story of Bill Cowher and his Steelers, season-by-season. As we publish new stories, we’ll add links below.
Steelers 1992 Season: Cowher Power Awakens Steelers Nation
Steelers 1993 Season: Cowher’s Boys Not Ready for Prime Time
Steelers 1994 Season: Over Confidence is Cowher’s Achilles Heel
Steelers 1995 Season: Return to Super Bowl, but Trophy “Two Interceptions Too Far”
Steelers 1996 Season: The Bus Arrives in the Steel City!
Steelers 1997 Season: Defying Gravity with Cowher and Kordell
Steelers 1998 Season: The Black and Gold Crashes Down to Earth