Resist the Restructure: Steelers Should Start Post-Roethlisberger Era with Sound Salary Cap Management

The Pittsburgh Steelers in a new era. With Ben Roethlisberger retired, the Steelers face a time of uncertain, risk and opportunity. Few choices are easy. Make the right decision on a quarterback, and Super Bowls could come soon. Err on the wrong signal caller and you set the franchise back for half a decade.

Art Rooney II, Kevin Colbert,

Art Rooney II and Kevin Colbert. Photo Credit: Karl Roser, Steelers.com

Fortunately, Art Rooney II, Kevin Colbert and Mike Tomlin do have a tool for mitigating risk, if not for creating opportunity.

  • And that tool is to return to sound salary cap management.

A year ago, the Steelers faced salary cap Armageddon. They’d projected a salary cap increase in 2021 of around $20 million. Instead, thanks to COVID-19, it dropped by about $16 million. Players took pay cuts, the Steelers added voidable years and starters became cap casualties.

  • Things are different this year.

Instead struggling to get into cap compliance, the Steelers are staring at a cap surplus of at least $28 million and perhaps as much as $32 million. That number could grow. The Steelers could shed the salaries of underperforming Joe Schobert and seldom used Derek Watt. Stephon Tuitt could either retire or be cut.

  • Might the Steelers find even more money?

Of course. As The Athletic’s Mark Kaboly reminds us, “…they could get that number to around $64 million with simple restructures of existing contracts, according to Over the Cap’s Nick Korte.” Ah, $64 million for Kevin Colbert to spend as he walks out the door.

  • That’s one hell of a retirement party budget, isn’t it?

No doubt, it is tempting. But restructuring is a temptation the Steelers are right to resist.

Sound Salary Cap Management Should Once Again Be Part of “The Steelers Way”

NFL Salary Cap dynamics are of little interest and/or go over the heads of most NFL fans. But the salary cap is a fundamental part of the NFL’s competitive structure and its “rich get richer” business partnership model.

  • For a long time, the Steelers employed one of the NFL’s most conservative salary cap management strategies.

This started in the 1990’s in part out of necessity. Locked in a bad lease at Three Rivers Stadium, the Steelers simply didn’t have the money to compete with the Jerry Jones and Eddie DeBartlo’s of the NFL.

The Steelers resigned essential stars like Rod Woodson, Dermontti Dawson, Greg Lloyd and Carnell Lake. They brought in under the radar free agents like Kevin Greene, Ray Seals and John Williams.

  • But they never joined the free-for-all bidding wars that so many teams started in hopes of buying a Lombardi.
Yancey Thigpen, Yancey Thigpen Terrible Towel, Steelers vs Browns

Yancey Thigpen twirls the Terrible Towel.

And while the Steelers remained competitive, they also couldn’t afford to keep many good players – think Leon Searcy and Yancey Thigpen. In 2001 that changed when Heinz Field opened. And for the next decade and change, the Steelers kept almost everyone they wanted to keep.

  • The Steelers spent up to the cap, but contract restructures were uncommon.

That changed in 2011 with the new CBA, that ushered in several years of a near flat salary cap. Suddenly, contract restructures became a staple of necessity. Yet, when the cap began to rise again in about 2014, the Steelers continued making restructures.

  • These weren’t necessarily bad moves, and they were all done in the name of “Reloading while we’ve still got Roethlisberger.”

But using contract restructures to create salary cap space is kind of like using one credit card to pay off another – sooner or later the bill comes due.

The Steelers were forced to eat a ton of dead money on LaMarr Woodley and Antonio Brown’s contracts thanks to restructures. And the Steelers sticky salary cap situation of a year ago was made all that more complicated Roethlisberger’s repeated restructures.

  • It is good that the Steelers start the post-Roethlisberger with ample salary cap space.
steelers 2019 season, T.J. Watt, Mason Rudolph, Maurkice Pouncey, Zach Banner

The Pittsburgh Steelers sharpened their focus on team in 2019. Photo Credit: Karl Rosner, Steelers.com

And if the determination is that guys like Scobert and Watt aren’t delivering good bang for their salary cap buck, then the Steelers should move on. The Steelers have holes to fill. There isn’t a slot on the depth chart that they can’t upgrade with the right free agent signing.

  • The Steelers face a time of a lot of unknown and uncontrollable forces.

Do you draft a quarterback at 20 in 2022, or do you let the Mason Rudolph experiment run its course and maybe get a better quarterback lower in the 2023 NFL Draft?

No one knows.

But the Steelers do know and can control how they spend their money in March of 2022, and they should do so by sticking to sound salary cap management practices.

 

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Houston Texans Fire Dave Culley, Another “Sour Apple’ on the Bill Cowher Coaching Tree? Not Quite

Scratch one more from the “Bill Cowher Coaching Tree.” After a 4-12 inaugural campaign the Houston Texans have fired head coach David Culley. Cully’s roots to Pennsylvania run deep but they are decidedly shallow on the Pittsburgh side.

Bill Cowher, Bill Cowher coaching tree

Former Pittsburgh Steelers head coach Bill Cowher. Photo Credit: Jamie Mullen, Getty Images, via BTSC

After Super Bowl XXX, Bill Cowher fired Ron Erhardt as his offensive coordinator, promoting wide receivers coach Chan Gailey to take his place. The Chin then hired David Culley to take Chan Gailey’s place as Steelers wide receivers coach.

David Culley served in that capacity from 1996 to 1998, and this was hardly the golden age of Steelers wide receivers. Yes, Yancey Thigpen flourished during the Steelers 1997 season, but his tenure is more notable for the failed development of Charles Johnson, Will Blackwell and to a lesser extent Jahine Arnold.

  • Takeaway Number 1:  These disappointments say more about the deterioration of Bill Cowher and Tom Donahoe’s relationship than Culley’s coaching ability.

Charles Johnson was a first round pick, Will Blackwell a second and Arnold a 4th. Bill Cowher and Tom Donahoe put together some good drafts early on, but as communication broke down between the two, the Steelers misfires on draft day became more severe — these three flameouts at wide receiver aren’t even the most egregious example.

After leaving Pittsburgh, Culley hopped on the Turnpike to Philadelphia, where he spent several years on the staff of Andy Reid, before following Reid to Kansas City, and then going on Buffalo and Baltimore. A year ago the Houston Texans hired him, and today he is without a job.

  • Takeaway Number 2: This highlights how “Coaching Trees” are overrated.

I don’t follow the Houston Texans so I can’t comment on Culley’s performance, but pulling the plug on a coach after one season seems a bit harsh. But fair or not, it makes Culley the latest former assistant of Bill Cowher to fail as a head coach.

Dom Capers was Cowher’s first assistant to get a head coaching job, and was followed by Chan Gailey, Jim Haslett, Dick LeBeau (indirectly), Mike Mularkey, Marv Lewis, and Ken Whisenhunt. All of them had their moments with Whisenhunt coaching against the Steelers in Super Bowl XLIII, but none of them could sustain success.

And while critics might seek to use that as ammunition against Bill Cowher, they should not. While the “Bill Walsh” coaching tree is successful (although not as successful as it is made out to be), that does not make him a better coach. Indeed, Joe Gibbs won the same number of Super Bowls in the same era, with lesser talent.

No, the fact that this latest and perhaps last apple from the Bill Cowher coaching tree had a sour experience as a head coach says more about impatient, irrational owners and underlines how difficult it is to succeed in the NFL.

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Steelers Nation Matured with Bill Cowher as He Validated Mom’s Wisdom

Today, Bill Cowher enters the Pro Football Hall of Fame 29 years after becoming Steelers coach in January 1992.

“Passionate” “Inspiring” “Intense” “Daring” “Emotional” “Intimidating” “Fiery” “Boisterous” “Balanced” are all excellent words that describe Bill Cowher. Yet most Steelers fans could have applied these adjectives to The Chin before he’d even coached a half season’s worth of games.

Bill Cowher coached the Steelers for 16 years. As we observed in the intro to “The Cowher Years” the series, the world changed tremendously during his time. And it is through change that we learn the most.

To write long-form pieces about long-ago football seasons is to relive them and to re-experience all of the change wrought by them.

  • So what did Steelers Nation learn and what did it gain from Bill Cowher’s time in Pittsburgh?

The answer? Maturity.

Bill Cowher, Super Bowl XL

Bill Cowher Super Bowl XL. Photo Credit: Gene Puskar, AP via Daily Record

Vindicating Faith

Generation X occupies a curious spot within Steelers Nation. Unlike the our Depression Era grandparents and our War Baby/Boomer parents, we never experienced the perpetual losing SOS (Same Old Steelers.)

  • But unlike the millennials, we did live through the 80’s, when the Steelers muddled through mediocrity.

Yet, as children of the ’70’s we had been young enough to actually believe that “We Are the Champions” really was written for Steelers. And this instilled in us an unshakable faith that someday, I daresay, the Steel Curtain would Rise Again.

Chalk some of that up to naiveté of youth, says the writer who scoffed at winning “The Aikman Derby” because, “The Steelers don’t need to draft Troy Aikman. We have Bubby Brister!

But the 1989 Steelers breathed new life into those hopes. And if 1990 disappointed, the logic behind Bob Labriola’s favorable position-by-position post-season comparison between the Steelers and the surprise Super Bowl Champion Giants was sound.

The Steelers had the pieces needed to be champions. Chuck Noll felt so himself, but admitted to his wife during the 1991 season that he couldn’t coach them up to that level.

And in writing about the early Cowher years, it occurred to me that during the early 1990’s, Steelers Nation experienced what it was like in the 70’s when the team was on the rise. Winning was novel. Winning was fun. And it was pure.

Yancey Thigpen, Yancey Thigpen Terrible Towel, Steelers vs Browns

Yancey Thigpen twirls the Terrible Towel.

I’ll never forget answering the door 2 days after Christmas at my grandma’s house in Baldwin, moments after the 1992 Steelers closed with a win over the Browns. I greeted a teenage paper boy sporting a Steelers hat, Steelers jacket and Steelers T-shirt and huge simile tattooed across his face. I’d been to Pittsburgh scores of times through the 80’s, but I hadn’t seen that enthusiasm since the late 70’s.

  • But with Bill Cowher, there was a difference.

Not only were the Steelers finally playing the Championship Caliber football that they could have and should have been playing before, but they were playing the Championship Caliber football that we fans felt we deserved to see them play.

That feeling reached its peak when Yancey Thigpen took out his Terrible Towel in the end zone 1994 AFC playoff win the Browns.

A generation of Steelers fans felt like we were were finally claiming our birthright!

It was a magical moment.

Loss of Entitlement, If Not Innocence

As we know too well, a week later Alfred Pupunu broke the magic spell that Thigpen’s Terrible Towel twirl had cast. That loss, ugly as it was, fostered a transition in how Steelers Nation perceived its beloved team.

The Steelers of the 70’s might not have been the Greek gods that NFL Films portrays them as, but they were modern day Epic heroes, Goliaths, if you will. In contrast, the Steelers of the 1990’s, ever struggling against the salary cap, played the role of Davids.

  • And that perception was grounded in a bit of reality.

The Steelers Digest once ran covers of Rod Woodson dressed as Superman and another of Greg Lloyd posing with a Darth Vader helmet. Both motifs were appropriate.

Jack Lambert, Jack Lambert Sports Illustrated Cover

Photo Credit: Tony Tomsic, Sports Illustrated

But I’ll simply observe, with my heart full of love for Number 26 and Number 95, that Jack Lambert never needed costume department props to stage his iconic photo.

  • The “David” role suited the Steelers and Steelers Nation well.

But it also confronted some hard realities. In Super Bowl XXX team “David” came far closer to slaying team “Goliath” than anyone expected. But when David’s sling is quarterback Neil O’Donnell and Goliath has Hall of Fame quarterback Troy Aikman as his sword, Goliath is going to win most of time, especially if David’s sling fires at the wrong team, twice.

“Steelers Way” Not Immune from Hubris

Let’s be honest. The “David” complex led to a bit of self-righteousness on the part of Steelers Nation. Who didn’t snicker when Tom Donahoe waived off Eric Green and Woodson’s requests to return with his “Salvation Army” comment? I know I did.

Well, they defied gravity until they couldn’t. The Cowher-Donahoe dispute proved that, even if the Steelers do run one of the better, more people-friendly organizations in the NFL, they are not immune from the poisons of petty personnel disputes and ego clashes.

Validating a Mother’s Wisdom

The fact that the Steelers were able to return to contender status so fast after the dark days of 1998 and 1999, attests to how well the organization was run. Yet, before the 21st century was even a half decade old, the Steelers had played two more AFC Championship games in Pittsburgh and lost both of them.

Players who could have, and should have helped bring One for the Thumb back to Pittsburgh, guys like Mark Bruener, Dermontti Dawson and Carnell Lake gave way to players like Heath Miller, Alan Faneca and Troy Polamalu, and yet the Super Bowl remained distant. To repeat:

  • To write long-form pieces about long-ago football seasons is to relive them.

With passing article in the Cowher Years series, the feelings generated by those inopportune interceptions, blocked kicks, free agent departures, blown calls and those lost AFC Championships grew more acute.

And it reminded me of something my mother told me in 1980 when I was a 3rd grader complaining that the Steelers weren’t going to win the Super Bowl. Here is her response:

Ben Roethlisberger, Bill Cowher, Super Bowl XL

Ben Roethlisberger and Bill Cowher in the final moments of Super Bowl XL. Photo Credit: Mark Humphrey, AP via The Athletic.

“If the Steelers won the Super Bowl every year, it wouldn’t be special.”

Mom was right, as she (almost) always is. By the mid 00s, instead of expecting a Super Bowl, many Steelers fans feared they’d never see one. Of course Dan Rooney steered Kevin Colbert and Bill Cowher into drafting Ben Roethlisberger.

  • And while Big Ben didn’t deliver in his first season, he did in his second.

Bill Cowher could finally make good on his promise to Dan Rooney. He brought home the 5th Lombardi.

And when it finally happened, one Steelers scribe had the maturity to appreciate just how special it was.

Thank you Bill. May your bust in Canton shine forever!

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1998 Pittsburgh Steelers: The Black & Gold Crashes Down to Earth

The 1997 Steelers finished a handful of plays away from winning the AFC Championship. The silver lining was that they had proven they could defy gravity. Pittsburgh had replaced over a dozen Super Bowl XXX starters and  come within a whisker of making Super Bowl XXXII.

  • And they’d done it with Kordell Stewart, a first year starting quarterback.

Sure, Kordell’s twin end zone interceptions had flipped momentum in Denver’s favor. But those were just growing pains. Weren’t they?

The Steelers lost left tackle John Jackson and wide receiver Yancey Thigpen in free agency. Jackson had been a mainstay since Chuck Noll’s time and Thigpen was a playmaking wide out. But big name free agents left Pittsburgh throughout the 1990’s, and the Steelers kept winning.

  • Why would 1998 be any different?

In fact, when two “defectors” Rod Woodson and Eric Green, got cut by their new teams and asked to return to Pittsburgh, Tom Donahoe quipped, “We’re not the Salvation Army.”

  • Steelers Nation snickered.

So did most of the rest of the NFL as one preseason publication (Street and Smiths?) projected Pittsburgh as the NFL’s 3rd best. Sure, cornerback Chad Scott had torn an ACL during OTAs ending his season in May, but the Steelers would compensate. They always did. Right?

By the summer of 1998 everyone just assumed that “The Steelers Way” meant automatically fielding a contender.

The 1998 season would challenge a lot of assumptions about the Steelers.

Greg Jefferies & Robert Porcher bring Jerome Bettis down. Photo Credit: Julian Gonzalez, Detroit Free Press

Preseason Danger Sign: Premium Draft Picks Not Panning Out

Bill Cowher and Tom Donahoe hid their “secret” for surviving annual free agent exoduses in plain sight: Anticipate departures and draft accordingly. The duo’s first two picks in the 1992 NFL Draft were Leon Searcy and Levon Kirkland. When Tunch Ilkin and Hardy Nickerson left as free agents in the spring of 1993, Searcy and Kirkland took their places.

Levon Kirkland, Frank Reich, Steelers vs Lions

Levon Kirkland closes in on Frank Reich. Photo Credit: Steelers.com

  • The plan functioned to near perfection through the mid-1990’s.

But it was Bob Smizik of the Pittsburgh Post-Gazette who sensed that something was amiss as preseason ended. He could have focused on the Steelers looking less than stellar that summer. But he didn’t.

  • Instead he focused on two critical position battles at offensive line and wide receiver.

The Steelers had drafted Will Blackwell in 1997 to replace Yancey Thigpen, yet Blackwell couldn’t beat out Courtney Hawkins, who’d been brought to in ’97 Pittsburgh as a 3rd wide receiver. At least that contest had a winner.

At right tackle, Bill Cowher had staged a battle between Jamain Stephens and Paul Wiggins. When neither man stepped up, he injected Chris Conrad into the competition. Conrad failed to grab the opportunity, forcing Cowher to move Will Wolford to left tackle, shifting Justin Strzelczyk from guard to right tackle and starting Roger Duffy in his place while rookie Alan Faneca got ready to start.

  • Stephens, Blackwell, Wiggins, and Conrad represented 1st, 2nd and two 3rd round picks from the ’96, ’97 and ’98 drafts.

None of them were ready to start. Factor in the ACL tear that cornerback Chad Scott, 1997’s first round pick, had suffered during OTAs ending his season in May.

This was not in the plan…..

Veteran Leadership Sorley Lacking for the Steelers

Looking back, the first month of the Steelers 1998 season offered several touchstones that signaled disaster:

  • There were the two lackluster wins over the Ravens and Bears to start the season
  • In week 3 the Dolphins dealt the franchise suffered its first shutout loss in 5 years
  • Kordell Stewart suddenly  looked tentative and was unable, or unwilling, to throw deep

All troubling trends, to be sure, but they were just symptoms of a root problem that was on display in a week 5 loss to the Bengals in Cincinnati.

Carl Pickens, Dwayne Washington, Steelers vs Bengals

Carl Pickens burns Steelers Dwyane Washington. Photo Credit: Post-Gazette

The Steelers had fought a back-and-forth game, with Kordell Stewart leading a comeback just inside the 2 minute warning, only to see the Bengals comeback to win with no time outs. The play that everyone remembers was Neil O’Donnell faking a spike with 2 minutes left and instead hitting Carl Pickens for the go ahead touchdown.

  • The play stung to be sure, but the more telling play come a minute earlier.

The Bengals had started their drive at their own 7. After a few plays, the Steelers defense had the Bengals at 4th and 12 from their own 15, only to see Neil O’Donnell complete a 50 yard pass to Carl Pickens.

The scene screamed for a Greg Lloyd or Rod Woodson to rally the troops – Cincinnati still had 50 yards to go in under a minute and the clock was ticking.

But Lloyd was in Carolina and Woodson in Baltimore, and instead of steeling themselves to make the stop, Pittsburgh’s defenders stood pouting, with their hands on their hips. Given that attitude it is no surprise that that O’Donnell could steal the game by fooling them so easily.

Steelers Tantalize Fans with “Tease Wins” at Midseason

By capitulating to Cincinnati at the final gun the 1998 Steelers had accomplished a rare feat during the Cowher era: They lost a close game. To that point, Bill Cowher’s teams had been blown out and embarrassed plenty of times, but they’d almost always found ways to win the close ones.

  • Although, that was about to change, the 1998 Steelers would not go gently into this good night.

Far from it. Over next the six weeks the 1998 Steelers would tantalize their fans with a series of tease wins. The month of October would see the Steelers drop two decisions to the Tennessee Oilers in the span of 3 weeks.

  • But those losses were staggered by Steelers wins on Monday Night Football over the Chiefs and Packers.
Courtney Hawkins, Steelers vs Packers

Courtney Hawkins advances against the Packers on MNF. Photo Credit: Rick Stewart, Allsport

Both victories came over contenders. Both wins were convincing. Jerome Bettis ran for 100 yards in both games. Kordell Stewart played competent, if unspectacular football. Rookie Hines Ward even completed a pass to Stewart in the Chiefs win.

  • The 2nd loss to the Oilers set up a AFC Central show down at Three Rivers Stadium with the Jacksonville Jaguars.

The Steelers were ready. Dwayne Washington opened and closed the game with 58 and 74 yard pick sixes. In between, Norm Johnson booted 3 field goals and Mark Bruener scored a touchdown to deliver a convincing, 30 to 15 win over the division leader.

The 1998 Steelers were now 7-4 and heading into a short week and a trip to Detroit for what looked to be a little more than a Thanksgiving layup against a 4-7 Lions team. To boot, Detroit was Jerome Bettis’ hometown and his mother welcomed the team with a Thanksgiving dinner.

What could go wrong?

Thanksgiving Coin Toss Exposes 1998 Steelers as Turkeys

Thanksgiving 1998 is a day that will live in infamy within Steelers Nation.

After a sloppy 4 quarters of football, the Steelers had blown a 13-3 lead only have Norm Johnson kick a last second field goal to force overtime. Jerome Bettis and Carnell Lake took the field. The Bus called “tails.” The coin landed on tails.

  • Phil Luckett awarded the ball to the Lions.

Even the Lions captain Robert Porcher stood dumbfounded. But if this was one of the most egregious examples of an officiating error impacting the outcome of a game, Dan Rooney called it straight when he declared that it never should have come to overtime. The 1998 Detroit Lions were bad team. The Steelers had botched multiple opportunities to put them away.

But just as the Thanksgiving game never should have gone to overtime, a bad coin toss never should have unraveled the entire Steelers 1998 season.

But it did.

Steelers Close 1998 with Total Implosion

The 1998 Steelers didn’t field a championship caliber roster, but they certainly had a playoff caliber team. You’d never know it after watching the final 5 weeks of the season.

A week after the Thanksgiving debacle, the Patriots came to Pittsburgh. The Steelers defense responded to New England going up 23-9 early in the 4th quarter with a 46 yard Earl Holmes interception return that took Pittsburgh to the Patriots 22, with 4 minutes and change remaining. Here’s what followed:

  • Kordell Stewart threw 7 passes, yet couldn’t find the end zone.
  • The Steelers defense forced a 3 and out.
  • Kordell took the Steelers to the 10 yard line, then he threw an interception.

The Patriots had tried to give the Steelers the game, but Pittsburgh refused to accept their gift.

A week later Bill Cowher lost control. Early in the 3rd quarter during a deluge in Tampa, Bill Cowher pulled Kordell Stewart in favor of Mike Tomczak. Kordell Stewart protested, getting in his coach’s face. Next, Kordell was seen crying on the bench.

Back on the field, Mike Tomczak was busying fumbling the ball on his third play in the game, and then he throwing an interception on his second pass. Meanwhile, hurricane force rains continued to pour.

  • Stephen King couldn’t have scripted a more horrific scene had he tried.

A beleaguered Bill Cowher reinserted Kordell Stewart. To no one’s surprise, Kordell failed to rally the team. The downward spiral continued. Steelers fans scapegoated Kordell Stewart. That was both ugly and unfair. He had plenty of help.

Offensive Coordinator Ray Sherman was in over his head. Beyond having no idea of what to do with Kordell Stewart his play calling was so predictable that on 3rd and 7, patrons of Baltimore’s Purple Goose Saloon would call out, “Weak side pitch to Fred McAfee.” Invariably at the snap, McAfee would get a pitch, run to the weak side, and make it about 6 yards before getting clobbered.

  • The defense, which had carried the team, collapsed.
  • But worse of all, the Steelers quit on Cowher.
Jon Witman, steelers running back jon witman, Jerome Bettis, Steelers vs Jaguars 1990's

Jon Witman blocks for Jerome Bettis. Photo Credit: Statesman Journal

Certainly, not players like Levon Kirkland, Dermontti Dawson and Jerome Bettis. But they were exceptions. The Post Gazette’s Ron Cook went as far as to call out Carnell Lake for “playing so poorly with such little passion down the stretch.”

By the time they reached their 1998 season finale against the Jacksonville Jaguars, Pittsburgh was playing for pride.

  • They’d already been eliminated from the playoffs.
  • Bill Cowher had stripped Ray Sherman of play calling duties.
  • The Jaguars playoff position was set
  • Tom Coughlin started third string quarterback Jonathan Quinn.

Each of those factors flowed in Pittsburgh’s favor. But they were formalities. The Steelers lost 21-3. Bill Cowher suffered his first losing season as the 1998 Steelers finished 7-9.

And Pittsburgh, learned the hard lesson that in the NFL gravity could only be defied for so long.

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1997 Pittsburgh Steelers: Defying Gravity with Cowher and Kordell

Gravity is the universe’s inescapable force. In football gravity has always taken the forms of age, injury and the NFL draft. With 1992’s Freeman McNeil verdict, gravity gained a new form to its NFL repertory: Free Agency.

  • Free agency was supposed to destroy the Pittsburgh Steelers.

The Steelers, stuck in a small, shrinking rustbelt market and locked into an unfavorable lease in an old utility stadium, could never compete with the likes of Jerry Jones and Edward DeBartlo.

  • And besides, as any fan would have told you in the 1990’s, Dan Rooney was cheap.

And so it was that every spring saw a free agent exodus out of Pittsburgh. It wasn’t backups and/or secondary starters that left, but first round picks, long time starters, perennial Pro Bowlers, a starting Super Bowl quarterback, future Hall of Famers and, in one off season, 2/3rds of the starting defensive line.

  • All of those losses came before 1997.

That spring the Steelers lost two starting-caliber wide receivers, a starting defensive end, and their TOP THREE cornerbacks. Did we mention that one of those corners was franchise icon Rod Woodson? Departures also extended to the coaches, as Dick LeBeau returned to the Cincinnati Bengals.

And by the way, the Steelers had just handed the reigns of the offense to Kordell Stewart, giving them their third new starting quarterback in 3 years.

1997 would be the season when gravity finally sucked the Pittsburgh Steelers down. Or would it….?

Bill Cowher, Kordell Stewart, Steelers vs Broncos

Bill Cowher and Kordell Stewart in the 1997 AFC Championship Game. Photo Credit: AP, via the Tribune-Review

Steelers Affirm Core Cowher Belief

In Heart and Steel, Bill Cowher declares that the 1997 Steelers were his best team. That may not be the case, but the 1997 team certainly proved one of Cowher’s core beliefs: Teams define themselves during the season’s first 4 to 6 weeks.

To that end, the Dallas Cowboys came to Pittsburgh and put 37 unanswered points on the board until Kordell Stewart and Mark Bruener hooked up for a face-saving, garbage-time touchdown. Commentators rushed to take this as confirmation of the impending disaster foreshadowed in Fog Bowl II during the ’96 playoffs.

Really, opening day embarrassments were par for the course in Pittsburgh, and the Steelers stuck to the script by bouncing back with a convincing win against Washington in week 2.

A week later, the Steelers traveled to Jacksonville. They got embarrassed in the first half, clawed their way back into position to win at the buzzer, only to lose on a blocked field goal. The rollar coaster continued the next week against the Ravens at Memorial Stadium as Kordell Stewart would throw 3 interceptions in the first half.

  • Throwing 3 picks is never pretty, but each interception was uglier than the one before.

But Kordell Stewart shook it all off by throwing 3 touchdown passes and rushing 74 yards for another one in the 2nd half, as the Steelers pulled out a 42-34 win. The victory evened the 1997 Steelers record to 2-2, but more importantly, it established an identity: This team got right back up whenever it got knocked down.

Greg Lloyd, Steelers vs Ravens,

Greg Lloyd in his only trip to Baltimore’s Memorial Stadium. Photo Credit: RVR Photos, USA TODAY Sports

Thriving on the Edge

As the first month of the season illustrated, gravity had the power to suck the 1997 Steelers to the edge. But in 1997, that was perfect for Pittsburgh, because the 1997 Steelers weren’t just a team that lived on the edge, it thrived on it. Consider:

  • The 1997 Steelers played in overtime 3 times during the year, winning each time
  • Their win over the 3-13 Indianapolis Colts came down to a missed field goal
  • Twice in overtime situations, Bill Cowher opted to ride The Bus to the end zone, rather than kick a field goal
  • When the Steelers lost Greg Lloyd in late November, they responded with 3 straight wins

Greg Lloyd’s loss, in many ways, epitomized the 1997 season.

Greg Lloyd had been a dominate player and a fan favorite for the Steelers since the late 1980s. He’d lost his 1996 season to injury, and suffered a slow start to 1997. But he’d registered a sack in each of the three games leading up to the Eagles game in late November. But just when Greg Lloyd was recovering his playmaking form, he suffered a staph infection on the turf of Veterans Stadium.

But the team took the loss in stride. Former 7th round pick Carlos Emmons stepped into the starting role and while he wasn’t a superstar, he held his own. And so it was across the depth chart.

Neither free agent Cortney Hawkins nor rookie Will Blackwell were quite as good as Ernie Mills and Andre Hastings had been, but both authored strong seasons on smaller contracts. The same can be said for defensive end Nolan Harrison.

At cornerback, Chad Scott had a pretty strong rookie year, and Bill Cowher liked “the look in his eye.” After Scott, things got tricky at cornerback, but that helped keep the team on the edge, which is exactly where they needed to be.

In that vein, the NFL schedule makers actually did the 1997 Steelers a favor by scheduling four of their final five games on the road.

Comebacks Against Broncos, Patriots Highlight ’97 Regular Season

Letting Rod Woodson go as a free agent is one of the worst personnel decisions in Steelers history – and this from a franchise that cut Johnny Unitas. What makes that decision even dumber is the fact that they tried to replace him with Donnell Woolford.

  • Wolford struggled along as a starter for 12 weeks during the 1997 regular season.
  • The Steelers then went 1-1 on the first two road games of their season ending.

But week 15 brought the Denver Broncos to Three Rivers Stadium and Wolford had no hope of containing John Elway, who’d been burning offenses with Shannon Sharpe, Rod Smith and Ed McCaffrey.

  • So Bill Cowher did what he’d done in 1995 – he moved Carnell Lake to cornerback and started Myron Bell at safety.

For the first time in memory, the Steelers held closed practices and when Bill Cowher was asked where Carnell Lake would play, his response was “defense.”

Not that it seemed to matter at first, as Kordell Stewart started off erratically missing open receivers while John Elway abused W0olford, then relegated to slot corner, to open a 21 to 7 lead in the first 20 minutes. But Stewart rallied throwing two touchdown strikes to Yancey Thigpen to tie at the half, and he then followed with two more runs for touchdowns in the second half.

Yancey Thigpen, Ray Crockett, Steelers vs Broncos

Yancey Thigpen advances on Ray Crockett. Photo Credit: Steelers.com

  • Jerome Bettis took over the game in the 2nd half, rumbling for 125 yards on 25 carries.

The defense limited Denver to 3 points, and Myron Bell and Carnell Lake helped scuttle the Broncos’ comeback attempts with an interception and a sack.

In the season’s penultimate contest, the Steelers traveled to New England to take on Pete Carroll’s Patriots. This was about as even as a match up as you can find in the NFL. But for most of the evening, the Patriots were getting the better of the Steelers.

  • Holding an 8-point lead with one play before the 2-minute warning, the Patriots only needed to covert a 3rd and 7 for victory.

Drew Bledsoe dropped back to pass. In a Textbook-Zone Blitz move, Kevin Henry slid back into coverage. Bledsoe fired a pass to his left, never seeing Henry who intercepted the ball and took it 37 yards down field.

With two minutes remaining and no time outs, the Steelers ran 6 plays, including one on 4th and 7. With less than 40 seconds left, Kordell Stewart hit Mark Bruener for a touchdown, making it 20-19. Next Kordell connected with Yancey Thigpen for the 2-point conversion, tying the game.

The Steelers won the toss, as Courtney Hawkins and Mark Bruener made critical catches to bring the Steelers to the Patriots 13-yard line where Norm Johnson split the uprights.

The win improved the Steelers’ record to 12-5 and allowed Bill Cowher to rest his starters heading into the playoffs

1997 Playoffs – The Chess Match and the AFC Championship that Got Away

The 1997 Steelers record earned them a first-round bye in the playoffs, but that didn’t save them from a rematch against the New England Patriots. This time the Patriots had to travel to Three Rivers Stadium which is good because the Steelers needed every advantage they could get.

  • Fantasy Football owners moan about games like this, but the truth is it was a textbook defensive chess match.
Mike Vrabel Steelers, Mike Vrabel sack Drew Bledsoe, Steelers vs Patriots divisional playoff

Mike Vrabel strip-sacks Drew Beldsoe to seal the win in he ’97 AFC playoffs. Photo Credit: Christopher Horner, Tribune Review

The Steelers drew blood on their first possession, as Kordell Stewart ran for a 40-yard touchdown. The Patriots tacked on an Adam Vinatieri field goal in the 2nd and another in the 4th. And that was it for the scoring.

The game was so tight that Bill Cowher opted to go for it on 4th and goal at the one with less than 2 minutes playing instead of kicking a field goal. The Patriots stopped them, but rookie Mike Vrabel stripped Drew Bledsoe of the ball 8 plays later, sealing the win and bringing Denver back to Three Rivers Stadium for an AFC Championship rematch.

The Steelers jumped to a 14-10 lead early in the 2nd quarter and with just under 5 minutes remaining before half time, consolidated their lead, having moved to Denver’s 35 with a 3rd and 2 to convert.

  • Rather than ram the ball through with Jerome Bettis, Chan Gailey opted to pass
  • Rather than take a safe throw, Kordell Stewart looked to the end zone
  • Rather than throw it away Kordell tried to force it into double coverage by Steve Atwater and Ray Crockett

Yancey Thipgen never had a chance as Crockett intercepted. The Broncos capitalized going up 17-14 inside the 2-minute warning. The Steelers then went 3 and out, burning 68 seconds off of the clock, leaving Denver with 43 to score. John Elway only needed 30 of those to find Ed McCaffrey.

John Elway, Nolan Harrison, Steelers vs Broncos

John Elway torched the Steelers in the 1997 AFC Championship. Photo Credit: Brian Bahr, Getty Images

  • In less than 5 minutes the Denver Broncos had transformed a 14-10 deficit to a 24-14 lead.

Kordell Stewart and Jerome Bettis opened the second half by marching down the field, executing a methodical clock-consuming drive. This is exactly what the Steelers needed to do to take control of the game. Yet on 2nd and 5 Chan Gailey again opted to pass, and again Kordell Stewart made the wrong decision, hitting Allen Aldridge instead of Charles Johnson.

The Steelers defense forced 4 straight punts, including one on a drive that came following a lost fumble. Kordell Stewart rallied Pittsburgh late in the 4th quarter, connecting with Charles Johnson with 2:46 left.

  • If the defense could force another punt, Pittsburgh had a chance.

Alas, the defense that had kept the Steelers Super Bowl hopes alive during the second half could not stop John Elway from killing the clock. The Denver Broncos won 24-21 and went on to the Super Bowl, ending the Steelers 1997 season.

  • Conference championship losses are disappointing by definition.

One person who wasn’t down was Bill Cowher, who told his team, “We’ll be back.” Who could argue?

In just 2 years the Steelers had replaced at least 12 starters from their Super Bowl XXX squad, and all that separated them from another Super Bowl appearance were a first-year starting quarterback’s growing pains.

The 1997 Pittsburgh Steelers had proven that they could defy gravity.

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1995 Pittsburgh Steelers: Return to Super Bowl, but Trophy “Two Interceptions Too Far”

The 1994 Pittsburgh Steelers Super Bowl hopes crashed 3 yards short of the goal in the AFC Championship  loss to the San Diego Chargers. Heartbreaking though it was, it did lead to the “3 More Yards” off season rallying cry.

  • Alas, the Steelers didn’t start 1995 3 yards short of the Super Bowl, however.

Quite the contrary. In 1995, Bill Cowher would need the Steelers to harness every ounce of energy within the franchise to find those final 3 yards.

Steelers Colts AFC Championship, Aaron Bailey, Randy Fuller, Jim Harbaugh Hail Mary AFC Championship

Randy Fuller bats a pass away from Aaron Bailey. Photo Credit: Steelers.com

1995 Off Season – Tempting Fate

When a franchise falls a hair short of the Super Bowl, its instinct is generally to keep the same team intact. Yet, the Steelers did the opposite in 1995.

Neil O'Donnell, Barry FosterBarry Foster and Eric Green had powered the offense in the Cowher Era, earning a third of the yards and scoring 40% of the touchdowns. The Steelers let Eric Green walk in free agency and sent Barry Foster to Carolina for a song.

  • Yes, their production dipped in 1994, but the moves carried enormous risk.

Pittsburgh replaced Green with Mark Bruener, a first round tight end who “Had no plans to hold a Super Bowl rap video.” Bam Morris’ emergence in 1994 and the arrival of free agent Erric Pegram in 1995 gave the Steelers the comfort they needed to trade the talented, but testy Barry Foster. On defense, the Steelers let Tim McKyer and Gerald Williams depart via the expansion draft, figuring they had enough depth to make up the difference.

These were calculated risks and in May 1995, it looked like the Steelers had lost their gamble when starting cornerback Deon Figures took a stray bullet in the knee while driving through Los Angeles.

  • However, Figures recovered quickly enough to play on opening day.

It seemed that the Steelers had tempted Fate and escaped. As they would soon learn, Fate was in fact a temptress, and one who did not appreciate being scorned.

Season Starts – Fate’s Vengeance Carries a Stiff Price

The Steelers opened the 1995 season in Pittsburgh on Sunday September 3rd with Three Rivers Stadium awash in brilliant sunshine. All was well as the Steelers sat on a 3-0 lead with 1:19 remaining in the 1st quarter as the Lions tried to convert a 3rd and 7.

  • Scott Mitchell passed to Barry Sanders in the flat.
  • Rod Woodson pivoted to make the tackle.

No one remembers now or cared then that Sanders converted the 3rd down because Rod Woodson tore his ACL on the play. Fourteen plays later, Neil O’Donnell converted a third down with a throw to Ernie Mills, then was seen holding his hand after handing off to Bam Morris.

Mike Tomczak was warming up after the TV time out as announcers informed that Neil O’Donnell had broken his hand.

The 1995 season was barley a quarter old, and the Steelers had lost their Hall of Fame cornerback and the starting quarterback. Fate’s vengeance carried a stiff price.

“3 More Yards” Is the Problem, Not the Solution

Although, Pittsburgh rallied to win on opening day on a last second Norm Johnson field goal, the Steelers would play some of their worst football of the Cowher era over the next six weeks.

Sure, Andre Hastings, Carnell Lake, Willie Williams, and Alvoid Mays all made splash plays on special teams and defense to score critical touchdowns that supplied the Steelers with 2 more wins.

Willie Williams, Myron Bell,

Willie Williams and Myron Bell. Photo Credit: Steelers.com

  • But those performances were exceptions, and not the rule.

While they were in route to a 3-4 start, the Boston Globe’s William McDonough argued that Pittsburgh was hopeless without their four best players from the previous year. The legendary columnist was wrong.

  • Oh, talent deficiencies were hurting hurt the Steelers.

Bam Morris struggled to crack the 3 yards a carry mark and hadn’t sniffed a 100-yard game. Bill Cowher benched Mike Tomcazk twice in favor of Jim Miller, but Miller didn’t give The Chin any reason to stick with him.

But talent really wasn’t the core issue bedeviling the 1995 Steelers as revealed by a simple fact: Their two worst losses came following O’Donnell’s return, first to the expansion Jaguars and second to Bengals.

The problem? Pittsburgh’s was playing with the attitude of a team that actually thought it only needed 3 yards to reach the Super Bowl:

  • Tackles were sloppy
  • Routine passes got dropped
  • Games were lost with balls thrown into traffic while receivers roamed uncovered in the end zone

Focus seemed to be everywhere except on the fundamentals. After 7 games the Steelers were 3-4.

9 Changes for a 9 Game Season

The lasting images of the Steelers Thursday Night Football loss to the Bengals were Alvoid Mays getting tortured and torched by Jeff Blake and Bill Cowher screaming on the sidelines. From a distance, The Chin appeared to be losing control.

Appearances deceive. Bill Cowher was actually asserting control.

Bill Cowher declared it a 9-game season and, as if to prove a point, he made 9 lineup changes:

  • At left tackle Justin Strzelczyk replaced injured John Jackson
  • Rookie Brendan Stai took Strzelczyk’s place starting at right guard
  • John Williams, returned to health, replaced Steve Avery at fullback
  • Bam Morris got benched, replaced by Erric Pegram
  • Jerry Olsavsky stepped in for Chad Brown, who’d suffered a high ankle sprain
  • Brentson Buckner slid over to replace the suspended Joel Steed, and Kevin Henry took his place
  • Myron Bell became the new starter at strong safety

Making 8 lineup changes in one week in the NFL is dramatic. But Bill Cowher’s 9th change bordered on revolutionary: Carnell Lake, who played linebacker at UCLA and started strong safety since 1989, move over to cornerback. This was a bold move, as Lake had never played cornerback, outside of a few series during the 1991 preseason (don’t believe me? Check the August 1991 Steelers Digest editions).

Change came in the locker room. The Steelers held a players-only meeting, banning pagers (Google it) and cellphones from meetings and practices with Greg Lloyd promising to smash the next one he saw.

  • All of this was public knowledge. But Bill Cowher had another change up his sleeve that he was saving for the field.

And this was as electrifying as it was innovative.

“Slash” Is Born!

The following week the Steelers attacked the Jacksonville Jaguars with laser like focus, going up 21-0 at the half and closing with a 24-7 win. The win was impressive and needed. But the real lesson was tucked  into the end of the 1st quarter, when on 3rd and 2, the 4th string quarterback entered the game under center and ran for 16 yards.

Kordell Stewart, Kordell Stewart Slash, Steelers vs Jaguars

Kordell Stewart lines of up his first NFL carry. “Slash” was about to be born. Photo Credit: Steelers.com

  • It seemed like a gimmick. Instead, it signaled a revolutionary change for the Steelers offense.

But before starting the revolution, the Steelers needed to travel to Chicago, and play a 6-2 Bears team that had been one of the NFL’s best. It wasn’t easy. The Steelers fought the Bears for every blade of grass in a contest that saw the lead change 11 times.

In the end, the Steelers tied the game late in the 4th quarter, snuffed out a Bears comeback attempt with a Willie Williams interception, lost the toss in overtime, forced a punt but kicked a field goal to win it.

  • Against the Bears, Kordell Stewart had run once for two yards and caught another pass for 27.

Although both of those converted 3rd downs, Kordell’s contributions remained largely in the background.

That changed the following week on Monday Night Football, when Kordell Stewart stood under center at the goal line, scrambled from one end of the backfield to the next before connecting with Ernie Mills for his first NFL touchdown pass.

“Slash” was born.

While Neil O’Donnell remained entrenched as the starter, Kordell Stewart’s ability to run, throw and catch gave Pittsburgh’s offense a dynamic weapon that opposing defenses could not cope with. Lest anyone doubt how potent Pittsburgh’s offense became with Slash take a look here (tweet courtesy of Steel City Star):

This wasn’t just a 71-yard touchdown pass, it was the go-ahead score in a game that saw the Steelers start the 2nd half down 13 to 31. The offense evolved in other ways, as Kordell would sometimes join Yancey Thigpen, Ernie Mills, Charles Johnson and Andre Hastings to form an empty set formation which was rare in the NFL in those days, and unheard of in Pittsburgh.

The Steelers stacked wins. Some, like the 20-17 road win over the Browns, were more workman like than others. But most importantly, the Steelers took it in stride, with the implicit understanding that each win was simply a necessary stepping stone toward the playoffs.

Lessons of ’94 Serve Steelers Well in 1995 Playoffs

When the 1994 playoffs arrived, both the Steelers and Steelers Nation regarded the Divisional and AFC Championship games as formalities. The San Diego Chargers had disabused Pittsburgh of such fantasies.

The divisional round brought the Buffalo Bills to Three Rivers Stadium. The Steelers jumped out to a steady, 23 to 7 half time lead. They tacked on another field goal to make it 26 to 7. But then the Bills, alternating between Alex Van Pelt and Jim Kelly, scored a second and then a third touchdown.

  • Yet there was no panic on the Steelers sidelines when the Bills made it 21-26 with 12 minutes left to play.
Levon Kirkland, Steelers vs Bills, 1995 AFC Divisional Playoffs, Myron Bell, Darren Perry

Levon Kirkland intercepts Jim Kelly. Photo Credit: Doug Pensinger, Getty Images, via Heavy.com

The Steelers responded with an 11-play drive that burned 5 minutes off the clock and ended with a Bam Morris touchdown. Jerry Olsavsky and Levon Kirkland ended the next two Bills drives with interceptions, allowing Bam Morris to score an insurance touchdown for a 40 to 21 win.

Instead of the euphoria that had engulfed Three Rivers Stadium a year earlier, Greg Lloyd held up 2 fingers, for two more games, as he entered the tunnel, confirming that the Steelers were taking nothing for granted.

  • As the next week would prove, that attitude would serve the entire team well.

Like the Chargers a year before them, the 1995 Indianapolis Colts weren’t supposed to have made it this far. But they upset the AFC favorite Kansas City Chiefs and their demeanor made clear that the Colts arrived in Pittsburgh with every intention of doing the same to the Steelers.

  • The two teams slogged it out in a defensive chess match that lasted three quarters.

Going into the 4th quarter the Steelers held a 13 to 9 lead, having scored the only touchdown in the first half. With about 8 minutes left, Jim Harbaugh hit Floyd Turner for a 47-yard touchdown and a 16 to 13 lead.

  • Steelers Nation uttered a collective, “Here we go again.”

What followed was perhaps the most intense 8 minutes of the decade. Every man on each team, left it all on the field. With just over 3 minutes to play, the Colts had a 3rd and one. A first down would likely allow them to kill the clock. Willie Williams responded; rushing from the opposite side he covered the entire width of the field making an improbable tackle of Lamont Warren for no gain.

You can see Willie William’s tackle here courtesy of Steel City Star (it is number 4, coming @ the 1:26 mark):

Williams’ tackle forced the Colts to punt. Here’s what followed:

  • The Steelers got the ball back but struggled, being forced to convert a 4th and three.
  • Then Neil O’Donnell hit Ernie Mills for a 37-yard hookup that put Pittsburgh at Indy’s 1.
  • Bam Morris ran for no gain. Indy took a time out.
  • Bam Morris ran again, this time scoring, giving the Steelers a 20 to 16 lead.

The Colts had a minute 34 and were far from finished. Jim Harbaugh converted 3rd and 4th downs as he moved the Colts to the Steelers 29 with time for one throw. He heaved it towards the end zone. It found Aaron Bailey through a crowd and landed on his lap.

Bailey closed on the ball for a second, but Randy Fuller knocked it away.

Time expired and the Steelers were heading to Super Bowl XXX.

Super Bowl XXX – Two Interceptions Too Far

The Dallas Cowboys were undeniably the dominate team of the early 1990’s. The only thing keeping them from winning more Super Bowls was Jerry Jones’ ego and insistence on Barry Switzer over Jimmy Johnson.

Rod Woodson, Michael Irvin, Steelers vs Cowboys, Super Bowl XXX

Rod Woodson beats Michael Irvin in Super Bowl XXX. Photo Credit: @Sports Pics, via Behind the Steel Curtain

  • It says here that Vegas odds makers were right to favor Dallas in this game.

But was 17 points too much?

For the first 26 minutes of the game, that margin seemed about right. The Steelers played with stage fright and quite frankly, were lucky to hold the Cowboys to 13 points. But late in the 2nd quarter, Tory Aikman tried to hook up with Michael Irvin on third down only to have Rod Woodson knock the ball away.

Woodson’s presence alone was a medical miracle, let alone a play such as that against a fellow Hall of Famer.

The Steelers went to work and clawed their way down the field. The first half closed with Neil O’Donnell connecting with Yancey Thigpen for a touchdown. The Steelers were down 13 to 7 but had put themselves back into the game by halftime.

…Unfortunately, Neil O’Donnell almost took them back out of the game when early in the 3rd quarter he threw directly to Larry Brown who returned the ball 30 yards, setting up an easy Cowboys touchdown.

The Steelers refused to fade or fold.

They opened the 4th quarter with a Norm Johnson field goal, followed by a surprise-on-sides kick that Deon Figures recovered. Pittsburgh was not only going to continue to play, it was playing to win.

Larry Brown, John L. Williams, Steelers vs Cowboys, Larry Brown interception Super Bowl XXX, Larry Brown pick six Super Bowl XXX

Larry Brown en route to end zone in Super Bowl XXX. Photo Credit: Al Belo, Getty Images via surgexsportsblitz.com

O’Donnell quickly moved the team down the field, and in just 3 minutes, Bam Morris was in the end zone, making it a 20 to 17 game. The Steelers forced the Cowboys to punt on a drive that featured their only sack of the game, an 8-yard drop by Levon Kirkland.

  • The Steelers got the ball back.

To this day, people argue whether Andre Hastings ran the wrong route or not, but what is clear is that Neil O’Donnell again threw it directly to Larry Brown. And again Larry Brown returned into the Steelers Red Zone. And again, Emmitt Smith did what he did so well – score touchdowns.

  • The final score read Cowboys 27 Steelers 17.

Bill Cowher’s Steelers opened the season by losing their best player. By midseason they were facing an abyss. The effort of the 1995 Steelers in turning the season around is worthy of story and song.

But at the end of the day, the truth is that Pittsburgh had glimpsed the Mountain Top, but it was two interceptions too far.

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1994 Pittsburgh Steelers: Over Confidence Is Cowher’s Achilles Heel

Despite having been painfully unready for Prime Time in 1993, the Pittsburgh Steelers entered 1994 as AFC favorites. Perhaps that’s because Bill Cowher and Tom Donahoe reacted swiftly to 1993’s disappointment.

An overtime playoff loss ended the 1993 Steelers season thanks to a blocked punt and an inability to convert third downs. Bill Cowher summarily fired special teams coach John Guy and also dismissed defensive line coach Steve Furness and wide receivers coach Bob Harrison.

  • To replace them, Bill Cowher hired Bobby April, John Mitchell and Chan Gailey.

Roster changes followed. Starting wide receiver and defensive ends Jeff Graham, Kenny Davidson and Donald Evans were shown the door via free agency. Fan favorite fullback Merril Hoge signed with Chicago. Todd Kalis replaced a troubled Carlton Haselrig.

  • Then, as they do now, Steelers fans clamored for splash free agency signings.

Fans craved Darryl Johnson and Alvin Harper who visited Pittsburgh. The Steelers signed Ray Seals and John L. Williams instead. Dan Rooney also made the Steelers regular season contract blackout policy permanent, hoping to eliminate contract distractions that had plagued 1993.

Barry Foster, seconds after Dennis Gibson batted away the 1994 season. Photo Credit: Boltbeat.com

Reverse Omen: Steelers Opening Day Ass Kicking Signals Good Things…

As they had in 1993, the 1994 Steelers opened with a potential Super Bowl preview. This time the honor of whipping Three Rivers Stadium’s Tartan Turf with the Steelers faces fell to the Dallas Cowboys.

  • Charles Haley sacked Neil O’Donnell 4 times, with Cowboy defenders adding 5 more
  • Michael Irvin torched Rod Woodson for 8 catches and 139 yards
  • Emmitt Smith steamrolled the Steelers, rushing for 171 yards
  • The Cowboy defense bottled Barry Foster to 44 yards
Eric Green, Robert Jones, Steelers vs Cowboys 1994

Eric Green in the Steeler-Cowboys 1994 season opener. Photo Credit: Mike Powell, Getty Images via BTSC

The final score read 26-9, but it might as well have been 51-0, leading Post-Gazette columnist Bob Smizik to opine:

There are 15 games to go. The Steelers will get better. But they are not likely to ever get as good as the media projected them to be.

True to his style, Smizik made many dubious assertions, but who could dispute his conclusion? But in hindsight, it was actually a good thing…

…The 1994 Dallas debacle confirmed a Cowher Era trend. When the Steelers struggled on opening day under Cowher, they bounced back for strong seasons. Opening day wins foreshadowed less rosier outcomes.

The Steelers bounced back big in week two against the Browns, notching their first win in Cleveland since 1989. As Steeler Digest editor Bob Labriola reminded, the logic of divisional tie breakers dictated that if the Steelers were to start 1-1, it was far better to beat Cleveland than Dallas.

1994 Steelers Field: Very, VERY Good Defense

You can’t label the 1994 Steelers defense as “Great” because they didn’t add a Lombardi. But let’s be clear: The 1994 Steelers defense was damn good.

Rod Woodson and Kevin Greene were authoring Hall of Fame careers. Greg Lloyd and Carnell Lake were hitting their primes. Chad Brown was coming into his own, and Levon Kirkland was covering receivers downfield the way no 300 pounder had a right to.

Ray Seals, Joel Steed, Gerald Williams/Brentson Buckner weren’t Brett Keisel, Casey Hampton and Aaron Smith but, for the first time since the 70’s, the Steelers defensive line was an asset.

  • Blitzburgh had been born.

The 1994 Steelers set a franchise record of 55 sacks which stood until 2017. They only allow opponents to break the 20-point mark 5 times and only yielded 14.6 points per game.

This is exactly what Pittsburgh needed because the 1994 Steelers offense struggled early and often.

Growing Pains: Evolving the Offense Beyond Forcing it to Foster and Green

Steelers offensive philosophy early in the Cowher era had been: “Feed the ball to Foster.” But Barry Foster’s mid-1993 injury had left the Steelers offense rudderless. Leroy Thompson had attitude issues and simply wasn’t good enough. The coaches refused to rush Merril Hoge. Neil O’Donnell compensated by forcing the ball to Eric Green. The strategy failed.

  • Bill Cowher and Tom Donahoe retooled in earnest.

They replaced Thompson with Bam Morris. The Steelers demoted Dwight Stone, drafted Charles Johnson and enhanced Ernie Mills’ role. New wide receivers coach Chan Gailey noticed that 3 of 10 catches made by an obscure wide-receiver had gone for touchdowns. The player was Gailey gave Yancey Thigpen more opportunities.

  • The Steelers had improved their offense, on paper.

But improvement went MIA during the season’s first twelve weeks as the Steelers struggled to score, averaging just 17.6 points per game, or three points more than the defense was averaging against opponents.

  • By week 10 the Steelers had endured nail-biter after nail-biter to reach 7-3.

Things changed when Bill Cowher benched Neil O’Donnell and started Mike Tomczak.

Mike Tomczak, Barry Foster, Steelers vs Raiders

Mike Tomczak hands off to Barry Foster in 1994. Photo Credit: Getty Images, via Pro Football Talk

The record clearly reflects that Neil O’Donnell had sprained an ankle. But it still felt Cowher’s decision was motivated by more than injury. Whether by design or by happenstance, sitting O’Donnell for two games sparked Pittsburgh’s offense.

In quarterbacking wins against Miami and Oakland, Mike Tomczak shifted the focus of the Steelers passing attack from Eric Green to the wide receivers. In the season’s first ten weeks, Eric Green had either been the leading receiver or tied a wide receiver for the lead 7 times. After week 10, Green only led in one game.

  • Bill Cowher made another critical decision going into December.

Prior to that point, Charles Johnson and Andre Hastings had started in quarters 1 and 3, while Yancey Thigpen and Ernie Mills started in quarters 2 and 4. Cowher scrapped the rotation in week 13. With Thigpen and Mills starting, the Steelers offense wasn’t the greatest show on turf, but its average points per game jumped from 17.6 to 23.3!

Steelers End Regular Season with Pre-Playoff Dress Rehearsal

The 1994 Steelers combination of suffocating defense and a workman-like offense gave Pittsburgh an 11-3 record heading into the final two weeks, with a show down against Cleveland and a trip to San Diego waiting.

  • The Browns brought a 10-4 record and AFC Central title hopes to Pittsburgh.

The Browns never had a chance. The score read 17-7, but Cleveland never even remotely threatened to put the outcome in doubt. Beating the Browns secured both the AFC Central as well as playoff home- field advantage.

So Bill Cowher rested his starters for the final game against the Chargers, which went down to the wire but saw San Diego squeak out a last second win. No one worried, because San Diego had barely made the playoffs. Besides, everyone knew the Chargers were going nowhere. Didn’t they?

1994 Steelers Thump Browns in Playoffs

The high-water mark of the Steelers-Brown rivalry came on January 7, 1995. With all due respect, the 21st century Steelers-Ravens rivalry has nothing on the Steelers-Browns 20th century predecessor! The two teams shared a hatred for each other that was as hard wired into their cities as it was their rosters.

  • The atmosphere at Three Rivers Stadium was so electric that the Steelers couldn’t properly introduce their starters.

Pregame, Bill Cowher spoke, relishing playing this game in the snow. Bill Belichick boldly declared he’d run Leroy Hoard between the tackles and dare the Steelers to stop him.

Yancey Thigpen, Yancey Thigpen Terrible Towel, Steelers vs Browns

Yancey Thigpen twirls the Terrible Towel. Photo Credit: Pinterest

The Steelers scored on their first three possessions, while the Browns dropped their first two passes. Late in the first half, with the Steelers leading 17-3 Cleveland made a show of contesting the game when Eric Turner recovered an Ernie Mills fumble. Tim McKyer responded with an interception that he returned to the Cleveland 6. Three plays later Yancey Thigpen celebrated a touchdown by waving a Terrible Towel in the end zone.

  • Three Rivers Stadium erupted.

For the record, Vinny Testaverde only threw two interceptions and the Steelers only sacked him twice, but by the time Carnell Lake dropped him for a safety late in the 4th, Vinny looked like he was just ready to go home. Barry Foster, John L. Williams and Bam Morris racked up 238 rushing yards on the NFL’s stiffest run defense.

Bill Belichick plan to impose his will via Leroy Hoard up the middle had yielded 8 yards on three carries.

  • One can only wonder why no one was calling Bill Belichick a genius then.

After the game Bill Cowher declared: “I thought that the first half was the best half of football we’ve played since I’ve been here.”

The Chin was right. And at that point in the Cowher era, such a conclusion was cause for concern.

3 Yards Short….

During 1994 Bill Cowher’s Steelers appeared to have matured. Their offense had taken time to find its legs, and the team hadn’t authored any dramatic “statement” wins such as the ’93 Steelers win over the Bills.

But, outside of the opening day loss to Dallas the 1994 Steelers hadn’t suffered any catastrophic breakdowns.

  • The Steelers, it seemed, had learned to handle success.

Yet that changed the Wednesday before the 1994 AFC Championship, when the Steelers openly discussed rehearsal plans to film a Super Bowl rap video.

Outside of Pittsburgh the story read as if this had been some secret which leaked prior to the game, but Ed Bouchette wrote a feature-length story in the Post-Gazette on the Super Bowl Rap video plans, including quotes from key players and production details. Even though the internet was in its infancy and social media was a decade off, and even though Bill Cowher erupted at his team (although he may have known about the plans in advance) the damage was done.

  • The Steelers looking past the San Diego Chargers was the lede to the AFC Championship.

Unlike the week before, the weather in Pittsburgh was an unseasonable 59 degrees. The Steelers scored on its first possession on a pass to John L. Williams, and then the teams traded punts for the next 20 minutes. San Diego kicked for three, late in the first half. The Steelers advanced to the San Diego 12, but a holding penalty pushed them back, and they settled for a Gary Anderson field goal and a 10-3 lead going into the locker room.

  • At half time, NBC commentator Joe Gibbs warned that “San Diego might steal this game from them….”

San Diego didn’t wait long to being its “Robbery.” The Steelers advanced to the San Diego 6 on their first procession of the second half, yet had to settle for another field goal. Disaster struck the Steelers on the next series.

The Chargers sold a play action pass perfectly. So perfect that the entire Steelers defense bought it.

  • 43 yards later Alfred Pupunu was running untouched into the end zone to tie the score.
Alfred Pupunu, Steelers vs Chargers, 1994 AFC Championship Game

Alfred Pupunu burns the entire Steelers defense in the AFC Championship game. Photo Credit: Charlie Neuman, San Diego Union-Tribune

The teams traded punts for the next 5 series. Then, with just over 5 minutes left, Tim McKyer blew his assignment and Tony Martin took it 43 yards to the house.

With 5 minutes left it was all on Neil O’Donnell’s shoulders, as San Diego had neutered Pittsburgh’s running game all day. O’Donnell went to work from his own 17 with Ben Roethlisberger-like precision.

He brought the Steelers to the 9 before throwing an incomplete pass. Barry Foster lost a yard on 1st down. O’Donnell missed Eric Green on 2nd. ON third O’Donnell hit John L. Williams, who made it to San Diego’s three.

The Steelers called time out. On the sidelines Neil O’Donnell stood with Ron Ernhart and Bill Cowher, who cracked a joke. It was 4th and goal for the Super Bowl.

  • Neil O’Donnell fired at Barry Foster.
  • Foster got his hands on the ball.
  • But Dennis Gibson drilled the ball away.

That was it. It was over.

The 1994 Steelers had fallen 3 yards short of the Super Bowl. Once again, over confidence had proven to be Bill Cowher’s Achilles heel.

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John Stallworth’s Steelers Career: An Improbable Journey from Overlooked Draft Pick to Hall of Famer

NFL Hall of Famer John Stallworth defies the odds with luck, skill, and often times a combination of both. You can chalk his latest exploit to the latter.

The Steelers ownership restructuring became public in July of 2008, and the Rooneys promised that their new investors would include “one very recognizable name.”  That person was of course Steelers Hall of Fame wide receiver John Stallworth who officially became a minority owner in 2009.

In doing so, John Stallworth took yet another step in his improbable journey. Click below to jump into one of the legs of that journey or scroll down to follow along for the full ride.

John Stallworth, Rod Perry, Super Bowl XIV

John Stallworth catches the go ahead touchdown in Super Bowl XIV. Photo via Newspress.com

From Alabama A&M to the Steelers 1974 Hall of Fame Draft

Stallworth played at Alabama A&M, one of the many historic black colleges (HBCs) that the Steelers scoured while many NFL teams, the demise of Jim Crow notwithstanding, still consciously overlooked.

According to Art Rooney, Jr.’s book Ruanaidh, the Steelers had rated him as one of the top collegiate receivers as early as 1973. When Chuck Noll first learned of Stallworth, he immediately pronounced him as first round pick and feared that Pittsburgh wouldn’t get a chance to pick Stallworth when the word got out on him.

  • By both happenstance and design, the word on John Stallworth never got out

In his self titled autobiography, the late Steelers Chairman Dan Rooney recounts how a team of BLESTO scouts had the ill fortune to time John Stallworth on a wet track. Ever wise, Steelers scout Bill Nunn feigned illness and stayed an extra day in Alabama, ran Stallworth on a dry track, and he got the time he wanted.

Nunn, who had extensive connections with the HBC community, coaxed Alabama A&M into sending films of Stallworth to the Steelers. This was long before the days of Mel Kipper and the cottage industry that today envelops the NFL draft.

A single tape on John Stallworth existed, and it was so impressive that Bill Nunn conveniently “forgot” to return it, giving Pittsburgh an effective a monopoly on information about Stallworth. (Art Rooney, Jr. insists that he instructed Bill Nunn and Dick Haley return the tapes, but he’s also clear that he wasn’t overly upset that they didn’t.)

Steelers 70's, Draft, war room, dick haley, Bill Nunn, Art Rooney Jr.

Tim Rooney and Dick Haley in Steelers 70’s Draft War Room

Nonetheless, Noll feared that the Senior Bowl would spill the secret on Stallworth, but the fates shined again on the Steelers, as Senior Bowl coaches kept moving him back and forth from receiver to defensive back.

The Steelers picked Swann first in the 1974 NFL Draft. The Steelers had no third round choice, so Noll wanted to pick Stallworth second. The scouts steered him towards Jack Lambert second, and then held their collective breath.

But Stallworth was there in the fourth round, and the Steelers picked him.

The Glory Years of the Super Steelers

Of the four Hall of Famers the Steelers picked in 1974, Stallworth was perhaps the most under appreciated.

  • Ray Mansfield almost immediately pronounced Mike Webster as his successor, and Noll immediately worked Number 52 into the line up
  • Lambert quickly made his impact felt both on and off the field
  • Having dazzled at USC, Lynn Swann was a known commodity

Lynn Swann actually had fewer catches than Stallworth as a rookie, but Swann had more touches, returning 41 punts for an amazing 14.1 yard average.

In 1975 both men became starters, and but the spotlight remained on Swann. During the regular season he caught 49 passes, more than doubling Stallworth’s total, and his acrobatic catches made during his MVP performance in Super Bowl X set a new standard for wide receiving excellence.

As is well documented, the Steelers defense of the 70’s was so dominant that it prompted the NFL to change the rules to favor the passing game. As Bob Labriola of Steelers Digest wrote, while everyone worried about how these changes would affect the Steelers defense, Noll plotted to unleash his offense.

Stallworth Second Fiddle to Swan?

In the minds of many fans, Swann was the star of the tandem, while Stallworth was the “possession receiver.”

  • But Swann and Stallworth were both stars

In 1978 Stallworth grabbed 20 fewer balls than Swann, but he averaged five more yards per catch. Together, the two men totaled 102 catches for nearly 1,600 yards and 20 touchdowns.

Stallworth caught 2 touchdowns to Swann’s one in Super Bowl XIII, including a 75 yard touchdown that Stallworth largely made happen after the catch. Unfortunately, leg cramps kept Stallworth out for most of the second half.

The following year, Stallworth lit it up. He led the team with 70 catches becoming the first Steeler ever to get break the 1000 yard receiving mark.

Super Bowl XIV – Hook and Go into History

John Stallworth’s performance in Super Bowl XIV was legendary.

The Steelers opened the second half trailing, but a downfield strike from Terry Bradshaw to Lynn Swann gave Pittsburgh the lead. But the Rams immediately struck back, and Pittsburgh opened the fourth quarter down 19-17.

They’d also lost Lynn Swann for the game. His back up, Theo Bell was also hurt, leaving Jimmy Smith to step in, a man who would play 7 years and total 113 receptions.

Already stifling the Steelers running game, the Rams defensive coordinator, Bud Carson, summed it up best, “All we needed to do was double cover John Stallworth.”

Good luck.

  • Faced with third down on their own 27, Chuck Noll ordered Terry Bradshaw, “Go for the big one,” recounts Art Rooney Jr.

The name of the play was “60-Prevent-Slot-Hook-And-Go.”

The play hadn’t worked in practice. Bradshaw didn’t think he could do it. And Stallworth had doubts that it would work.

But it did.

Bradshaw rifled to Stallworth, who caught the ball at the Rams 32, never broke stride in route to a 73 yard touchdown. Stallworth put so much space between himself and the defender that the official signaled touchdown before number 82 even crossed the goal line. The NFL Super Bowl XIV highlight film does not confirm this (you can’t see any touchdown signal), but that is how I remember it.

L.C. Greenwood, Jack Lambert, Super Bowl XIV

L.C. Greenwood during the Steelers Super Bowl XIV win. Photo Credit: Bill Smith, NFL via NFL.com

Bradshaw and Stallworth would work their magic one more time that evening. After Jack Lambert had stopped a Rams drive cold at the Steelers 33, two runs to Franco Harris and Sidney Thornton yielded 3 yards, the Steelers were faced with third and 7 at their 33.

Again Chuck Noll ordered Bradshaw to go deep. He called Hook and Go again, hitting Stallworth again for 45 yards, bringing the Steelers to the Rams 22 and setting up the touchdown that cemented the Steelers fourth Super Bowl Championship.

John Stallworth in the 1980s – Resurgence Cements His Greatness

The 1980’s tested Steelers Nation. Sure, Pittsburgh would make the playoffs 4 times, win one division title and even appear in a conference championship game. But with each season, the team lost more Super Steelers to retirement, and the men stepping in were not their equals.

  • Lynn Swann, victim of many concussions, retired after the 1982 season. Stallworth would be hurt for much of the 1983 season, limited to 8 catches for 100 yards.

But in 1984, Art Rooney Jr. and his once vaunted scouting department nabbed their final first round success, by picking Louis Lipps.

weegie thompson, louis lipps, steelers wide receivers 1980's, 1988 Steelers

Steelers 1980’s wide receivers Louis Lipps and Weegie Thompson. Photo Credit: Getty Images, Pittsburgh Post Gazette

Opposing defenses couldn’t blanket Stallworth with Lipps playing opposite to him. With Lipps playing opposite of him, Stallworth made defenses pay.

  • In 1984 Stallworth caught 80 balls for 1,395 yards and 11 touchdowns; this record stood for 11 years, until Yancey Thigpen broke it in 1995
  • In 1985 he caught 75 passes for 927 yards
  • In 1986 he numbers dipped to 34 passes for 366 yards

But in the strike-shortened ’87 season, with Louis Lipps hurt and only Weegie Thompson to take pressure off of him, John Stallworth still caught 41 passes for 521 yards.

To really appreciate Stallworth’s excellence in the 80’s , consider that he was no longer catching passes from Terry Bradshaw, but rather David Woodley and Mark Malone.

The NFL took notice, as John Stallworth won the following accolades during the ‘80’s:

  • Pro Bowl, 1980, 1983, and 1985
  • Second team All Pro, 1984
  • Comeback player of the year, 1984

Stallworth a Success at “Life’s Work”

It would be unfair to label John Stallworth’s success in life after football as improbable. While the Steelers have had their share of players who’ve had difficulty with post-NFL life, far more of those Super Steelers have been just as successful at “life’s work.”

In 1986 John Stallworth founded Madison Research Corporation, which provided engineering and information technology services to both the public and private sector. He sold the company in 2006 and has since run Genius II.

During this time, despite his Hall of Fame resume, whenever NFL Hall of Fame selectors considered his name, John Stallworth confronted a tiresome chorus of “there are already too many Steelers in the Hall of Fame….” Year after year, selectors snubbed Swann and Stallworth.

  • The situation grew so perilous that Myron Cope resigned from the selection committee, fearing his impassioned pleas were hurting Swann and Stallworth

Then, with lobbying from Chuck Noll and Dan Rooney, Swann got elected in 2001. Making his feelings clear to all about who should join him, Lynn Swann asked John Stallworth to be his presenter.

One year later the John Stallworth followed his teammate into enshrinement into Canton.

Stallworth’s Shot at Something Unique

Stallworth’s business endeavors have been quite lucrative, and that led the Dan and Art II to bring Stallworth into the group that bought out the rest of the Rooney brothers.

Now that he is officially an owner, Stallworth joins the handful of former players who’ve ascended to an NFL ownership suite.

In doing so, he has given himself a shot at doing something that no one else has ever done – John Stallworth can become the first man to win a Super Bowl as a player and as an owner.

  • It has been an uphill battle. Ten years have passed and Lombardi Number Seven still eludes the Steelers.

But Stallworth is unlikely to be daunted. He’s made a career of beating the odds.

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Like Past Steelers Wide Receivers, JuJu Smith-Schuster to Find Fortune Outside Pittsburgh

Since the arrival of free agency to the NFL in 1993, the Pittsburgh Steelers have given second contracts to just two wide receivers: Hines Ward and Antonio Brown.

  • Everyone else has had to find their fortune elsewhere.

That includes Super Bowl XLIII MVP Santonio Holmes. That includes Super Bowl XL hero Antwaan Randle El. That includes John Stallworth record breaker Yancey Thigpen. That includes first round picks like Charles Johnson and Plaxico Burress.

When the Steelers brought JuJu Smith-Schuster to Pittsburgh, they already had Antonio Brown locked down to a long-term contract, and with questions about some of their other wide outs, they hoped they were drafting the next Hines Ward. JuJu Smith-Schuster has filled that role, in many respects. But has he done enough to earn a second contract? Today we find out.

JuJu Smith-Schuster, Ju-Ju Smith-Schuster stiff arm, Steelers vs Ravens

JuJu Smith-Schuster lays down the law. Photo Credit: Chaz Palla, Tribune-Review

Capsule Profile of JuJu Smith-Schuster’s Career with the Steelers

When the Steelers drafted JuJu Smith-Schuster in the 2nd round of the 2017 NFL Draft a Twitter spat started between Martavis Bryant and Sammie Coates over who JuJu was coming to replace. As it turns out, he replaced both of them.

JuJu Smith-Schuster, A.J. Bouye, Steelers vs Jaguars

JuJu Smith-Schuster. Photo Credit: Karl Roser, Steelers.com

  • JuJu Smith Schuster installed himself almost as an instant weapon in the Steelers offense as a rookie.

During his first season he caught 58 of 79 passes thrown his way for 917 yards, including a 97 yarder against the Lions and a critical 69 yarder that set up the infamous Jesse James play in the loss to the Patriots at Heinz Field. Ju-Ju Smith Schuster followed that up with a 111 catch, 1426 yard, 7 touchdown sophomore season that included another 97 yard touchdown pass.

However, with Ben Roethlisberger injured, an absent running game, inconsistency efforts by Mason Rudolph and Devlin Hodges and his own injuries, JuJu Smith-Schuster struggled in 2019 catching just 42 passes for 552 yards.

JuJu bounced back in 2020, recording 97 catches. Critics might charge that his “Yards per catch” dropped. It did. That’s because JuJu Smith-Schuster became the go-to man when touch catches were called for.

The Case for the Steelers Resigning JuJu Smith-Schuster in 2021

With all of those accolades, you’d think that the Steelers would have inked JuJu Smith-Schuster to a new deal a long time ago. JuJu wants to stay in Pittsburgh. Ben Roethlisberger would like him back. There’s a reason why JuJu Smith-Schuster’s catch percentage was 15 points higher than that of Chase Claypool, Diontae Johnson, Eric Ebron or James Washington:

  • He was the best receiver on the field for the Steelers.

JuJu Smith-Schuster was a men among boys. He put his heart and soul into the game. When others dropped passes, JuJu pulled them down. JuJu was physical. He yielded no quarter to any other player on the field.

You win championships with players like JuJu Smith-Schuster. If the Steelers are serious about making a final run at Lombardi number 7 with Roethlisberger, then they must keep JuJu in Pittsburgh.

JuJu Smith-Schuster, Vontaze Burfict, Steelers vs Bengals, JuJu Smith-Schuster suspension

JuJu Smith-Schuster stands over Vontaze Burfict. Photo Credit: ESPN.com

The Case Against the Steelers Resigning JuJu Smith-Schuster in 2021

Ah. If only it were about the X’s and O’s. Alas, It is not. A quick look at Over the Cap reveals that a wide receiver of JuJu’s pedigree could easily make 15 to 16 million per year. The Steelers have, at best 3 million under the cap.

Sure, they could free 16 million for JuJu. And JuJu wants to stay in Pittsburgh. Perhaps he’ll give “home town discount.” The stars seem aligned.

  • But it isn’t that simple. Those contracts have 40 or 50 million dollars guaranteed.

You really think JuJu Smith-Schuster is going to leave 30 or 35 million dollars guaranteed on the table to sign a one year “prove it” contract ? In a perfect world, JuJu Smith-Schuster would be a Steeler for life. But the world is far from perfect, and if JuJu has shown he’s a good, a very good wide receiver, he’s not yet shown he’s a great receiver and hence not deserving of a second contract from the Steelers.

Curtain’s Call on the Steelers and JuJu Smith-Schuster in 2021

This one hurts. A lot. Because absent some injuries and other personnel issues, JuJu Smith-Schuster should have, could have likely would have played a key role in bring home Lombardi Number 7 during his time in Pittsburgh.

  • And in an normal year, its possible the Steelers might have found the money to keep JuJu in Black and Gold.

Although in a normal year, that money likely goes to Bud Dupree first. And there’s a simple reason why, as former Steelers scribe and Current USA Today Wire Editor Neal Coolong explains:

This, in a nutshell is why the Steelers so seldom give 2nd contracts to wide receivers. Does JuJu Smith-Schuster , like Hines Ward and Antonio Brown, bring intangibles to the table that statistics fail to capture? Absolutely. But, Ward had a Hall of Fame worth career and Antonio Brown had GOAT like talent.

JuJu Smith-Schuster hasn’t shown he’s in that level yet, and that’s why the Curtain’s Call is that he’ll find his fortune outside the Steel City.

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A “Thank You” to the Late Patricia Rooney, 30 Years in the Making

When news broke in late January of Patricia Rooney’s passing, my first thought, I confess, was “Oh, no, what am I going to write about?”

Patricia Rooney is of course the wife of the late Steelers Chairman, Dan Rooney and the mother of Steelers President of Art Rooney II.

As the sister of Mary Reagn, who served as Art Rooney Sr.’s secretary for over 40 years, Patricia Rooney saw it all. From the chronic losing, to the Super Steelers of the 70’s, the muddling mediocrity of the 80s, the rise of Cowher Power in the 1990s, to the arrival of Ben Roethlisberger in the 00’s, the 2nd Super Bowl era, and the struggle and rebuild for a 3rd ring.

  • And yet, through it all, Patricia Rooney remained a very private person.
Patricia Rooney, Patricia Rooney Obituary, Patricia Rooney Steelers

Patricia Rooney. Photo Credit: Niagara Falls Review

Read enough books about the Steelers, and you’ll get to know plenty of people who’ve played critical, yet almost invisible roles in shaping the destiny of the franchise. Think of people like Fran Fogarty, Joe Gordon, Ed Kiley, Buff Boston, Bill Nunn Jr. and Dan Ferens.

  • Yet, outside of Dan Rooney’s self-titled auto-biography, you find very little about Patricia Rooney.

In Gary Pomerantz’s seminal volume Their Life’s Work, Patricia Rooney’s name is only listed on 4 pages in the Index. Ed Kiley gets 3, while Agnus Greene, wife of Joe Greene, gets 12. Steel City Insider’s Jim Wexell, who has worked the Steelers beat since 1995, relates that his first interaction with Patricia Rooney probably came at Dan Rooney’s wake in 2017.

  • Yes, Patricia Rooney was a private person.

While raising 9 children with her husband Dan, she also found time to teach English at Robert Morris University, was active in the America for Ireland Fund, and helped found the Rooney Prize for Irish Literature.

  • It is fitting then, that a literary metaphor conveys her role with the Steelers.

JRR Tolkien’s Lord of the Rings series has captured the imagination of both boys and girls and men and women of successive generations. My wife is hardly a fantasy buff, but our first date was to see the Fellowship of the Ring, and as I described to our nephew/Godson, when giving him his first copy of the series, “”The experience was appropriately magical.”

Yet, as critics have noted, “In Tolkien’s Middle Earth, women are infrequently seen and even more seldom heard.” That’s true. But the critic who penned that could have also continued “…but their influence is felt throughout the narrative.”

  • And so it was with Patricia Rooney and the Steelers.

One only need glance at the outpouring of support for her on social media. The “usual suspects” such as Ryan Clark, T.J. Watt, Brett Keisel, Bill Cowher and Ike Taylor offered condolences via Twitter.

But so did the likes of Terence Garvin, who barely got 15 seconds of fame with the Steelers. But Chad Browns’s tweet brought it home better than anyone else’s, as he shared:

Brown’s story suggests that those type of silent, yet palpable gestures were a signature of Patricia Rooney. In fact, I’m sure they are, because his story prompted me to remember one of my own.

It was an early fall evening. The year was either 1990. The scene was the campus of Loyola Maryland, on the service road between Wynnewood Towers and the Garden (aka the Garbage) Café.

Bubby Brister

Bubby Brister cerca 1988. Photo Credit: Brian Smale, SI Vault.com

There someone walked toward the main campus with a white T-Shirt with the word “Steelers” stenciled on the front. On the eve of the 1989 Steelers storybook season, I’d seen Bubby Brister wearing this shirt in a full-page photo in Sports Illustrated’s story,”Soaring into the 90’s.”

  • And I HAD to have that shirt.

Except I couldn’t find it. By 1990, the Steelers status as a “national” team had faded, and outside Pittsburgh quality apparel was sparse. Ordering on-line was still a half a decade away. So I asked him:

“Where did you get that shirt?”
“Mrs. Rooney gave it to me.”
“Who…?”
“Mrs. Rooney gave it to me. I don’t think they sell them to public.”

The guy’s name was Justin, and if I’m not mistaken, Justin was from a prominent Pittsburgh family. And those shirts were hard to find. I didn’t get mine until I made a pilgrimage to Station Square while in Pittsburgh on a Christmas visit years later.

It would be poetic to describe how a deep friendship between Justin and myself blossomed from this brief interaction. But poetry and accuracy don’t align here. Justin and I shared the same major, chatted about the Steelers occasionally, gossiped about classmates but “friendly” best describes our relationship.

But Justin was friends with another Loyola Steelers fan named Mike. And after leaving Loyola, Mike and I did become close friends. And at some point, Mike and I realized that Justin was a mutual acquaintance. Justin had a very distinctive way of speaking, and always seemed to be at least half an era behind when it came to remembering the names of Steelers players.

That quirk of his provided levity that offset difficult moments during games in the 1990’s, as one of us would imitate Justin’s voice saying, “John Stallworth was wide open, how could Joe Gililam miss him?” when really it had been Yancey Thigpen and Kordell Stewart. (And lest you think that Justin’s memory lapses were rooted in racial insensitivity, Mike Tomczak certainly would have become “Cliff Stoudt” and I imagine that to this day Justin still refers to Tommy Maddox as “that USFL quarterback.”)

30 Years Later: Thank You Mrs. Rooney

My friendship with Mike went far beyond and dove much deeper than quipping about our mutual friend Justin. But those quips did bring us occasional amusement.

Amusement that we very well might never have enjoyed, had Patricia Rooney not given Justin a T-Shirt.

Thank you Mrs. Rooney.

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